MxMIndia

Category: PEOPLE & PRODUCTS

PEOPLE & PRODUCTS

  • To help redefine daily beauty regime for women

    Lacto Calamine ropes in Kajal Aggarwal

    By Our Staff

     

    Piramal Lacto Calamine has announces its association with actor Kajal Aggarwal for its flagship skin care brand. Said Nandini Piramal, Chairperson, Piramal Pharma: “We are pleased to bring together the winning combination of Lacto Calamine, a deeply trusted and efficacious skin care brand and Kajal Aggarwal, who embodies modern-day contemporary beauty. Lacto Calamine® has millions of loyal consumers in the country and Piramal is committed to continue to enhance and enrich its unique product offering.”

     

     

  • Contract Advertising works on the creatives to introduce ‘Relaxed Workwear’ collection

    Bata ropes in Kartik Aaryan

    By Our Staff

    Bata launches a new TVC starring Kartik Aaryan to introduce the ‘Relaxed Workwear’ collection. The TVC has been conceptualised by Contract Advertising.

    Said Anand Narang, Vice-President – Marketing and Customer Services, Bata India Limited: “With offices resuming, people are staring at yet another lifestyle-altering change in a span of just one year. Everyone has gotten used to operating from the comfort of their homes, and understandably, they may find it difficult to readjust to life at office. We wanted to contribute in making the transition easier for people, which led us to conceptualize and develop probably footwear industry’s first Relaxed Workwear range for both women & men. Through this campaign, we want consumers to come & experience our new styles across Bata Red Label, Bata Comfit, Hush Puppies & Naturalizer in our stores & from online site bata.in. This unique footwear range looks formal & stylish yet offers the comfort of a casual footwear and is available in season’s latest colors and designs.”

    Added Sagar Mahabaleshwarkar, Chief Creative Officer, Contract India: “It was an interesting task where the official workwear brand wanted to redefine what workwear meant in the post pandemic times. Currently, there is a genuine need for relaxed footwear that one can easily wear to work as well. Only a leader brand like Bata could have taken this stance. Kartik Aaryan, the new brand ambassador is an apt choice who delivers this message in his own tongue-in-cheek manner.”

     

     

  • A multi-starrer brand endorsement to be rolled out to promote ‘Bail Kolhu’

    Gangs of Wasseypur trio shoot for mustard oil

    By Our Staff

    BL Agro Industries Limited has announced a multi-starrer brand endorsement with Manoj Bajpayee, Nawazuddin Siddiqui and Pankaj Tripathi as the faces for ‘Bail Kolhu Kacchi Ghani Mustard Oil’. They will be seen together in the commercial TVC of BL Agro and on social media campaigns of the brand.

    Said Ghanshyam Khandelwal, Chairman and Managing Director, BL Agro: “Bail Kolhu is our company’s flagship product, which has been in the market for the last 5 decades. It holds a very strong market and a goodwill in the edible oils category, and we wanted somebody who hold the similar position in the minds of people. Manoj ji, Nawazuddin ji and Pankaj ji are not only actors but are household names who connect with people from across the country. All the three gentlemen are self-made and are the legends in the Bollywood industry. Their determination, grit, hard work and perseverance to reach to the heights they are at today, corresponds our journey as well. We also started our journey from nowhere; had our own set of challenges, learnings, and ultimately, we saw success. With this amazing trio, we could rewind, relive and connect with our journey”.

    Added Richa Khandelwal, Director, Leads Brand Connect, the advertising agency of BL Agro: “Bail Kolhu is the pioneer and flagship product of BL Agro Industries which is a symbol of purity and strength. A thoughtful brand positioning was important for Bail Kolhu, which has been successfully there in the market since ages. On-boarding the iconic trio was an introspective decision as all three of them reflect strength, vibrance and power, as individuals. Also, they share a great chemistry, coming from small towns and humble family backgrounds, similar to Bail Kolhu, which was started by family members from a modest background who hailed from a small town in Uttar Pradesh. Also, the three actors have a great fan following and are famous names amongst the masses, they could be easily connected with the brand, which also has a cult following across the Nation.”

     

     

  • Tagline is Bharat ka heavy flow champion

    Paree Sanitary Pads collaborates with film Saina

    By Our Staff

    Hygiene brand Paree Sanitary Pads collaborates with Bollywood’s newest release – Saina, a biographical sports film starring Parineeti Chopra as Saina Nehwal. The brand in its endeavour to empower women associates with the film.

    Said Sahil Dharia, Founder and CEO, Paree: “We at Paree are committed to create a sense of confidence in every girl and to be a champion by prioritizing her needs. Our Paree girl is born empowered; she just needs her wings so she can shine. It is gratifying to have Saina as the voice of our brand and our philosophy. Her persona is truly inspirational, and her ambitious aura strengthens the spirit of womanhood among youth. Through this association we have taken our vision to a larger platform that we believe can encourage and motivate every girl to dream big and be a go-getter like Saina and Parineeti.”

    Added Vinod Bhanushali, President – Media, Marketing, Publishing (TV) and Music & Co-Producer (T-Series) of Saina: “Through this visual montage, Paree aims to create a platform for women to shine and encourage them to champion through every challenge. Paree has been a pioneer in the women hygiene space with innovative and progressive approach on menstruation. Saina is a story of a young girl who dreamed, fought all odds, and challenged herself to become World No. 1 badminton champion. The brand collaboration was a perfect fit for the film.”

     

  • To be brand ambassador for Jaipur based home furnishings brand

    Shraddha Kapoor to endorse Bella Casa furnishings

    By Our Staff

    Shraddha Kapoor
    Shraddha Kapoor

    Shraddha Kapoor has come on board as brand ambassador to endorse Jaipur based home furnishings brand – Bella Casa. She will also partner with the native homegrown furnishings brand and will co-create and endorse Bella Casa’s new collection ‘Shades of Shraddha’ across all Indian markets.

    Said Saurav Gupta, Bella Casa’s CEO: “Bella Casa envisions becoming one of the most admired and successful fashion companies in India. We are very pleased to associate with Shraddha Kapoor and trust that this investment will catalyze our process of expanding to different parts of the country as well as introduce newer product lines. We look forward to a long-standing alliance with her and strongly believe that it will substantiate the brand philosophy we have.”

     

     

  • Launches ‘Muhurat’ jewelleries

    Kalyan Jewellers campaigns for wedding season

    By Our Staff

    Kalyan Jewellers has launched a new campaign highlighting its wedding jewellery brand Muhurat. Brand ambassadors, Amitabh Bachchan, Jaya Bachchan, Katrina Kaif, Prabhu Ganesan, Akkineni Nagarjuna and Manju Warrier portray key roles in the ad. The music is composed  and sung by Shankar Mahadevan with Shashaa Tirupati joining in as the female lead.

    Said Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers: “Indian weddings are diverse and vibrant with varied traditions, customs and special moments, and our new Muhurat campaign tells the story of one such bride and her family, on her special day. The very same diversity is also seen when it comes to bridal jewellery, and as a brand with a pan-India presence, we understand that jewellery worn on that special day is a legacy every woman is proud to own. Our specially curated and newly revamped Muhurat wedding collection features exclusive designs inspired by regional trends, and are designed and skillfully crafted by local artisans.”

     

     

  • Will collaborate to enhance its reach through digital and traditional mediums

    Ajay Devgn to endorse Mahindra truck

    By Our Staff

     

    Mahindra & Mahindra Ltd has announced actor Ajay Devgn as the brand ambassador of the Supro Profit Truck range of Small Commercial Vehicles.

     

    Said Veejay Nakra, CEO, Automotive Division, Mahindra & Mahindra Ltd: “Our mantra that drives our approach for this portfolio of business is Customer Prosperity. Accordingly, Supro’s proposition, to offer more profitability or we take the Supro Profii truck back, is rooted in this philosophy and emerges out of its  guaranteed higher mileage and superior load carrying capability. And who better than Ajay Devgn to be the face of the brand and this disruptive promise, given the strong connect between the personalities of the accomplished actor and brand Mahindra.”

     

  • Creative agency &Walsh launches a high-decibel campaign for Parle’s new dairy offering

    Parle Agro gets Varun Dhawan to promote Smoodh

    By Our Staff

     

    Parle Agro has launched a high-decibel campaign for its new dairy offering Smoodh.  The brand has roped in Varun Dhawan as brand ambassador. The media campaign has been rolled out nationally across multiple channels including TV, OOH and Digital.

     

    &Walsh, the creative agency for Smoodh has led the campaign narrative for the television commercials, print and digital. The film has been produced by Bindery, New York, USA along with Ransom Films and directed by Ezra Hurwitz.

     

    Speaking on the campaign, Nadia Chauhan, Joint Managing Director and CMO, Parle Agro said: “We are thrilled by the phenomenal performance of Smoodh from markets across India. The high quality and rich taste of the product, coupled with its disruptive price and pack-size has helped us garner extremely positive responses from consumers and retailers alike. Our goal is to further accelerate the growth and success of the brand with our new campaign for Smoodh and make it the product of choice for consumers looking for a quick energy boost or a quick sweet fix.”

     

  • To feature in the brand's print and digital campaigns

    Shyam Steel signs medallist Lovlina & Manpreet as brand ambassadors

    By Our Staff

     

    Shyam Steel, producers and manufacturers of TMT Bars, has appointed Olympic medallists Lovlina Borgohain and Manpreet Singh as its brand ambassadors. As a part of the association, the two will be included in Shyam Steel’s print and digital campaigns pan-India.

     

    Commenting on the association, Lalit Beriwala, Director, Shyam Steel said: “We are proud to welcome Lovlina and Manpreet into our Shyam Steel family. Their journeys are epitomes of perseverance, strength and determination, which are also affiliated with our core brand philosophy. We at Shyam Steel are optimistic that their personas will surely create a positive impact on the brand ‘Shyam Steel, reinforcing the values that the brand stands for.”

     

  • To reinforce brand proposition

    BBDO creates new TVC for Snickers

    By Our Staff

     

    Snickers chocolate bar from Mars Wrigley has launched a new film featuring actor Vinay Pathak alongside young artist Vedika Nawani. Bringing to life the brand proposition of ‘You’re Not You When You’re Hungry’, the film shows a humorous take on ‘Hunger Pangs’ .

     

    Talking about the launch of the new Snickers film, Kalpesh R Parmar, Country General Manager, Mars Wrigley, India said: “The brand proposition of Snickers, ‘You’re not you when you’re hungry’, has become iconic and is loved by consumers across the world. With this new ad featuring actors Vinay Pathak and Vedika Nawani, we have drawn on the tongue-in-cheek humor of the brand to bring to life a comical situation arising out of hunger pangs. At Mars Wrigley India, we are led by our purpose of creating a billion better moments for consumers, customers and communities, and we are confident that the audience will love the new TVC as we celebrate the joy associated with Snickers.”

     

    On the campaign, Josy Paul, Chairman and CCO of BBDO India, added: “We built on the long-running global idea and human truth: when you’re hungry, you’re just not yourself. The task was to refresh it for immediate impact – something that will be instantly noticed, distinctive and drive salience for Snickers. The monster truck was it! The incongruity is intriguing! Why has our hero bought a monster truck? A-ha, it’s a hunger pang! And, of course, Snickers is the substantial, nut-filled bar that has always been known for satisfying hunger pangs!”

     

  • The agency will be responsible for conceptualisation and execution of the upcoming TVC campaigns with brand ambassador Virat Kohli

    Script Room bags Great Learning’s mandate

    By Our Staff

     

    Creative agency Script Room has bagged the mandate for Great Learning’s campaigns with brand ambassador Virat Kohli. The agency will be responsible for conceptualisation and execution of the upcoming TVC campaigns.

     

    Aparna Mahesh
    Aparna Mahesh

    Speaking about the creative mandate for the campaign, Aparna Mahesh, Chief Marketing Officer, Great Learning said: “We were very impressed by the creativity and passion displayed by the team at The Script Room and are confident they will help us drive awareness for our degree and certificate programs in a very engaging way. We are quite excited about the way the campaign is shaping up.”

     

    Ayyappan Raj
    Ayyappan Raj

    Speaking about the win, Ayyappan Raj, Founder, The Script Room said: “Edtech is a very exciting space and there’s a lot of interesting work happening in the category. And we are super delighted to work with Great Learning on their new campaign with Virat Kohli. They are a fabulous team to work with, and really helped us push the envelope both in terms of thinking and execution. The films are coming out really well and you can expect to see some super exciting work very soon.”

     

    The campaign is scheduled to break later this month.

     

  • To drive manufacturers to create their wholesale e-marts

    Randeep Hooda appointed brand ambassador for Ramagya Mart

    By Our Staff

     

    Randeep HoodaB2B e-commerce platform Ramagya Mart has announced its association with actor Randeep Hooda as the brand ambassador. The objective of Ramagya Mart is to drive a specific category of Indian manufacturers by offering them a platform to create their wholesale e-marts on the portal and use the platform as an image-building tool to promote thier business.

     

    Speaking on the association Utkarsh Gupta, Managing Director, Ramagya Mart said: “We are delighted to have Randeep Hooda on board as we find him to be the perfect match for endorsing Ramagya Mart. Randeep is a multi-talented artist who has taken up challenging roles and built a distinct image for himself in the film industry and with his fans. His personal journey and on screen personality resonates with the evolving, versatile and dynamic approach of Ramagya Mart; that promises to bring a paradigm shift in the B2B space with our innovative services for manufacturers.”