MxMIndia

Category: PEOPLE & PRODUCTS

PEOPLE & PRODUCTS

  • The film is titled ‘Har Rang Har Kisi Ka’

    TBWA creates ad JSW Paints with Alia Bhatt & Ayushmann Khurrana

    By A Correspondent

     

    JSW Paints has signed actors Alia Bhatt and Ayushmann Khurrana as brand ambassadors and is set to release its first ever TVC along with a marketing campaign featuring the duo that will be rolled-out across the company’s current markets in South and West India.

     

    The film ‘Har Rang Har Kisi Ka’, conceptualised by TBWA\India celebrates the diverse colours of the country and encourages India to #EmbraceEveryColour.

     

    Commenting on the new campaign, Parixit Bhattacharya, Managing Partner (Creative) of TBWA\India, said: “True beauty lies in the way we look at the world. This campaign makes the painting experience more than just about adding colours to homes. It’s about being able to embrace every colour by looking beyond labels. It puts an end to the divide and makes colours truly for all, one wall at a time.”

     

    Added Govind Pandey, CEO TBWA\India: “Colours have a special significance in India. It is a country of rich diversity that is celebrated by the language of a million colours. But over time, we have attached parochial meaning to these colours, putting them into the boxes of cast, creed, gender and emotion. This campaign aims to liberate colours from the narrow boxes that society has built around them. It tells the story of an India where all colours are meant for everyone. And what better duo than Alia Bhatt and Ayushmann Khurrana to carry this thoughtful message.”

     

    Said Parth Jindal, Managing Director of JSW Paints said, “At JSW Paints, we believe that being thoughtful is beautiful and our #EmbraceEveryColour campaign embodies this spirit. Our new campaign showcases the India we grew up in; a land of colours, resplendent with more colours than the rainbow. However, today these very colours discriminate and divide us. So we decided to give colours an entirely new dimension of unity and togetherness. We wanted thoughtful ambassadors to take this idea to an India that is getting younger and better every day. We believe Alia Bhatt and  Ayushmann Khurrana make a perfect duo to carry JSW Paints’ fresh message of unity.”

     

     

  • It shows learning as an enjoyable experience

    Vedantu’s new ad stars Aamir Khan

    By A Correspondent

     

    Vedantu, India’s second most valued EdTech startup and a pioneer in the live online tutoring platform has named Bollywood actor, director and filmmaker Aamir Khan for its new ad campaign.

     

    With the tagline, “Samaj Aayega Maza Ayega, Maza Ayega Samajh Ayega” the six-film series conceptualised by The Script Room conveys the effortlessness of live online learning offered by Vedantu. The films are directed by Prasoon Pandey.

     

    Said Shivani Suri, Chief Marketing Officer, Vedantu: “We aim to establish Vedantu synonymous to LIVE learning and revolutionize the online education in India through holistic experiences that foster effective learning. Our campaign is focused on reaching out to parents to address their valid concerns with respect to online learning through a series of very relatable films, which will resonate with them. Aamir Khan as a brand ambassador perfectly embodies the role of an involved parent while bringing his own charm to the character. The tagline itself is well thought of articulation of our brand promise and the learning experience.”

     

    According to Rajesh Ramaswamy (Ramsam), Co-founder, The Script Room: “This was a great opportunity for us. This category is new and exciting. Almost every parent is coping and curious about this new way of education. It was important at this stage to highlight a lot of aspects on online education. So, we had to find an interesting way of using Aamir. Our idea was to convert all the fantastic features and benefits of Vedantu into interesting slice-of-life stories, rooted in some fundamental, easy-to-relate contexts. In fact, everyone including the Vedantu team, Prasoon and Aamir too were more like partners and collaborators on this project. We had a blast making this. It’s a joy to see Prasoon and Aamir together. So enthusiastic and full of ideas.”

     

     

  • This is the second leg of the ‘Jeena Isi Ko Kehte Hai’ campaign

    Lodha Developers celebrates Diwali with Akshay Kumar

    By A Correspondent

     

    Lodha Group, the Mumbai-based real estate developer, has launched the second leg of ‘Jeena Isi Ko Kehte Hai’ campaign, starring its brand ambassador – Akshay Kumar.

     

    Said Raunika Malhotra, President Corporate Brand, and Communication, Lodha Group: “As a brand with an all-encompassing vision, Lodha aims at steering remarkable differences in the society during this festive season. We have been providing a unique living experience to our customers, and this Diwali, we wish that everyone welcomes this festival amid the secured environment of their homes. Our brand objectives always align towards building world’s finest developments with utmost privacy, safety and ease accessibility, providing high services allowing consumers to lead a better life.”

     

     

  • Vega is a beauty accessory and personal care appliances brand

    Ananya Panday to endorse Vega

    By A Correspondent

     

    Actor Ananya Panday has been signed up by beauty accessory and personal care appliances brand, Vega, to endorse its ange of products.

     

    Said Sandeep Jain, Director, Vega Industries: “Vega’s mission is to make our consumers ‘Atmanirbhar’ with our DIY range of innovative products. We have always innovated while combining fashion & style with value for money pricing. We have introduced various products such as 3 in 1 hair styler, hair dryer, straightening brushes and chopstick curler with the endeavor to always stay ahead of the competition with a keen focus to bring the best for our consumer. The name VEGA denotes one of the brightest stars in the universe and for us all our VEGA fans are the bright stars who dazzle the world with their charm and pizzazz. This is the quality that resonates in our brand star, Ananya Panday, who at such a young age has made a mark for herself and enthralls her legion of fans with her charm, skills & cool quotient. She is already known for her distinct style statement and the elan with which she presents herself to the world. Her appeal amongst the young & the youth of India is second to none, a fact that is evident from her immense following on all forms of media. Ananya is the perfect fit for brand VEGA that also aspires to cater to the diverse grooming and styling needs of the young free spirited gen Z of today.”

     

     

  • The goal being to drive visibility for Mankind Pharma and its efforts to reach the masses in the south

    Mankind ropes in Mohanlal as brand ambassador

    By A Correspondent

     

    Leading pharma company Mankind Pharma has announced its association with Malayalam actor Mohanlal as its corporate brand ambassador. The goal being to drive visibility for Mankind Pharma and its efforts to reach the masses in the south.

     

    Said Rajeev Juneja, CEO of Mankind Pharma: “Mankind Pharma has been recognizing the real heroes of our society and we really wanted to associate with a familiar face who is a changemaker. Mohanlal is a real fit as the corporate brand ambassador for Mankind Pharma, we believe in giving  back to the society through our CSR activities and thereby lending a helping hand to the ones in need. On the other hand, Mohanlal has never shied away from social causes and has been part of several public safety campaigns. Together we will continue to help our society and take steps towards making our nation, Atmanirbhar”.

     

     

  • Says: "What you do, ultimately matters"

    Flamingo unveils new TVC starring Hrithik Roshan

    By A Correspondent

     

    Ascent Meditech, an Indian multinational in consumer healthcare space, has continues its association with Bollywood superstar Hrithik Roshan for its flagship brand Flamingo – An Aid for a New Life. It communicates the ideology ‘what you do, ultimately matters’ and revolves around the central offering of pain management solutions to various lifestyle problems.

     

    Said Rajiv Mistry, Founder and Managing Director, Ascent Meditech: “When the going gets tough, the tough gets going – this saying holds true for Indians as well as for Ascent. While Indians have put up a brave face against all odds and have adapted to the New Normal, we, at Ascent, have supported Indians with the introduction of products, which are of absolute necessity, today. In line with the sudden change in consumer behavior and mindset, brand Flamingo has crafted its new campaign under the umbrella thought of ‘what you do, ultimately matters’. The communication in the new campaign is purposeful and leaves the consumer with a decision to make amongst an existing practice versus a sustainable solution, when encountered with pain.”

     

  • The new campaign aims at educating consumers about the importance of complete waterproofing in the construction of a new house

    Amitabh Bachchan stars in new Dr. Fixit TVC

    By A Correspondent

     

    Dr. Fixit, the water-proofing brand from Pidilite, has unveiled a new campaign featuring actor Amitabh Bachchan.  The new campaign aims at educating consumers about the importance of complete waterproofing in the construction of a new house.

     

    Said Vivek Sharma, Chief Marketing Officer, Pidilite Industries: “Proper and complete water-proofing remains a vexing issue in Indian homes. Through this campaign, Dr. Fixit continues to educate consumers about the need to do complete waterproofing and makes it more accessible to consumers, contractors and dealers alike in easy ways across all touch-points.”

     

    Added Talha Bin Mohsin, Executive Creative Director, Ogilvy & Mather: “People are used to using either Dr. Fixit LW+ or Dr. Fixit URP for waterproofing while making new houses, but complete waterproofing can only be achieved when both of these are used. To explain this, we decided to capitalize on cricket season with an analogy that would resonate with everyone, the bat and ball. Just like cricket can’t be played with only one of them, waterproofing too can’t be done with just LW+ or URP, you need both. Sometimes, all it takes to change behavior is explaining a complicated concept with extreme simplicity and a slice of fun.”

     

     

  • The campaign was conducted in collaboration with Option Designs

    Classplus launches campaign with Sourav Ganguly

    By Our Staff

     

    Classplus, in collaboration with Option Designs, launched its latest campaign starring Sourav Ganguly.

     

    Said Mukul Rustagi, Co-founder, Classplus: “It is very satisfying to see the hard work put in by Option Designs. They were able to capture the emotions perfectly in the earlier ad and we hope this ad proves to be a success too. We look forward to serving more educators in the internet age of today and help them build their online presence with support from our latest campaign.”

     

    Added Japneet Singh, Campaign Head and CEO – Option Designs: “After the success of the emotional route with the previous film where Dada empowers Mrs. Bannerjee with a new identity as a teacher, we decided to go with a comical route. With this film, we showcased the benefits of adopting a remote teaching model through Classplus and how it can unlock limitless growth for the educators. The film explores humor and wit with a Talismanic Avatar, Mentor Dada, who inspires India’s educators to evolve and digitally manage their coaching and tuition setups with ease.”

     

     

  • Ropes in Akshay Kumar as brand ambassador

    Wavemaker bags media mandate for PagarBook

    By Our Staff

     

    Wavemaker India has bagged media mandate for PagarBook. It will manage the integrated media mandate for PagarBook and is mandated with the responsibility of scaling up the brand via mass outreach programs cutting across all relevant touch points — Television, print, radio, OOH, Social and Digital. PagarBook has roped in Akshay Kumar as brand ambassador.

     

    Said Sivaprasad K, Senior Vice-President, Marketing and Sales, PagarBook: “Our ethos is focused on solving the most challenging problems faced by the SME sector. The goodwill of India, the common Indian, is something that we strive towards. Wavemaker brings together a unique combination of global expertise & proven track record in bringing quintessentially Indian insights to life. We are excited to have them on-board as a key partner in our mission of helping small businesses grow”.

     

    Added Ajay Gupte, CEO – South Asia, Wavemaker: “Pagarbook epitomises the brand of new-age enterprises that offer simple solutions to challenges faced by small and medium enterprises across the country. Their work strengthens the core of our economy. We are delighted to partner with this transformational brand that is dynamic and rapidly growing. I am confident that as their partners we will help Pagarbook achieve their growth ambitions”.

     

    Said Kishan Kumar MS, Chief Growth Officer and South – Head, Wavemaker India: “I am quite excited to start the new year on such a positive note. Partnering with a disruptor brand like PagarBook is going to be a great learning experience for us. Our vast pool of consumer journey data and insights clubbed with analytical expertise will help us unlock many growth drivers for PagarBook. The journey is going to be an exciting one, indeed!”

     

     

  • Ropes Genelia Deshmukh to share the perfect gift #MadeForAGentlemen this Valentine’s Day

    Yardley’s new campaign for V-Day

    By Our Staff

     

    Yardley has launched London’s Gentleman Classic Daily Wear Perfume as a Valentine’s Day Special. Actor Genelia Deshmukh will feature in the digital campaign – #GiftForMyGentlemen. The brand also roped in influencers Pria Beniwal and Sunakshi Grover to share the ideal gift for the man in their life.

    Said Manish Vyas, Vice President and Business Head of Yardley India: “The true hallmark of a Gentlemen is his definitive, awe-inspiring, chivalrous nature. This Valentine’s Day, as women look for the perfect gift to celebrate their timeless love for the gentlemen in their life, we at Yardley have the ideal gift – Yardley London’s Gentleman Classic Daily Wear Perfume. We are happy to associate with Geneila Deshmukh, who really values the Gentleman qualities of her husband and sees Yardley London’s Gentleman Daily wear perfumes to be the fitting gift for this Valentine. This campaign is an attempt by the brand to let consumers celebrate the timeless emotion of love by gifting timeless classic – Yardley London’s Gentleman Classic Daily Wear Perfume.”

     

     

  • Features brand ambassador Tara Sutaria for jewellery promotion

    Hazoorilal Legacy launches brand campaign 2021

    By Our Staff

     

    Hazoorilal Legacy launches its Brand Campaign 2021 with brand ambassador, Bollywood star Tara Sutaria.

    Said Ramesh Narang, Director, Hazoorilal Legacy: “We delved deep into the brand’s values and consciously devised a thought-provoking campaign that spoke of hope, resilience and our passion for building an everlasting legacy of beauty through exquisite designs & unmatched aesthetics. Tara’s superlative talent will mark this as one of our most memorable campaigns!”

    Added Tara Sutaria: “I am honoured to continue my association with an iconic brand like Hazoorilal Legacy. A pioneer in the jewellery industry, the brand has changed the face of the jewellery design landscape. I can’t wait for the big reveal in the next few weeks.”

     

     

  • To feature in a series of video campaign #JaanchParakhLo

    Dalda Vanaspati ropes in Sanjeev Kapoor

    By Our Staff

    Dalda Vanaspati has roped in chef Sanjeev Kapoor as its brand ambassador. Kapoor will be seen in a series of videos in the brand’s upcoming campaign #JaanchParakhLo.

    Said Milind Acharya, Head of Marketing, Bunge India: “When we talk about authentic Indian taste, there are only two names that come to my mind, Dalda Vanaspati and Chef Sanjeev Kapoor. While there are many brands which have been there for decades and are going strong but a cooking medium brand belonging to the FMCG sector which has lasted this long, itself speaks volume of credibility and reliability of Dalda. And when it came to communicating the brand message, there couldn’t have been anyone else other than the Chef Sanjeev Kapoor, who is recognized across the country as the quintessential face of high-quality Indian cooking and someone who himself believes in Dalda Vanaspati.’