MxMIndia

Category: PEOPLE & PRODUCTS

PEOPLE & PRODUCTS

  • Chivas has signed up Farhan Akhtar, multitalented Bollywood actor, producer and director, as the brand ambassador for this campaign

    Chivas Regal unveils India brand campaign with Farhan Akhtar

    By A Correspondent

     

    Chivas Regal announced the launch of its new, India specific brand communication themed on the brand tagline ‘Live with Chivalry’, with ‘Win the Right Way’ as the latest expression. Chivas has signed up Farhan Akhtar, multitalented Bollywood actor, producer and director, as the brand ambassador for this campaign.

     

    Win the Right Way communicates Chivas Regal’s brand values, and aims to inspire a new generation to achieve success whilst making a positive impact on the lives of others. It also stands true to the brand’s philosophy of “succeed as gentlemen”- how success is beyond material gains and is about enriching lives of others. It emphasizes that true success lies less in its clichéd symbolism and more in its impact on the world.

     

    Speaking on the association, Kartik Mohindra, Business Head – International brands, Pernod Ricard India, said “We are very excited to launch the new India centric Chivas campaign that is aimed to provoke the desire of the new generation to make a difference and take people along in their journey of success. For the campaign we have brought on board Farhan Akhtar as the brand ambassador for Chivas. Farhan truly embodies the brand values and philosophy as he is not just a successful individual but he has steered numerous social initiatives to make a difference in society.”

     

    On becoming the new brand ambassador, Farhan Akhtar stated, it’s very important for him to find synergies with his brand associations and he truly believes that it’s difficult for success to be just a single person’s journey and it’s important to respect and recognize the contribution of people across the board.

     

    The new 360 degree marketing and advertising campaign will be integrated across electronic, print and digital media on November 05, 2015.

     

  • He will drive drive the philosophy of 'Sada Sexy Raho' further

    Ranveer Singh appointed brand ambassador of Set Wet deos

    By A Correspondent

     

    Marico has announced Bollywood heartthrob, Ranveer Singh as the new face and brand ambassador of Set Wet deodorants.   Set Wet, a brand synonymous with hair gels in India, had undergone a successful repositioning last year with the Sada Sexy Raho campaign. Following the success of the initiative, Marico has announced the signing of Ranveer Singh as the brand ambassador for the Set Wet deodorant portfolio who will now further drive the philosophy of ‘Sada Sexy Raho’.

     

    Anuradha Aggarwal, Chief Marketing Officer, Marico Limited said, “We are delighted to have Ranveer Singh as the face of our Set Wet range of deodorant range.

     

    Apart from being probably the most popular star in the brand target consumer, Ranveer also happens to live the brand philosophy of Sada Sexy Raho. Brand Set Wet extolls young men to give up inhibitions & let their charm & passion show in everything they do – a philosophy Ranveer himself lives by. I think Ranveer & Set Wet are a potent mix with which we can create magic.”

     

  • After Juhi and ShrutiHaasan, Sania becomes the third celebrity to join the Kesh King club

    Sania Mirza appointed brand ambassador for Kesh King

    By A Correspondent

     

    Sania Mirza has joined the club of celebrity endorsers of Kesh King, the leading ayurvedic hair care brand in India, owned by Emami Limited. Sania will be endorsing the hair oil and shampoo variants of Kesh King.

     

    Kesh King is also endorsed by celebrities like Juhi Chawla nationally except the southern markets for which Shruti Haasan has been roped in very recently.

     

    Announcing the brand association, Priti Sureka, Director, Emami Limited said, “The ayurvedic hair oil category is one of the most dynamic areas of growth in the Indian hair care market. With the growing environmental pollution, today’s youth is getting inclined more and more to ayurvedic formulations to control hair damages. A young, dynamic and super successful brand ambassador like SaniaMirza, who commands respect and appreciation among millions, is a perfect brand fit for Kesh King which offers the best of holistic hair health solution.  Bringing in SaniaMirza as an endorser to this brand will help us generate enough attention among its target markets and audience.”

     

    Kesh King’s association with Sania Mirza is expected to be manifold. Sania, as a young sports icon, has an universal geographic, demographic and psychographic appeal. She is a credible brand who can help Kesh King not only to reach out to untapped geographies and SECs in the country, but would appeal to all those existing and potential consumers who lead an active life especially outdoors, where environmental pollution tends to have damaging effect on hair.

     

  • New Ad campaign features Jaya Bachchan and Amitabh Bachchan

    Kalyan Jewellers unveils Apoorva Diamond collection with new campaign

    By A Correspondent

     

    Kalyan Jewellers has launched Apoorva, the new diamond collection. The collection is being highlighted in a new advertising campaign featuring brand ambassadors Jaya Bachchan and Amitabh Bachchan. The Apoorva collection comprises of choker, necklaces, quintessential for brides to be, besides celebrating traditional occasions and festivities. These necklaces are created using a traditional canvas of organic motifs and a labyrinth of diamonds. The collection is priced between Rs. 5 lakh and Rs. 10 lakh. Customers will be offered 90 per cent cash back and 100 per cent buy back in exchange for this range of jewellery.

     

    The ad campaign announcing the launch features Jaya Bachchan and Amitabh Bachchan as grandparents. The concept builds on the premise of a grandmother’s reluctance to consider diamond necklaces for the granddaughter’s reception, which is based on her belief that a ‘large set’ will not be available for her budget of Rs. 5 to 10 lakh. However, at the KalyanJewellers’ showroom the grandfather (Big B) picks an Apoorva diamond necklace which stands out for its grandeur and brilliance and, also within the budget – much to the delight of everyone, including the grandmother.The TVC will also be aired in Hindi and in regional languages like Tamil, Malayalam and Telugu. The regional launguages script is tweeked to include the local brand ambassadors ManjuWarrier, Prabhu and Nagarjuna.

     

    Ramesh Kalyanaraman, Executive Director Marketing and Operations of Kalyan Jewellers said, “Every woman desires a diamond necklace for her wedding, and Apoorva fulfills the distinct needs of every woman by offering a compelling collection which is intricately crafted and completes the wedding trousseau.”

     

  • TVS Jupiter targets the rooted, middle-class Indian man

    TVS rides on Big B’s popularity in latest campaign for TVS Jupiter

    By A Correspondent

     

    TVS Motor Company has launched the latest campaign for its brand TVS Jupiter. The new ad campaign salutes and recognises the life mantra of the Indian Man – “apne se bhi zyada apnon ke liye”. The TVC has been created by Dentsu Communications and is running on-air across channels. It celebrates the dedication, hard work and the spirit of the Indian man who ‘enjoys doing more’ relentlessly through its brand philosophy evangelist Amitabh Bachchan.

     

    The objective for TVS Jupiter is to be the leading scooter brand of the country by gaining a higher brand preference amongst the consumers. So, going forward, the established rational positioning of ‘Zyada Ka Fayda’ will be reinforced with an emotional pay-off of the positioning.

     

    TVS Jupiter targets the rooted, middle-class Indian man. Somebody who is self-made, has endured a lot of struggles and has steadily worked his way up. His world revolves around his dear ones, in every aspect of life, and with great pride he constantly strives to do more for them.

     

    Extensive researches resulted in the findings that TVS Jupiter was the TG’s Man-Friday that enabled him in fulfilling his responsibilities. It helps him get satisfaction by doing more and fulfilling his responsibilities better for his dear ones.

     

    The film expresses this joy of doing more through the many ‘Zyada’ in their life – a caring father, a dutiful son, a community pillar, a responsible citizen or a dedicated patriot. Playing each of the life role is about drawing on the deepest reserves of physical, mental and emotional strength, so that your dear ones have more to build his life on. And no one understands this better than someone who has experienced this himself.

     

    Each situation in the TVC has a common thread connecting them across the diverse geographies and cultures of India – their willingness to strive for the happiness of their dear ones and in every aspect of life.

     

    Aniruddha Haldar, Vice President-Marketing, TVS Motor Company, said, “TVS Jupiter is crafted for the Indian Man. A common thread connecting them across the diverse geographies and cultures of India was their willingness to strive for the happiness of their dear ones, in every aspect of life, almost like a life mantra, “apne se bhi zyada apnon ke liye”. TVS wanted to salute and recognize this spirit of the Indian Man and hence crafted the TVS Jupiter for him and brought in Mr. Amitabh Bachchan, the defining icon of the Indian psyche as the brand philosophy evangelist. This beautiful creative at its core is a salute to the life philosophy of the Indian Man “apne se bhi zyada apnon ke liye” by the one icon Mr. Bachchan whom he holds above everyone else, and places the TVS Jupiter firmly as the ride of preference delivering “Zyada ka Fayda”.

     

    “TVS Jupiter celebrates the selfless spirit of a common man whose small everyday acts for others, are by no means ordinary. Needless to add, this story had to be strung together by none other than Amitabh Bachchan” said, Simi Sabhaney, CEO, Dentsu Communications, Bangalore.

     

    “The campaign is a collection of montages across India that reflect the very essence of the everyday Indian man, who selflessly lives an existence for the benefit of the people who are dearest to him. Simply put that’s his greatest joy “apne se bhi zyada apnon ke liye”. Mr. Amitabh Bachchan brings out this insight beautifully with his credible stature. The scooter stands for this at a rational platform as it is truly a ‘Zyada ka Fayda’ product in all respects.” said, Samrat Chengapa, Sr. Vice President-Client Servicing, Dentsu Communications, Bangalore.

     

  • The commercial shows brand ambassador, Ajay Devgn, introducing the concept of FuelSmart and demonstrating how the switches work to help save maximum fuel

    Ajay Devgn demonstrates Mahindra Blazo’s core attributes in new campaign

    By A Correspondent

     

    Automotive Giants, Mahindra and Mahindra Limited recently launched its range of trucks – Blazo. This is supported by a new TV campaign featuring Bollywood star Ajay Devgn created by Interface Communications.

     

    The commercial shows brand ambassador, Ajay Devgn, introducing the concept of FuelSmart and demonstrating how the switches work to help save maximum fuel. He then goes on to talk about the guarantees given by Mahindra Blazo.

     

    Mahindra launched this new range of trucks after an intense research on trucks and Indian transport. Based on its findings, Mahindra came out with the FuelSmart technology that comprises a powerful mPOWER engine and a multi-modal switch that helps the driver choose between Heavy mode, Turbo mode and Light mode based on the load and road conditions.

     

    Speaking on choosing Ajay Devgn as the brand ambassador, Rajeev Malik, Senior General Manager, Mahindra Truck and Bus Division said, “This film is all about exuding sincere confidence. We felt Ajay Devgn does exude sincere confidence in his own style. He is also very close to the Mahindra DNA in terms of a very masculine personality.”

     

    On the creative execution of the commercial, Joemon Thaliath, COO, Interface Communications said “The task for creative was to translate this excitement and confidence to truckers and people at large.”

     

    Robby Mathew, CCO, Interface Communications added “The challenge here was to match the directness of the message with Ajay’s understated style. I must say that the director Aloke Shetty has pulled it off very well.”

     

  • Features Bollywood heartthrob Sidharth Malhotra in the Indian rendition of the global campaign

    ‘Taste the Feeling’ out to woo consumers in India

    By A Correspondent

     

    Coca-Cola has launched the local rendition of its new global campaign in India – “Taste the Feeling”. The campaign seeks to remind the consumers of the happy and joyous moments that a chilled and effervescent Coca-Cola bottle brings to their life. The new Coca-Cola TVC launched in India features Bollywood superstar Sidharth Malhotra enjoying the feeling of sipping on Coca-Cola.

     

    After years of creating compelling stories with innovative marketing strategies, Coca-Cola has launched the ‘Taste the Feeling’ campaign as their first global campaign in seven years. For the same, the brand has united Coca-Cola, Diet Coke, and Coca-Cola Zero under the iconic Coca-Cola brand positioning in one global creative campaign. The One brand strategy positions Coca-Cola as an iconic brand that highlights the company’s commitment to choice, allowing consumers to choose whichever Coca-Cola suits their taste, lifestyle and diet.

     

    The TVC featuring Sidharth Malhotra emphasizes on storytelling and celebrating everyday moments. Entering a supermarket, Sidharth romances the feeling of drinking Coca-Cola which catches the attention of the female cashier. Watching Sidharth enjoying his ice cold Coca-Cola, the cashier gets lost in her thoughts and gets caught off guard when Sidharth comes in front of her. To cover up she spontaneously tells him that he is their lucky customer and has won a Coca-Cola with the condition that he has to drink it there itself. As Sidharth gulps his Coca-Cola, the cashier continues to watch him in awe.

     

    After the award winning “Open Happiness” campaign, the new campaign “Taste the Feeling” by Coca-Cola is the latest global campaign that hopes to capture the hearts and minds of the younger generation.

     

    Speaking about the campaign, Bollywood actor and Coca-Cola Brand Ambassador, Sidharth Malhotra said, “Everyone seeks refreshment for different reasons and nothing beats the delicious refreshment offered by a chilled bottle of Coca-Cola. Being the ultimate refreshing beverage, Coca-Cola has been an integral part of my growing up years and I will never forget how the simple pleasure of drinking an ice-cold Coca-Cola made so many moments more memorable. I am very excited to be a part of the new ‘Taste the Feeling’ campaign, celebrating one of the many ordinary, day to day moments made special by Coca-Cola. I am sure the consumers will enjoy the ad and get reminded of their own special moments with Coca-Cola”.

     

  • Dhoni resoundingly captures and brings alive the brand idea by pulling out a day in his life to a person who’s ascribing his success to luck

    MSD endorses benefits of Revital H in latest campaign

    By A Correspondent

     

    As part of Revital’s future growth plans, it has unveiled a new campaign featuring youth heartthrob and captain of the Indian cricket team Mahendra Singh Dhoni.

     

    For Revital H’s next leap, it was imperative to further enhance its relevance and be seen as a partner in good health offering not just physical energy but also mental agility. The need was for a persuasive and well differentiated messaging delivered through a brand endorser who strongly personifies both physical fitness and mental alertness. With that intention, the most successful Indian cricket captain MS Dhoni was roped in as Revital H’s brand ambassador.

     

    The integrated campaign, created by Lowe Lintas Delhi rests on the powerful and intrinsically Indian insight that often success is attributed to luck thereby diluting all the effort that goes behind the achievement. The campaign vividly attempts to correct this misnomer and pave way for the brand as a partner of success while embodying hard work and mental alertness. Dhoni resoundingly captures and brings alive this brand idea by pulling out a day in his life to a person who’s ascribing his success to luck.

     

    Naveen Gaur

    Commenting on the new campaign, Naveen Gaur, President, Lowe Lintas Delhi said, “The challenge for the agency was to take a really popular leader brand like Revital H to the next level of growth by creating a highly persuasive campaign. In its attempt to become a fast-evolving, achiever society there is a huge stress that’s laid on professional and personal success among individuals. The campaign attempts to position Revital H as a partner of success.”

     

    Arun Iyer

    Sharing his thoughts on the campaign approach, Arun Iyer, Chief Creative Officer, Lowe Lintas said, “The campaign stems from the interesting insight that many times the success achieved by others is ascribed to their luck and all the effort that goes behind gets diluted. We took a leap on this insight and created communication that most Indians would resonate with.”

     

     

    Subodh Marwah

    Adding his insight on the new campaign, Subodh Marwah, VP & Head, Sun Pharma Consumer Health Care said, “The goal now is to expand our reach and induce higher trials and we plan to do it in a way that will be well received by the consumers. In Mahendra Singh Dhoni, we have found a perfect ambassador who is not only a physically fit athlete but also boasts of extreme mental agility – attributes that define Revital H at its core.”

     

    Revital H is positioned as daily health supplement for overall health and wellbeing, with H connoting ‘Health’. It is a complete and balanced daily health supplement that contains vitamins, minerals and ginseng. Revital H is the flagship brand of Sun Pharma Global Consumer Healthcare.

     

    The campaign will go on air during the T20 Cricket World Cup and would span the offline and online mediums for maximum reach.

     

  • When it comes to style tips, top-rated professionals such as Anushka would only trust the best

    KJo highlights Anushka’s hair issues in new campaign for Pantene

    By A Correspondent

     

    Known for his affiliation towards style and beauty, film-maker Karan Johar has pointed out Anushka’s hair fall troubles that lead her to call him her biggest hair critic. The actress, who had been struggling with this hair fall problem credits Pantene to have come to her rescue and solving it once and for all.

     

    “After I have switched to Pantene, I have to admit I have seen a change in my hair. The Pro-V formulation in this shampoo makes my hair so strong that I’ve forgotten what hair fall actually is.”, Anushka Sharma said on her struggle with hair fall.

     

    Pantene brand ambassador Anushka says, “I have known Karan all this while as that ‘critical’ friend; I would trust his judgment wholly on various things and I’m glad he is finally impressed by my hair!” she laughs. The film maker talks about her gorgeous hair. “Anushka’s hair is her crowning glory now and I’m glad she switched to and is going to continue using Pantene. Her hair has never looked better!” he expressed.

     

    Pantene continues to appoint ambassadors like Anushka Sharma, Selena Gomez, Giselle Bundchen to portray the benefits of the shampoo to millions of consumers.

     

  • New adidas film celebrates great players who rise above adulation & criticism to emerge as game changers

    Adidas scripts #FeelLoveUseHate for Virat Kohli

    By A Correspondent

     

    adidas has launched its latest campaign #FeelLoveUseHate featuring Indian cricket superstar Virat Kohli. A fiery persona on the field and a youth icon off it, Kohli has always been a polarising figure. On one hand are his fans who adore his every move, while on the other hand are critics and naysayers who never cease pointing fingers and question him every step of the way. For Virat, the love that he receives helps him soar while the hatred that he inspires challenges and propels him into greatness. This is the core idea that the film has been crafted around. It delves into the duality that is part of Virat’s life.

     

    The #FeelLoveUseHate campaign celebrates Virat’s unabashed flamboyance and passion for the game, not only through its messaging but also in the overall treatment of the film. Each frame is packed with action and passion. The use of special effects makes it even more gripping and cutting-edge. The campaign is being launched on digital media in the midst of the ongoing T20 World Cup. It will be supported across social media by Virat and the adidas cricket handles along with roster of athletes which include Kevin Pietersen, Chris Gayle, Rohit Sharma and Unmukt Chand amongst others.

     

    “As the world’s best sports brand, our aim is to encourage all athletes to define their own path, no matter if the world is at their feet or suddenly at their throat. In this film, through Virat, we aim to showcase how great players rise above the adulation and criticism they incite. It encapsulates adidas’ vision of inspiring performers to lead their own game and use love and hate to give it their best,” said Damyant Singh, Senior Marketing Director, adidas India.

     

    Damyant also added, “adidas is committed to cricket and this film cements our association with India’s biggest cricketing icon”.

     

    Talking about the film, Virat Kohli said, “adidas understands sports and athletes like no one else and has a unique perspective on the game. Through this film, they showcase the mental toughness required to be a professional athlete in today’s world and how I personally thrive off the Love & Hate I receive to drive my performance on the field ”.

     

  • Huawei welcomes Saina Nehwal the new Brand Ambassador of Honor India who is all set to #PlaysmartwithHonor

    Saina begins new innings with Honor

    By A Correspondent

     

    Honor has announced the association with Saina Nehwal as its India brand ambassador. The global smartphone manufacturer has signed a long-term pact with the Olympic medalist to endorse its Honor range of smartphones. The company recently launched two models – Honor 5X and Honor Holly 2 Plus, which are available on flipkart.com and amazon.in.

     

    The partnership with Saina Nehwal coincides with Honor’s next phase of growth in India, as the e-brand aims to significantly strengthen its market share in India, post the very encouraging response from the India market.

     

    Speaking on the association, Allen Wang, President of Consumer Business Group, Huawei India said, “We are happy to announce our collaboration with Saina Nehwal who inspires people all over the world to face challenges and carve their own niche. Huawei is continuously associating with sports team and athletes across the world who shares Huawei and Honor’s philosophy and this association is a step forward in that direction. Recently we also enrolled Lionel Messi the ace footballer as our global brand ambassador and Saina Nehwal is another person who has countered all challenges to become the first woman Indian badminton player to win an Olympic medal. Not only we associate with the top ranking teams of athletes but moreover with people who resonate with the spirit of Honor.”

     

    Commenting on the association, Saina Nehwal, said, “I’m very thrilled to be associated with the brand Honor and resonate its philosophy of being a brand ‘For the brave.’ Being brave takes a lot of focus, courage and commitment and also gives you an edge to redefine possibilities. Since I played my first badminton tournament till the last shot that I have played till today, being brave has helped me cross every hurdle and obstacle, and also got me a lot of happiness and honor. Thanks for all what brave has brought to me, I would like to ask all young people to be brave and keep dreaming and fighting.”

     

  • Designed in fresh spring color palette and available in modern contemporary prints these bags are crafted for the women of today

    Caprese launches a digital video with Alia Bhatt

    By A Correspondent

     

    Caprese has launched a digital video with Alia Bhatt unveiling the Spring Summer collection 2016. Designed in fresh spring color palette and available in modern contemporary prints these bags are crafted for the women of today.

     

    Launching the new collection Alia Bhatt said, “My Caprese bag has my whole world in it. The spring summer collection is more than just stylish, it’s just like me.What I love about this international fashion collection is that it offers me a perfect companion for every occasion. For travel, work, or casual fun I am always ready to take on the world with a Caprese on my arm.”

     

    Speaking about the campaign, Sudip Ghose, Vice President-Marketing, VIP Industries says, “We believe this campaign truly emphasizes the importance of the handbag in a woman’s life. A woman’s handbag accommodates her entire world,  where ever she goes, whatever she does, the handbag is an essential part of a woman’s life at all times. No matter what the occasion this high-fashion collection from Caprese is designed to provide chic handbags with fuss-free glam for every occasion and need of today’s urban woman.”

     

    The Spring Summer collection 2016 is designed keeping in mind the umpteen occasions that women need to look fashionable and gorgeous for, keeping up with the latest fashion. Speaking on how women need to have the right hand bag the Caprese Girl says, “Your bag needs to be spacious enough to carry all your essentials and at the same time needs to be extremely chic to glam up your look. The new spring summer collection by Caprese is bright, colorful and stylish helping you adorna classy look. It’s definitely my recommendation for the women of today.”