MxMIndia

Category: MARKETING

  • Campaign created by Ogilvy

    Pond’s unveils new TVCs

    Pond’s Skin Institute, has introduced brand ambassadors, Kiara Advani and Keerthy Suresh in an all-new TVC campaign. With scientific expertise and beauty development at the very heart of the campaign, these TVC’s usher in a new era of Pond’s in India and aim to connect with skincare enthusiasts across the country.

    Commenting on the newly launched TVC Pratik Ved, Skincare Head, Beauty & Wellbeing, Hindustan Unilever Limited said: “Commenting on the newly launched TVC Pratik Ved, Skincare Head, Beauty & Wellbeing, Hindustan Unilever Limited said, “At this exciting juncture for Pond’s Skin Institute, we proudly celebrate our heritage with the unveiling of an advanced skincare range. By seamlessly blending the finest elements of science, beauty mastery, and innovation, we invite people to rediscover and experience the brand in an all-new avatar. This reinvention is guided by our brand-new communication for Pond’s, which focuses on the impact of life on skin and beauty. With ground-breaking scientific innovations, we remain committed to making miracles happen for your skin, ensuring we stay ahead of the curve in today’s ever-changing beauty landscape while honouring our 175-year legacy.”

    Harshad Rajadhyaksha and Kainaz Karmakar, Chief Creative Officers at Ogilvy India said: “The new chapter of Pond’s has science at its heart. This can be seen in not just the communication, but the packaging and the products too. The world of beauty is changing at a super rapid pace. Ingredients are taking centre stage, and the consumers are investing time in deeply knowing their skin and beauty products. The way forward on Pond’s is in line with this new world.”

  • Ad created by Media Monks

    Amazon Prime Announces 2.0 Campaign

    Amazon Prime has announced the second installment of its Sach Mein Too Much digital and television campaign.

    Commenting on the campaign launch, Pragya Sharma, Director – Growth and Consumer Marketing, Amazon India said: “We operate in a highly dynamic consumer landscape, which required us to be agile to be relevant and continuously improve and innovate, working backwards from the ever-evolving consumers’ needs. The second leg of our #SachMeinTooMuch campaign aims to accelerate awareness by reiterating the value our Prime customers will benefit from, through the unique offerings the Prime Membership Program has to offer.”

    Also speaking on this campaign, Media Monks – the creative partners on the campaign added: “Media Monks India continues its partnership with, Amazon Prime’s new campaign this year again by brilliantly infusing the thought of ‘Sach mein too much’ into everyday life situations with subtle witty cues between two couples, showcasing the abundance of benefits that make Prime an indispensable choice. The beauty of these campaigns have always to see the Prime mascots that personify the different benefits interact with the humans and be a part of our everyday life. This again has been crafted by the experts at the Media Monks animation and the VFX team making it an enjoyable campaign.”

     

  • Echoes the Brand Slogan ‘Taste with A Twist’

    Bisk Farm Googly launches new TVC with Hrithik Roshan

    Bisk Farm, the biscuit and bakery brand from the house of Saj Food, has launched a TVC with Hrithik Roshan, the brand ambassador for its Googly range of biscuits. Keeping up with the Brand slogan ‘Googly- Taste with a Twist’, the TVC revolves around a fun banter between the husband and wife.

    With a sharp focus to create awareness of the product amongst mass audience base, the TVC is being launched in 7 different languages- Hindi, Bengali, Marathi, Telugu, Odiya, Kannada, and Assamese.

    Commenting on the campaign, Vijay Singh, Managing Director, Saj Food, said: “We are thrilled to launch our new TVC campaign for the Googly range of biscuits with our brand ambassador, Hrithik Roshan. The campaign perfectly encapsulates the fun and unexpected twist that Googly biscuits bring to the table, just like Hrithik’s playful banter in the ad. With this launch in seven different languages and the re-introduction of our new Chhota Pack at just Rs. 10, we are committed to making Googly biscuits accessible to a wider audience.”

  • For Creative and Hyperlocal Marketing Strategy

    Urban Company collaborates with Meta

    Urban Company has collaborated with Meta to jointly develop a series of films promoting its weekly bathroom cleaning service.

    Said Rahul Teotia, Vice President – Marketing at Urban Company: “We are thrilled to collaborate with Meta on this innovative campaign for our Weekly Bathroom Cleaning Service. This partnership allows us to leverage Meta’s cutting-edge platform capabilities to create engaging and impactful content. By focusing on Meta-first creatives, we can better connect with our audience in a way that feels natural and entertaining. This campaign represents a significant step in our digital brand journey, and we are excited to see the positive impact it will have on our brand awareness and customer engagement.”

    Added Shweta Bajpai, Director, Financial Services, Media, Travel & Real Estate (India), Meta: “People are naturally in discovery mode when they come on our platforms, and they are looking to be entertained even while consuming brand messages. We’ve consistently noticed that brand campaigns that build mobile-first creatives built for our platforms perform better across both brand and performance metrics. Additionally, brands can use hyper-local targeting across our platforms to reach their customers accurately. We’re thrilled to work along with Urban Company to create a campaign that builds on the key strengths of our platforms to drive delight for their customers and deliver performance for their business.”

  • To spearhead and build comprehensive communication strategies

    One Source bags mandate for Vitraya Technologies

    Integrated marketing consultancy, One Source, has bagged the corporate communication mandate for Vitraya Technologies, an insurtech company.

    Said Avdhesh Sharma, India-President at Vitraya Technologies: “Our vision at Vitraya Technologies is to redefine and transform the healthcare claim settlement process. By providing seamless, accurate, and fast settlement systems, we enhance the experience of the entire healthcare ecosystem and bring tangible value to our clients, setting new standards in the industry. We want to partner with a firm which is equally invested in our brand, and One Source was the clear winner.”

    Added Sandeep Rao, Co-founder and Co-Chief Executive Officer, One Source: ” By aligning our efforts with Vitraya Technologies’ mission to enhance efficiency, trust, and value in the healthcare system, we are confident in our ability to foster mutual growth and success.”

  • The attempt is to strike a chord with farmers across the country

    Dhoni launches brand Inera

    Inera, agri-inputs brand, has unveils its latest campaign titled ‘Meri Mitti, Mera Yakeen’, featuring cricketer MS Dhoni.

    Said Ravi Banka, Founder and CEO of Eggfirtst, the agency behind the campaign:: “Having created numerous impactful rural brand campaigns, this one stands out as it directly enhances the lives of farmers. Dhoni’s alignment with the brand, given his persona and popularity, brings unparalleled value.”

  • "Jatt and Juliet 3" starring Diljit Dosanjh and Neeru Bajwa

    Torex Cough Syrup collaborates with Punjabi hit

    Torque Pharma has collaborated with the Punjabi film ‘Jatt and Juliet 3’.

    Commenting on the ad film launch, Abhay Iqbal Singh Bedi, Director, Torque Pharma said: “We are thrilled to collaborate with ‘Jatt and Juliet 3,’ a film that has a wide set of fanbase, much like Torex Cough Syrup that embodies health and wellness. This partnership enhances our brand presence while reaffirming our commitment to delivering effective cough relief, allowing our customers to savour life’s moments free from the discomfort of a cough. We are confident that this co-branding initiative with ‘Jatt & Juliet 3’ will forge a deep and lasting connection with audiences.”

    Added Manmord Singh Sidhu, the MD of White Hill Studios and the producer of the film: “We’re excited to partner with Torex Pharmaceuticals for ‘Jatt & Juliet 3.’ This collaboration brings together two trusted brands to deliver an unforgettable experience to our audience. We look forward to a successful journey together and can’t wait for everyone to experience the magic of ‘Jatt & Juliet 3’ in theatres.”

  • A tribute to two decades of healthcare excellence

    Narayana Health Kolkata launches campaign

    Narayana Health – Kolkata is celebrating over two decades of healthcare service in West Bengal and on this occasion, the hospital has launched a comprehensive 360-degree campaign titled ‘Taking Care of Bengal for Over 2 Decades’.

    Said Dr Ashish Bajaj, Chief Marketing Officer at Narayana Health: “The ‘Taking Care of Bengal for over 2 Decades’ campaign encapsulates the essence of Narayana Health’s enduring presence in the region. Through a 360-degree approach, the campaign seeks to highlight the institution’s role as more than just a healthcare provider but as a companion in the journey of life. Whether it’s nurturing the health of every book lover, supporting the aspiration of every sports lover, or managing the sweet tooth of every mishti lover with the right medical advice, Narayana Health – Kolkata has been a constant presence, offering care and support at every step.”

  • Conceptualised by WPP Open X

    Twinkle Khanna campaigns for Honest Tea

    Honest Tea, a ready-to-drink beverage with organic green tea, has announced its newest #FindYourGood campaign in collaboration with author, columnist, and wellness enthusiast Twinkle Khanna.

    Commenting on the launch of the new campaign, Ruchira Bhattacharya, Senior Director, Marketing at The Coca-Cola Company, India and South-West Asia Operating Unit said: “Honest Tea is proud to launch the #FindYourGood campaign that celebrates those little moments of peace and calm in your daily rigmarole. The partnership with Twinkle Khanna resonates our purpose to support and encourage one’s personal idea of balance and wellness in this fast-paced world.”

    Sharing his views about the latest campaign, Mukund Olety, Executive  Creative Director at WPP Open X, added: “Our latest campaign, #FindYourGood, throws light upon a very important thing that many of us often tend to forget, which is making time for little moments of peace and joy in our daily lives. Teaming up with Twinkle Khanna for this campaign has been a truly joyful experience. As a proponent for wellbeing of women, she naturally conveys the nuances we wish to communicate through this campaign.”

  • To enhance brand presence

    Sourav Ganguly partners with Veedol

    Veedol, the manufacturer and marketer of lubricants, from Tide Water Oil Co. (India) Ltd., has signed up former cricketer Sourav Ganguly as its brand ambassador.

    Expressing enthusiasm, Arijit Basu, Managing Director, Tide Water Oil Co (India) Ltd said: “We are delighted to have a cricketing great like Sourav Ganguly join us as our brand ambassador. His leadership, grit and determination are the stuff of legend, shaping the winning attitude of Team India as we know it today. Founded on honesty and self-belief, brand Sourav continues to inspire all to raise the bar of performance and achievement, values that resonate strongly with Veedol. We are confident that this association will give us a strong impetus as we drive forward into the future.”

  • As part of its transformation journey

    Unix India refreshes identity

    Unix India, a consumer electronics and mobile accessories firm, has unveiled its new brand identity as part of its transformation journey.

    Speaking on the development, Imran Kagalwala, Co Founder at Unix India, said: “After 18 years of successfully raising the technology benchmark in India, we are filled with pride. We have always believed that evolution is the key to staying relevant, and hence, with new products coming in for new-age consumers, the brand identity needed to be dynamic and relevant. The shift from subtle blue to vibrant red is designed to be modern, vibrant, and easily recognizable. The refreshed design reflects the brand’s forward-thinking approach while maintaining the core values of customer centricity, affordability, and quality.”

  • Ad conceptualised by Havas Worldwide

    Veet unveils campaign with Triptii Dimri

    Ad conceptualised by Havas Worldwide Veet, the hair removal brand, has launched a new campaign with actor and brand ambassador Triptii Dimri.

    Commenting on the campaign, Kanika Kalra, Regional Marketing Director, Health & Nutrition, Reckitt South Asia said: “At Reckitt, we are dedicated to innovating our product portfolio to meet the evolving needs of young Indian women who demand the best global beauty solutions. With its advanced cool gel wax technology, Veet Wax Strips offers the best possible self-grooming solution, providing consumers a superior experience that’s even better than salon waxing. Veet Wax Strips are truly the better way to wax, and the latest campaign reaffirms our dedication to excellence.”

    Added Anupama Ramaswamy, Joint MD and Chief Creative Officer, Havas Worldwide India: “Everyone is obsessed about how celebrities look flawless every day, and with Triptii becoming a national sensation, we decided to address this question straight-up with a friendly banter between two friends. Ultimately, Triptii reveals that the secret behind her flawless skin is Veet Wax Strips. Not only is it conveniently available for everyone, but it also gives better results than a salon, hence making it her go-to for flawless results.”