MxMIndia

Category: MARKETING

  • Inspires women to take care of their bone and joint health

    Centrum OstoCalcium unveils new TVC

    By Our Staff

     

    Centrum OstoCalcium, marketed by Haleon (eka GlaxoSmithKline Consumer Healthcare) has unveiled a new television campaign, ‘Do Haddiyon Ko Dum with OstoCalcium’.

     

    Commenting on the TVC launch, Anurita Chopra, Head of Marketing, Haleon ISC, said: “The latest TVC from Centrum OstoCalcium reflects our unwavering dedication to empowering women in placing their health as a paramount need. In Indian households, women often stand as the backbone of their family’s health. Nonetheless, they usually neglect their personal well-being for the sake of their families.

     

    Added Garima Gupta, Category Head – Vitamin & Mineral Supplements, Haleon ISC: “Our goal is to instil a sense of empowerment in women by narrating tales about tenacity, perseverance, and triumphs, empowering them to take charge of their own wellness journey. This journey begins with fundamental nutrients such as calcium and vitamin D, which play a pivotal role in maintaining strong and healthy bones.”

     

  • To elevate product success in the marketing community

    Future Factory dedicates campaign to World Manufacturing Month

    By Our Staff

     

    Future Factory, a global design and consulting company, has launched an awareness campaign aimed at the marketing community, engaging brand and marketing key stakeholders in conversations about product design.

     

    Said Jashish Kambli, Founder of Future Factory: “One out of seven products succeed and most product failures can be attributed to unsolved design challenges. With this campaign, we intend to emphasize on the pivotal role design plays in shaping the perception and performance of a product in the market. Our aim is to raise the bar on the expectation of design.”

     

  • Creates AI-generated ad

    MG Motor India campaign to mark centenary

    By Our Staff

     

    Morris Garages, a British automobile brand with a 100-year-old legacy, has launched a campaign, ‘Recreate the Magic’, to mark its centenary year.

     

    Said a communique: “This campaign is both a tribute to the brand’s long-standing heritage and its steadfast commitment to being trailblazers in innovation. Furthermore, the brand has expanded this initiative to encourage user-generated content, combining creativity and innovation in their campaign. Here, participants can reimagine MG’s classic ads using the cutting-edge tool of AI technology.”

     

  • For brand collaboration

    Eveready & Zee join hands

    By Our Staff

     

    Eveready has partnered with Zee to promote its new range of batteries. As part of the brand collaboration, Eveready Ultima will feature prominently on Zee’s popular reality shows including Sa Re Ga Ma Pa, Dance Bangla Dance, Dance Karnataka Dance and Mr & Mrs Local.

     

    Anirban Banerjee

    Commenting on this announcement, Anirban Banerjee, Senior Vice President and SBU Head (Batteries and Flashlights), Eveready Industries said: “We have recently unveiled our new and improved Ultima range of batteries supported by a 360 campaign ‘Khelenge Toh Sikhenge’. The campaign highlights that children in any family can learn valuable life lessons like caring, sharing, love and equality when playing in daily life with battery operated toys. Thus to keep the child’s play ongoing effortlessly, our new 400% longer lasting Ultima batteries are just perfect. Our collaboration with Zee seamlessly aligns with the campaign’s objective and values, as majority of Zee’s shows are packed with energy, fostering a blend of entertainment while actively nurturing the young talents. Eveready is committed towards its mission to empower the youth with the essential support they require for a brighter and more promising future, and our partnership with Zee amplifies our ability to achieve this noble endeavour.”

     

    Niti Kumar
    Niti Kumar

    Added Niti Kumar, COO – Starcom India: “At Starcom, we believe that a successful product launch requires a powerful platform that maximises consumer engagement and brand visibility. Such a key communication pillar was vital to drive home Eveready’s new message. Zee’s reality shows enjoy immense popularity among Indians, which makes it a strong channel for brand collaboration. Accordingly, we forged this first-of-its-kind strategic partnership, which not only introduces Eveready’s robust product offerings but also harnesses Zee’s expansive reach across diverse regions, languages, and content formats.”

     

  • As Brand Ambassador

    MS Dhoni partners with State Bank

    By Our Staff

     

    The State Bank of India (SBI) has announced Mahendra Singh Dhoni as the bank’s official Brand Ambassador. Dhoni, will play a key role in various marketing and promotional campaigns of SBI.

     

    On the occasion, Dinesh Khara, Chairman, SBI said: “We are pleased to onboard MS Dhoni as Brand Ambassador of SBI. Mr. Dhoni’s association with SBI as a satisfied customer makes him a perfect embodiment of our brand’s ethos. With this partnership, we aim to reinforce our commitment to serving the nation and our customers with trust, integrity, and unwavering dedication.”

     

  • Conceptualised by BBH, directed by Lloyd Baptista

    Tendulkar bats for DP World

    By Our Staff

     

    DP World, a multinational logistics company, has unveiled a new TV campaign in partnership with  former cricketer Sachin Tendulkar. Titled “We move Cricket, so that Cricket moves you”. It is conceptualised by BBH, directed by Lloyd Baptista and is produced by Prodigious.

     

    Said Rizwan Soomar, MD and CEO Middle East, North Africa & India Subcontinent at DP World: “We are truly proud to partner with Sachin Tendulkar to bring our latest campaign to life. As the world’s leading provider of smart logistics solutions, we go beyond boundaries to change what’s possible for everyone – just as Sachin changed the game of cricket forever. So far, the ICC Men’s Cricket World Cup has been a showcase of sporting excellence and enjoyment for cricket fans. We are committed to partnering with ICC in taking the game beyond boundaries so that more fans and aspiring cricketers enjoy the game in the years to come.”

     

    Added Parikshit Bhattaccharya, CCO (Chief Creative Officer), BBH India: “We are happy to ship this global film for DP World featuring the one and only Sachin Tendulkar. Given the impact DP World is making on the sport, their containers really are portals of possibilities. The film tells the story of how all the ingredients of cricket are brought together by DP World to deliver the game we love like nothing else.”

     

     

  • On health insurance and UPI

    Script Room delivers 2 campaigns for PhonePe

    By Our Staff

     

    The Script Room creative agency has embarked on a campaign with PhonePe which entails a total of 10 films, six for their health insurance service and four for the overarching UPI brand.

     

    Speaking about the campaign, Ayyappan Raj, Founder, The Script Room said: “Context is everything, especially for new product news. Therefore, the approach was to keep the messaging close to the point of realization – being hospitalized and not having health insurance. And since affordability is the biggest barrier, how PhonePe’s monthly insurance plan can solve this issue is the broad narrative construct. Thanks a lot to the PhonePe team for their trust and support, and Abhinav Pratiman for taking our scripts and turning them into comedy gold.”

     

    Added Rajesh Ramaswamy, Founder, The Script Room: “We were looking for a refreshing idea. A kind of a world which could seamlessly lend to talk about the features of PhonePe UPI. While we always end up shooting every ad in Mumbai, what if we begin only with Film opens in Mumbai. New Girl in the city!

     

    Taking to his social media handle Ramesh Srinivasan, Director & Head- Brand Marketing, added: “A very new treatment and take, our attempt to do functional messaging in a not so functional manner. Lots happening this World Cup on brand PhonePe and just super glad that it’s all coming together and landing on the biggest media event of the year.”

     

     

     

  • Creates a microsite to urge women for self-examination

    Himalaya Men launches initiative for breast cancer awareness

    By Our Staff

     

    Himalaya Men, a vertical of Himalaya Wellness Company, has launched #RemindHer, an initiative to raise awareness around breast cancer.

     

    As part of the activity, Himalaya Men has created a microsite https://remindher.himalayawellness.in/, where men can write customized messages and share the self-examination steps with women they care for. Women can also log in and take tests themselves.

     

    On the launch of #RemindHer, Archana Sudarsan, Creative Director at Social Panga said: “Being a woman, I know the thought of taking care of self comes the last to our breed. This campaign is an attempt to get the men to join the fight against breast cancer and give women a little more motivation to examine, investigate and stay safe. Because if not for self, we as humans do things for others, that we love and care for. We hope to touch many lives, create more awareness and help women stay safe.”

     

    On launching and working on this campaign, Manik Sharma, Brand Manager, Himalaya Face Wash, added: “It is said that women don’t forget anything easily, but we often see that with their daily hustle, their health takes a back seat. October is observed as the Breast Cancer Awareness Month, and Himalaya Men wants to make sure that Men of this nation don’t let women forget their health this time. This campaign is an urge to every man to remind every woman in his life to self-assess herself and educate other women in her life.”

     

  • Conceptualised by Makani Creatives

    Paragon Footwear launches brand campaign

    By Our Staff

     

    Stimulus by Paragon Footwear has launched a brand campaign for the festive period. It is conceptualised by Makani Creatives.

     

    Said Sachin Joseph, Executive VP at Paragon Footwear Stimulus: “Stimulus, as the name suggests, aims to add a boost to every step you take towards your goals. Our footwear is crafted keeping in mind comfort that will enable our customers to reach excellence.”

     

    Added Prasad Rao, Executive Creative Director at Makanis Creatives: “There is an unabashed rawness to the thought of ‘Badhte Raho. Badalte Raho’ which we liked. It resonates well with the doers of the world today, who have a fairly strong sense of who they are. They don’t let their emotions or mental state of being become barriers in their heads. They’re prepared to take risks, change perceptions and break stereotypes. They’re ready to bring a change. Stimulus believes in this ‘sense of self’. And acts exactly as its name suggests – as a stimulant that evokes confidence and encourages its audience to defy all odds.”

     

  • Launches campaign Har Ladki Banegi Lxme

    Lxme rolls out initiative for financial independence of women

    By Our Staff

     

    Lxme, a financial platform exclusively for women, has launched a campaign titled ‘Har Ladki Banegi Lxme’.

     

    Said Priti Rathi Gupta, Founder of Lxme: “We’re not just talking about Financial Independence, we’re talking about ensuring the right to financial security, financial wellness and financial freedom to every woman in the country. In a world where gender equality is an ongoing battle, we’re providing women with the power to script their own stories, to break free from the shackles of financial dependence and to reclaim their true rights. Our campaign is a declaration that every woman deserves the opportunity to shine, thrive and lead without compromise. It is also a call for every family, every parent to power their daughter, wife, sister and mother in this journey.

     

  • Campaign conceptualised by Schbang

    Dabur Fem celebrates Modern Love

    By Our Staff

     

    Dabur Fem, the skincare brand, unveils its latest ad film as part of their #GlowOfLove campaign. This film is the result of collaboration between Dabur Fem and Schbang.

     

    Said Virat Khanna, Head of Marketing, Skin Care, Dabur: “In modern relationships, ancient customs and traditions like Karva Chauth don’t find a place, as they’re seen as being regressive. We, at Fem, wanted our film to demonstrate the blend of age-old customs with the realities of modern-day relationships. It is a celebration of love, commitment, and the beauty of traditions that endure and adapt in our changing world. Join us on this journey to illuminate your beauty this festive season.”

     

    Added Rohan Hukeri, Executive Vice President, Mumbai, Delhi – Brand Solutions, Schbang: “Our collaboration with Dabur Fem is a tribute to the evolving narratives of love and tradition in today’s dynamic world. The #GlowOfLove campaign is the fruit of meticulous conceptualization and ideation by the Schbang team. We aimed to craft a narrative that beautifully captures the essence of modern relationships while respectfully embracing the cultural significance of Karwa Chauth.”

     

  • Part of 'See The World For Less' ad

    Agoda launches campaign starring Ayushmann

    By Our Staff

     

    Agoda, the digital travel platform, has launched its television advertisement for India. The video is part of Agoda’s ‘See The World For Less’ campaign and stars actor Ayushmann Khurrana, Agoda’s newest brand ambassador in India.

     

    Said Krishna Rathi, Country Director of India, Sri Lanka, and Maldives at Agoda: “The launch of Agoda’s first-ever TV ad in India signifies our commitment to delivering exceptional and affordable travel experiences to Indian travellers. Ayushmann delivers a stellar performance.”