MxMIndia

Category: MARKETING

  • Brand’s campaign encourages consumers to participate and win an Xbox Series S gaming console everyday

    Hardik Pandya is Taco Bell’s brand ambassador

    By Our Staff

     

    Taco Bell, the Mexican cuisine-inspired restaurant brand has onboarded cricket all-rounder Hardik Pandya as its first ever brand ambassador in India. For the campaign, Pandya will be seen promoting Taco Bell’s partnership with Microsoft Xbox for a month-long giveaway.

     

    In its third year, this collaboration between Taco Bell and Microsoft Xbox will run from till April 30, 2023 wherein Taco Bell fans and gaming enthusiasts can place order at Taco Bell via dine-in or delivery app and aggregators and stand a chance to win the Xbox Series S, 12-month game pass.

     

    Said Gaurav Burman, Director, Burman Hospitality, Taco Bell’s Master Franchise Partner in India said, “Hardik Pandya is one of the world’s greatest cricket superstars, a brilliant athlete, and a wonderful role model. Taco Bell India is honoured and delighted that as a result of his love for our food and brand he has agreed to become Taco Bell India’s first Brand Ambassador. Taco Bell India has over 130 stores and is adding a new store every 100 hours, our success has been a result of our focus on delivering our customers the most innovative food at the most affordable prices. We believe the partnership brings together a brand and an athlete who both strive for excellence.”

     

     

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  • The actor is the insurance company’s brand ambassador

    Manoj Bajpayee stars in ManipalCigna films

    By Our Staff

     

    ManipalCigna Health Insurance Company Limited has announced the launch of three new product feature-based films starring its brand ambassador and actor, Manoj Bajpayee.

     

    Speaking on the new brand films, Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance said: “Our new brand films starring our brand ambassador Manoj Bajpayee showcases his obsession and passion for ManipalCigna’s fully-loaded health insurance products in a light-hearted and humorous way. In the films, we see no matter which product Manoj is trying to make an ad for, he ends up propagating ManipalCigna Health Insurance in it, in his witty and inimitable style. Through these films, we aim to break the monotony of traditional health insurance advertisements and create an insight-led films that are engaging, relatable, and memorable for the viewers. We are confident that Manoj’s charisma and never-seen-before comic timing will strike a chord with the audience and encourage them to take the first steps towards buying the right health insurance plan from an expert.”

     

    Speaking on the brand films, Govind Pandey, CEO, TBWA India said: “In the sea of sameness and policies with fine print across health insurance products, it is difficult to figure out the right health insurance policy. These three new brand films depict that when you finally come across the experience of the right policy designed by experts like ManipalCigna you notice the difference and you just cannot get over it. Manoj Bajpayee in his inimitable manner lands the critical benefits that only an expert like ManipalCigna can offer in health insurance. Expert Ki Suno Sahi Chuno is an invitation to choose your health policy from the people who know best.”

     

  • Launches digital campaign for the sports trading platform

    Robin Uthappa is brand ambassador of Sportiqo

    By Our Staff

     

    With the IPL fever gripping the country, Sportiqo, a blockchain-based fantasy sports platform, has announced the launch of a new digital campaign featuring cricketer Robin Uthappa. The campaign is aimed at promoting Sportiqo’s innovative sports solutions and engaging with sports enthusiasts worldwide.

     

    The digital campaign, titled, “Khel On. Trade On,” will showcase Robin Uthappa – the brand ambassador of Sportiqo, highlighting the company’s cutting-edge sports technology products and services.

     

    Said Anindya Kar, Chief Product Officer and Co-Founder of Sportiqo: “I am thrilled to have Robin as the face of our digital campaign. He brings an unparalleled level of talent, dedication, and passion to the game, and we are honoured to have him represent our team and brand. We are confident that Robin will inspire and captivate fans all over the world. Our digital campaign is a testament to our commitment to delivering extraordinary experiences to our fans. Together, we will continue to push the boundaries of what is possible in the world of sports and online gaming.”

     

    Raj R Gupta, director of the digital campaign added: “Like every other person in India, most of my fond memories of childhood involve cricket. While shooting these ads I felt a personal resonance with the stories I was telling. As a filmmaker, I have always wanted to entertain and engage an audience. I like to tell stories about people who inspire others. This was what excited me most when I got to know that I will be working with Robin Uthappa. He has inspired the budding cricketers of a whole generation with his work ethic and sportsmanship. And I needed to bring out those qualities on screen when we were shooting these ad films.”

     

  • Conceptualised by Ogilvy

    Titan Eye+ unveils new ad campaign with five films

    By Our Staff

     

    Titan Eye+ launches its new ad campaign featuring five different films, each of 10 seconds duration. The campaign, ‘Acha Hua’, conceptualised by Ogilvy, plays on the good old adage of ‘whatever happens, happens for good’ presenting the uncomfortable experience of breaking a spectacle as an opportunity to get the best vision.

     

    Maneesh Krishnamurthy, Marketing Head EyeCare Division, Titan Company Ltd., said: “Titan Eye+ is seen as the category expert but Indian consumers often also seek tangible value for money. With this campaign we are showcasing the exceptional value that Titan Eye+ brings through five shorties showcasing our innovation in lenses and value for money services and product. In a category bereft of occasion shopping, we have introduced one with a humourous twist. We’d love to be top of mind everytime a spectacle is broken because it gives you an opportunity to switch to Titan Eye+.”

     

    Puneet Kapoor, Chief Creative Officer, Ogilvy South: “The idea came from the thought that if you haven’t got your eye prescription from an able expert, chances are you are toting glasses that might not be suited best for your eyes. Hence the breakage or loss of spectacles is an opportunity to get the right prescription and solution from an expert brand that cares about your eye health. This was the genesis of the spectacles breaking campaign with the idea-line ‘Accha hi to hua’. The humour that came from the many entertaining ways in which people lose or break their glasses in ingenious ways.”

     

  • To provide quality and affordable cleanliness products

    Lord’s Mark Industries launches campaign to foster hygiene culture

    By Our Staff

     

    Lord’s Mark Industries, a diversified business group, has launched a campaign to promote health and hygiene solutions. The objective is to foster a holistic hygiene and cleanliness culture throughout India.

     

    To promote this initiative, Lord’s Mark Industries has launched the #THIMovement campaign, which aims to create a Hygiene Enthusiasts Community (THI Community) comprised of individuals, community organisations, and businesses that share the passion for creating an integrated hygiene culture. This community programme provides a range of resources and support to help participants promote hygiene and cleanliness in their communities.

     

    The Hygiene India platform’s products are curated under the umbrella of Lord’s Mark Industries and provide quality and affordable products. Some of the product brands on the platform include MarkoSafeTM (home and surrounding hygiene), SafeSehatTM (health hygiene), OceanDropTM (personal hygiene), and SafeLiteTM (sanitary napkin brand).

     

    Naitik Vyas, Chief Marketing and Strategy Officer, The Hygiene India said: “Exactly 3 years ago, we were all facing the first lockdown and realised how important it is to take care of holistic hygiene. It is not just about you, but about us and the community as a whole. By participating in our community programme, one can make a tangible impact on promoting hygiene and cleanliness in their communities.”

     

  • Partnership is expected to create a significant impact in the Indian cycling industry

    Consult Blanco bags mandate of Avanti & Bergamont Bikes

    By Our Staff

     

    Consult Blanco, a digital marketing agency, has bagged the digital marketing mandate for Avanti and Bergamont Bikes, both of which are part of the Scott Group, a brand in the cycling industry.

     

    Jaymin Shah, CEO of Scott India, stated that Scott India is driven by a passion for cycling and adventure and that they take pride in revolutionizing biking as a means of transformation. They have witnessed tremendous growth in the adoption of cycling as a preferred lifestyle choice. He further added that Consult Blanco shares a similar passion to connect brands and consumers through meaningful media experiences. Therefore, they are delighted to have them on board as their media partners and look forward to a great partnership.

     

    Nisha Shetty, Founder of Consult Blanco, expressed her pride in bagging the integrated digital media mandate of Bergamont and Avanti Bikes in India. She noted that these are niche category brands that are revolutionizing the premium biking market in India. She further added that Consult Blanco is proud to be associated with them and is excited to further strengthen the brand’s journey and its vision through their adventurous partnership.

     

    Nishit Shetty, Co-Founder of Consult Blanco, highlighted that a healthy lifestyle has become a priority for everyone, and cycling as a sport or recreational activity has faced a massive transformation over the last couple of years. Therefore, they look forward to an adventurous partnership with Avanti and Bergamont India by further strengthening the brand’s journey and its vision. With this partnership, Consult Blanco will be responsible for the digital media mandate of both brands, including digital advertising, social media, and other digital initiatives. This partnership is expected to create a significant impact in the Indian cycling industry and lead to further growth and success for both brands.

     

  • To raises awareness about preventive measures for living healthy

    Narayana Health launches campaign on World Health Day

    By Our Staff

     

    Narayana Health, healthcare provider, launched a preventive care campaign called ‘#TakeCare’ on the occasion of World Health Day. It aims to raise awareness about the importance of preventive health care measures in maintaining a healthy lifestyle by encouraging people to #TakeCare of Yourself first.

     

    Commenting on the objectives of the #TakeCare, Dr Ashish Bajaj, Chief Marketing Officer, Narayana Health, said: “The campaign seeks to inspire positive change and create a healthier society. To achieve this goal, we are focusing on preventive care measures. Preventive care significantly helps in reducing the burden of illness and improves the quality of life for millions of people.”

     

    One of the key aspects of the #TakeCare campaign is to encourage people to undergo regular preventive care checkups. To achieve this goal, Narayana Health is offering attractive and affordable screening packages under its ‘Take Care of Yourself’ and ‘Take Care of Your Heart’ messaging. The check-up packages are designed to make it easier for people to prioritize their health by providing them with access to important preventive health screenings.

     

    Under the campaign, Narayana Health is also showcasing short films with inspirational messaging for people of all ages to take care of their health. These films will be shown on various platforms. The aim of these films is to inspire and motivate people to make positive changes in their lifestyles and prioritize their health and well-being.

     

  • Launched Cummins PowerPods channel jointly with Timbre Media

    Cummins wraps up ’60 Years of Powering India’ digital campaign

    By Our Staff

     

    Cummins India, power solutions technology provider, announced the successful culmination of its integrated digital campaign ‘60 years of Powering India’, an ode to its six decades of successfully powering India’s growth story. The four-month long campaign featured 60 legacy stories capturing key company milestones, its contribution to India’s growth journey, and stakeholder stories and testimonials. The campaign aimed at demonstrating the positive impact that the company has created on its stakeholders, communities, and the planet.

     

    Conceptualized and executed by Cummins India in collaboration with Zensciences – a digital marketing agency, the social media campaign. As a part of the campaign, the company also launched – Cummins PowerPods – their first and exclusive podcast channel in collaboration with Timbre Media, to present the stories of organizational significance to internal and external stakeholders. The campaign had a unique hashtag, #CumminsIndiaAt60, and was culminated with a campaign video, Six Decades of Cummins India.

     

    Commenting on the campaign, Abhilasha Shukla, Communications Leader, Cummins India said: “In 2022, Cummins India completed the 60-year milestone and we wanted to create a unique digital campaign to celebrate our compelling and distinguished legacy. We collaborated with our leadership team to conceptualize the idea of the ’60 Years of Powering India’ campaign to highlight the integral role Cummins has played in driving the India growth story over the past six decades. Zensciences and Timbre Media, proved to be invaluable agency partners in bringing the legacy stories to life and delivering an impactful and memorable campaign.”

     

    Rahul Koul, Co-founder and Partner, Zensciences added: “Working with Cummins India on this campaign has been an absolute delight for Zensciences. We wanted to create a campaign that was inspiring, visually stunning, and emotionally impactful. We mixed different creative formats to tell the stories and showcase the impact that Cummins has made in India over the past six decades. The response to the campaign has been overwhelming and we are grateful for the opportunity to have partnered with Cummins on this journey.”

     

  • Created by Wunderman Thompson

    Nestle Milkybar presents a new campaign

    By Our Staff

     

    Nestle Milkybar unveils a new campaign. It showcases the eternal bond between mother and child and promotes the concept of fun, imaginative learnings. The campaign is created by Wunderman Thompson with the tagline ‘Imagine karo, kuch naya seekho’.

     

    Commenting on the launch of the campaign, Rupali Rattan, Head – Confectionery Business, Nestlé India said: “We wanted to build on the world that Milkybar has created – one of imagination, learning and curiosity. We wanted to focus on this strong mother child bond and how she can subtly nudge the child to unlock learning by the power of their own imagination.”

     

    Added Joy Chauhan, Chief Client Officer – Wunderman Thompson South Asia & Managing Partner, Wunderman Thompson Delhi: “With the new Milkybar thematic, we aim to build brand relevance with mothers and children with the message ‘Imagine karo, kuch naya seekho’. It leverages the concept of learning new things while they engage in imaginative play everyday. The commercial is an entertaining reminder that Milkybar believes that a kid’s imagination must be nurtured and MILKYBAR is the best way to do it.”

     

  • Urge to upgrade to large screen TVs to enjoy ongoing cricketing season

    Flipkart and Shikhar Dhawan team up for new TVC

    By Our Staff

     

    Flipkart has launched its latest advertising campaign ‘Time to Move on and Upgrade with Flipkart!’ featuring Shikhar Dhawan. While focusing on promoting attractive offers on large-screen TVs through sellers during the ongoing cricket season, the campaign also encourages consumers to upgrade or exchange their old TVs for a better viewing experience. With Shikhar Dhawan as the protagonist, the campaign aims to reach out to consumers who are considering upgrading their TV sets, as well as those gearing up to enjoy the cricketing season.

     

    Jagjeet Harode, Vice President, Large Appliances at Flipkart, said: “The television segment has rapidly evolved in recent years, and Flipkart is committed to providing access to a wide selection of smart TVs from various brands to meet the changing needs of customers. We are delighted to collaborate with ace cricketer Shikhar Dhawan to bring the best of the cricket season to our customers’ homes. With this association, we expect to bring a fresh wave of engagement with viewers, making it an ideal time to upgrade with Flipkart – adding a new dimension of excitement and entertainment to the lives of our customers.”

     

  • Urges women to remain true to their identity

    Titan Raga films latest TVC with brand ambassador Alia Bhatt

    By Our Staff

     

    Raga by Titan,  announces the launch of its latest campaign, Love Yourself Boldly. Featuring the dynamic and feisty, Alia Bhatt, the new TVC urges women to unapologetically be themselves.

     

    Sirish Chandrashekar, Marketing Head at Titan, said: “We are thrilled to launch the #LoveYourselfBoldly campaign which aligns with the brand’s continued endeavour to normalise a woman’s choice to put herself above all else. The philosophy is reflective in the evolution of our product designs and powerful storytelling, that has found strong resonance with young contemporary women of today. Having broken several preconceptions in her own journey, Alia Bhatt is an ideal choice to augment the message of the campaign.”

     

    Puneet Kapoor, Chief Creative Officer, Ogilvy South, added: “Isn’t it great when a fabulous brand asset, like the Titan tune, can be adapted and used creatively to convey different messages and connect with audiences in new ways? In this case, it delivers a bold ‘no’ in the face of the judgments the world throws at you. Only when you love yourself boldly, can you confidently reject these judgments to cultivate self-love.”

     

  • Has collaborated with FCB Interface

    KamaSutra unveils new campaign

    By Our Staff

     

    KamaSutra, from Raymond Consumer Care, has collaborated with FCB Interface to launch a campaign to promote the brand’s latest suite of innovative sexual products, spearheaded by the Longlast variant.

     

    Sharing her opinion on the campaign, Pooja Sahgal, CMO, Raymond Consumer Care, said: “Our strategy is to bring out a behavioural change in the Indian consumers about sexual wellness. The brand focus is not only focusing on promoting just sexual wellness, but to offer an elevated pleasurable sexual experience, giving consumers reasons to use a condom. We want India to be aware and to make the switch to safer choices without compromising on pleasure. That’s been our line of thinking even for the innovations and product line up we aspire to bring to the world soon.”

     

    Rakesh Menon, National Creative Director, FCB Interface, added: “Couples are more adventurous these days and are seeking newer experiences in bed. Through this ad, the brand wants to encourage them to explore new heights of pleasure and intimacy with its range of condoms.”