MxMIndia

Category: MARKETING

  • To promote nutrition brand Nutrilite

    L&K Saatchi & Saatchi partners with Amway

    By Our Staff

     

    Amway India, direct selling FMCG company, launches campaign featuring brand ambassador Olympian weightlifter Saikhom Mirabai Chanu. The campaign reiterates the brand’s continuous efforts towards focusing on fuelling one’s passion with adequate nutrition support to achieve excellence.

     

    Talking about the campaign, Ajay Khanna, CMO, Amway India said: “Amway has always held a distinctive and compelling approach to driving forward its vision to make India healthier. In line with this, we are thrilled to announce our new campaign- ‘Passion ko do Poshan’, that personifies the essence of our nutrition and wellness brand, Nutrilite, the world’s No.1 selling vitamins and dietary supplements[1], which brings together the best of nature and the best of science. As people focus on excelling in their passion areas, they often miss out on providing their bodies with the nutrition, which acts as fuel in their journey towards their goals. This campaign reflects how people’s passion is synonymous with their identity, and, along with a proper diet, Nutrilite provides them with the required nutrition support. Through our flagship brand, Nutrilite, which offers bestselling products such as Nutrilite All Plant Protein powder, Nutrilite Daily, Nutrilite Salmon Omega – 3 and Nutrilite Cal Mag D Plus, we inspire people to keep pushing their boundaries every day. We have extended our partnership with Mirabai Chanu, which I am sure will continue to help us champion our commitment towards the health-conscious Indians, driven by passion, to level up their nutrition to accomplish their dreams. We are elated to see the vivid response across India that our initiatives have received.”

     

    Added Rohit Malkani, Joint National Creative Director, Law & Kenneth Saatchi & Saatchi: “We partnered with Amway to start a powerful conversation, encouraging people to ‘feed their passion’ and promote the role of nutrition through Nutrilite, as a partner in their journey to achieve excellence in their area of passion.”

     

     

  • Ropes in celebrities and influencers

    Stay Vista luxury villa rolls out brand campaign

    By Our Staff

     

    Stay Vista, luxury villa rental brand, launches a campaign to tie up with year-end holidays and festivities. The #SoMuchMore campaign features celebrities and influencers’ stays across unique villas in the country.

     

    Kick starting the campaign was fashion influencer, Masoom Minawala on a family holiday in Magnolia Villa at Alibag, followed by Soha Ali Khan on a getaway at Le Sutra – Geometrica, Lonavala and fashion influencer turned entrepreneur, Diipa Khosla on a team building trip in Umber Villa, Alibag. Each influencer experienced a holistic range of services from wellness moments, pizza making sessions, karaoke, bonfire nights and home-cooked meals.

     

    Over 500 handpicked holiday homes across 50+ spectacular destinations feature in StayVista’s portfolio, catering to a variety of travel experience styles – from family gatherings, friendly getaways, slow experiential travels to corporate offsites. Providing a glimpse into these experiences, were a choiceful selection of well-known influencers and celebrities, who took to their social media to share their experiences, from the exclusivity of the villas, secluded locations, personalised experiences, attentive service and more.

     

  • To mark December being a constipation awareness month

    Alniche Lifesciences launches drive for gut health awareness

    By Our Staff

     

    Alniche Lifesciences, specialty healthcare company, launches the awareness campaign on #GutHealthAwareness across various hospitals. This is in cooperation with key opinion leaders (KOL) to spread awareness and improve the understanding of the patients related to the gastrointestinal issues like Constipation.

     

    December being a constipation awareness month, this campaign highlights the fact that constipation sufferers are concerned about the condition, however very few are willing to discuss it with their immediate family or friends due to the “social taboo”.  Most are shy about seeking medical help to solve their problem. There are some sufferers who have never treated constipation and some have resorted to home remedies to treat the condition.

     

    Dr. Anil Verma, Consultant Gastroenterologist, Sarvodya Hospital Ghaziabad said: “People often neglect constipation and delay seeking medical help. By leading a healthy lifestyle, eating right, embracing physical exercises, and having ample water to keep the body hydrated constipation can be avoided.”

     

    Girish Arora, Founder & MD Alniche Lifesciences added: “Due to faulty diet and lifestyle habits, the problem of constipation is rising in India, especially in urban population. We want to create a healthcare ecosystem that enables people to live fuller lives by launching such multipronged education campaigns.”

     

  • For brand build to reinforce the company's commitment to customers

    R K Swamy launches ‘jugalbandi’ with Shriram Finance

    By Our Staff

     

    Shriram Finance Ltd, retail Non-Banking Financial Company (NBFC), has joined hands with R K Swamy media agency to reinforce the company’s commitment to millions of customers. They have created five special jugalbandi videos, each for a few minutes, with top artistes.

     

    Sangeetha N, President and National Creative Director, R K Swamy, said: “Shriram is a special company with a unique philosophy. Their idea of brand building is driven by genuine customer connect on the ground. The jugalbandi idea springs from this understanding. Each video is originally composed and recorded live. There is nothing like this done before from a brand perspective.”

     

    Umesh Revankar, Vice Chairman, Shriram Finance added: “It is a special moment in our evolution as a group, originally formed with the idea of spreading credit to those who don’t normally get it. This is our way of telling customers that we march in sync with them. And to remind our people to stay close to the customers. With the jugalbandi videos we have created a special platform to reinforce the connection.”

     

  • With new kitchen appliances

    TTK Prestige rolls out brand film for New Year

    By Our Staff

     

    TTK Prestige, manufacturer of kitchen appliances and cookware, has launched a digital film in an effort to help address the pain point millennial couples experience – the hassles of organising house parties.

     

    Dinesh Garg, Executive Vice President-Sales & Marketing, TTK Prestige, said: “As an innovation-driven brand, we strive to provide our consumers with the best quality products, services, and experiences. Now, with the growing need for efficient and convenient home & kitchen appliances, we have released this new film showcasing how our innovative products can help you host a house party effortlessly. Our goal is to make things simpler for everyone, and that is exactly what the film proposes – Jab Prestige sambhale kitchen ka kaam, party host Karna Hoga aasan.”

     

     

     

  • Created by Thought Blurb Communications

    Parle-G launches three-film campaign to enhance brand

    By Our Staff

     

    Parle-G biscuits launches a campaign to enhance the equity of the brand. The three-film campaign created by Thought Blurb Communications tells simple stories that show the protagonist child as empathetic, clever and decisive. All the qualities that come together to create the Parle-G ‘Genius’.

     

    Mayank Shah, Senior Category Head, Parle Products speaks about the brand’s core values and the need for the messaging to be consistent over time. “Parle-G has always spoken from the child’s perspective. A child creates social connections with siblings, family, friends and others they care about in very different ways. Empathy comes easily at an early age and in uncomplicated terms. Before they are lost to age and practicality, an understanding of others can be rather sincere and honest. Taking this into account, the messaging has to acknowledge the child’s feelings and give it voice.”

     

    Vinod Kunj, CCO & Managing Director at Thought Blurb added: “Following a campaign thought over years and growing the brand with it requires a firm hold on the steering wheel. From our previous outings on the brand in 2018 & 2020, we had to find a growth path. That was the challenge.  We knew that we needed to stay timeless with our thinking, while keeping the overall brand thought in our sights. We know the stories had to resonate with audience across age groups and geographies, since this being broadcast in 13 languages. One of the endearing aspects of the campaign is the song that paraphrases the idea, and to see it shining through in every language is rewarding.”

     

     

  • Features Sneaker Studio offering 300 styles across 9 Intl Brands

    Bata India launches 3D OOH Billboard

    By Our Staff

     

    Bata India launches 3D OOH Billboard, becoming the first footwear brand in India to disrupt the advertising space with the format. Bata has used this innovative technology to highlight the variety of sneakers it offers with the Sneaker Studios launched across 300+ stores across the country.

     

    Anand Narang, VP, Marketing & Customer Experience, Bata India Limited, said: “At Bata India, we are constantly looking for innovative ways to engage with our audience. We are elated to be one of the first few brands and especially, the first footwear brand in India to bring the disruptive format of 3D OOH advertising. As we offer over 300 sneakers styles from 9 international brands in our new Sneaker Studios, a shop-in-shop destination inside Bata stores, we thought of leveraging the new 3D emerging outdoor media to announce this launch. Consumers can experience Sneaker Studio in their neighbourhood Bata stores and get to shop their favourite styles instantly or even order them via home delivery service.”

     

  • Highlights dream of owning house

    PNB Housing Finance rolls out new film

    By Our Staff

     

    PNB Housing Finance rolls out a New Year brand campaign. Let’s throw the New Year party in your “own” home, suggests PNB Housing Finance’s new film.

     

    PNB Housing Finance aptly captures this sentiment in its New Year campaign. As part of its New Year promotion, PNB Housing Finance has rolled out a short film that appeals to people instinctively while conveying a light-hearted message of enjoying the ‘New Year party at your new home’.

     

    The film also it highlights PNB Housing Finance’s vision to fulfil everyone’s lifelong dream of owning their own house by providing home loans at attractive interest rates along with longer tenures.

     

  • To create, manage and execute end-to-end digital strategies for the brand

    Filter Coffee Co wins mandate for Dr G Skincare

    By Our Staff

     

    Filter Coffee Co. marketing agency has won the digital media mandate for Dr G Skincare. The account will be handled by the agency’s Mumbai office.

     

    The mandate aims at developing a firm strategic approach for the brand across digital platforms and PR while including engaging content and creativity to expand overall awareness and create a unique and authentic brand voice.

     

    Said Dr Geetika Mittal, Founder and Medical Director of Isaac Luxe skin & anti-aging centre: “We were on the lookout for a team that would help us outwit our competitors with strategic, design-driven content. Looking forward to the innovative ideas Filter Coffee Co. has to offer.”

     

    Commenting on the win, Anuja Deora Sanctis, CEO, and Founder of Filter Coffee Co. added: “We look forward to strengthening Dr. G’s digital presence, with a brand of such amazing skincare solutions, it’s very important to have the right kind of strategies. As  Filter Coffee Co. is driven by next-generation technologies and solely focuses on its client’s business growth, we look forward to this partnership.”

     

  • Provides level playing field for all health insurance needs

    Future Generali campaigns for equal rights for LGBTQIA+ community

    By Our Staff

     

    Future Generali India Insurance Company Limited (FGII) has launched a campaign that puts a spotlight on providing the LGBTQIA+ members in a live-in relationship an equal opportunity to secure their health insurance needs. Staying true to its ‘Inclusion’ agenda and intent of being an ally to the LGBTQIA+ community, the insurer has expanded its definition of ‘family’ across all its retail health insurance offerings, to include LGBTQIA+ community and live-in partners.

     

    Commenting on the campaign, Ruchika Malhan Varma, Chief Marketing Officer, Future Generali India Insurance Company Ltd. said: “We are conscious of the challenges faced by the LGBTQIA+ community. We believe the LGBTQIA+ community is of prominence and the individuals from the community deserve the right to avail of similar protection solutions alike any other individual. As insurers, we believe that we have a moral and societal responsibility to provide a level playing field to all sections of the society devoid of their personal preferences.”

     

  • Introduces #PokerBaaziShuffled on its app

    PokerBaazi celebrates 8-year completion with campaign

    By Our Staff

     

    PokerBaazi , online poker platform, introduces #PokerBaaziShuffled on its app. With PokerBaazi completing their eight-year milestone, the campaign epitomizes the journey that users have enjoyed on the platform.

     

    Speaking about the campaign, Navkiran Singh, Founder and Chief Executive Officer at Baazi Games said: “Our consumers are always at the core of all our innovations at PokerBaazi. #PokerBaaziShuffled is an interesting way of highlighting some of the noteworthy facts of their Poker journey in 2022. These insights are an indicator of their interaction patterns on the platform.”

     

    He further added, “The poker community in India is growing each day and within CY22 itself we have added more than 10 Lac new users on the platform. We hope the users like their #Shuffled videos and continue to be a part of the PokerBaazi journey.”

     

  • Campaign film created by Leo Burnett

    Kurkure launches new sub-brand ‘Kurkure Playz’

    By Our Staff

     

    Kurkure snacks has unveiled a new TVC campaign celebrating its new sub-brand – Kurkure Playz. Kurkure Playz comes in two international dairy flavoured offerings, Kurkure Playz Puffcorn and the all-new Kurkure Playz Pastax. Kurkure Playz Puffcorn has a distinct shape with a light texture and comes in cheese flavour whilst the all-new Kurkure Playz Pastax has a creamy, herb and onion flavour in a pasta-shaped bite.

     

    Speaking about the new film, Neha Prasad, Associate Director and Brand Lead, Kurkure said: “Kurkure has always kept its consumers at the centre and connected with them through innovative product offerings and quirky, masaledaar storytelling. The Kurkure Playz launch is a big entry in the rapidly growing soft texture snacks in two formats – puffed and pellet. We are excited about our new ‘Halke Mein Lo’ campaign, as it encourages the youth to not get hassled by the daily squabbles and to take a lighter approach to life by adding a dose of masti to any given situation.”

     

    Further discussing the campaign, Vikram Pandey (Spiky), National Creative Director – Leo Burnett added: “The film introduces the new Kurkure Playz and while we wanted to keep the light-hearted quirky tonality of Kurkure, we also wanted to add a playful dimension to the new products. We bring this alive with our ‘Halke Mein Lo’ proposition – where the film places the characters in extraordinary situation of finding a ghost in the room. However, the story takes an unusually cool and hilarious turn when the protagonist takes things lightly.”