MxMIndia

Category: MARKETING

  • The IPG Mediabrands digital arm will help scale the brand’s online presence through differentiating content and strategies, notes a communique

    Interactive Avenues wins Vim mandate

    By Our Staff

     

    Interactive Avenues, a Reprise network company, and the digital arm of Mediabrands India, has won the digital creative mandate for Hindustan Unilever Limited’s dishwash brand – Vim. The agency won this mandate through a highly competitive pitch process and will handle the account through its Mumbai office.

     

    Said Amardeep Singh, CEO, Interactive Avenues:  “As a market category, dishwash typically has a low-involvement footprint online. We will leverage best-in-class strategies to shape impactful conversations for the brand and take their digital story to the next level.”

     

    Interactive Avenues is a full-service digital marketing company with offices in Mumbai (headquarters), Gurgaon, Bangalore, Chennai and Kolkata. They offer a comprehensive range of cutting-edge services including Media, Programmatic, Data & Analytics, E-Commerce, Paid Search, Social Media, SEO, ORM, Creative and Web Development under one roof with fluid, multidisciplinary teams.

     

  • For its Precious Brightening range of skincare products

    Dia Mirza in new campaign of Lotus Organics

    By Our Staff

     

    Organic beauty brand Lotus Organics + has released a new campaign with actress Dia Mirza, for its Precious Brightening range of skincare products. As the Brand Ambassador for Lotus Organics+, Dia will appear in a new campaign which will run across various platforms.

     

    Commenting on the new campaign, Nitin Passi, Chairman and Managing Director, Lotus Herbals, said: “Lotus Organics+ is a brand that uses only 100% certified organic actives in its products.  We want our customers to be our ‘eco-responsible partner’ and adopt a sustainable lifestyle. In the new campaign our Brand Ambassador Dia Mirza highlights the organic ingredients that go in our Precious Brightening Range, potency of the organic ingredients in achieving skincare goals and the message to all of our customers to ‘live organic’”. Actress Dia Mirza elaborates,  “Lotus Organics+ resonates with me as their products use only 100% certified organics. I believe that it is important that our lifestyle should be natural, free of toxins and healthy for the planet as well as ourselves. Everyone must do their bit for the environment and these steps begin at home, especially, through the beauty care products we choose. Lotus Organics+ embodies the idea of a sustainable and healthy lifestyle.”

     

  • Narrates acts of kindness over a cup of tea

    Brooke Bond Red Label Tea rolls out new brand ad

    By Our Staff

     

    Brooke Bond Red Label Tea releases a new brand campaign. The latest ad narrates that acts of ‘kindness is just a cup away.’ The campaign has been creates by Ogilvy Mumbai and produced by Purple Vishnu Films.

     

    Akshay Seth, Executive Creative Director, Ogilvy: “There’s something that is warmer than a great tasting cup of tea- the warmth of a stranger’s company when it is needed the most. We’ve all been in situations where a handshake, a hug, a few comforting words can work magic. For this to get translated, the story and execution needed to feel authentic and heartfelt. And this is one of the reasons the ad is resonating, with people coming forth with their personal experiences.”

     

  • Celebrates the spirit of growing India

    CarDekho Group releases new brand campaign

    By Our Staff

     

    CarDekho Group,  Autotech Unicorn, has introduced a TVC campaign #BadhteIndiaKaBharosa celebrating the spirit of Indians to fulfil their dreams. The campaign captures the true essence of the people of India in shaping a ‘Badhta India’.

     

    A 10-week long campaign, #BadhteIndiaKaBharosa is live on TV and digital platforms. The campaign is written and directed by Amit Nandwani, and produced by CarDekho Group company PowerDrift, India’s top auto content brand, and a full stack-production house.

     

    Talking about the new campaign, Charu Kishnani, Executive Vice President Marketing-CarDekho said: “India is on a journey of transformation and progress. CarDekho Group is proud to support the growth of the nation and its people, creating opportunities that give them a chance to fulfil unrealised dreams. With this idea, CarDekho has introduced a brand campaign celebrating ‘Badhta India’. The campaign mirrors the core values of CarDekho Group, to solve customer problems and build a progressive India.”

     

  • Conceptualised by DDB Mudra Group

    Volkswagen rolls out new campaign

    By Our Staff

     

    German automotive maker, Volkswagen, has announced a new campaign – #SafeLikeAVolkswagen – to remind the road why the brand is the safest on it. The campaign leverages the brand’s affinity for simplicity and human storytelling.

     

    Conceptualised by the DDB Mudra Group, the clutter-breaking campaign is launched on the back of Volkswagen Taigun recently scoring a perfect five-star rating in Global NCAP’s crash tests. Taigun has become one of the first ever car models in India to achieve five stars, for both adult and child occupants’ protection.

     

    Abbey Thomas, Head of Marketing and PR, Volkswagen India said: “Safety is at the core of Brand Volkswagen. We build our cars with lots of emotion and passion, the same goes for our communication; emotional and light hearted. Together with our creative team, we hope to deliver this very important messaging on safety in an interesting and engaging manner to our consumers”

     

    Added Rahul Mathew, Chief Creative Officer, DDB Mudra Group: “As a brand, Volkswagen has been built around human stories. It’s in the name of the brand itself. Therefore, we thought the best way to illustrate our safety features would be through examples of how we navigate our every day.”

     

  • As its Global Brand Ambassador

    Lionel Messi promotes Byju’s Education for All Foundation

    By Our Staff

     

    On the heels of Argentina’s historic FIFA World Cup victory, Lionel Messi has posted ‘Namaste India’ on his Instagram to the delight of his millions of followers. The post carries a series of pictures showing Messi wearing Byju’s jersey to promote the cause of equitable and accessible education through the Byju’s Education For All (EFA) foundation.

     

    Byju’s, the edtech company, had announced Messi as the global brand ambassador of EFA, its social initiative, a month before the World Cup began in November. Messi is known to promote the cause of equal education and also serves as a global brand ambassador of UNICEF.

     

    “Children are our future,” Messi wrote, adding that no matter where they live, every child deserves an equal opportunity to learn and grow. Commending BYJU’S and its groundbreaking work in championing inclusive tech-driven education for all, Messi took the message of equal, equitable, and quality education for all to his 400 million+ social media followers, and marked his welcome into the BYJU’S family. His post garnered nearly 10 million, or 1 crore, likes in the first ten hours, making it one of his most popular endorsement posts.

     

    Said Divya Gokulnath, co-founder of Byju’s:  “We are honoured to have Lionel Messi join us in our mission to provide accessible education for all children, regardless of their background or location. Messi’s passionate advocacy for education and children aligns perfectly with our own values at Byju’s, and we look forward to working with him to expand the reach and impact of our Education for All initiative.”

     

  • To provide cost-effective and time-saving corporate travel solutions

    MakeMyTrip partners with EEMA

    By Our Staff

     

    The Event and Entertainment Management Association (EEMA) has signed a Memorandum of Understanding (MOU) with MakeMyTrip’s MyBiz platform to provide cost-effective and time-saving corporate travel solutions for its members. As per the understanding, all member entities of EEMA, located across 100+ Indian cities, will be able to avail of differentiated services offered by the MyBiz platform.

     

    Said, Ankur Kalra, Treasurer, EEMA: “The partnership aims to simplify and automate the entire travel booking process for all member entities of EEMA through MakeMyTrip’s self-booking platform. This partnership will enable event professionals to focus on what they do best – creating unforgettable events and entertainment experiences – while their travel needs are taken care of by the experts at MyBiz.”

     

    Speaking on the development, Rajesh Magow, Co-Founder and Group CEO, MakeMyTrip, added: “The attempt is to obviate the travel pain points of the events management industry. All the members of EEMA will be able to enjoy a high level of automation and benefits offered by the MyBiz platform leading to valuable savings on the travel budget.”

     

  • The 3 TVCs feature Amitabh Bachchan, Yuvraj Singh & Mithali Raj

    Samsonite launches new campaign

    By Our Staff

     

    Samsonite luggage brand has launched a new campaign ‘Tested like Samsonite’. It seeks to create common ground with individuals that have come face to face with the various adversities of life and is a testament to those who chose to rise back up and face the challenges with confidence and valour.

     

    Centre of Gravity, a strategic consulting partner, conducted extensive research for Samsonite to identify its core consumers and developed an insight into what these consumers truly care about. Following this exercise, the campaign was conceptualized which includes a series of 3 TVCs featuring Amitabh Bachchan, Yuvraj Singh & Mithali Raj, who have powered through several adversities at different points in their respective journeys. The TVCs will be amplified through an integrated campaign spanning digital, outdoor, and social media.

     

    Commenting on the campaign, Jai Krishnan, CEO, Samsonite India said: “Samsonite bags are made with utmost care, to ensure they look the part! They are aesthetically engineered which makes them extremely durable and offer differentiated functionality. Every Samsonite goes through several rigorous stress tests and that is what truly sets us apart. The campaign brings alive this aspect of the brand in a beautiful manner.”

     

    Prateek Bhardwaj, CCO, Lowe Lintas added: “The campaign cements Samsonite’s position as the ultimate benchmark when it comes to quality testing by drawing parallels with the challenges that each one of us, no matter how privileged, goes through in our journey.”

     

     

  • Selects Media.Monks as its digital and content Partner

    Tata Tea accelerates hyperlocal strategy with Media Monks

    By Our Staff

     

    Tata Tea has selected Media.Monks as its digital and content partner. This is further accelerate its Hyperlocal Strategy.  Tata Tea’s hyperlocal marketing approach is to connect with its diverse customers through relevant digital content.

     

    Adding to this, Kiran Ramamurthy, chief operating officer, Media.Monks India, said: “It is an honour to partner with Tata Tea. The assignment comes with a huge responsibility – to build on the amazing work that brands from the Tata Tea stable have been doing. It calls for creating in the digital universe, brand stories that resonate state by state through sharp local insighting. It will also be about using technology to bring these brand stories to life. We are excited to bring together content specialists from virtually every part of the country to work on this mandate.”

     

  • Highlights Equitas SFB's contribution to stand up for education

    Equitas Small Finance Bank rolls out CSR drive for education

    By Our Staff

     

    Equitas Small Finance Bank unveils ‘Circle of Life’ video to highlight the right to education for children in India.

     

    Commenting on the release of the video, Vignesh Murali, Head – Marketing and Corporate Communications, Equitas SFB said: “Our ‘Circle of Life’ series signifies a way of taking and giving back to society and showcases the lives of people like Radha who go through problems yet never dim their determination to work towards achieving their goals. Equitas has always believed in Beyond Banking and played a small role in taking the needy section of society closer to their dreams. Success in these tasks is a motivation for all of us, as the feeling of making millions smile is truly beyond what words can explain. Circle of Life’ features real-life transformation stories of bravery, sacrifice and compassion, which the bank aims to reach a wider audience with the series to inspire and give hope.

     

    With a single-minded focus on making banking simpler even for the unbanked and under-banked, the institution has been attesting to the fact that money can be used as a force for good. The web series is available on the social media platforms of Equitas Small Finance Bank.”

     

  • To highlight the contribution of veterans to society at large

    UdChalo launches #salamveterans campaign

    By Our Staff

     

    UdChalo, a consumer-tech company that exclusively serves the Indian defence forces and their dependents, announces its new campaign #salam veterans. The brand highlights the veterans’ contribution to society and unveiled a campaign to celebrate veteran’s days. Hosted by Param Veer Chakra awrdee, Subedar Major (Honorary Captain) Yogendra Singh Yadav, the series features five short films capturing and acknowledging contribution of veterans.

     

    The 5 feature films on, Lt Col Tushar Ghate (Agriculturist and PhD holder in Nuclear Science), Col Micki Uberoi (Founder – President, Ghar Sant Ishwar Foundation), PRC (Pune Rehabilitation Center) members and Lt Col Patil Founder, Green Thumb. The ad films narrate the stories of the protagonists their struggles, their learnings while servicing in the forces and how that helped them influence and understand the needs of the society. This is the first time these veterans talk about their stories and the impact the have been able to create.

     

    Talking about the campaign, Ravi Kumar, founder and CEO, UdChalo said, “The sacrifices every veterans and their families have made transcends any of our thoughts. To salute and honour this selfless sacrifices, #salam veteran campaign celebrates the unsung heroes that our nation has created. Through this campaign, UdChalo wants to inspire the nation to sit and reflect on the many freedoms that we enjoy in our country which has been possible only because of the uniform service men who have put the love of the nation before everything.”

     

    Col DB Tingre, Head of Defence relations teams added: “The foundation of UdChalo is to service the defence fraternity and the veterans of India. We are fortunate to have worked with innumerable veterans with our in house Veteran’s placement programs and employing veterans within UdChalo teams. We are taken aback with their dedication and commitment towards work and there is so much to learn from them especially about discipline and being purposeful in the society.”

     

  • To strengthen the online clothing store for men brand

    Damensch launches new campaign

    By Our Staff

     

    Damensch, online men’s clothing store, launches a new brand campaign #ComfortInAPurpose.

     

    Commenting on the campaign, Deepti Karthik, Senior Vice President, Marketing, Damensch said, “Once we knew our Brand Truth(Comfort) we set out to define our role in our consumers’ lives. We identified our archetype as Creator with our core DNA being “Innovation” which naturally aligns us with those who don’t walk the trodden path. As a brand, we want to be that person our customers are the most comfortable with, someone with whom one has meaningful discussions. We don’t think of ourselves as mentors or guides nah.. more like that chill friend who one feels like talking to when you need to declutter your head and a personification of this Brand Role is our community -WeDaMen. WeDaMen is a community for men who subscribe to alternative masculinity, it stands for what we as a brand believe in, and what a privilege it is to welcome Shantanu, Chow, and Aman to it.”