MxMIndia

Category: MARKETING

  • Launches #ColoursAreForAll

    Godrej Professional drives inclusivity in new campaign

    By Our Staff

     

    Godrej Professional, hair colour and styling brand, launches a new #ColoursAreForAll  campaign. The objective is to weave beauty with the message of acceptance, inclusivity and self-expression.

     

    Commenting on the campaign, Neeraj Senguttuvan, Category Head – Hair Care, Godrej Consumer Products Ltd (GCPL), said: ‘Fashion and beauty are proud and unapologetic reflections of individual identities. There has often been misconception that hair colour and bold styles are only for a certain segment of people. The truth, however, is far from that. As a brand, we’ve always believed that our products can be used by absolutely anyone and that’s what makes Godrej Professional a leading name in hair colour segment. We want to be synonymous with inclusivity and confidence, the campaign and the ‘Dimension-Ombreyage collection’ is a step in this direction. This new campaign will push us to look at blurring lines of beauty and create an acceptance for all.”

     

     

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  • Ahead of wealth tech foray

    CoinSwitch unveils new brand identity

    By Our Staff

     

    CoinSwitch, crypto investing app, has revealed a new brand identity, which includes a new logo, colours, font, and a refreshed mobile app. The company is on its way to diversify into other asset classes.

     

    Said Ashish Singhal, Co-founder and CEO, CoinSwitch: “At CoinSwitch, we want to revolutionise the financial investment journey for Indians. As we transition from a single-asset app to a wealth-tech destination, we understand now more than ever, the need for a stronger relatable visual personality. We revolutionized crypto investing experience with a simple UI/UX to become the largest crypto investing platform in India. The brand new colourful, contemporary but sophisticated colour palette resembles our core motto – simplicity and inclusion and embodies our vision and the way forward – to become a preferred investment destination for all Indians.”

     

     

  • Campaign created by Sociapa digital marketing and advertising agency

    Apis rolls out commercial for its honey brand

    By Our Staff

     

    Apis India Limited, manufacturers of food ingredients and natural honey, launches #ShuddhAurSaccha, a campaign to promoting their Honey. The company will also be collaborating with numerous influencers ranging from master chefs to lifestyle influencers, fitness and food bloggers in order to further position Apis Himalaya Honey for its health benefits during this season.

     

    The campaign is driven by Sociapa digital marketing and advertising agency.

     

    Commenting on the campaign, Amit Anand, MD of Apis India Ltd. said: “Consumers have become more aware of their health requirements in the last two years and have been actively going for healthy alternatives. With the coming of winter season, the time of the year when immunity tends to weaken, we are hoping to make parents more aware by promoting this campaign. Apis India has made a reputation for itself in the FMCG sector, thanks to its incredible value proposition, a solid leadership group, and incredibly competent staff. “

     

    Dheeraj Raj, Founder, Sociapa added: “It feels extremely proud and honoured to be a part of the brand. We are extremely hopeful that the audience will very well resonate with the brand’s ideology which is being communicated via #ShuddhAurSaccha.”

     

  • Conceived and created by 82.5 Communications

    Ayushmann creates magic for Monginis in new TVC

    By Our Staff

     

    Monginis, confectionary brands, unveils a new commercial for the Christmas-New Year festive season with a new commercial – continuing the ‘Magic every time’ campaign philosophy.

     

    Featuring brand ambassador, Ayushmann Khurrana, the 360-degree campaign, ‘Magic every time’ has been conceived and created by 82.5 Communications.

     

    Qusai Z Khorakiwala, Executive Director, Monginis: “At Monginis we make constant efforts to innovate with our products and services to support the endeavours of our customers. Whether it’s a memorable surprise or a grand celebration, we are always ready to support every Indian to create magic.”

     

    Added Kapil Arora, Co-Chairman and CEO, 82.5 Communications India: “Taking forward the Har pal Magical platform for Monginis, we have a lovely new execution going into the New Year’s, with Ayushmann and Monginis bringing magic to the birthday celebrations of those around them.”

     

  • Campaign executed by Puretech Digital

    Manoj Bajpayee endorses ManipalCigna Health Insurance

    By Our Staff

     

    ManipalCigna Health Insurance has launched two brand films around the significance of their new tagline ‘Expert Ki Suno, Sahi Chuno’ starring brand ambassador Manoj Bajpayee. The campaign is executed by digital marketing agency, Puretech Digital.

     

    Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance, said: “We have been associated with Puretech Digital for a year now, and the agency has contributed greatly with the Performance Marketing plug-in to amplify our new brand films and ManipalCigna’s brand positioning message, ‘Expert Ki Suno, Sahi Chuno’ which aims to convey the company’s overarching expertise in Health Insurance and its product benefits such as fully loaded comprehensive products, quick and easy claim settlement and a better healthcare experience. This campaign is a testimony of a stronger future for our digital growth, and will help us seek deeper penetration into the market.”

     

    Speaking on the success of the campaign, Parthiv Majmudar, Vice President – Digital Marketing at ManipalCigna Health Insurance, added: “This campaign was centered towards achieving greater market penetration by reaching a large target of potential audience. We wanted ManipalCigna to be synonymous to assurance & expertise, when it comes to health insurance. This was made possible in partnership with Puretech Digital by tapping into the most apt timings, best-resulting channels, and highly effective strategies, thereby yielding great results for our business goals.”

     

  • Created by Leads Brand Connect

    Bail Kolhu edible oil unveils new campaign

    By Our Staff

     

    Bail Kolhu the lead product of BL Agro Industries Ltd has launched a campaign for its edible oil brand. The #TruckSloganPlease across Facebook and Instagram pages has been rolled out to engage people and juggle their creative minds by creating funny slogans using the words ‘Bail Kolhu’. These slogans will then be written at the back of the trucks.

     

    Ghanshyam Khandelwal, Chairman, BL Agro, said: “Bail Kolhu brand has nourished the health of families for many decades with its promise of pure quality products.  #TruckSloganPlease is an initiative to connect with people and give an opportunity to people with creativity where they can share quirky ideas. We are pleased to receive an incredible response to the campaign and to see such a great level of involvement.”

     

    Richa Khandelwal, Managing Director, Leads Brand Connect, the agency behind conceptualizing this campaign, said, “Launching this campaign was a joint endeavor of our team and the brand. We have always read regular slogans behind the trucks. Nobody cares to come up with new and creative slogans which can catch the eye balls of the people on the road. #TruckSloganPlease was launched with an objective to create an engagement and bring out fun factor amongst the readers, not only on the internet but on the roads as well. The campaign was launched in the form of a contest and the winners were announced recently. The brand selected the most relevant and unique slogans that will be written on the company’s trucks to promote the brand in an innovative way.”

     

  • Launches #ColoursAreForAll

    Godrej Professional drives inclusivity in new campaign

    By Our Staff

     

    Godrej Professional, hair colour and styling brand, launches a new #ColoursAreForAll  campaign. The objective is to weave beauty with the message of acceptance, inclusivity and self-expression.

     

    Commenting on the campaign, Neeraj Senguttuvan, Category Head – Hair Care, Godrej Consumer Products Ltd (GCPL), said: ‘Fashion and beauty are proud and unapologetic reflections of individual identities. There has often been misconception that hair colour and bold styles are only for a certain segment of people. The truth, however, is far from that. As a brand, we’ve always believed that our products can be used by absolutely anyone and that’s what makes Godrej Professional a leading name in hair colour segment. We want to be synonymous with inclusivity and confidence, the campaign and the ‘Dimension-Ombreyage collection’ is a step in this direction. This new campaign will push us to look at blurring lines of beauty and create an acceptance for all.”

     

  • Continues association with chef Vikas Khanna

    Nutella launches Christmas campaign

    By Our Staff

     

    Nutella, the original and popular hazelnut cocoa spread from the brand of Ferrero, launched its new Christmas and New year campaign, ‘Nutella With Love’. To make the celebrations even more special this year, Nutella has also introduced a limited edition of ‘Xmas Special’ jars that can be personalized and reused as DIY craft decorations. Nutella collaborated with Michelin star Chef Vikas Khanna to develop Christmas special recipe with Nutella.

     

    Speaking on the Campaign, Zoher Kapuswala, Marketing Head, Nutella brands, Ferrero India Pvt Ltd. said: “Christmas and the new year holiday season is a time that brings family and friends together, and what better way to celebrate than making your loved ones feel special on this occasion.  Our special edition jars make the perfect gifting option and can even be reused to add more festive cheer in your decorations. No Christmas celebration is complete without delicious treats – stay tuned for Chef Vikas’ exclusive recipes that will bring these goodies to you with a special Nutella twist in them.”

     

    Chef Vikas Khanna added: “Nutella is an iconic brand, loved by millions across the globe as well as in India. Nutella has always aimed at creating happy moments and inspiring consumers to celebrate breakfast with their loved ones. I’m excited to once again curate a special holiday recipe by offering a mouth-watering twist to our favourite Christmas sweet using Nutella. I am excited for all the Nutella fans out there to try out these recipes and make the festivities sweeter.”

     

  • Urges everyone to #CelebrateEqual during New Year

    Ariel rolls out another campaign driving gender equality

    By Our Staff

     

    Ariel laundry detergent has launched a new campaign for the New Year.  It has tried to capture the sentiment of women in its new #CelebrateEqual film. Over the past 7 years, Ariel India has continued to spark conversations around unequal division of household chores and urging more men to share the load.

     

    Ariel has been championing the cause of equality and inclusion since 2015. It has been raising pertinent questions on household equality through its movement #ShareTheLoad and supporting inclusion through its campaign #MakeItPossible. #CelebrateEqual is another effort in this direction furthering the cause of gender equality in households.

     

    Said Sharat Verma, Chief Marketing Officer, P&G India, and Vice President, Fabric Care, P&G India: “At Ariel, we aspire to build a better world for all of us, a world where everyone sees equal. Over the years, Ariel has brought to light through our campaigns, unconscious bias and conditioning which comes in the way of us achieving an equal world. Even now 61%* of women believe that they do not get to fully enjoy the celebrations because of the unequal burden of household chores. This often goes unnoticed and through #CelebrateEqual we want to help trigger conversations to drive positive change”

     

  • Across 5 states and 20 cities

    FOGSI launches campaign against anaemia

    By our Staff

     

    The Federation of Obstetrics and Gynaecological Societies of India (FOGSI) has launched a campaign to prevent anaemia. This is part of the ongoing ‘Nari Swasthya Janandolan Yatra – Anaemia National Ride’ in partnership with Dr Hrishikesh Pai. The Yatra was started from Rishikesh, Uttarakhand on 28th November 2022, and will cover 5 states and over 20 cities, culminating at Kolkata in the first week of January 2023.

     

    Speaking on organising ‘Nari Swasthya Janandolan Yatra – Anaemia National Ride’, Dr Hrishikesh D Pai, President, FOGSI said: “Taking the mission and vision of FOGSI of advocating and promoting women’s health and reproductive rights forward and considering the dire need of spreading awareness on anaemia amongst women, we have organised the Yatra that will cover 5 states and over 20 cities of India. Mitigating anaemia in India needs a multi-level approach that includes a high level of awareness building, behaviour change communication and challenging societal norms related to women’s nutrition and health needs. This Yatra is part of my Badlaav (Change) – a corporate social responsibility (CSR) campaign focused on advocacy for all aspects of women’s health. The concept is defined by the integration of information, equality in treatment and technology to be accessible for all. Badlaav Clinics will provide free health examinations for women on the 18th of every month.”

     

  • The agency will oversee the brand's global full-funnel marketing

    Dentsu wins media mandate for Vida electric scooter

    By Our Staff

     

    Dentsu India has won the integrated media mandate for Vida electric scooter recently launched by Hero MotoCorp motorcycle and scooter manufacturer. The account was won following a multi-agency pitch and will be serviced from the network’s Gurgaon office.

     

    As per the mandate, the agency will oversee the brand’s global full-funnel marketing, which includes performance and digital marketing. It will manage Vida’s branding and performance campaigns with the best of its talent and capabilities as the strategic media partner.

     

    Speaking on the win, Anita Kotwani from Dentsu India said: “We are delighted to win MotoCorp’s emerging mobility brand Vida powered by Hero. Vida is a truly new-age global brand, that is authentic and progressive, and we are delighted with the mandate of managing it not only in India but across the globe. As dentsu, we pride ourselves in working with brands that ‘make way’ to drive meaningful progress for the environment.”

     

    Chandrasekar Radhakrishnan, Head of Business Growth, Emerging Mobility, Hero MotoCorp added: “We are glad to have dentsu India as our partner in this journey towards growing the electric mobility category across the world. Our endeavor is to create a brand that is truly global in nature, a brand that resonates with audiences from Bangalore to Bogota and Lucknow to London. VIDA is a new age brand with a distinct identity with the tagline ‘Make way’, a call to action to all change-makers to drive positive change. Our choice of partners is a clear reflection of this intent to build a global, new-age brand.”

     

  • The film 'Yeh Kaun Sa Fest Hai Bhai' celebrates the power of social media

    DDB Mudra joins Shoojit Sircar for digital film

    By Our Staff

     

    Directed by filmmaker Shoojit Sircar and conceptualised by DDB Mudra Group, the digital film ‘Yeh Kaun Sa Fest Hai Bhai’ highlights how Meta’s (formerly Facebook) apps – Facebook, WhatsApp and Instagram help people and communities progress. It is part of Meta’s ongoing ‘Where can’t we go together’ campaign that started earlier this year.

     

    Speaking on the launch of the campaign, Director Shoojit Sircar said: “Certain moments of one’s youth remain as memories across a lifetime. Organizing a college festival with friends is one such experience and that is what resonated with me when I first read the script. Pallavi Chakravarti and Neeraj Kanitkar; the creatives and I jammed on how we can capture that unfettered spirit of youth – an almost child-like belief in the ability to achieve anything, together – through this film. While filming, my constant brief to the bunch of young and enthusiastic actors was to keep alive a strong, serious desire to make the festival a success despite all the ups and downs, and it is that youthful innocence that we have tried to encapsulate through this film. I am thankful that the team  has decided to play the long version, which I believe captures in entirety the essence of the film.”

     

    Elaborating on the concept, Pallavi Chakravarti, Creative Head – West, DDB Mudra Group said: “For the team working on this project it was above all, a trip down memory lane. We thought back to how organising college festivals and participating in them had been integral to our formative years – how it made us network, connect with people (sometimes for life), made leaders out of the most reticent among us and brought our talents to the fore. Imagine if we had been powered by social media back then…imagine what the same passion, the same ambition and the same curiosity could have led to, had Facebook, Instagram and WhatsApp been the wind beneath our wings. The result of this nostalgic journey is a classic underdog story that we hope will make you as happy as it did us.”