MxMIndia

Category: MARKETING

  • Pledges to remove mono-cartons from packaging by June 2023

    Pernod Ricard India promotes eco-conscious consumption

    By Our Staff

     

    Pernod Ricard India (PRI), a multinational alcohol beverage company , unveiled its #OneForOurPlanet campaign, which sets in motion the elimination of 100% permanent mono-cartons from its packaging by June 2023. The campaign aims to bring together ‘responsible consumption’ practices and nudge today’s purpose-driven consumers to make eco-conscious decisions.

     

    Talking about the initiative, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said: “The world has entered a new era of sustainability and we are catering to consumers who are becoming increasingly eco-conscious. They are seeking brands and products that bolster a sustainable impact on the environment and planet at large. As a responsible corporate citizen present in India for over 25 years, sustainability is key to Pernod Ricard India’s operations and our new campaign #OneForOurPlanet is a testament to our commitment. Through this campaign we aim to inspire consumers to not only make eco-conscious purchase decisions but also champion this cause and help us evangelize this into a larger movement. We are humbly proud of this initiative and also urge our industry peers and partners to unbox their ‘spirits’ and join this initiative that’s another one for our planet.”

     

  • Introduces India's first exclusive metaverse fashion campaign

    Blenders Pride Glassware Fashion Tour unveils 16th edition

    By Our Staff

     

    In its 16th year, Blenders Pride Glassware Fashion Tour, powered by Fashion Design Council of India, has reimagined its legacy to bring a more youthful, inclusive, and innovative edition. Taking a 360-degree approach, to create a first-of-its-kind amalgamation of fashion and technology, the Fashion Tour entered the Metaverse this year.

     

    Speaking about the exclusive metaverse campaign, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said: “The 16th edition of Blenders Pride Glassware Fashion Tour has entered a new era of fashion & lifestyle in a cutting-edge new avatar. Taking the Fashion Tour to the metaverse is an attempt to make fashion more inclusive, accessible and futuristic. This is the first time an Indian fashion show has been presented in the Metaverse exclusively. It is part of our journey of celebrating the ‘Pride’ of today’s youth.”

     

  • To raise awareness on the impact of climate change

    Habitat for Humanity launches ‘Green Habitats’ campaign

    By Our Staff

     

    Habitat for Humanity India, a non-profit housing organisation, has launched its Green Habitats Campaign in collaboration with 30 schools across India. This campaign will encourage over 10,000 students to raise awareness about climate change and the urgent need to take climate action which will enable Habitat India build energy efficient homes in support of low-income families and provide them with access to solar energy.

     

    Commenting on the impact of climate change, Dr Rajan Samuel, Managing Director, Habitat for Humanity India said: “We believe that adequate and affordable housing can be constructed sustainably and will contribute to the achievement of the Sustainable Development Goals adopted by the United Nations in 2015 as part of the 2030 Agenda for Sustainable Development. This also aligns with our honourable Prime Minister Narendra Modi’s Mission Life Movement to protect the environment. Our ‘Green Habitats’ initiative will create young leaders as well as equip, empower and engage them to become ‘Green Champions’ for taking better care of our environment, communities and planet.”

     

    Added Suprieya Kutty, CAS Coordinator, The Next School, Mumbai: “In India, climate change has far-reaching effects on individuals from all areas of life. Millions of families are vulnerable to the effects of climate change, which include more frequent and severe weather events such as cyclones, floods, and droughts. Through this campaign, our students will gain an in-depth understanding of the devastation that climate change can cause and the action they can take at this young age to build a livable planet.”

     

  • Bringing music and culture to the centerstage

    Budweiser India ropes in trailblazers for last leg of FIFA campaign

    By Our Staff

     

    Budweiser, an Anheuser-Busch InBev (AB InBev) global brand, has collaborated with four trailblazers of the country for the latest leg of the FIFA 2022 campaign. Kissnuka, Siddhant Chaturvedi, Masaba Gupta and Santanu Hazarika come together to celebrate the shared passion and spirit of Budweiser and football with a war cry that unites people across borders– “The World Is Yours To Take”. Sharing their journey to the top like never before, the celebrities dive into the trials and tribulations they faced, the triumphs they rejoiced, and the immense anticipation experienced before any big moment – just like a football player does as he makes his way from the tunnel to the field.

     

    On the campaign, Vineet Sharma, VP Marketing – South Asia, AB InBev, said: “With over 35 years of collaboration with FIFA, Budweiser continues to create high energy consumer moments and conversations that shape the cultural fabric of the country. Through this  campaign, The World Is Yours To Take, we want to engage with consumers, celebrate the greatness of the sport and the determination, courage it takes to achieve success. We have collaborated with four phenomenal stars – Kissnuka, Siddhant Chaturvedi, Masaba Gupta and Santanu Hazarika, who inspire millions, through their journeys, to follow their dreams despite the challenges that may come their way.”

     

  • Talks about 'Salary after Retirement'

    HDFC Life rolls out Annuity Campaign

    By Our Staff

     

    HDFC Life’s latest campaign aims to create awareness about securing life after retirement with Annuity. The film looks at retirement through the lens of a fifty-plus couple who outline their expectations and fears about what lies after retirement.

     

    Speaking on the campaign, Vishal Subharwal, Chief Marketing Officer and Head E-commerce & Digital Business, HDFC Life, said: “Retirement planning is not an easy process. What is even more critical is ensuring that the retirement corpus is utilised in a manner such that it meets the individual’s financial needs in a regular, uninterrupted way. The part most individuals find challenging is that of managing their retirement corpus. What one needs is a regular, guaranteed stream of income similar to the salary that one received during their working years. By choosing Annuity products, one can secure their income even after retirement.

     

    With increasing lifespan and the rise in nuclear families it is necessary for individuals to secure themselves financially in their golden years. Through Annuity it is possible to take care of various needs such as daily expenses, medication and even leisure activities such as weekend outings, etc. HDFC Life has a suite of annuity products that are designed to provide regular income after retirement.”

     

    Adding Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett: “HDFC Life always encourages people to plan today, for a better tomorrow. HDFC Life Annuity plans offer a steady income post retirement, almost like a monthly salary, this helps alleviate the fear of life after retirement. In fact it encourages people to continue planning their dreams and goals even after retirement.”

     

  • Features  Vijay Devarakonda and Janhvi Kapoor

    Dentsu launches brand film for iQOO smartphone

    By Our Staff

     

    Dentsu Creative India has launched a brand film for iQOO smartphones. The film stars Vijay Devarakonda and Janhvi Kapoor and was created in response to a contest run by iQOO on their social media platforms where they asked users to tell how they pronounce the brand name. Most of them mispronounced it as ikku, eye kyun, IQ, IQ-double-O, ICOOOH and more.

     

    Speaking about the film, Nipun Marya, CEO, iQOO India, said: “We are excited to launch this brand pronunciation awareness film with the hope that we will build a stronger relationship and instill confidence in our consumers who are at the heart of our business.Through this, we intend to create a sense of community and cheerfulness around this common conundrum and hope that our customers will be able to proudly speak about our products and services with their family and friends.”

     

    Speaking about the film, Ashit Chakravarty, Managing Partner, Dentsu Creative added: “It is rare for a brand to be honest and bold about how its name is frequently mispronounced. Kudos to the entire IQOO team for being bold and turning what is a unique problem into an opportunity. The idea for us was to always stay true to the story that we are India’s no. 1 smartphone brand in terms of user satisfaction, but people just don’t seem to get our name right.”

     

  • Film is conceptualized by Talented and produced by Lucifer Circus

    Britannia unveils campaign for NutriChoice Herbs & Seeds Cookies

    By Our Staff

     

    Britannia unveils film to launch its new NutriChoice Herbs & Seeds Cookies. The campaign is conceptualised by Talented agency and produced by Lucifer Circus, a Mumbai-based production house.

     

    Said Amit Doshi, Chief Marketing Officer at Britannia Industries Limited:  “The NutriChoice portfolio has grown over the years by actively responding to changing consumer expectations around healthy snacking. The effort is to identify good-for-you ingredients through the convenience and taste of a cookie. It’s the reason we launched NutriChoice Diabetic Friendly Essentials Oats and Ragi cookies, and more recently cookies with 20% Protein. Our latest cookie launches are NutriChoice Seeds & NutriChoice Herbs – with the power of 5 Seeds & 5 Herbs. Playing up the ingredient story was essential – and I’m glad we found a truly entertaining way.”

     

    Added says PG Aditiya – Co Founder & CCO, Talented: “These seeds & herbs haven’t belonged together in a cookie – they’ve been in shampoos, cough drinks and sambar, all independently. It’s for the benefit of you, the consumer that they’ve come together – leaving the baggage of their ‘old jobs’. For your immunity. For your convenience. Shout out to our director – Shayak Roy – whose vision brought this film (and each of its ingredients) to life. I have never relied purely on a director’s instinct as much as I did for this launch,”

     

    Shayak Roy, Director, Lucifer Circus said: “I love the way PG and the team at Talented drafted the script. Casting was key. Each element of the film from inside the biscuit, to each seed and herb was curated with a lot of effort put in by PG and I. We needed to make sure each cast member resonates the bizarre reality we were attempting. Grateful for the freedom team talented allowed me to execute this vision. Rarely does one come across films with so many layers; looking forward to collaborating with master craftsman, PG and the team at talented again.”

     

  • Conceptualised by Yellow Windows Communications

    Vicco rolls out new ad campaign for Turmeric Aloe vera cream

    By Our Staff

     

    Vicco Ayurveda has rolled out its new ad campaign for its Turmeric Aloe vera skin cream. Created by Yellow Windows Communications, the latest ad for Vicco Turmeric Aloe vera skin cream is the first in the series of three ads. It reassures teens that they no longer have to fret over their skincare routines. One cream can solve most of their skin problems.

     

    Speaking about the product and communication, Devesh Pendharkar, Director – Vicco Laboratories said: “Over the past 7 decades Vicco has come up with some great quality ayurvedic products. This Turmeric Aloe vera cream is yet another innovation in our skincare range. Turmeric is very good at healing problems like acne and pimples while aloe vera is good at cooling sunburn and rashes. The two ingredients make a great combination and this one cream can do the job of many others. It’s every girl’s ‘go-to’ product for almost all skin problems.”

     

    Added Virendra Saini, Managing Partner of Yellow Windows Communications: “When we spoke to teens about their skin problems we realised that majority of them were very frustrated with the sheer number of products they had to apply to keep their face clear and very often, one solution led to another problem. This insight is what led to the idea of ‘keeping skincare simple. And this ayurvedic product delivers on its promise as it has the goodness of both turmeric and aloe vera, which together can give relief to most skin problems that one may have.”

     

  • Launch #HalkeMeinMattLo campaign

    BCCI & Mastercard promote women’s cricket

    By Our Staff

     

    Mastercard and the Board of Control for Cricket in India (BCCI) have jointly launched the #HalkeMeinMattLo (don’t take it casually) campaign as part of their ongoing endeavor to support gender equality on and off the field. The films developed under the campaign depict the journey of top Indian women cricketers Shafali Verma, Harleen Kaur Deol and Renuka Singh, highlighting their struggle, hard work and determination to do well.

     

    Speaking about the campaign, Jay Shah, Honorary Secretary, BCCI said: “India and Australia are among the top teams in world cricket and the contests between these teams have been quite thrilling. Each of their last few games has gone down to the wire and I am sure we will get to witness some top-quality cricketing action in Mumbai as the two teams meet again. We are happy to partner with Mastercard for the campaign, which will bring out the stories of hard work, sacrifices and dedication. We want to encourage young girls to pursue cricket as a passion and a career option.”

     

    Added Julie Nestor, Senior Vice President and Head of Marketing & Communications, Asia Pacific, Mastercard: “Mastercard has been striving to make sports more inclusive globally. Cricket is the most celebrated sport in India. We commend the BCCI for its inclusive pay policy and are delighted to actively support women’s cricket as part of the overall sponsorship of the BCCI home series matches. Collaborating with the BCCI to promote women’s cricket is an extension of Mastercard’s larger commitment to address gender biases and encourage women’s participation in sports.”

     

  • Conceptualized and executed by Jungle agency

    Budweiser India launches a series of campaigns for FIFA World Cup

    By Our Staff

     

    As a part of their FIFA World Cup campaign, Budweiser India teamed up with Jungle, a Mumbai-based creative production house, to conceptualize and execute the Indian leg of the tunnel stories.

     

    The campaign has kickstarted with actor Siddhant Chaturvedi and fashionista Masaba Gupta with more such stories launching soon leading up to the FIFA World Cup finale.

     

    Ankit Kataria, Director at Draftline & Connections talks about the campaign: “With Budweiser, we have always tried to push the envelope when it comes to people that shape culture. We wanted to showcase some really powerful stories & how each of them have faced the odds & the seized every opportunity that came their way. We were looking for a partner who would go the extra mile and bring our tunnel story narrative to life, and Jungle fit right in. A great collaborative effort that has resulted in some powerful stories which we are truly excited about.”

     

    Added Rudra Mawani, the Executive Producer at Jungle: “The tunnel is an analogy to the odds that we all encounter, coupled the uncertainty & doubt, which we rise up against with grit, determination to seize every opportunity. Harnessing the power of visual metaphors, a constant in all of Jungle’s creations we created a unique visual world that represented each artist’s story.”

     

  • To showcase Fruit & Nut and Berries & Seeds variant

    Leo Burnett unveils 3-film campaign for Quaker Oats Muesli

    By Our Staff

     

    Quaker Oats Company, breakfast cereal brand, has unveiled a special campaign ‘Ab Breakfast Ko Banao Unskippable Breakfast’ for its recently introduced ready-to-eat cereals, Quaker Oats Muesli. As part of the campaign, three films have been launched underlining how breakfast can be made an unvarying part of people’s daily lives by adding the nutritious, scrumptious and easy-to-make Quaker Oats Muesli.

     

    Commenting on the campaign launch, Sonam Bikram Vij, Associate Director and Category Head – Quaker, PepsiCo India, said: “With consumers now working both from home and office, it’s tough managing an active and nutritious morning routine while gearing up for the day ahead. The Quaker Oats Muesli campaign ‘Ab Breakfast ko Banao Unskippable Breakfast’ builds on this powerful insight in a relatable and fun way to inspire consumers to make their breakfast an unskippable part of their mornings with Quaker Oats Muesli. It’s a modern offering that gives consumers a tasty, nutritious, no-cook and ready-to-eat option for busy morning schedules.”

     

    Added Vikram Pandey (Spiky), National Creative Director, Leo Burnett: “Breakfast is the most important meal of the day and to reiterate this, our 3-film campaign essays relatable situations on the repercussions of skipping breakfast. Each film, with quirk, depicts everyday struggles we often face and how they can be better dealt with if you have had a good breakfast. Thus, presenting the exciting option of Quaker Oats Muesli to help consumers with the perfect start to their day.”

     

  • Launches digital film for consumer education

    Wunderman Thompson promotes CenturyDoors

    By Our Staff

     

    Century Plyboards (India) Ltd, brand in interiors, is now a leading brand in the doors category and has released its new independent digital film for its customers.

     

    The advertisement has been conceptualized by Wunderman Thompson and directed by Visual Audio and will be promoted across social media and leading digital platforms.

     

    Speaking on the new film, Nikita Bansal, Executive Director, CenturyPly said: “CenturyDoors is built to endure everything a door is subjected to everyday.  The product is an all-rounder not only in terms of tested features but also in terms of exclusive designs. The product is manufactured using CenturyPly that is synonymous with strength and durability. Our new film for CenturyDoors conveys the disadvantages of not choosing a termite proof door. It has been depicted in a language that is most relatable to our customers. With this film we simply want to make our customers aware of the challenges that are inevitable with the wrong choice of doors and thus urge them to trust only pioneers when it comes to home interiors. With a wide range of features and designs, CenturyDoors is here to change the game for doors as a category.”