MxMIndia

Category: MARKETING

  • Celebrates tales of people who have been able to end the darkness within

    Havells rolls out new digital campaign

    By Our Staff

     

    Havells India Limited has launched a new campaign on people who have eliminated darkness from their lives despite obstacles and challenges. As part of the campaign, the brand has started a video series #LetsEndDarkness (LED) Talks where these heroes enumerate how they overcame challenges and eradicated darkness.

     

    Commenting on the launch of the new campaign, Rohit Kapoor, Executive Vice President, Marketing Havells India Ltd. said: “The campaign thought of ‘LED Talks’ aims at taking the high ground and thought leadership in the category, which is above product and feature-based advertising. We are proud that the first campaign video amplified by Smriti Mandhana on her Instagram handle has already garnered more than 118,000 likes. The campaign is another step towards creating remarkable storytelling that will help coherently communicate the brand’s narrative for change with LED (light-emitting diode) to a completely different proposition where the three letters of ‘LED’ stand for ‘Let’s End Darkness.’”

     

    Added Prag Bhatnagar, President & SBU Head, Havells India Limited: “With the new ‘LED Talks’ campaign, we want to spread positivity among people and hope that they resonate with it in a powerful yet humble way. The campaign establishes real-life victory testimonies that people have achieved despite obstacles and hardship owing to their valour. A core message of ‘enlightenment within’ has been used in the campaign with a strong emotional and socially responsible message. We are hopeful that people will be inspired by the new campaign and feel motivated to achieve their aspirations.”

     

  • To focus on further building the travel company's digital presence

    Dentsu Webchutney wins MakeMyTrip mandate

    By Our Staff

     

    Dentsu Webchutney, the digital creative agency from Dentsu Creative India, has won the digital mandate for MakeMyTrip. The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office. As per the mandate, the agency will focus on further building MakeMyTrip’s digital presence by implementing an aggressive creative growth strategy.

     

    Speaking on the win, Upasana Naithani, Associate Vice President, Dentsu Webchutney said: “MakeMyTrip is a big win for us, not only does it show faith by the best of the industry in our agency but also because their values align with ours, beautifully. We are very excited to work on campaigns that move both, the business, and the brand in the right direction.”

     

    Added Vipul Prakash, Chief Operating Officer, MakeMyTrip: “Today, travellers seek more when consuming and engaging with brands across channels. Together with Denstu Webchutney, we hope to introduce new, innovative ways, and concepts that can help engage with Indian travellers, better. Our goal remains to be authentic in what we say and innovative in how we connect with the new-age traveller.”

     

  • Offers farm fresh veggies @25 paise to new customers

    Agritech start-up Otipy rolls out campaign

    By Our Staff

     

    Agritech startup Otipy has launched a promotional campaign. Titled #ChawanniFirSe offers fresh farm vegetables at 25paise. It has announced chawanni hour daily for a month, the brand will be offering veggies to its new customers at only 25 paise.

     

    Said Varun Khurana, CEO and Founder, Otipy: “With the launch #ChawaniFirSe campaign we have attempted to bring forth the memories of old times and emphasising on the importance and worth of 25 Paisa . We are also running ‘Deal ne ye kaha hai dil se, Haan Chawanni Chal rahi hai fir se OTIPY mei’ campaign on radio and have been receiving an overwhelming response. Our endeavor behind this campaign is to create awareness of our offerings and make Otipy, the most preferred platform which offers its unique features and fresh and organic produce.”

     

  • Emphasizes the importance of equity investing to create wealth

    Research & Ranking launches campaign

    By Our Staff

     

    Research & Ranking, equity investment advisory firm and part of the Equentis Group, launched its #NayaZamaanaNayiSoch campaign. The investor education campaign aims to echo the importance of investing in Equities as a preferred and hassle-free option to create wealth for the next generation (Equity is the new gold/new property). The campaign has been conceptualised, created, and directed by Smart Magic Productions.

     

    Speaking on the launch, Manish Goel, Founder and Director, Research & Ranking, said: “At Research & Ranking, we have always upheld the importance of educating our customers in their investing journey. Informed InvestoRR plays a key role in delivering powerful insights that investors should consume to make informed investing decisions. Through a series of two films, #NayaZamaanaNayiSoch aims to make Indians realize that even those who have traditionally invested in conventional assets are beginning to believe in the value offered by equities. Additionally, the films portray that the next generation should begin their investing journey early. The films use emotional moments to highlight that equity investing in the digital era is simple and hassle-free.”

     

    Added Chandramani Jangde, Director, Smart Magic Productions: “The campaign addresses the common myths that Indians have when it comes to investing in Equities. The earlier generations have largely invested in physical assets such as gold or real estate. But with changing times there has been a shift in mindset about how other asset classes like Equities can help your dreams come true!”

     

  • Created by 82.5

    Himalaya Wellness rolls out new TVC campaign

    By Our Staff

     

    Himalaya Wellness Company has launched a new TVC campaign for its Pure Hands Tulsi Purifying Hand Wash. Pure Hands wash. The TVC reminds parents to let their children explore and get their hands dirty without worrying about their hand hygiene. The campaign is created by 82.5 Communications.

     

    Commenting on the campaign, Rajesh Krishnamurthy, Business Director – Consumer Products Division, Himalaya Wellness Company, said: “As a brand committed to spreading wellness and health, the ‘Let Kids Be Kids’ campaign by Himalaya Pure Hands Tulsi Purifying Hand Wash is an integral part of our endeavour to see ‘Wellness in every Home and Happiness in every Heart.’ Our hope is to inspire parents to let their children explore the world around them and keep an eye on their hand hygiene at the same time, as they inculcate in them the habit of washing hands properly.”

     

    Added Naveen Raman, Senior Vice President & Branch Head – South, 82.5 Communications: “Our endeavour was to find the right balance between brand values and category codes. Protection is the foremost need in this category. We married it seamlessly with care and warmth, which are the true values of brand Himalaya. It was crucial to emphasize Himalaya’s supremacy in herbal medicine strongly in the market promise.”

     

  • To repositions its brand Lux Venus

    Salman in new campaign of Lux Innerwear

    By Our Staff

     

    Lux Industries Limited has rolled out a brand-new campaign ‘Sabko Maangta Hai’, featuring actor Salman Khan. The objective is to revamp Lux Venus brand in the hosiery industry.

     

    Speaking on the campaign, Udit Todi, Executive Director, Lux Industries, said: “We wanted to reposition Lux Venus as India’s highest selling and most loved vest brand – and who better to justify this positioning than India’s biggest and most loved superstar, Salman Khan! We hope the campaign resonates with Salman Khan’s fans and the greater audience at large. Lux Industries, which enjoys a premium reputation and trust among its existing and prospective consumers aims to reinforce the brand’s commitment to the core of quality and comfort while also expanding its business portfolio in Indian market over the next few years.”

     

     

  • Featuring Mamta Mohan Das around Onam

    Havells unveils latest campaign for Kerala

    By Our Staff

     

    Havells India Limited has announced its latest campaign for Kerala market to promote its kitchen appliance range around Onam. The campaign includes a series of 4 digital films features regional celebrity Mamta Mohan Das.

     

    Talking about the campaign, Rajiv Kenue, Executive Vice President-Electrical Consumer Durables, Havells India, said: “Kitchen is the heart of every Indian household. In India, food and festivities go hand in hand. Every occasion is celebrated with a distinct set of delicacies from each region. Onam is the biggest festival in the state of Kerala, and we are proud to welcome such a talented celebrity, Mamta into the Havells family at this auspicious time. With our latest digital campaign around Onam, we aim to celebrate the true taste and essence of good food by showcasing how cooking can be effortless and full of fun, with the help of Kitchen appliances.”

     

  • Mirum will provide brand strategy, creative services and manage social media platforms for the brand

    IDFC Mutual Fund appoints Mirum as digital partner

    By Our Staff

     

    Mirum, the full-service digital solutions agency from the WPP Group, has won the digital duties for IDFC Mutual Fund.

     

    As part of the mandate, Mirum will deliver a bouquet of digital services for IDFC MF. Mirum will provide brand strategy, creative services and manage social media platforms for the brand. Mirum, a Salesforce Crest Consulting Partner, will implement Salesforce Marketing Cloud and provide managed services for a seamless marketing automation solution. IDFC MF will also be utilizing Mirum’s technology services for web development, UI/UX and SEO. The account will be serviced by Mirum’s in-house teams from their Mumbai office.

     

    Commenting on the win, Mihir Karkare, EVP, Mirum India said: “We are happy to partner with IDFC Mutual Fund. It is a proud moment for Mirum to win such a large digital mandate and bears a testimony for our digital capabilities. We look forward to service the IDFC MF account and are confident of delivering a seamless solution.”

     

  • To direct the financial major’s strategic marketing activities for business growth

    Edelweiss Wealth appoints Sujay Rachh to head marketing

    By Our Staff

     

    Edelweiss Wealth Management (EWM) has appointed Sujay K Rachh as its Head of Marketing.

     

    Rachh will direct the financial major’s strategic marketing activities for business growth. As a part of the executive leadership team, Sujay will be responsible for overseeing the execution of Edelweiss Wealth Management’s marketing strategy.

     

    While announcing the appointment, Rahul Jain – President and Head Personal Wealth, Edelweiss Wealth Management said: “Sujay’s entry marks a new chapter in our business journey. He brings with him a wealth of experience and will elevate Edelweiss Wealth Management’s business framework. We are in an interesting phase of growth and are confident that he will contribute towards our mission to create and position a comprehensive wealth management platform of the future.”

     

  • Conceptualised by FCB Interface

    Navneet Education rolls out campaign to honour teachers

    By Our Staff

     

    Navneet Education, better known for its guides and last minute revision books, celebrated Teachers’ Day this year with a campaign #TrForTeachers to honour teachers with the title of Tr. before their names.

     

    The campaign, conceived and executed by FCB Interface, a digital agency, has been aired on several platforms like YouTube, Facebook, Instagram, Twitter, and LinkedIn.

     

    Talking about the campaign, Devish Gala, Head – Branding, Navneet Education Ltd. said: “We at Navneet believe that schooling creates the foundation of education, and teachers are the ultimate guiding force in a student’s journey. Therefore, we always strive to give our best possible support to teachers who are working relentlessly and selflessly through our expertise and new-age products. A teacher’s job is one of the most difficult jobs however it doesn’t necessarily gets the recognition like other professions. #TrForTeachers is our way of paying an ode to the spirit of teacher and a salute to their noble profession. This is just the beginning, and we are confident it will inspire many others to move in this direction”

     

    Added Rakesh Menon, National Creative Director, FCB Interface: “Teaching is a profession that makes all other professions possible. And yet, it is perhaps the most undervalued profession of all. Honouring teachers with a title of Tr. is a small but powerful way to change the way we look at them.”

  • Starts an initiative for 'The Responsible Manhole' during monsoons

    Dentsu Creative partners with BMC & TVS for safer roads

    By Our Staff

     

    Dentsu Creative’s latest innovation ‘The Responsible Manhole’, a road safety initiative in partnership with the Brihanmumbai Corporation (BMC) and TVS Motor Company addresses the critical issue of open manholes in the city.

     

    Commenting on the initiative, Aniruddha Haldar, Senior Vice President (Marketing), TVS Motor Company, said: “TVS Motor Company has always endeavoured to leverage technology to enhance road safety. This time round along with our partner Dentsu Creative we have focused on monsoon and the Open manhole. A simple but insightful use of connectivity and technology coupled with building support ecosystem with the administration proves to literally be a lifesaver!  We have anchored this in inception and will take it to other cities. TVS Motor Company remains committed to leveraging technology to making our roads safer!”

     

    Added Gurbaksh Singh, Chief Innovation Officer, Dentsu Creative: “The Responsible Manhole is a testament to how the right use of technology and data can aid the lives of countless people. Collaborating with the BMC and TVS Motor Company on this project was such an enriching experience. We’re glad to see that innovation is at the source of solving some of India’s biggest problems.”

     

     

  • Conceptualised by Hashtag Orange digital marketing company in Gurugram

    Sanya Malhotra promotes Philips Smart Wi-Fi Led lights

    By Our Staff

     

    Signify, the new company name of Philips lighting, has unveiled its festive campaign ‘Smarter Generation ki smart lights’ for its Philips Smart Wi-Fi LED lighting range, featuring leading actor and Philips brand ambassador Sanya Malhotra.

     

    The 40-second film, conceptualized by Hashtag Orange, digital marketing company in Gurgaon, features a catchy soundtrack and highlights the features of Philips Smart Wi-Fi LED lights.

     

    Speaking about the new campaign, Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations, Signify Innovations India Limited said: “Smart lighting is a new yet rapidly growing category in India, with the demand driven by young consumers who prefer home devices that are smart, convenient and innovative. Our latest TVC highlights how smart LED lights can completely transform the ambience and mood of a room and the campaign tagline ‘Smarter Generation ki smart lights’ aptly positions the new Philips Smart Wi-fi LED lights as the perfect lighting option for the modern tech-savvy generation. We are the global leader in lighting and the film reiterates our technology leadership in the LED lighting segment.”

     

    Commenting on the campaign, Amit Shankar- Co-Founder, Chief Creative Officer, Hashtag Orange added: “There couldn’t have been a better brief for Diwali than Philips Smart Wi-Fi LED lights. When we researched the product and all the offerings that come with it, our entire team got excited knowing the fact that these LED lights are Wi-Fi enabled with voice commands and have a customised Wiz app that lets you switch between millions of colours based on your mood. To showcase these lights, we decided to craft a film with a contemporary take on Indian festivities. We married choreography with the various functionalities of the lights which work wonderfully through voice and app control. We highlighted the playfulness of young members of the family and how well these smart LED lights could change the entire setting based on their various moods. For us at Hashtag Orange, we had a blast filming and editing this peppy, energetic and a truly Diwali film. Post this wonderful film, we have come to realize that when it comes to smart lighting, it has to be Philips.”