MxMIndia

Category: MARKETING

  • As Brand ambassador

    Ameesha Patel to promote StarAndDaisy baby products

    By Our Staff

     

    Remember Ameesha Patel? The actor who nearly faded away is now brand ambassador of StarAndDaisy, a baby and kids products company.

     

    Said Akshay Arya, Co-Founder, StarAndDaisy: “We understand that Ameesha Patel has been one of the most popular faces with our target audience over the years. The grace and aura that she carries resonate well with the soul of the brand. It is not just the product that we are providing but also a style statement. The panache that the actress brings around unleashes exactly what we intend to convey to our consumers. We certainly believe that we will be able to take the brand to a whole new level while communicating the essence.”

     

  • It's titled #JaiseNatureNeBanaya

    Tata Sampann campaign with Manoj Bajpayee

    By Our Staff

     

    Tata Sampann, the brand offering unpolished dals, staples and spices, has announced the launch of its latest campaign #JaiseNatureNeBanaya. The ads feature actor Manoj Bajpayee.

     

    Commenting on the campaign, Deepika Bhan, President, Packaged Foods (India), Tata Consumer Products, said: “Our commitment is to bring high quality nutrition to Indian homes. This commitment inspires us to work towards mindful processing, allowing for food to retain its full nutrient potential. The constant obsession for retaining natural goodness is why our products are high quality, high sensorial value – so they taste great. Tata Sampann is Sarvagun Sampann.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “We wanted to present Manoj Bajpayee not just as an actor but as a discerning food lover who loves to cook. In this light-hearted campaign he shares with us some simple yet effective tips on how to elevate even the most basic dishes with Tata Sampann dals and haldi.”

     

  • To promote Mantra Masala

    Katrina to endorse Emami Spice Range

    By Our Staff

     

    Emami Agrotech Ltd, the branded food arm of the diversified business conglomerate Emami Group, has roped in Katrina Kaif as the brand ambassador for its Spice Range, ‘Emami Healthy & Tasty Mantra Masala’.

     

    On the occasion of this association, Jayant Goenka, Director, Emami Group said: “We are extremely elated to be associated with Ms Katrina Kaif, one of the leading and vibrant actors of Indian cinema.  We believe that she is a perfect fit for Mantra Masala as her credibility, hard work and commitment resonates with the values of our brand.  We do believe that her popularity and huge fan following will help us connect better with our consumers across the country and make Mantra a preferred choice of a spice brand. We have also drawn up aggressive marketing plans for Mantra and target to reach around 25 lac outlets (both direct & indirect) by next three years.”

     

  • Campaign created by Wavemaker and Ogilvy

    Rohit Saraf and Alaya F cast for Centre fresh gum film

    By Our Staff

     

    Center fresh chewing gum, the flagship brand of Perfetti Van Melle, has launched a new digital campaign to promote their brand and commemorate Fresh Breath Day (August 6th). The campaign features Rohit Saraf and Alaya F.

     

    The campaign collaboration has been facilitated by Wavemaker India, with support on creative front from Ogilvy India. The campaign will be further amplified through YouTube and other social media platform promotions.

     

    Commenting on the film, Rajesh Ramakrishnan, Managing Director – Perfetti Van Melle India (PVMI) said: “Center fresh has been synonymous with ‘freshness’ at its core for almost three decades. The brand has pivoted on fresh breath confidence with contextual snippets and narratives that are relatable & resonate with the youth. This Fresh Breath Day, our endeavour is to bring the magic of first meetings and have a fresh take on stereotypical & classical rules that cloud the youth. We’re happy to onboard Alaya and Rohit as they truly represent the youth of today: confident, non-conformist, spontaneous, and strongly resonate with the brand personality.”

     

  • Designed by Creek Creatives

    Shyam Steel campaign with Lovlina Borgohain & Manpreet Singh

    By Our Staff

     

    Shyam Steel producers and manufacturers of primary TMT Bars has launched its new digital campaign featuring Olympic medallists Lovlina Borgohain and Manpreet Singh. The campaign aims to create awareness about the holistic solutions provided by the Shyam Steel Apna Ghar App amongst the individual home builders and send across the brand message that strong foundation is achieved through a perfect balance of strength and flexibility just like Shyam Steel Flexi Strong TMT bars. The digital film campaign has been designed by Creek Creatives.

     

    Director of Shyam Steel Industries Ltd, Lalit Beriwala, said: “It is crucial to pay attention to durability, which depends on flexibility, in addition to strength. The campaign reflects the brand’s thought in connection with Lovlina and Manpreet’s grit and determination to overcome every obstacle and achieve their dreams. The campaign will also help us in making the consumers aware on the Apna Ghar App and its benefits.  Lovlina and Manpreet’s success as an Olympian and top athlete inspires viewers of all ages, which helps the brand build a stronger connection with its target audience in the national market.”

     

    Added Sudipta Chatterjee from Creek Creatives: “It was a wonderful experience to work with team Shyam Steel. The campaign was focused to showcase the strength and flexibility that Shyam Steel has been delivering for the last 69 years. It was really a privilege to be associated with Shyam Steel as a production house and creating a digital campaign for them with national prominent stars of Indian sports like Lovlina Borgohain and Manpreet Singh.”

     

  • According to a communique, this investment underscores Nykaa’s belief in the power of rich and unique content to catalyse consumer engagement, notes a communique

    Nykaa to acquire LBB

    By Our Staff

     

    Everyone’s favourite online lifestyle platform LBB has been acquired by hyperactive fashion and beauty major Nykaa. This reportedly aligns with “Nykaa’s fundamental content-first approach to engaging with its loyal consumer base”.

     

    Said Nykaa spokesperson Nihir Parikh: “At Nykaa, we are committed to offering the best to our consumers and make their shopping experience delightful. We are excited about the strong synergies we share with LBB, because much like Nykaa, they have sharply focused on driving discovery and spotlighting promising homegrown brands across their channels since day one. We welcome their like-minded leadership into the Nykaa family and look forward to helping them scale, as together we better serve our audience base.”

     

    Added Suchita Salwan, Co-Founder and CEO, LBB: “Through this partnership with Nykaa, we’re excited to scale to even greater heights. Together, we want to drive value to Nykaa and LBB’s shared goals to build discovery for India’s emerging brands through content, community and a discovery-first approach. LBB’s robust content creation capabilities and creator network will be leveraged within Nykaa’s platforms to drive consumer engagement and retention, further scaling reach and engagement for our brand partners.”

     

  • This happened after a a multi-agency pitch

    Kohler awards digital duties to Interactive Avenues

    By Our Staff

     

    Kohler India,  the kitchen and bath space brand, has onboarded Interactive Avenues, the digital arm of Mediabrands India, as its digital agency following a multi-agency pitch. The account will be managed by the agency’s Gurugram office, with a strong focus on heightening digital footprints across the India region.

     

    Talking about the association, Parveen Gupta, Director – Marketing, Kohler Kitchen & Bath India said: “Kohler has already established itself as the most admired and recommended international brand when it comes to Bathroom products. We want to leverage Digital in the most constructive way and thereby make Kohler the brand of choice for consumers aspiring for luxury houses. Interactive Avenues’ robust understanding of the market and digital ecosystem made the mark for us.”

     

    Added Abbhishek Chadha, Senior Vice President (North & East), Interactive Avenues: “Kohler is not just leading, it is leading with a vision. A vision to not just capture consumers but make them experience luxury via its aesthetic products and exceptional services for their homes.  Being a household name comes with its own set of expectations and we fully aim to meet those with our custom-made and client-first approach. Our understanding and experience as a full-service digital agency in crafting digital solutions along with our dedicated set of professionals will drive this partnership to great heights.”

     

  • Features brand ambassador and investor Shraddha Kapoor

    MyGlamm rolls out new ad film

    By Our Staff

     

    MyGlamm, the online beauty shopping store, launches its new ad film #GlammUpLikeAStar. The TVC features brand ambassador and investor Shraddha Kapoor.

     

    Commenting on the campaign, Sukhleen Aneja, CEO, Good Brands Co, The Good Glamm Group said: “The campaign #GlammUpLikeAStar is a true manifestation of how MyGlamm is the perfect glam beauty partner. All your beauty needs are just one click away on the MyGlamm App. The MyGlamm App is truly a one-stop destination for all beauty lovers.  The TVC is pop, energetic, modern with an upbeat music track to lend to the pulse and mood.”

     

  • The logo encompasses the lifecycle of transformation and growth of a butterfly

    Think Simplr creates new brand identity for HSIIDC

    By Our Staff

     

    Think Simplr design studio and brand consultants has unveiled the new logo and brand identity of Haryana State Industrial and Infrastructure Development Corporation (HSIIDC).

     

    The new logo of HSIIDC depicts the metaphor of a butterfly which goes through the process of transformation. The 4 wings are a representation of Industry 4.0.

     

    According to Sudip Bhattacharya, Co-Founder – Think Simplr: “The new brand identity reflects the inherent mission of HSIIDC. As a catalyst, HSIIDC help industries in the transformation from an idea to a successful business. The logo encompasses the lifecycle of transformation and growth of a butterfly just as HSIIDC helps transforming businesses.”

     

  • Reinforces efforts to continuously improve customer experience

    Vi rolls out new campaign

    By Our Staff

     

    Vi or Vodafone Idea Limited telecom operator has launched a new campaign to reinforce its commitment to provide superior network experience to its customers. The high visibility 360-degree campaign, themed ‘Best ho raha hai aur bhi Behtar’, the #BestIsGettingBetter has been conceptualized by Ogilvy and will be seen across diverse media including TV, OOH and Digital.

     

    The campaign comprises of a series of 3 TVCs which showcase the continuous effort of network engineers in providing the customers the best network experience with Vi GIGAnet- India’s fastest 4G network. Vi has recently emerged as the Fastest 4G Network in India, winning Opensignal’s Fastest Download & Upload Speed Experience Awards.

     

    Commenting on the campaign, Avneesh Khosla, Chief Marketing Officer, Vi said: “Vi has consistently topped the network quality parameters and speed rating charts of several independent network testing agencies. The latest validation from Opensignal is an endorsement of our efforts to constantly work towards enhancing customer experience through superior network performance. Our new campaign is a celebration of the critical role of our Network Heroes who tirelessly work in all conditions, to improve network performance on a continuous basis, helping Vi users to do more and thrive in the digital world.”

     

    Added Rohit Dubey, ECD, Ogilvy Mumbai: “Announcers are a balancing act, a sweet spot between chest thumping and humility, with a bit of ‘ok…so what?’ closure. And that’s what the crafting challenge was when Vi achieved “India’s fastest 4G” claim. I was watching an athlete’s Insta-feed and noticed the gap between his Olympic gold and the next practice session. There was a seed of thought – after achieving something, even the ‘best’ take a bit of rest, and bask in the moment’s glory. What if our network engineers are cut from a different cloth? And they don’t? Taking a leap from there, we crafted these moments between our Vi network engineers, as they go about making India’s fastest 4G, even better.”

     

  • 'Meet your Neighbour' and 'Celebrate Togetherness' this Independence Day is the tagline

    iD Fresh Food launches campaign

    By Our Staff

     

    Bengaluru-based iD Fresh Food has launched a campaign to celebrate the fresh food brand. It brings back the ‘Meet Your Neighbour’ campaign first launched in 2018. ‘Meet your Neighbour’ and “Celebrate Togetherness” this Independence Day is the tagline.

     

    Over the next few weekends, starting 5th August, iD Fresh Food is all set to help you play the perfect host to your neighbours. They would be sending across offerings from their much-loved menu of Idly and Dosa batter, Wheat Parota, Instant Filter Coffee Liquid and Creamy Thick Curd. And be rest assured the items will be delivered absolutely free of cost at your doorstep!

     

    The offer is available to consumers in Bengaluru, Mumbai and Hyderabad. The aim is to celebrate the spirit of united India with our shared love for food.

     

    Speaking about the campaign, PC Musthafa, CEO and Co-founder of iD Fresh Food, said: “India is home to diverse religions, cultures, languages and people. There are many things that can divide us. However, the one thing that brings all Indians together is the joy of sitting down for a home-made meal. At iD Fresh Food, we aspire to be a catalyst in this journey of bringing Indians together as a happy community that bonds over healthy, home-cooked meals. With ‘Meet Your Neighbour’ campaign, our endeavour is to strengthen the bond among neighbours and hopefully, inspire meaningful relationships that bring joy and hope in people’s lives.”

     

    Rahul Gandhi, Chief Marketing Officer, iD Fresh Food, added: “The maiden ‘Meet Your Neighbour’ campaign was a truly heartening experience! The overwhelming response to the campaign and the growing sense of community that it encouraged made all of us at iD Fresh Food want to go back to the original idea. Especially after the challenging times that we have all endured since the onset of the pandemic. The shared experience has, in many ways, reinforced the importance of fostering a sense of community and belonging in our everyday lives – despite our busy schedules and increasingly secluded existence.”

     

  • Highlights multiple spaces based on each business traveller's needs

    Hotel Pullman New Delhi Aerocity unfurls first campaign

    By Our Staff

     

    Hotel Pullman New Delhi Aerocity launches its first digital campaign with a tagline “We Will Mind Your Business” with top influencers. The campaign was focused on positioning Pullman Aerocity as the ultimate destination for business travellers through a series of Instagram videos by influencers.

     

    The campaign highlights Pullman New Delhi Aerocity’s offering of multiple spaces based on each business traveller’s needs.

     

    Speaking about the campaign, Parinita Samanta, Director of Marketing and Communication, said: “Pullman New Delhi Aerocity has always taken pride in being a place where every business traveller finds their safe haven. We believe in making each experience unique keeping in mind that a creative mind is at its best when they have a complete package of rejuvenation, F&B and top class amenities under one roof. Hence, this campaign was the perfect way to showcase that.”