MxMIndia

Category: MARKETING

  • To focus on performance based marketing

    iProspect wins digital mandate for Monster.com

    By Our Staff

     

    iProspect, the digital-first end-to-end media agency from Dentsu India, has won the digital mandate for multiple countries of the leading online career and recruitment resource – Monster.com.

     

    Commenting on the win, Saurabh Srivastava, CMO, Monster.com, APAC & ME said: “Monster is bracing itself for a new growth journey as it evolves into an end-to-end talent management platform in the months to come. A household name for jobseekers across countries and a preferred talent discovery platform for recruiters, Monster continues to invest in innovative tech product offerings and services that are continuously improving the experience of its users across the web and mobile app. As we move ahead with our renewed aspiration of catering to the diverse requirements of an evolving job market, we are confident that partnering with the best of minds from the digital marketing space will help us create the much-needed brand resonance and equity with our existing and prospective users across emerging markets.”

     

    Added Vinod Thadani, CEO, iProspect and Chief Digital Growth Officer, Dentsu Media: “Monster is a great brand that has been in the market for many years and has established itself as a great engagement platform for users who are looking for jobs and progressing in their careers. At iProspect, we look forward to deploying our innovative and data-driven digital marketing solutions to deliver the right engagement for the brand with its digital audience.”

     

  • To handle all its business clusters

    Rediff wins creative and media mandate of Tata Power

    By Our Staff

     

    Rediffusion has announced that it has won the entire creative and media mandate of Tata Power, integrated power companies. The agency will handle the creative, media and digital related work of Tata Power comprising all its business clusters viz Generation, Transmission and Distribution, Renewables and New Business Services including ESG and CSR domains.

     

    Said Dr Sandeep Goyal, Managing Director of Rediffusion:”Tata Power mandate is a very big one for us. Rediffusion is privileged to be working with Tata Power across a range of very interesting and consumer-relevant products. What is even nicer is that almost the entire product range is Green-focused and Earth-friendly. Our teams in both Mumbai and Bangalore will be working on the account.”

     

    Added Dr. Praveer Sinha, CEO & Managing Director Tata Power: “Tata Power is transforming into an agile EaaS ( energy as a service) company that offers cutting-edge green and smart energy solutions to its 12 million and growing customer base nationwide. Tata Power 2.0 is well poised to bring orbital shifts to all of its business clusters, therefore Rediffusion is in a prime position to join us at this exciting time, its skilled creative and media support will help us fortify our credentials as a Utility of the Future amongst all our stakeholders.”

     

  • To drive two key agendas at a national level

    Ogilvy promotes ‘Guns’ to Deputy CSO

    By Our Staff

     

    Ganapathy Balagopalan
    Ganapathy Balagopalan

    Ogilvy India has announced the promotion of Ganapathy Balagopalan to Deputy Chief Strategy Officer, Ogilvy India.  In his new role, Balagopalan (aka ‘Guns’) will partner some of Ogilvy India’s key clients. Ganapathy will drive two key agendas at a national level.  He will be the national Effectiveness Leader and will help teams across markets on this front. He will also champion the digital strategy aspect of brands in Ogilvy India and partner account management and creative leaders to drive the digital excellence agenda.

     

    Said Prem Narayan, Chief Strategy Officer, Ogilvy India: “’Ask Ganapathy’ is a catch phrase in Ogilvy, if there is anything you need to know about Cadbury/Mondelez.  Guns has been the account planning custodian for some of Ogilvy India’s dearest brands – Cadbury/Mondelez, Pidilite, Bajaj and ITC. There has been a Ganapathy touch to many great campaigns on these brands over the years.”

     

    Added VR Rajesh, Group President, Ogilvy India: “There is no one better to partner Prem in the national role than Ganpathy. After building a robust planning structure for the Mumbai office and being responsible for some iconic work across our key clients, Guns will now drive the new-age transformation agenda for Ogilvy planning.”

     

    Said Balagopalan: “At Ogilvy, we have insanely talented people with diverse skills, utterly devoted to creating world-class work that helps our clients succeed in a VUCA world.  I look forward to partnering with all my colleagues to ensure Ogilvy continues to lead the way.”

     

  • Conceptualizes the anthem 'Tu hai Taaqat' for #ProteinPledge

    TheSmallBigIdea campaigns for Protinex

    By Our Staff

     

    Protinex, the nutrition supplement of Danone India, in collaboration with TheSmallBigIdea, a digital agency, has announced the launch of ‘The Protinex Protein Abhiyaan’ featuring an anthem titled ‘Tu hai Taaqat’. Ideated, produced, and executed by TheSmallBigIdea, #ProteinPledge is a reminder to adults to understand the importance of adequate protein consumption.

     

    Speaking about the campaign, Manish Solanki, COO, and co-founder, TheSmallBigIdea, said: “Danone’s ‘Protinex Protein Abhiyaan’ aims to impact the everyday lives of Indians, by creating awareness about the significance of protein in our diet. At TSBI, we are happy to be a part of this essential journey, having worked on the campaign’s promotional film. The idea was to convince a fairly unaware audience about the value-addition of protein in balanced nutrition, and lead them to engage in conversations around maintaining a healthy lifestyle. The impact was achieved through a motivating combination of inspiring verse and imagery. This film has given us the opportunity to not only work with a leading health-food company like Danone, but also be associated with the company’s protein programme. We look forward to being a part of their future health initiatives.”

     

     

  • In two languages – Hindi & Telugu

    Kurkure snacks launches Instagram filter

    By Our Staff

     

    Kurkure snacks has launched an interactive Instagram filter in two languages – Hindi and Telugu – that engages users to guess quirky literal translations of commonly known English idioms, songs and movie titles. The filter is a seamless extension of Kurkure’s ‘Videsi Mein Desi Chatpatapan’ campaign for its latest fusion flavour, Kurkure Chatpata Cheese.

     

    Commenting on the new filter, Neha Prasad, Associate Director and Brand Lead, Kurkure said: “After delighting our consumers with the all-new Kurkure Chatpata Cheese flavour, we are excited to extend the new proposition to an interactive social media campaign on Instagram. As part of our stratgy, we have customised our campaign to build strong regional connect and visibility in important markets. We hope consumers across the country enjoy this innovative filter that lets them express the quirky fusion between languages.”

     

  • Targets Gen Z

    Keventers Dairy rolls out new campaign

    By Our Staff

     

    Keventers, the dairy brand, has launched a new campaign named K.O.A.T i.e Keventers which targets Gen Z. The campaign includes the launch of KOAT music video.

     

    The 360-degree campaign includes various channels like Social Media, Ads, Radio, and offline/online marketing strategies, through which the brand aims to create a stronger connection with the target audience.

     

    Commenting on the campaign, Aman Arora, Co-Founder, Director and CMO, Keventers said: “ As a brand, we value creativity, inclusivity and breaking barriers across all age groups Through our yearly campaigns, we aim to revolutionize the creative strategies at the brands front, and find interesting and collaborative ways to bridge the gap between our consumers and their expectations from the  brand. In 2022 the brand’s vision is to connect with the untapped talent across India, and find unique ways to give them a platform and highlight their talents, while also maintaining the authenticity of the brand.”

     

  • To launch 'SmartCare Hydroloc' the company's interior waterproofing solution

    Asian Paints brings Ranbir Kapoor and PV Sindhu for campaign

    By Our Staff

     

    Asian Paints has unveiled a new TVC with brand ambassadors Ranbir Kapoor and PV Sindhu to launch Asian Paints ‘SmartCare Hydroloc’ the company’s interior waterproofing champion. Hydroloc is a ready-to-use interior waterproofing solution that can be applied effortlessly sans hassle.

     

    Speaking about the new launch and the TVC, Amit Syngle, MD & CEO, Asian Paints Limited said: “Through intense research and interactions with our customers, we found that waterproofing one’s walls is a big hassle involving breakage as well, one that not everyone may be willing to undertake to fix the problem entirely. To bridge that gap, we created an interior waterproofing specialist product that is user-friendly and supremely effective. Given the revolutionary nature of this champion product, we are extremely happy to announce the association of Ranbir Kapoor & PV Sindhu for this product. We are elated they teamed up to launch our champion interior waterproofing offering – SmartCare Hydroloc.”

     

  • Campaign was conceptualised by Leo Burnett Mumbai

    Ranveer Singh champions for Sleepyhead mattress

    By Our Staff

     

    Ranveer Singh features as brand ambassador for latest brand campaign for Sleepyhead mattress. He advocates the brand’s new sleep tech Body IQ Orthopedic Memory Foam in his inimitable style.

     

    The campaign was conceptualised by Leo Burnett Mumbai.

     

    Launching the brand campaign, Mathew Joseph, CEO & Co-Founder, Sleepyhead said: “While we are now rapidly growing in the furniture and home décor space, mattresses continue to be a key focus area for us to innovate and lead. For this, it is important to revolutionise the segment with smarter, better products. Our BodyIQ Technology comes with strong R&D backing making it superior to any other Memory Foam out there. The enhanced formulation smartly adapts to each body posture and type delivering correct orthopaedic support and personalised comfort. Because of our D2C playbook, we are able to offer this breakthrough technology at an accessible price so that India can upgrade from a ‘Normal Gadda’ to a tech-enhanced mattress and experience fabulous sleep, every day.”

     

    Added Mayuresh Dubhashi, Executive Creative Director, Leo Burnett: “Sleepyhead is committed to bringing ‘Fabulous Living’ to every home in the country. Our campaign is a creative representation of this belief. Essayed by the fabulous Ranveer Singh, this film quirkily shows how the Sleepyhead mattresses make sleep far more rewarding thanks to its high-tech features.”

     

    https://youtu.be/gKtu_fLwC-s

     

  • Campaign created by Ogilvy

    Ayushmann Khurrana is brand ambassador for Titan Eye+

    By Our Staff

     

    Titan Eye+ has launched a new integrated campaign with its brand ambassador Ayushmann Khurrana. The ‘Expert Who Cares’ campaign, created by Ogilvy, focuses on the consumer’s approach to buying eyewear and aims to make them aware of the important aspects of the process.

     

    Commenting on the new campaign, Maneesh Krishnamurthy, Marketing Head EyeCare Division, Titan Company Ltd. said: “Today, consumers restrict their questions to style and price while purchasing eyewear and our new campaign is born out of the desire to change this very perspective. We had very serious questions to ask, what better way than to ask it disarmingly with a child’s innocence. The brand promise of Titan Eye+ is Expertise & Empathy and through the ‘Experts Who Cares’ campaign we take that conversation forward. Titan Eye+ insists that only qualified optometrists test eyes through our unique 20-step eye test as well as recommend the correct eye care for each consumer’s needs.”

     

    Added Puneet Kapoor, CCO, Ogilvy Bengaluru: “With this campaign, Titan Eye+ champions a behavioral insight in the category which is an eye-opener for most seasoned spectacle wearers. The entire category is so heavily dominated, only by the style conversation, that the conversation around accurate vision correction is diluted. While style is important, and we have frames that have won enough design awards, the conversation around accurate testing and accurate prescription needs to be rescued from the blind spot it sits in right now. That’s where this campaign scores and gets the right balance in the conversation we need to have.”

     

     

  • For its new brand positioning 'Proud Partner to Great Brands'

    FieldAssist announces new marketing campaign

    By Our Staff

     

    FieldAssist, a SaaS based technology platform transforming route-to-market capabilities of Consumer packaged goods (CPGs) companies, has announced its new positioning statement titled ‘Proud Partner to Great Brands’. The positioning celebrates its growth and long-lasting association with consumer brands from established enterprises to new-age startups, including Bisleri, Philips, Adani Wilmar, Emami, ITC, Nivea, Haldirams, Licious, Mamaearth and many others.

     

    Said Paramdeep Singh Anand, CEO at FieldAssist: “Great brands have four prominent attributes. They conquer complex challenges, innovate fearlessly, build new trends & delight consumers throughout their journey. To become, sustain and expand as a great brand, companies need more than a good system. They need a partner their teams can trust. Someone who is agile to innovate for achieving their ambition. Not merely with technology but using deep industry expertise to deliver market-ready solutions.”

     

    Added Divir Tiwari, Co-founder at FieldAssist: “Our positioning ‘Proud Partner to Great Brands’ is an ode to the consumer brands who trust us in their journey. Their courage to keep fighting challenges is an inspiration for us to simplify complexities of sales and distribution in the CPG industry everyday.”

     

  • New logo highlights Ekart's vision of "Powering India, Powering You"

    Ekart unveils new brand identity

    By Our Staff

     

    Ekart Logistics, logistics service providers and the supply chain arm of Flipkart, has unveiled its new brand logo. This comes after Ekart announced the externalisation of its service offerings earlier this year for small and large businesses across the country, to help improve their competitiveness while enabling them to focus on their core business.

     

    Commenting on this development, Mani Bhushan, Chief Business Officer at Ekart, said: “Ekart today is a pioneer in India’s e-commerce supply chain and logistics industry. Over the past several years, the business has evolved and transformed, keeping pace with the evolving digital economy and retail landscape in India. It has developed a tech-enabled pan-India supply chain supported by a large infrastructure footprint. Ekart’s new brand positioning reaffirms our commitment to help lakhs of small businesses, D2C companies, brands and platforms to achieve scale by reaching out to millions of customers across the country. The new brand logo also depicts our vision of becoming synonymous with the growth engines of commerce in India.”

     

     

  • To honour women weavers' leadership and camaraderie

    Obeetee carpets launches The Didi campaign

    By Our Staff

     

    Obeetee, luxury carpet maker, has launched The Didi campaign to honour women weavers’ leadership and camaraderie as expansion of women-weavers initiative. The company has continually takes leads for the upliftment and betterment of weaverfolk and their families. The Didi (Elder weaver women) Campaign is an initiative to tell the world the story of weaver women and their heart-warming bond, while simultaneously giving them a voice.

     

    The Fourth All India Handloom Census, 2019–20, indicates that women comprise of about 72% of the nation’s handloom weavers. Today, over 38 million women weave in India. Since they were little girls, women weavers have handled the majority of pre-weaving tasks like setting up the yarn and looms, dyeing and/or tying and dying yarn and fabric, and hand-embroidering clothing since they are from traditional families of handloom weavers in India.

     

    Women in handloom communities end up contributing to the allied labour even if they are not weavers because it involves the entire family. The primary weaver on a handloom needs three auxiliary workers, all of whom generally come from the same family and are women. Thus, each knot tied, and each thread woven is much more than just a craftwork, but also a depiction of solidarity between the women weavers as a collective union. Additionally, each carpet woven by a woman weaver goes to every home as a symbol of affection, respect, and care with likes of Obeetee.