MxMIndia

Category: MARKETING

  • Created by Daiko FHO advertising agency

    PNB Housing Finance unveils new campaign

    By Our Staff

     

    PNB Housing Finance has rolled out two short films to ease concerns of customers while taking a home loan. The campaign has been created by Daiko FHO advertising agency, the creative partner of PNB Housing Finance.

     

    Notes a communqiue: “The ‘Home loan lo, sar dard nahi’ campaign establishes how home loans from PNB Housing Finance are easy to live with. The films inform viewers about PNB Housing Finance’s home loans that come with attractive interest rates and longer tenures. In the first film, an SME business owner is browsing property online and a particular home catches his attention. Whereas in the second film, a young couple is seen at a sample flat. Impressed with the house, the wife is excited and eager to buy the flat.”

    https://www.youtube.com/watch?v=X35b2Pv7DNM

     

  • The mandates were won following a multi-agency pitch

    Zoo Media agencies bag Kingfisher mandate

    By Our Staff

     

    Iconic beer brand Kingfisher has awarded its creative and branded content mandate for its flagship products ‘Kingfisher Premium’  and ‘Kingfisher Ultra’,  to multiple agencies within the Zoo Media network. The mandates were won following a multi-agency pitch.

     

    The creative mandate was won by FoxyMoron and will be handled by the agency’s Gurugram office. The branded content mandate was won by the network’s video content solutions agency, The Rabbit Hole, and will be handled out of its Mumbai headquarters.

     

    Commenting on the massive win, Pratik Gupta, Co-Founder, Zoo Media & FoxyMoron, said: “In the thick of intense competition, Zoo’s agencies have stood out for their insight-driven, creatively layered, integrated strategies. Our teams are geared to make the brand contemporary and relatable to young urban India.”

     

    Added Debabrata Mukherjee, Chief Marketing Officer, United Breweries: “We are excited to have  the Zoo Media network as a partner and look forward to doing some impactful work together.”

     

  • Probus is an 'insurtech company'

    Probus Insurance’s ‘Aapka Saathi, Aapka Saarathi’

    By Our Staff

     

    Probus Insurance Broker, an ‘insurtech company’, has announced a new digital ad campaign titled ‘Aapka Saathi, Aapka Saarathi’.

     

    Speaking about the campaign, Rakesh Goyal – Managing Director, Probus said: “This is a huge milestone for us as it’s our first TVC that goes live. The central theme of our campaign remains Insurance Advisor (POSp). Undoubtedly, they are the backbone of our industry. Despite their role as a strong link between the firm and the customer, developing trust and providing need-based solutions to each client, intermediaries are stereotyped and undervalued in the industry. With this campaign, we aim to enlighten people about their role, impact and their value proposition by presenting for who they truly are,”

     

    Describing the thought behind the TVC, writer, director and film-maker Ashish Pandey said: “In a world marked by dotcoms, the TVC effectively shows how the InsureTech Industry is also about people and not just technology.  The campaign highlights the concept of  ‘human touch, the healing touch’, accentuating the role of the trustworthy advisor, the protagonist who is sensitive to the needs of the insured. We have made the film realistic taking inspiration from several real-life scenarios of our Insurance Advisor (POSp).”

  • Titled 'Scam Se Bacho'

    Campaign by Payments on WhatsApp

    By Our Staff

     

    In order to create awareness and educate users on making safer online payments, WhatsApp has launched a user-safety campaign – titled ‘Scam Se Bacho’ via a ‘music video, conceptualised by BBDO India and directed by Shimit Amin.

     

    Talking about the music video, Manesh Mahatme, Director – Payments, WhatsApp India said: “While UPI continues to remain one of the safest, convenient and interoperable modes of making payments, India’s growing acceptance of online payments has also seen an increase in digital payment frauds. User safety is at the core of everything we do at WhatsApp and through this exciting and captivating music video, we want to educate and empower our users with all the information they need to safeguard themselves against any frauds while making digital payments. We hope that this initiative by WhatsApp will resonate with people and they can sing their way through safe and secure online payments.”

     

    Talking about the campaign, Avinash Pant, Director – Marketing at Meta India, added: “India’s growing acceptance of digital payments has also led to an increase in the need to make people aware on how to keep their payments safe. Through this campaign, which is built on several real world scenarios that people face in their everyday life, our endeavour is to educate and empower users with all the information they need to safeguard themselves against any frauds while making digital payments. This initiative reinforces Whatsapp’s commitment to the safety of our users while making payments as simple and convenient as sending a message.”

     

    Commenting on the creative treatment of the music video, Josy Paul, Chair and Chief Creative Officer, BBDO India, said: “Our primary goal with this music video was to spread awareness and engage the audience sensitively on this subject. We decided to create entertainment that educates, rather than advertising. Our goal of reworking a fun nostalgic song like ‘Dekh ke Chalo’ was to use the power of music to convey a strong message that’ll help people relate to the moments that we collectively face in our lives. The song triggers memory structures that allow the audience to receive the message more easily. We hope it will echo with people to be more aware the next time they face similar situations and feel empowered to stay safe while making online payments on WhatsApp.”

     

     

  • Curia is a cancer research and information app

    Curia ropes in Yuvraj Singh as Brand Ambassador

    By Our Staff

     

    Curia, a cancer research and information app, has joined hands with former cricketer Yuvraj Singh to be its Brand Ambassador.

     

    Talking about Curia and the brand’s association with Singh, Dr Gunjan Bhardwaj, the Founder and CEO Partex NV, said: “Yuvraj Singh is an icon and an inspiration being a cancer survivor himself. He has personally experienced all the challenges and prevailed over the diseases. Thus, he is an ideal choice to promote the CURIA app in the country, and we are glad to have him on board. I have witnessed the struggles of cancer patients and their families from close quarters. Despite ample research and documentation of the disease, it is still difficult to quickly find the right and helpful information from the labyrinths of the internet. I decided to leverage advanced technologies such as AI and blockchain for patient information and awareness”.

     

  • The division will be spearheaded by Aastha Beecham

    Puretech launches branded content vertical

    By Our Staff

     

    Puretech Digital, the full-service digital agency, has announced the launch of its new branded content vertical RevUp. The new vertical will offer custom solutions that empower brands to build and sustain audiences over prolonged periods of time.

     

    The vertical will be headed by Aastha Beecham who has been associated with the agency since 2021. Speaking of the new vertical Prashant Deorah, CEO, Puretech Digital said “We are thrilled to announce the initiation of RevUp that will look after the branded content associations of Puretech Digital. With RevUp, we aim to showcase the creative expertise that Puretech Digital holds along with our stronghold in the performance marketing domain. The team is all set to exhibit outstanding projects and works in the creative content space while empowering brands to scale their audience connect.”

     

    The vertical has worked with leading brands like Calvin Klein eyewear, Vijay Sales, HT Media, Times Group, Bank of Baroda, HDFC Bank, Mirae Asset, and Pinc Insurance to name a few.

     

  • To help with marketing strategy, creatives, digital and media

    Rediff wins Garden Vareli mandate

    By Our Staff

     

    Rediffusion has been assigned the entire communication portfolio of Garden Vareli, a brand owned by Garden Silk Mills Private Limited, Surat. The agency will help the client with marketing strategy, creatives, digital and media.

     

    Welcoming Rediffusion to Garden Vareli, Debi Prasad Patra, Director, Garden Silk Mills said: “Rediffusion launched the Garden Vareli brand in the 70s and made it a household brand with advertising that became famous. In working with Team Rediffusion again, we are hoping to re-create the magic.”

     

    Added Dr Sandeep Goyal, Managing Director, Rediffusion: “Garden Vareli is a cult brand. It had gone into a short hiatus. We are delighted to be assigned the task of re-igniting the brand. In the 1970s and 80s, Garden Vareli was the benchmark of fashion and style. We hope that in the days and months ahead, we will be able to recapture the imagination of our buyers.”

     

  • Teams up with Missing Link Trust to spread awareness

    MPL launches campaign against human trafficking

    By Our Staff

     

    MPL, the mobile and skill gaming platform, jointly with Missing Link Trust, has launched a campaign called #SaveOurMissingGirls to spread awareness on human trafficking. Announced on the eve of United Nations’ World Day against Trafficking in persons, the campaign aims to spread awareness on the dark world of human trafficking through a Role Play Game.

     

    As a part of this week-long campaign starting July 30, MPL has invited people to take a pledge by giving a missed call to the number  9099306000 and show their support towards ending this menace that impacts millions of lives every year.

     

    Commenting on the campaign, Namratha Swamy, Country Head for India at MPL, said: “Technology has a big role to play in prevention of human trafficking and we believe online gaming can be an interesting way to sensitize people and raise awareness about eradicating human trafficking. One of the key objectives of the #SaveOurMissingGirls campaign is using games to make more people alert. We have received an overwhelming response from MPL’s  users on Missing ever since its launch on our platform.”

     

    Added Leena Kejriwal, Founder, Missing Link Trust: “The Missing game comes under the genre of ‘Games for Change’ by tackling the first ‘P for Prevention’ of the United Nation’s four Ps against trafficking. We think this campaign along with our collaboration with the MPL platform, with a strong 90 million, will be a game-changer in ensuring a wide reach for the game and making millions of people aware of the menace.”

     

  • To be responsible for media, creative and digital business

    Publicis Media picks up PepsiCo India mandate

    By Our Staff

     

    Publicis Groupe India has won FMCG major, PepsiCo India’s media mandate. The account was bagged post a multi-agency pitch process.

     

    With this development, PepsiCo India has consolidated its media, creative and digital business with Publicis Groupe.

     

    Commenting on this development George Kovoor, Senior Vice-President, PepsiCo India, said, “Publicis Media was selected after a very thorough and competitive pitch process.  Their expertise in areas such as media, data, digital, analytics, content, commerce, and ability to orchestrate and leverage diverse capabilities for seamless brand experiences led to them to be our partner of choice. We are confident that this new partnership, and their technological excellence will help us reach our consumers in an engaging and impactful manner.”

     

    Added Tanmay Mohanty, CEO, Media Services, Publicis Groupe India: “We are proud and elated at having been chosen as PepsiCo India’s media agency partner. Through data driven decision-making, new insights and ideas on the category, our teams were able to demonstrate how PepsiCo India could grow its portfolio brands further and leverage the power of integrated communications. PepsiCo India has iconic brands, and we look forward to bringing in media excellence and innovation for them and generating the right business outcomes.”

     

    Said Anupriya Acharya, CEO, Publicis Groupe South Asia: “Publicis Groupe looks forward to working with PepsiCo India, channelising our full spectrum of media, creative and digital capabilities and driving stronger consumer connects and powerful communications for its brands. We look forward to harnessing and mobilising the best talent, resources, proprietary tools and capabilities from across the Groupe and helping PepsiCo India accelerate and devise consumer strategy.”

     

  • Will be incharge of response management of the brand

    WATConsult bags ORM for OLX Autos

    By Our Staff

     

    WatConsult, the digital agency from Dentsu Creative India, has bagged the Online Reputation Management and Social Listening mandate for digital automotive solutions provider, Olx Autos. The account was won following a multi-agency pitch and will be managed by the agency’s Mumbai office.

     

    Said Siddharth Agrawal, Country Head, Marketing, Olx Autos: “We are excited to have WatConsult on board as our partner for ORM and digital listening mandate. It is a very important element in further accelerating our brand journey & reputation. We look forward to elevating our customer service and the overall platform experience through this engagement.”

     

    Speaking on the collaboration, Heeru Dingra, CEO, Isobar India group added: “We are delighted to have OLX Autos on board. The brand has fared remarkably well in recent quarters, and social listening will be critical to its future success. Our team is well-equipped to provide the necessary skills; and we are very much looking forward to assisting them on this journey.”

     

    Said Sahil Shah, Managing Partner, WatConsult said: “This addition solidifies our already strong offering on auto clients. OLX Autos being a new-age digital-first brand, just resonates very well with our own go-to-market at many levels. I welcome OLX Autos to our esteemed list of clients and look forward to a great partnership with them.”

     

  • Will in charge of the brand’s creative mandate for International Business

    Mullen Lintas scoops Vadilal biz

    By Our Staff

     

    Vadilal Industries has recently appointed Mullen Lintas Delhi as the creative agency for its global brand campaign. Lintas will be responsible for Vadilal Ice Creams’ creative mandate for international business.

     

    Commenting on the new partnership, Shreshth Jhawar, CEO, Vadilal Industries USA said: “We were impressed with the deep understanding of the category and consumer demonstrated, and of course by the creative firepower on display by the team. We look forward to a strong and effective long-term partnership with Mullen Lintas.”

     

    Delighted about the win, Hari Krishnan, CEO, Mullen Lintas added: “We are delighted to have been given the mandate for Vadilal (USA). The brand is synonymous with joy and delight and moments of fun and happiness. Our efforts would be to build a brand narrative that consolidates these emotions around the brand in a manner that is uniquely ingrained in the Mullen Lintas’ Challenger Thinking philosophy.”

     

  • To build brand and business

    Vector Brand Solutions appointed AoR for Duroflex

    By Our Staff

     

    Mattresses major Duroflex has awarded its Brand and Communications mandate to Mumbai based Vector Brand Solutions.

     

    Said Smita Murarka, Chief Marketing Officer, Duroflex: “We have embarked on a new phase in the brand’s journey – to serve many more consumers with better sleep solutions. We believe we owe it to consumers to help make more informed choices on something as critical as sleep. We are confident and excited about embarking on this mission with the team at Vector, who with their contemporary approach to brand building and communication development across formats, platforms and channels will help us in what we have set out to achieve.”

     

    Added Paul Dueman, Chief Business Officer, Vector Brand Solutions: “We are absolutely thrilled to be chosen to partner Duroflex to build the brand and the business. We are fully invested in helping Duroflex fulfil its responsibility as well as desire to be the brand the country turns to, to sleep better. We are both confident and excited in the belief that our through-the-funnel approach and performance-branding philosophy will bring to bear all that is needed, to help fulfil their rightful ambition – which hereon, is ours too”