MxMIndia

Category: MARKETING

  • Raises awareness about the products and services

    Capri Global ropes in Pankaj Tripathi as brand ambassador

    By Our Staff

     

    Capri Global Non-Banking Financial Company (NBFC) has roped in actor Pankaj Tripathi as the brand ambassador. As part of the two-year association, he will appear in multimedia campaigns for the brand and raise awareness about the products and services through direct consumer outreach programs.

     

    Speaking about the association, Rajesh Sharma, Director, Capri Global, said, “Capri Global’s vision to ease credit access for underserved and unbanked people, thus act as a force of change for the financial inclusivity. As we are growing, the Group aims to reinforce brand equity and strengthen brand recall in rural India. The regional connection coupled with the immense popularity of Mr. Tripathi will help us create solid footholds and increase brand recall as well as market share. Hailing from rural India, Mr. Tripathi has started his journey from the grassroots and made a mark in the film industry. He represents our key customers’ aspirations who want to start from scratch and envision achieving success. We believe he is a good match for our brand advocacy. Our customer segment would be able to relate with him and understand the importance of struggle and fame in their life.”

     

  • The film showcases the various applications of JSW Steel

    Ogilvy’s campaign for JSW Steel

    By Our Staff

     

    JSW Steel, the flagship company of JSW Group, has unveiled its new campaign ‘Always Around’. The campaign, conceptualised by Ogilvy will be rolled out in an episodic manner through a 360-degree integrated campaign including TV, Digital, OOH etc.

     

    Commenting on the latest campaign, Parth Jindal of JSW Group, said: “Steel is all around us and as consumers, we do not realize how central Steel is in modern living. Our latest brand campaign ‘Always Around’ was conceptualized to communicate the key role JSW Steel plays in our everyday lives and it originated from multiple stakeholder insights. The core thought for the campaign was to showcase our brand philosophy in a contemporary way.”

     

    Added Ogilvy India Chief Creative Officer Sukesh Nayak: “JSW Steel today is a part of almost everything in our lives, from packaging to mobility. ‘Always Around’ is a platform for the same. The visual manifestation of the idea beautifully brings to life how JSW is truly all around us.”

     

  • The TVC is conceptualised by Sideways

    Ranveer Singh learns new ‘moves’ for latest campaign of Rupa Frontline

    By Our Staff

     

    Rupa Frontline, the men’s innerwear brand, has launched a new campaign featuring brand ambassador Ranveer Singh. The film is conceptualised by Sideways.

     

    Commenting on the new television commercial for Rupa Frontline, Mukesh Agarwal, Director Rupa and Company Limited, said: “We have consciously moved away from the traditional ‘boy-impresses-girl-and-takes-her-away’ kind of storyline with this TVC in order to be more relevant to today’s youth, who are our real target audience. Challenges are part and parcel of life. Rupa Frontline celebrates the human ability to smartly overcome these challenges without being too predictable or clichéd. Our customers have loved Rupa Frontline over the years and this is one of our ways to acknowledge their faith and trust in the brand.”

     

    Added Sameer Sojwal – Creative Head, Sideways: “Using celebrities interestingly always makes ads more memorable. So we used Ranveer in a new role – as a chess master. Through his infectious energy, we played up the effortless style and ease that Rupa Frontline stands for.”

     

  • To promote the use of genuine parts

    Hyundai Mobis launches campaign for Anti-Counterfeit Day

    By Our Staff

     

    Mobis India, manufacturer of automotive parts, accessories and mobility solutions for Hyundai Motors in India, has launched a ten-day long all-encompassing Digital campaign – “Safety Har Baar, Bharosa Baar Baar” on Anti-Counterfeit Day to promote the use of genuine parts. This initiative is a clarion call to stop the use of non-genuine products, which pose a huge threat to safety of customers as well as the genuine auto players in the market. The Digital campaign is active from June 1st-10th, 2022.

     

    Said Yong Goon Park, Managing Director, Mobis India – AS Parts Division:  “With rapid technological advancements in the automobile industry, it is a sad reality that manufacturing and marketing of non-genuine auto products is at an all-time high. What’s more perturbing is that despite strict measures, the situation remains grim leaving all auto companies incurring a huge loss of revenue. Most importantly, it imposes a huge threat on the safety of the passengers. It is even dangerous to gauge the impact of using non-genuine products as these never comply with the stringent criteria of standard genuine manufacturing processes and hampers the brand credibility drastically.”

     

  • Brings to life Himalaya's vision of "Wellness in Every Home, Happiness in Every Heart"

    Himalaya encourages consumers to prioritize Wellness in new campaign

    By Our Staff

     

    Himalaya Wellness Company, has launched a new equity campaign which inspires consumers across age groups to prioritise health and wellness.

     

    Speaking on the campaign, Rajesh Krishnamurthy, Business Director – Consumer Products Division, Himalaya Wellness Company, said: “At Himalaya, we believe that wellness is the real happiness. This brand film reiterates our commitment to creating awareness of the role of wellness for healthy and happy living. Himalaya has pioneered and developed a range of head to heel consumer products, reinforcing our vision of Wellness in Every Home, Happiness in Every Heart.”

     

    Added M Damodaran Nair, President & Head of Office, FCB Bengaluru: “Over the last couple of years, we’ve all realised the importance of health and wellness in some way or another. It was the right time for a brand like Himalaya, which has pioneered wellness and built its legacy for over 90 years, to re-instil and reiterate the role of wellness in our daily lives. The old saying ‘health is wealth’ has never been truer, and Himalaya goes one step further to say, ‘wellness is true happiness’.”

     

  • The creative agency behind the campaign is Brandmovers India

    Taapsee is brand ambassador Vogue Eyewear

    By Our Staff

     

    Vogue Eyewear has unveiled a new campaign with Taapsee Pannu as brand ambassador. Brandmovers India is the creative agency behind the campaign.

     

    Said Gunjan Saigal, Brand Business Head, Vogue Eyewear: “Our new summer campaign featuring Taapsee Pannu encourages women to celebrate themselves. The new collection from Vogue Eyewear is a perfect fit for every occasion and mood – be it a casual-cool look for brunch or sharp, power-dressing for work, our new range covers it all.  Taapsee is the perfect embodiment of the essence of the campaign, embracing her authentic self effortlessly and inspiring women everywhere to let the world see them as they are – confident and powerful in their own skin.”

     

    Added Adrijaa Sanyal, Senior Creative Director at Brandmovers India: “Vogue Eyewear’s latest range for Summer ’22 is the key inspiration behind the campaign this year. We wanted to highlight the contemporary vintage-glam aesthetics of the new range while staying true to the core message of celebrating individual spirit and self-expression that Vogue Eyewear has consistently strived to inspire their consumers with. We’ve crafted the film with an intention to convey the sense of unfaltering confidence and power that comes from self-assertion and making oneself visible, no matter who or where they are. The campaign aims to encourage consumers to embrace their uniqueness and show up to the world everyday armoured with a high spirit and high fashion that the new range from Vogue Eyewear brings to their toolbox of self-expression.”

     

  • Conceptualised by The Womb Communications

    Ranveer Singh promotes Astral Pipes in new campaign

    By Our Staff

     

    Astral Pipes has launched a brand campaign with actor Ranveer Singh. It builds on a new catchphrase in Sindhi “Dadho Sutho” (very good). The campaign has been conceptualised by The Womb Communications.

     

    Said Kairav Engineer, VP – Business Development Astral Limited: “Our objective is to increase consumer involvement and preference for good quality pipes while the purchase decision is made. The average cost of residential plumbing is roughly about 2% of the overall cost of building a house. So the probable saving here could be minuscule against which the risk is so huge of jeopardizing entire house. We intend to educate consumers to invest in good quality pipes while spending to make their dream home.”

     

    Added Heval Patel, Head of Account Management, The Womb: “In a commoditized, low-involvement category, we were clear that we had to create a preference for Astral Pipes. In our numerous conversations with homeowners and influencers (plumbers/contractors) we understood that while people meticulously plan every aspect of their homes like interior decors, tiles, furniture, etc. to match lifestyle and status, they inadvertently end up using compromised pipes. As a leading and trusted pipe brand in India, we had to highlight the ill-effects of doing so and eventually make Astral synonymous with a very good quality pipe for the homeowners and the influencers and hence the use of the phrase “Astral Dadho Sutho”.

     

     

  • The weeklong event EOSS will happen from June 10 to 17

    Flipkart ropes in Alia Bhatt to promote EOSS

    By Our Staff

     

    Flipkart has announced its end of season sale (EOSS) event which will bring more than 10,000 brands with a selection of fashion, beauty and lifestyle products. It has roped in Alia Bhatt for TVC to promote EOSS. The week-long event EOSS will happen from June 10 to 17.

     

    Commenting on the event, Sandeep Karwa, Vice President, Flipkart Fashion said: “Flipkart always aims to bring joy to people, in big ways and small, through a diverse offering on our platform. The End Of Season Sale is truly a festival for us. And given the phenomenal response it has received through the years; we are sure our customers and partners share this sentiment. As a marketplace platform, we are bringing sellers, brands and customers together while leveraging technology solutions to bring unparalleled value to our customers. Every season, Flipkart observes consumer behaviour and works collaboratively with thousands of brands in the ecosystem, to bring forth the best products and offers. After a two-year hiatus, we look forward to making this season a memorable one for everyone involved. We are confident that this event will propel our endeavour to onboard the next 200 million customers and chart a sharper growth trajectory for our partner brands.”

     

     

  • It features brand ambassador Sachin Tendulkar

    82.5 launches new solar campaign

    By Our Staff

     

    Luminous Power Technologies has launched a new TVC featuring brand ambassador Sachin Tendulkar. It is developed and conceptualised by 82.5 Communications.

     

    Introducing the new TVC campaign, Ruchika Gupta, CMO, Luminous Power Technologies, said: “We are 100% devoted to providing consumer centricity to all we do at Luminous. When it comes to solar, our extensive consumer research revealed that there is a great deal of ambiguity surrounding various areas of the buying decision-making process, which is enough to put off a lot of buyers.

     

    As a result, we created the “Solar Hai Lagana toh Luminous ko Bulaana” campaign to showcase the brand as a one-stop shop for all solar-related queries. This ad aims to combine consumer insight and storytelling, and I hope that you all resonate with it.”

     

    Talking about the concept, Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications India added: “Sachin is the evergreen brand ambassador for Luminous, complementing the inherent credibility of the brand. And who better to partner him than Mr Sun in convincing the consumer that Luminous is the right way to go solar.”

     

     

  • It's a new multi-platform entertainment franchise built on Near

    Mila Kunis & Sharad Devarajan launch Armored Kingdom

    By Our Staff

     

    Actor, Producer, and Web3 innovator Mila Kunis and superhero creator Sharad Devarajan announced the launch of Armored Kingdom Media Inc., a new multi-platform, global entertainment universe spanning a Web3 trading card game, digital comics, animation and film. To commemorate the launch, a limited-edition Issue #0 comic book NFT will be available for free, for seven days at ArmoredKingdom.com.

     

    Devarajan is the Founder of Graphic India, the leading comic, animation and creative studios and this will be the first comic and game championed by Kunis, an avid TCG/MMO gamer, who has previously launched a number of projects in the Web3 animation space.

     

    Said Kunis: “I lost a good part of my youth to gaming, from World of WarCraft to Settlers of Catan. The moment I dove into Web3, I saw the opportunity to create an immersive universe where blockchain technology deepens the gaming experience and makes it more personal and immersive for every fan. Armored Kingdom will allow gamers to relate to their characters and gear in a revolutionary way, and we can’t wait to share more of that with you very soon.”

     

    Added Devarajan: “Armored Kingdom has all the elements of a great fantasy meets sci-fi story that will take a global audience into a place of wonder. At Graphic India, our mission is to partner with the greatest creators and technologies in the world to innovate the future of storytelling across Web3 and the metaverse. Mila Kunis has been an early pioneer and leader in this space and it’s an incredible honor to collaborate with her. Armored Kingdom will push Web3 technology further than ever before, so we’ve turned to NEAR to help us make it a reality. Their expertise with community management, championing of the creative sector, and its carbon-neutral-user-friendly development platform won us over.”

     

    Founded with Lindsey McInerney and Lisa Sterbakov, Armored Kingdom is built on NEAR – a carbon-neutral, community-driven blockchain.

     

  • Unveils a brand film created by Ants Digital

    Youva from Navneet set to welcome back students

    By Our Staff

     

    Youva, the stationery brand from Navneet Education, has geared up to welcome students with a new stationery range supported by a Back to School campaign.

     

    Launching the campaign, Abhijit Sanyal, Chief Strategy Officer and spokesperson of Youva, said: “With students coming back to school, we thought about celebrating this event by launching a brand new campaign, “Happy hoke chale school hum”. We have created an exciting film with our digital agency ‘ants digital’ that expresses the joy of children returning to school. The all-new product range and the new BTS campaign will help students to re-connect with classrooms and return to normalcy. There are challenges that we are facing as far as paper cost goes and we have taken every effort to minimize passing on the burden to our customers. But witnessing this sight of kids going back to school has created a huge sense of excitement for all of us.

     

    Commenting on the launch of the brand film, “Happy hoke chale school hum”, Sanjay Arora, CEO of Ants Digital added: “This is one of our best films that has come alive. The whole film is a narrative of all mothers who are seeing the journey of their children in these last two years and the new excitement that is experienced by kids while preparing to go back to school. We had great fun creating this film and we are sure all the kids and their parents will love this.”

     

    The lockdowns and restrictions have hampered the children’s learning process and academic life for the past two years. Several important activities like physically coming to the classroom, interacting with the teacher, exercising and playing at the playground with fellow students were not experienced by them during this period.

     

    As a student brand, Youva has revamped its stationery range like Notebooks, Drawing books, Paint brushes, Crayons, Poster colours, Practical books, Geometry boxes and various such products with new designs and vibrant looks to welcome the children back to school. Stationery is most shared when students are together (apart from the lunch boxes though) and they do the most unimaginable things with it. More importantly stationery creates bonding between students when at school. The new Youva campaign is an apt metaphor for this insight.

     

     

  • The business process management firm will be seen to promote flexible and tech-driven customer service

    EOS Globe gets new identity

    By Our Staff

     

    Eureka Outsourcing Solutions announced plans to change its name to ‘EOS Globe’.

     

    Said Abhinav Arora, CEO at EOS Globe: “2022 observes a significant juncture in the expansion of this organisation. We have developed unique adroitness to serve the automotive, banking, consumer durables, direct to home and digital media, e-commerce and hospitality, financial, healthcare, insurance, manufacturing, media and communication, and energy and utility sectors over the past years. Now, we aim to grow EOS Globe as a brand of global repute in digital transformation. We will leverage technology and innovation to address the most pressing consumer needs. By changing the logo and our corporate name, EOS Globe aims to establish itself as an industry leader for enhanced customer experience, digital transformation, innovation, and relentless growth.