MxMIndia

Category: MARKETING

  • To highlight industry-first benefits and policies for sellers

    Flipkart unveils three new ad films

    By Our Staff

     

    Flipkart has rolled out three new ad films under its ongoing campaign #BachonKaKhel to highlight the industry-first benefits and policies introduced for 4.2 lakh sellers. The campaign is conceptualised by Art-E MediaTech.

     

    Said Jagjeet Harode, Senior Director and Head – Marketplace, Flipkart: “As a homegrown e-commerce marketplace, we are constantly innovating and bringing new solutions to empower our seller partners from across the country. In this digital commerce era, we want to handhold and nurture MSMEs from Tier-2 and Tier-3 cities, who are ambitious and are looking to unlock their growth potential. Through the ‘Bachon Ka Khel’ campaign, we aim to educate the seller community about the ease of doing business with Flipkart in a simple and efficient manner.”

     

    Added Rohit Sakunia, Co-founder and Chief Business Officer, Art-E MediaTech: “For us, the task at hand was to retain the impact and relevance of the characters and their roles as portrayed in the first two series of Bachon Ka Khel campaign. At the same time, we wanted the viewers to feel the air of change in not only the e-commerce platform but also in the way it positively impacts the sellers. With a fresh set-up and more new characters than the previous ones, these films are a whole new story of the way the Flipkart Seller Hub is changing the dynamics of online selling in India, by placing the seller and entrepreneur community in the centre of focus of these innovations.”

     

  • Showcases offerings for the various definitions of a family's comfort

    Ikea rolls out new campaign for home furnishings

    By Our Staff

     

    Swedish conglomerate Ikea has launched a new integrated campaign in India across television, OOH, and digital channels. The campaign focuses on Ikea’s wide range of home furnishing solutions. Under this campaign, Ikea has released two TVCs, featuring two of its iconic products for the living room and bedroom.

     

    Commenting on the new campaign, Kavitha Rao, Country Commercial Manager, Ikea India said: “At Ikea, we understand the need of having a home that truly resonates with how our customers feel, and therefore, we have designed our offerings to suit our customers’ needs. We aim to bring great design that is functional and affordable into the lives of our customers and make their everyday better. We offer a wide range of over 8000 products that enable customers to furnish their homes to cater to the diverse needs of the family.”

     

  • Initiative aligned to brand’s purpose of enabling LifeGoals

    Bajaj Allianz Life ‘Superstar After Retirement’ video

    By Our Staff

     

    Bajaj Allianz Life has launched a  music video tilted ‘Superstar After Retirement’, created by retired seniors showcasing their creativity and fulfilling their life goals.

     

    Commenting on the initiative,  Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life, said “Aligned to the brand purpose of enabling LifeGoals, we launched Superstar After Retirement initiative to encourage retired senior citizens to rediscover their talents and explore a world full of possibilities and freedom. Financial security provided through a regular stream of income, post-retirement, allows individuals to pursue their earlier unfulfilled passions.”

     

  • To reiterate trust in the potential of offline merchants of Bharat

    BharatPe launches new campaign

    By Our Staff

     

    BharatPe, the payments app, has announced the launch of its new brand campaign -‘Hai Yakeen’. Conceptualised around the power of dreams and tenacity of offline merchants and SMEs, the TVC has been directed by the adfilm director, Anupam Mishra and voice over is by Naseeruddin Shah.

     

    Speaking on the launch of this new campaign, Parth Joshi, Chief Marketing Officer, BharatPe, said: “For us, ‘Bharat’ stands for the indomitable spirit, can-do attitude, and the tenacity to bring change. This is the reflection of millions of merchants who are silently marching forward to shape the nation and are the soul of Aatmanirbhar Bharat. Their dreams, aspirations, efforts, and innovative thinking can be seen everywhere, every street, every corner, every city- across the country. BharatPe was designed with the intent to empower these millions of offline merchants who play an integral role in building new India. With this campaign, we celebrate millions of untold stories and hope to inspire a whole new set of merchants to believe in the power of their dreams. We are grateful to our 8 million+ merchant partners who have put their faith in us. We are committed to build products that will empower millions of offline retailers and SMEs in the country.”

     

  • The video also features popular gamers Mortal, Snax, and Dynamo

    Rajkumar Rao finds own squad for BGMI in digital campaign

    By Our Staff

     

    Krafton, Inc., the South Korean video game developer, has unveiled its latest digital campaign for Battlegrounds Mobile India (BGMI) featuring actor Rajkumar Rao. The campaign follows the journey of Rao as he discovers BGMI’s fun gameplay for the first time and forms a squad with his group of friends.

     

    Commenting on the latest campaign, Minu Lee, Head of Battlegrounds Mobile India said: “Our community is deeply important to us, and our efforts have always been to create an enjoyable, and diverse gaming experience for players in India. Through this campaign we wanted to invite new players to the game and showcase how everyone can find their squads within BGMI. With our 2022 BGMI tournaments underway, this campaign encourages players to embrace their inner gamers, and gear up for an exciting year ahead.”

     

  • HDFC Bank launches national campaign on ESG

    By Our Staff

     

    To observe World Environment Day, HDFC Bank has announced the launch of four films that highlight the bank’s social and environmental initiatives under its flagship programme Parivartan. These films are part of a nationwide ESG campaign and have been conceptualised by ad agency Leo Burnett.

     

    As part of the campaign, the bank has also planned a high-decibel activation in over 40 locations across the country. At over 125 busy traffic signals the bank will put up a short street play to encourage people waiting to turn off their engines to reduce air pollution.

     

    Said Ravi Santhanam, CMO, HDFC Bank: “HDFC Bank has always been committed to leading responsibly. We believe that as India’s largest private-sector bank, we must use our brand to create a positive social impact and make a difference in the lives of communities. With this campaign, we want to raise awareness on the simple steps we can take to prevent a catastrophic future. We need to come together and act now so we can create a better tomorrow.”

     

    Added Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett: “At Leo Burnett we pride ourselves on working with HumanKind brands. HDFC Bank has always empowered people by putting purpose at the heart of all their endeavours. With the latest campaign, we want to highlight the importance sustainable progress and our films reflect the brand’s commitment to sustainability. World Environment Day was the perfect time to launch our campaign.”

     

    Now if only the bank were to train its energies on making all its outposts (branches, ATM counters etc) truly accessible for Persons with Disabilities.

     

  • He will also be a shareholder in Garuda Aerospace

    Dhoni to now be brand ambassador of drone startup Garuda Aerospace

    By Our Staff

     

    Mahendra Singh Dhoni has been roped in to be the Brand Ambassador and Shareholder in Garuda Aerospace.

     

    Said Agnishwar Jayaprakash, Founder CEO of Garuda Aerospace is ecstatic about the development, “I’ve always been an Ardent Admirer of Mahi Bhai & to have him as a part of the Garuda Aerospace family is honestly a dream come true” said Agnishwar. He added by saying “Mahi Bhai is the epitome of Dedication & I firmly believe that having Captain Cool on our Cap table adds tremendous value which will motivate our team to perform better.”

     

  • Created by FCB Ulka

    Himalaya launches new equity campaign

    By Our Staff

     

    Himalaya Wellness Company has launched a new equity campaign that inspires consumers across age groups to prioritise health and wellness. The campaign brings to life Himalaya’s vision of “Wellness in Every Home, Happiness in Every Heart.” The campaign is created by FCB Ulka and production is by Gulliver Motion Pictures.

     

    Speaking on the campaign, Rajesh Krishnamurthy, Business Director – Consumer Products Division, Himalaya Wellness Company, said: “At Himalaya, we believe that wellness is the real happiness. This brand film reiterates our commitment to creating awareness on the role of wellness for healthy and happy living. Himalaya has pioneered and developed a range of head-to-heel consumer products, reinforcing our vision of Wellness in Every Home, Happiness in Every Heart.”

     

    Added M. Damodaran Nair, President and Head of Office (FCB Bengaluru): “Over the past couple of years, we’ve all realised the importance of health and wellness in some way or the other. It was the right time for a brand like Himalaya, which has pioneered wellness and built its legacy for over 90 years, to reiterate the role of wellness in our daily lives. The old saying ‘health is wealth’ has never been truer, and Himalaya goes one step further to say, ‘wellness is true happiness.”

     

     

  • Encourages people to act responsibly on World Environment Day

    Wunderman Thompson creates film for Tata Tiscon

    By Our Staff

     

    Tata Tiscon has released a new digital film on World Environment Day. The campaign which has been rolled out under the Tata Tiscon Go Green, the sustainability initiative by the brand, encourages people to act responsibly towards their environment.

     

    The film, conceptualised by Wunderman Thompson Kolkata,  is the centrepiece of a larger campaign, #ItsOurNature.

     

    Commenting on the brand’s new content, Satyajit Maity, Chief of Marketing and Sales, (Branded Products & Retail), Tata Steel, said: “Tata Tiscon is not just India’s largest home building brand, it is India’s 1st rebar brand to receive GreenPro certification. It’s our nature to care for the environment through our processes, products and communications.  We are also dedicated to promote this message across the value chain and stakeholders we touch upon. We are running a campaign on our online early inspiration and home building platform – Tata Steel Aashiyana where we are planting a sapling on every purchase made by our consumers through our online portal.”

     

    Added Arjun Mukherjee, VP & Senior ECD, Wunderman Thompson, Kolkata: “As a species, we humans, have cared and nurtured ourselves for thousands of years against all kinds of hostilities and today we rule the Earth. But now is the time to see the environment threat as real and once again do whatever it takes to ensure our own survival.”

     

     

  • Expects to work hand-in-hand with its marketing goals

    Haldiram Snacks starts search for a creative agency

    By Our Staff

     

    Haldiram Snacks has embarked on a search for a creative agency. It is welcoming pitches from creative agencies in its first-ever such move. The F&B leader is looking to onboard an agency that works hand-in-hand with its marketing goals.

     

    Said Divya Batra, Head of Marketing, Haldiram Snacks: “We are excited to open pitching from creative partners until we zero down on one that suits our needs the best. Whether you’re a global agency or a boutique one, share your vision for the heritage brand with us, in a brief way. The agency will be working closely with Batra to achieve marketing targets and increase visibility in alignment with the brand’s larger vision.”

     

  • Redeemption, Toilet Seva, and Fundook

    Seagull Advertising launches new startups

    By Our Staff

     

    Seagull Advertising, a Pune-based integrated marketing communications agency, hosted the “Seagull Brand Launch showcase” event on June 6 in Pune to showcase the launch of new start-ups like Redeemption, crypto token platform , Toilet Seva, a GPS -based tech solution for users to discover hygiene and safe toilets nearby, and Fundook, a high-tech sport.

     

    Said Sameer Desai, Managing Director of Seagull Advertising: “It has always been an objective of Seagull Advertising to be the go-to Startup accelerator in Pune. We are honoured to be a part of the success journey these new brands are aiming for. We have always helped brands to establish their niche in the market and I am sure with time all these brands shall scale new heights which we are excited to witness in the near future.”

     

  • For their new upcoming vertical

    Vega assigns marketing mandate to Ants Digital

    By Our Staff

     

    Vega has appointed Ants Digital as its digital, brand and performance marketing partner for an upcoming vertical. The agency will be responsible to launch this vertical across digital and social platforms and create innovative campaigns for the B2B market.

     

    Eiti Singhal
    Eiti Singhal

    Said Eiti Singhal, Chief Marketing Officer, Vega: “As part of our expansion plan for this financial year we are looking to broaden our horizon into the B2B space. We will be embracing the strong fundamentals and market understanding from the core business yet creating a new niche by delivering quality, precision, and the widest assortment of professional tools to this creator community. We wanted to partner with an agency that understood how to link a powerful creative idea and create a meaningful proposition out of that. Thrilled to have ANTS join us on this journey.”

     

    Sanjay Arora
    Sanjay Arora

    Added Sanjay Arora, Chief Executive Officer, Ants Digital: “VEGA as a strong legacy brand is an asset to our portfolio. We are super excited to put some revolutionary ideas into action for their new vertical. By developing new age, innovative strategies by constantly studying and recognizing industry bottlenecks, we are exponentially growing the B2B push for many brands. With the launch of this new premium vertical, we have the opportunity here to scale Vega’s product offerings and consumer acumen by building a robust community of creators & a strong digital and retail presence.”