MxMIndia

Category: MARKETING

  • TV's to be launched in Kannada, Tamil, Telugu, Malayalam, Bengali and Hindi

    Leo Burnett campaign for Canara HSBC LI

    By Our Staff

     

    Canara HSBC Oriental Bank of Commerce Life Insurance has rolled out a new TVC campaign for its rebranding. It has renamed itself as Canara HSBC Life Insurance.  The 3-film campaign is conceptualised by Leo Burnett.

     

    Speaking on the launch, Anuj Mathur, MD & CEO, Canara HSBC Life Insurance said: “We have had customer-centric approach since inception and have always believed in the ethos of making and fulfilling promises. Gloriously completing 14 years of Company’s business, we are proud to launch our new holistic campaign.  The Company will continue to firmly stand its ground to accomplish its dreams and aspirations with the new avatar. With our renewed promise of protection and customer service, we will continue to reinforce our core brand ethos and grow our digital and network presence, allowing customers to access our innovative products and best-in-class services on-the-go.”

     

    Added Saarthak Dutt, Executive Creative Director, Leo Burnett: “The last two years opened up a new world of opportunities and rediscovered bonds. And with that we also saw a huge reordering of our priorities for both ourselves and our loved ones. With this insight at heart, we wanted to reassure audiences that Canara HSBC Life Insurance will be partnering with you in this journey of new promises”

     

  • To promote brandnew Split ACs with WindFree technology

    Cheil & Platinum execute campaign for Samsung AC

    By Our Staff

     

    Samsung has unveiled a new campaign for its Split ACs. The campaign is executed by Cheil India in association with Platinum Outdoor, a unit of Madison World.

     

    Said Ankur Kapoor, Product Marketing Head, AC business, Samsung, said: “Our latest range of premium WindFree air-conditioners addresses consumers’ evolved home cooling needs and works efficiently by dispersing cool air through 23,000 micro holes. The new line-up is designed to give highest level of comfort by creating a still air environment, along with powerful cooling. We used innovative out of home hoardings to create awareness in key markets and it enabled us to connect with the right target audience for this product range.”

     

    Added Durba Mandal, Head – OOH Business, Cheil India: “At Cheil India, we believe in creating both value and impact for Samsung with our focused planning approach. The brief from Samsung for its brand-new Split ACs with WindFree technology was very precise, i.e. to use the OOH format innovatively and highlight the technology feature of the newly launched range and I am glad we carried out the campaign flawlessly.”

     

  • For its Healthcare and Instax Business

    Milind Soman becomes brand ambassador for Fujifilm

    By Our Staff

     

    Fujifilm India Pvt Ltd, producers of imaging and optical devices, has roped in Milind Soman as its healthcare, wellness and lifestyle brand ambassador. Soman will be a part of all major brand campaigns by Fujifilm India for Medical Imaging and Instax Division, with key focus on health awareness wellness and lifestyle campaigns.

     

    Speaking on the brand’s association with Milind Soman, Koji Wada, Managing Director, Fujifilm India Pvt Ltd, said: “We are delighted to have Milind Soman as our brand ambassador for our Medical Imaging and lifestyle divisions. Milind is synonymous with fitness and following a healthy lifestyle and is one of the stylish icon of India. We hope that our association with him will encourage Indians to think about and implement a health-conscious lifestyle and serve as a reminder that fitness can begin at any age. This is a testimony to our philosophy to NEVER STOP our endeavors for a healthier and Better India!”

     

  • Created by 82.5 Communications

    Kriti Sanon features in new digital campaign for Nyumi

    By Our Staff

     

    Nyumi wellness brand has launched its first-ever brand campaign, #BiteMe with Kriti Sanon.

     

    Said Ananya Agarwal, Founder and CEO, Nyumi: “We launched Nyumi to make wellness approachable and accessible to women. Since our launch in 2021, we have seen significant growth for the brand and as we hit our one-year milestone this month, I am excited to bring to our audience our first-ever brand campaign. The Nyumi woman is quintessentially someone who believes in facing her issues head-on, and with #BiteMe, we are aiming to create a new way of looking at one’s problems and taking a stand against whatever life throws at us!”

     

    Added Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications: “We are delighted to be a part of the journey that Nyumi has embarked on, to inspire Indian women to prioritize their health and well-being. Our campaign urges every woman to confidently say, “#BiteMe” to little-big health issues that hold them back every day. A confidence that comes with the Nyumi daily nutrition gummies and their perfect blend of Indian and western ingredients.”

     

  • Urges musicians to seek help from mental health counsellors

    Madison BMB creates mental health awareness campaign for music academy

    By Our Staff

     

    Madison BMB has created a mental health awareness campaign for True School of Music (TSM).

     

    Said Raj Nair, CEO and Chief Creative Office, Madison BMB: “We have always believed in the power of creativity, and the potential it has in bringing about meaningful change. For this campaign, we used music itself as a language, quite literally, for its ability to have a universal impact and drive home the message of support we wanted to give to the creators of music. We are confident that it will strike the right chord with musicians especially and many will genuinely benefit from their association with True School Of Music and The Mood Space.”

     

    Added Ashutosh Phatak, Co-Founder, True School of Music: “Music is such an integral part of our lives. It has the ability to inspire, motivate and heal. But the creative process has tremendous challenges. Musicians bare their souls and in that expression there is often anxiety and insecurity.  This is a real issue that people go through and at TSM we would like to raise awareness about these issues while offering help and solutions at the same time. Whether you’re someone who is just thinking about having a career in music, or someone who is studying to be a musician or someone who is just starting their career or someone who’s had a very successful life making music, this process is riddled with ups and downs.  I think it’s important for us to recognize this and help and support anyone who is in this inspiring and creative musical journey.”

     

  • The new 'jugalbandi' of international cheese and Indian 'chatpatapan'

    Wunderman Thompson promotes Kurkure

    By Our Staff

     

    Kurkure snacks has unveiled a new TVC campaign to introduce its latest flavour – Kurkure Chatpata Cheese. The fusion flavour extends the brand’s classic ‘masala’ flavour with its combination of international cheese and Indian ‘chatpatapan’.

     

    Speaking about the new film, Neha Prasad, Associate Director – Brand Marketing, Kurkure, PepsiCo India, said: “For over 20 years, Kurkure has been the family-entertainer that adds a spark of quirky masti into the daily lives of its consumers. We keep our consumers at the heart of everything we do by creating campaigns that illustrate unconventional, yet relatable modern Indian family moments. Our latest TVC intends to transform any family moment into an entertaining one with our new Chatpata Cheese fusion flavour that is truly ‘videsi mein desi chatpatapan’!”

     

    Expressing her thoughts on the campaign, Ritu Nakra, Senior Vice President, Wunderman Thompson, “Kurkure now brings alive an irresistible new flavour by dramatizing the fusion of India’s favourite masaledar crunch with an International cheese flavour. Watch how ‘videsi mein desi chatpatapan’ will make a perfect snack in the new ad campaign.”

     

  • With Metaverse stand up show

    Ogilvy rolls out event to celebrate 50 years of Eno

    By Our Staff

     

    GSK Consumer Healthcare antacid brand Eno has completed 50 years in India. As part of the celebration, it has created a stand-up comedy event in the metaverse.

     

    The campaign was a joint-effort of Team WPP. ENO’s creative partners Ogilvy conceptualised and created the theme of the event, the creative roll-out strategy and the design. Genesis BCW co-created the branded content with the comics and ran the internal communications. The metaverse experience itself was powered by PartyNite.

     

    Said Anurita Chopra Chief Marketing Officer, India Sub Continent at GSK Consumer Healthcare India:  “We are very proud to celebrate ENO’s 50 years in India, adding to the legacy of one the most iconic and loved brands in the country. It is a brand that has always been about pushing the boundaries of communication and becoming a real wingman for the everyday acidity sufferer. Celebrating this in the Metaverse is a preview of the next 5 decades, as the brand continues to remain relevant, contemporary and full of life. The brand has always been about pushing the boundaries of connecting with its vast consumer base, spread across rural and urban India. We have been leaders in digital content creation, and the comedy genre is not just in sync with the brand, but also helps build unique allyship with the consumer.”

     

    Added Ritu Sharda, Chief Creative Officer, Ogilvy North: “A brand completing 50 years is no ordinary feat. So, when ENO turned 50 we knew we had to make the celebrations extraordinary. Instead of looking for the perfect place for the occasion, we ended up creating one. And so, ‘Plateful of Laughs’, India’s first stand-up comedy event inside the metaverse, came into existence. We had partners across functions like tech and PR working in complete synergy to create a cutting-edge metaverse experience. In collaboration with some of the most sought-after names in the comedy circuit, we created an experience that was truly out of this world.”

     

    Said Deepshikha Dharmaraj, CEO, BCW India Group:  “A huge congratulations to GSK Consumer Healthcare and brand ENO on this commendable milestone. It has been our privilege to be part of that journey for over a decade and to see the brand grow as a household favourite for wellness. The ‘Plateful of Laughs’ event is both, a celebration of that legacy as well as an overture to a new set of audiences through the metaverse. For us, that means an opportunity to showcase our earned-plus offer, with the comedy talent provided by The Outstanding Speakers’ Bureau and integrated communications across traditional and digital platforms. The metaverse is the new frontier for communications and together with our WPP partners and GSK Consumer Healthcare, I am sure we will be able to move people for ENO.”

     

  • To increase consumer base and business

    Wipro retains Experience Commerce as digital agency

    By Our Staff

     

    Experience Commerce; a Cheil group company, has announced that it has consolidated the ongoing partnership with Wipro Consumer Lighting by retaining another year’s contract for its digital mandate. The mandate cements the six-year-old ongoing relationship between Wipro and EC which has witnessed positive business results year on year.

     

    Said Jayaganesan Kandan, Marketing Head at Wipro Consumer Lighting: “It is extremely important for us to continuously be in touch with our consumers. Be it our new product launches, festive campaigns, or any other promotional drives, it becomes crucial for us to communicate in a crisp and clear manner that is creative too. Experience Commerce is highly focused and acts based on a sharp customer data-driven approach that helps the visibility of our products to the right audience and helps us increase our sales and revenue. Experience Commerce has provided us support irrespective of the day of the week or the hour of the day. We see a perfect partner in them for our digital requirements.”

     

    Added Meera Ghare, Vice President, Account Management at Experience Commerce: “Wipro is not our client but more like a family now. Since the early days of the digital journey, we have grown together from strength to strength. The partnership is very strategic, and we are extremely focused on delivering the best of ours to Wipro. EC’s combination of content, technology, and strategy will continue to help Wipro increase its consumer base and business. While working together we have learnt so much from them and look forward to multiplying the value in their business.”

     

  • The campaign is live across the brand’s social media pages and TV channels

    Publicis collaborates with ABD India to launch OC Blue

    By Our Staff

     

    ABD India has launched its new campaign ‘Taste the Thrill’ for Officers Choice Blue (OC Blue).

     

    Talking about the campaign, Shekhar Ramamurthy, Executive Deputy Chairman at ABD said: “The new campaign for OC Blue taps into the inherent category codes of enjoyment and relaxation. We are confident that this communication will energize OC Blue with existing and new consumers.”

     

    Added Kartik Smetacek, Joint National Creative Director, L&K Saatchi & Saatchi, Publicis Groupe: “For the OC Blue consumer, one of the key reasons to engage is the promise of escape and excitement. That’s the core idea the campaign brings alive in a simple, vivid way.”

     

  • To create awareness about the importance of good sleep

    Kareena Kapoor to endorse Springfit mattress

    By Our Staff

     

    Springfit mattress has signed Kareena Kapoor Khan as its brand ambassador. Through its series of campaigns, the association aims to promote and make people aware of the importance of choosing the right mattress to ensure a peaceful sleep.

     

    Said Nitin Gupta, Executive Director of Springfit: “We are absolutely happy and excited to have Ms. Kareena Kapoor Khan on board as our brand ambassador for Springfit. We, as a brand firmly believe that the power of better sleep can rejuvenate you, uplift your mood, and act as a tonic for your overall wellbeing. We were exactly looking for a face who could identify with our motto and help us spread the right message among the masses of prioritizing sleep for your own good health. Mrs. Khan is not only a youth icon but also a fitness enthusiast who believes that it is important to adopt a correct sleep pattern for a healthy state of mind.”

     

  • With Telgu comedian Brahmanandam and Bengali actor Biswanath Basu

    Gas-O-Fast releases second leg of multilingual TVC

    By Our Staff

     

    Mankind Pharma’s ayurvedic antacid brand Gas-O-Fast launched the second leg of the multilingual TVC campaign with Telgu comedian Brahmanandam and Bengali actor Biswanath Basu. The TVCs releases in regional languages to effectively communicate with the local population.

     

    On the occasion, Joy Chatterjee, Associate Vice President of Mankind Pharma said: “We at Gas-O-Fast strive to take the product across the country. Given that the stomach-related issues have relevance across the country, we wanted to reach out to the potential audience residing beyond the metropolitan cities through the campaign and create recall value with the help of the regional actors who enjoy a massive fan base in the region.”

     

  • To promote mobile app

    Motilal Oswal launches audio campaign

    By Our Staff

     

    Motilal Oswal Financial Services Limited (MOFSL) has launched an audio campaign to promote its mobile app.

     

    Said Varun Mundra, Vice – President – Brand & Product Marketing, MOFSL: “We took a native platform approach to engage with our digital audience through a unique audio-only messaging called ‘Ajab Selling ki Gajab Kahani Series’. These audio-only series are digital renditions of our core campaign, striking chord in the manner we best understand – unsolicited calls in everyday setup. Nudging the listeners to be careful and not fall for lucrative sounding financial opportunities which may be misfit and fatal in long term.”