MxMIndia

Category: MARKETING

  • Includes several festive offers and consumer promotion

    TVS Credit rings in festivities

    By Our Staff

     

    TVS Credit has released video with a message of #SabkiTarakki to ring in the festive season. The video campaign talked about ‘Progress for All’ that resonates with the brand’s aim of empowering its customers and fulfilling their aspirations. The digital film, #SabkiTarakki has been conceptualised by De Works Communications.

     

    Said Charandeep Singh, Head – Marketing & CRM, TVS Credit: “As the festive fervour is back, after a subdued period of the pandemic, our campaign aims to spread the message of progress and hope. TVS Credit as a brand has always stood for the empowerment of its customers and this campaign perfectly brings out our message of #SabkiTarakki. With our customer promotion of Magical Diwali we have tried to engage with customers and make this festival extra special for them with exciting prizes and lucrative offers.”

     

     

  • Created by Mirum India

    Mutual Funds Sahi Hai releases campaign for festive season

    By Our Staff

     

    The Association of Mutual Funds in India (AMFI) has released a set of two new films for the festive season. Created by Mirum India, the narrative is around relationships, something that is relevant not just from a festive season point-of-view, but also from an investment one.

     

    Says Juzer Tambawalla Director – Products & Marketing at Franklin Templeton India, member of the Digital Committee at AMFI: “When you look at any relationship, you understand that making it work isn’t easy. There is a certain amount of commitment, dedication and patience required. Just like investments in Mutual Funds.”

     

    Added Mohit Ahuja – Director (Brand Strategy & Client Services): “All investment communication typically speaks to the mind, as is logical. AMFI’s long-running ‘Mutual Fund Sahi Hai’ campaign has beautifully simplified the logic. With this new ‘Rishtey Nibhaana Sahi Hai’ spin, we aim to speak to the heart and make MFs be seen in an endearing light too. This secondary campaign also gives us another umbrella to use as and when required and adds back to the original thought. And what better way to start than the festive season.”

     

    Speaking on the creative lens of the campaign, Naila Patel – ECD, Mirum added: ““When ‘Mutual Funds Sahi Hai’ campaign launched, it almost seemed like an oxymoron. The only thing people knew or recollected about Mutual Fund communication was the disclaimer that said “It’s risky, be careful” in a complicated way. But the campaign changed it all and now Mutual Funds and Sahi Hai seem to have become synonymous with each other. Hence this reiteration of ‘Sahi Hai’ to other walks of life becomes very relevant and fluid.”

     

  • To reinvigorate brand through a media campaign "#Trusted naam, fantastic Kaam"

    Ranbir Kapoor inks deal with Tata AIG

    By Our Staff

     

    Tata AIG General Insurance has unveiled its new campaign “#Trusted Naam, Fantastic Kaam” featuring actor Ranbir Kapoor. The campaign will be spread across digital, TV and OTT platforms. It has been conceptualised by What’s Your Problem.

     

    Talking about the campaign, Parag Ved, President, Consumer Business, Tata AIG General Insurance, said: “Tata AIG General Insurance has undergone a remarkable evolution and has been on an upward growth trajectory. We have been witnessing a transition in our customer interactions and the way we function. Our digital-first approach, product differentiation and exceptional customer service has helped us built strong connections with our customers. To live upto our trusted name, we carry an added responsibility to stand up to the expectations of our customers.”

     

     

  • Promotes clear aligners instead of conventional metal braces

    Arjun Kapoor smiles for Toothsi Invisible Braces

    By Our Staff

     

    Toothsi, a smile makeover service, has teamed up with actor Arjun Kapoor, for its latest campaign on Clear Aligners. Toothsi is leveraging the campaign to enlighten young Indian customers about how fortunate they are to have the choice of using clear aligners instead of conventional metal braces.

     

    Said Toothsi Co-Founder and CEO – Dr. Arpi Mehta: “With this campaign, the role of toothsi is much more significant than ever. Bracket tightening, wire replacements, and orthodontic appointments aren’t something that today’s youngsters look forward to. Nevertheless, with the arrival of toothsi’s smile makeover, straightening their teeth has gone from a dreaded necessity to a form of self-care. Since the foundation of toothsi, we have worked diligently to eliminate the problems surrounding conventional braces and offer customers with a solution that is contemporary, hassle-free, and more appealing to a wider audience while offering services in the comfort of their own homes. toothsi is committed to delivering a best-in-class blend of orthodontics and technology that will dismantle the traditional concept of braces.”

     

     

  • Partners with Shaan to relaunch his hit song 'Tanha Dil Tanha Safar'

    Lupin raises awareness about mental health

    By Our Staff

     

    With the objective of raising awareness about mental health, pharma major Lupin Limited has announced that it is partnering with singer Shaan for the re-launch of his hit song, Tanha Dil Tanha Safar nationally today.

     

    According to the World Health Organization (WHO) report, globally it is estimated that 5% of adults suffer from depression. To add on, in the wake of the Coronavirus pandemic, there has been a surge in the number of people being diagnosed with depression.

     

    Speaking on the occasion, Rajeev Sibal, President – India Region Formulations (IRF) at Lupin, said: “Mental health signs are often overlooked. Lupin aims to emphasize the importance of mental health as an integral part of living a healthy and balanced life. Our #SayYesToLife campaign aims to raise awareness about mental health. We are delighted to have partnered with Shaan for the re-launch of the iconic song, Tanha Dil. Through the song, we intend to reflect the reality of mental health struggles, and break down the barrier to help people understand mental health conditions better.”

     

  • Mimi Chakraborty to spread awareness among regional markets

    Kriti Sanon ropes in for Joy Personal Care campaign

    By Our Staff

     

    Joy Personal Care, a skincare brand from the aegis of RSH Global, has announced a new campaign for its winter care product Honey & Almonds Body Lotion. Bangla actor Mimi Chakraborty will be seen endorsing the same campaign, targeted at the Bengal market.

     

    Said Sunil Agarwal, Chairman, RSH Global: “Winter-time is extremely crucial for skincare routines as the air is dry and our skin requires nourishment along with moisturizing. Honey & Almonds body lotion is our flagship product and is loved by our customers as well. This is why the lotion is a giant in the body lotion category in India. Kriti and Mimi are beloved faces in their industries and will help us drive the message of using desi ingredients. With life returning back to normalcy, we are expecting demand to be strong in this category during the upcoming winter season.”

     

    Speaking on the creative aspects of the campaign, Poulomi Roy, Chief Marketing Officer, RSH Global added: “Honey and Almonds hold a special place in Indian culture and households due to their immediate relation with ‘nourishment.’ These special ingredients have stood the test of time and still stand relevant despite the new-age esoteric ingredients brought in by the western influence. Through this campaign we break another stereotype that exists in beauty and personal care, that not everything exotic and westernized is superior for skin. As the movement for supporting local products and ingredients gains more momentum by the day, we believe our audiences will resonate with the idea. We are glad both Kriti and Mimi believe in this thought and support the same.

     

  • Titled #ItneSeKyaHoga to celebrate the spirit of Diwali

    Hyper Connect Asia creates film for Kotak MF

    By Our Staff

     

    Hyper Connect Asia, the digital marketing agency, has created a new digital ad film for Kotak Mutual Fund titled #ItneSeKyaHoga to celebrate the spirit of Diwali.

     

    Commenting on the film Kiran Khadke, Co-Founder & Creative Head, Hyper Connect Communications, said: “SIP is such powerful & interesting way of investing, we can learn so many things from it, taking small steps to a bigger dream, power of compounding, discipline and so on. We just picked one such insight to explain the power of SIP with the analogy of food wastage, which heightens during the festive season. Thus, celebrating Diwali in a sensible and sustainable way.”

     

  • Focuses on importance of being prepared to achieve both life and financial goals

    ICICI Pru ropes in medalist Lovlina for digital campaign

    By Our Staff

     

    ICICI Prudential Life Insurance has announced its association with Olympic medalist Lovlina Borgohain, to launch a new digital campaign – “Agar taiyaari sahi ho, toh jeet pakki hai”. Through this digital campaign, the Company intends to communicate the importance of how the right kind of preparation can give an individual the power to overcome any challenges in life.

     

    Said Manish Dubey, Chief Marketing Officer, ICICI Prudential Life Insurance: “We are honoured to partner with Lovlina Borgohain, an athlete whose determination and perseverance has made the country proud. At ICICI Prudential Life Insurance our purpose is to empower people to achieve their goals and enable them to provide financial security to their families. For an individual to accomplish this, it is important to focus on being financially well prepared for the future. We believe there is a natural synergy between our purpose and Lovlina’s journey which exemplifies the pursuit of dreams and goals that require a disciplined approach, dedication, focus and preparedness. The digital campaign reinforces the power of life insurance for an individual to be prepared for any uncertainties in life. We need to bear in mind that for each long-term financial goal to achieve fruition, there is a need for astute planning, appropriate product selection and commitment to stay invested.”

     

  • To launch a six-part knowledge series to simplify insurance for millions

    Bharti AXA teams up with Ankur Warikoo

    By Our Staff

     

    Bharti AXA Life Insurance, a joint venture between Bharti Enterprises and AXA insurance company, announced details of its new organisation purpose of simplifying insurance and providing innovative solutions to the consumers. For this it has partnered with Ankur Warikoo, co-founder of nearbuy.com, an angel investor, entrepreneur, educator, and influencer, to launch a six-part knowledge series – ‘Plan Smart With Ankur’.

     

    Through this video campaign Bharti AXA Life and Warikoo will engage, spread awareness, and educate consumers on the need, importance, and the key factors to keep in mind while selecting life insurance.

     

    Speaking on the collaboration and new video campaign Parag Raja, MD & CEO, Bharti AXA Life Insurance said: “We are living in unprecedented times. The need to be conscious and wary of our physical and financial well-being has never been more crucial than it is now. Evident through this video series we have commenced with Ankur Warikoo, making insurance simple to understand can lead to greater insurance penetration in the country. At Bharti AXA Life, we take pride in going the extra mile to understand the challenges and experiences that people face in terms of financial health and planning and believe that this association would help us drive an extensive awareness campaign on the need for insurance.”

     

  • To build world-class leadership to accelerate business growth

    Rahul Deorah to lead marketing at apna.co

    By our Staff

     

    Professional networking and job platform, Apna, has announced the appointment of Rahul Deorah as the Head of Marketing. The company revealed that the appointment is in sync with its efforts to build world-class leadership to accelerate business growth.

     

    Said Nirmit Parikh, Founder and CEO, Apna: “Rahul’s understanding of consumers, and his experience and expertise across verticals and sectors will help us in strengthening our marketing capabilities and further accelerate us in our mission towards empowering lives and solving for the world. We are excited to have him onboard.”

     

  • Features regional brand ambassador, Kinjal Rajpriya, as Gujarati bride

    Kalyan Jewellers unveils ad for wedding season

    By Our Staff

     

    Gearing up for the wedding season, Kalyan Jewellers has launched its digital Muhurat campaign. The new campaign ad featuring regional brand ambassador, Kinjal Rajpriya highlights the wide range of Gujarati bridal jewellery pieces from the company’s Muhurat Collection.

     

    Talking about the newly launched campaign, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said: “India is a vast country with different customs and traditions practiced even within the same state, yet there is something that unites the diversity of traditions that India holds – the ‘Muhurat’ or the auspicious time for the celebration. Weddings are a deep-rooted element of our society and at Kalyan Jewellers, we aim to embrace the importance of every ‘Muhurat’, and our wedding jewellery collection has a wide range of jewellery designs, which will cater to every bride from every part of India.”

     

  • Emphasising on the importance of learning through #PowerofPlay

    PlayShifu launches campaign for Children’s Day

    By Our Staff

     

    Early learning toy brand, PlayShifu, has launched a campaign that talks about the Power of Play. The campaign runs through Children’s Day as well, to spread awareness around nurturing children through an educative and interactive approach. Emphasising on the importance of learning through #PowerofPlay, the brand aims to inculcate a new way of approaching learning.

     

    Said Vivek Goyal, CEO of PlayShifu: “Early learning is mostly informal, since children between the ages of 3 and 7 absorb information like sponges. They learn from the moment they wake up till they go to bed; they learn from everything they hear, see, touch, or interact with. Providing a holistic play-learn experience has been our motivation, and our vision is to deliver the best of both worlds, with each new product.”