MxMIndia

Category: MARKETING

  • Brings Alive 'Joy of Homecoming' in its new Diwali Campaign

    Dentsu Impact films for Vivo

    By Our Staff

     

    Vivo, the smartphone brand, has announced the launch of its new campaign, “Joy of Homecoming “, across mainline and digital platforms.

     

    Conceptualised by Dentsu Impact, the leading creative agency from the house of Dentsu Aegis Network India, the campaign encapsulates the role of smartphone photography in rekindling the joy of connection.

     

    Said Nipun Marya, Director Brand Strategy, Vivo India: “As the world continuous to fight the novel coronavirus, the festival of Diwali holds special significance in these testing times. Through the ‘Joy of Homecoming’ campaign, we aim to bridge the emotional and physical distances between the families and spread happiness through smartphone photography. The festival of Diwali marks a new beginning in our lives and with our campaign, we urge everyone to celebrate and make it special. On behalf of vivo India family, I wish everyone a very happy and prosperous Diwali!”

     

    Added Anupama Ramaswamy, NCD Dentsu Impact: “We live in a world where the distance between elderly parents and their grown-up children is rapidly increasing. A big reason is that these children, who often live somewhere else, are busy with their own families, work and other commitments. To find the time to come home for a visit is unfortunately becoming a rare luxury for them. As a result, regular touch is lost over time, leaving parents to wonder sadly when that long awaited homecoming is finally going to happen. We saw this film as an opportunity to remind everyone that it takes very little to stop drifting away and to keep the bond strong with our near and dear ones. And Diwali is a very apt occasion to send out this message, since it is all about celebrating the coming home of children after a long period of time. And vivo, with its high-quality camera, is the perfect tool to stir these memories via the power of pictures. That is truly the joy of homecoming.”

     

     

  • The fashion brand launches influencer-led campaign for its new Fall Collection 2021

    Gauahar Khan collaborates with Style Island for its latest campaign

    By Our Staff

     

     

    View this post on Instagram

     

    A post shared by Gauahar Khan (@gauaharkhan)

    Style Island, an online clothing store and styling consulting service, onboarded actor-model-influencer and fashion icon Gauahar Khan to start a new social media trend to unveil its latest Fall Collection 2021 with an Instagram Reels video.

     

    Commenting on the collection launch, Malika Mehta, CEO, Style Island, said: “The Style Island’s Fall Collection 2021: October Edition is a mélange of goddess gowns, shimmery sequin accents, lacy numbers, and voluminous ruffles. We have added a little oomph to our athleisure line with luxurious fabrics like velvet, which will never let one have a dull fashion moment! It’s an absolute delight to see people express themselves through fashion— exploring new silhouettes, embracing their quirks, discovering their unique signature styles, but most of all choosing comfort over everything else.  As the Style Island family expands, it gives me great pleasure to see women transforming their lives through our unique earning opportunity. I hope to see many more such transformations and success stories where Style Island can make an honest difference.”

     

  • To showcase investing as a fun, educational art form

    Supari Studios creates TVCs for Vauld

    By our Staff

     

    Cryptocurrency platform Vauld has collaborated with Supari Studios for its first-ever advertising campaign in India – Just Vauld.

     

    Commenting on the collaboration, Akshat Gupt – Co-Founder & CCO at Supari Studios said: “With the rise of crypto as a potentially rewarding investment class, our creative efforts for Vauld seeks to showcase investing as a fun, educational art form and not an involuntary reaction. Keeping this in mind, we at Supari Studios have created this campaign with a dash of humour that incorporates relatable themes and situations, and thus presents the process of wealth-building with cryptocurrency via Vauld accessible to Indians.”

     

    Added Darshan Bathija, CEO & Co-Founder, Vauld: “India has seen a huge spurt in people interested in and invested in crypto. While market volatility affects all of us, Vauld helps everyone automate their crypto investments and earn interest while doing so, and both TVCs represent the ease of that automation.”

     

  • Consists of a series of films showcasing home and office furniture

    Makani Creatives launches new campaign for Nilkamal

    By Our Staff

     

    Nilkamal furniture brand, has unveiled a new campaign, #KhushiyonKeLiyeHameshaReady to showcase its wide range of home and office furniture to celebrate this festive season.

     

    Said Pinaki Gupta, GM Marketing, Nilkamal Ltd: “Nilkamal has been a part of the Indian households for over three decades. Over the years, consumer preferences have been constantly evolving, and we at Nilkamal have innovated and adapted to these changing trends with our range of home and office furniture. Our latest campaign reflects on this journey and showcases our range of furniture through relatable and heartwarming stories.”

     

    Added Anant Medepalli, Creative Head, Makani Creatives: “Nilkamal is a household name, trusted and loved for quality products. Our challenge was to showcase Nilkamal’s furniture collection with simple yet impactful storytelling. We began with a simple insight – furniture is not just furniture. It’s an integral part of the special moments in life. It even helps you celebrate them. Nothing could bring the insight alive better than sweet, emotional scenarios we all relate to. The films are a series of touching human stories that show how Nilkamal furniture is ‘khushiyon ke liye hamesha ready’.

     

     

  • Showcases range of products

    Ottoedge spins out first brand campaign for Amo Electric bikes

    By Our Staff

     

    Creative agency Ottoedge has conceptualised the recent campaign for Amo Electric bikes. ‘Karle Raho Se Yaariyan’ is the brand campaign crafted by the agency for the festive campaign.

     

    Said Abhimanyu Sikarwar, Managing Partner, Ottoedge: “I personally loved the song ‘Puri Hai Tyariyan.. Karle Raho Se Yaariyan.’ It really captures the essence of the Amo brand as it try to portray the ambition of youth who is confident for any challenge.”

     

    Added Sushant Kumar, Managing Director, AMO Electric:  “We are very happy with the results of this campaign. This festival starting Navratra  we have  grown by 300+%  and the momentum is going to be big in coming Dhanteras and Diwali. Our campaign showcase the range of products and with new launches planned next month will further boost the brand.”

     

  • The short film stars Dhritiman Chatterjee and Zarina Wahab

    Greenply launches festive campaign

    By Our Staff

     

    Greenply Industries Limited has launched a short film ‘The Table’ as a part of its festive campaign. The short film stars Dhritiman Chatterjee and Zarina Wahab in the lead. The hashtag of the campaign is #YahanRishteBasteHain.

     

    Talking about this campaign, Sanidhya Mittal, Joint Managing Director, Greenply Industries Ltd said: “Greenply is a brand that has care at its core. The brand acts as a fulcrum of activities in a family. With its durability and quality as core promise, the brand remains with the family for the longest period and slowly becomes the part of a family than just a piece of a furniture. Through this campaign we want to connect emotionally with our audience and bring out the role which our brand plays in the consumers’ life.”

     

  • Announces 'Invest in India' campaign

    Grip Invest launches new campaign

    By Our Staff

     

    Grip Invest, an investment platform, has launched a new campaign, ‘Invest in India’, that allows users to invest in businesses building India in a whole new way. The company launched a video on Diwali highlighting how small investments have the ability to empower the country in various ways and build the assets the country needs.

     

    On the launch of the campaign, Nikhil Aggarwal, Founder & CEO, Grip Invest, said: “Diwali holds a very special place in India. Millions of Indians share joy with their loved ones and pray for growth. Through this campaign, we want to encourage people to come together and help shape the future of India. We aim to build a community of people who can empower several promising businesses like StanPlus, AUS, IPL Tech Electric, and many other favorite brands part who are a part of our leasing portfolio”

     

  • Customers can avail offers on petrol and Shell V-Power products

    Shell launches campaign to for festive season

    By Our Staff

     

    Energy firm Shell has launched its #FindYourFestivities campaign. The festive offers will be running at all Shell retail stations across Karnataka, Tamil Nadu, Maharashtra, Telangana and Gujarat till the end of the year.

     

    Said Sanjay Varkey, Director, Shell Mobility Retail India: “For us, customers are always at the heart of all our product and service offerings. While our reality post Covd-19 has shaped a need to be careful and vigilant in every aspect of our lives, we are mindful of the power that the joy of togetherness and celebration brings. At Shell, it is our sincerest endeavour to continuously delight our partners and customers with not just our portfolio of integrated solutions but by also offering added comfort and benefits with our exclusive and unique offers.”

     

  • The ad emphasises on bonding between families

    Option Designs curates Diwali campaign for Haldiram

    By Our Staff

     

    Options Designs curates Haldiram’s campaign promoting “Apno Ko Laye Aur Bhi Paas.” The ad emphasises on bonding between families, bringing a feeling of happiness and unity.

     

    Said Ambuj Bajaj, Marketing, Option Designs: “We consciously created the Diwali campaign so that families could spend quality time together in this acute technological world, bringing families together and safeguarding the environment”.

     

    Added Rajat Rastogi, Marketing of Haldiram’s: “Festivals give us reasons to bond with our families. Abiding by this line of thought, we came up with the Diwali campaign that truly brings out the essence of celebration.”

     

  • Entails strategy, positioning, brand identity, creative and design across mediums

    Enormous wins House of Abhinandan Lodha mandate

    By Our Staff

     

    Enormous Brands, an independent creative agency, has bagged the brand and creative duties of The House of Abhinandan Lodha. The creative mandate entails strategy; positioning; brand identity; creative and design across mediums. The account will be serviced by the agency’s Mumbai office.

     

    Speaking on the association, Kaustubh Manohar, Head Marketing, House of Abhinandan Lodha said: “We’re thrilled to welcome Enormous Brands as our new creative partners. We want to leverage their expertise in new product category creation, especially in the tech domain. Their creative aptitude in understanding our consumer value proposition amazed us. We look forward to working with them on a long-term basis to strengthen our portfolio in the Indian market.”

     

    Added Ashish Khazanchi, Managing Partner, Enormous:  “The House of Abhinandan Lodha is reinventing not only the real estate category, but also the way we think about land investment in India. We’re excited to expand the brand’s footprint in India and solidify its position as a market leader in the branded land sector. We are thrilled to be a part of this collaboration and look forward to working with the team to make it the most preferred land buying brand in India.”

     

  • Will lead creative and strategic thinking for brand and marketing functions

    Mohit Dhar Jayal joins Royal Enfield as Chief Brand Officer

    By Our Staff

     

    Royal Enfield has announced the appointment of Mohit Dhar Jayal as Chief Brand Officer (CBO). Jayal will lead the creative and strategic thinking for brand and marketing functions to curate and further cement brand love and associations in the minds of the global consumer.

     

    Commenting on the appointment, Siddhartha Lal, Managing Managing Director, Eicher Motors Limited said: “I am extremely happy to have Mohit Jayal on board to lead Royal Enfield’s brand charter. Mohit is an experienced leader who has led high-performing teams and delivered some of the most memorable campaigns for major brands across categories. In his previous assignment as our external partner, Mohit has been instrumental in scripting the distinctly unique brand identity that has been central to Royal Enfield’s success over the years. He understands the brand very closely and is keenly aware of the unique aspects that are the essence of Royal Enfield. I am confident that under Mohit’s leadership, we will scale newer heights as we shift gears to ride forward on our global growth journey and build deeper inroads into markets and communities across the world.”

     

  • To mobilise support for SMEs with #PauseTheBargain

    AutumnGrey unveils new campaign for Axis Bank

    By Our Staff

     

    AutumnGrey has launched a new festive campaign for Axis Bank. The campaign #PauseTheBargain intends to highlight the struggles of small and medium businesses and also mobilise support for  SMEs in these current, challenging times.

     

    Said Rajiv Anand, Executive Director – Wholesale Banking, Axis Bank: “Bargaining is a very deep-rooted phenomenon in our culture. We do it without a pause. But 2020 and 2021, without a doubt, have been the hardest years for small businesses. With #PauseTheBargain, our primary objective was to start a new initiative, where all of us could do our bit, to help get small businesses back on their feet. Hence, can we, for some time, #PauseTheBargain.”

     

    Added Bodh Deb, Senior Vice President – Integration & Growth, AutumnGrey: “Initially the campaign was called #StopTheBargain, but later we decided to change it to #PauseTheBargain as the core idea was not to ask people to permanently let go of their much-loved bargaining tradition but to mobilise their sentiment towards supporting SMEs in these current, challenging times. The campaign has been designed to run for five months – August to December 2021, as this is a crucial period for local businesses – Independence Day, Navratri, Diwali, leading up to Christmas and New year, are all celebrated during this period and the awareness needed to be sustained across these five months to really help make a difference to local businesses.”