MxMIndia

Category: MARKETING

  • Licensed Garfield products will be available across leading online and offline retail outlets

    Viacom18 brings Garfield merchandise to India

    By Our Staff

     

    Viacom18 Consumer Products and Nickelodeon are all set to introduce an exclusive range of Garfield merchandise to India. As a part of the collaboration, officially licensed Garfield merchandise will be available across leading online and offline retail outlets.

     

    Commenting on the launch of an exclusive range of Garfield merchandise across categories, Mahesh Shetty, Head-Network Sales, Viacom18, said: “At Viacom18 Consumer Products, we have endeavoured to constantly expand our reach and build a portfolio of iconic characters and become the one-stop destination across multiple touchpoints for the fans in India. Garfield is an iconic and relatable character in the animation ecosystem for both kids and adults. The character’s quirky and honest appeal is unlike any other. Starting from a comic strip, Garfield has grown to become a globally sensational character. With the addition of Garfield to our products portfolio, we aim to get one step closer in our endeavour to provide our viewers with an opportunity to connect with their most-loved characters beyond screens.”

     

    Added Mark Kingston, Senior Vice President, International Licensing, ViacomCBS Consumer Products: “At ViacomCBS Consumer Products, we aim to provide vital support to our consumers who have been trying to navigate through the unprecedented situation of the pandemic. As families are adjusting to the new normal, our team has been at the forefront to translate ‘content watched to products purchased’. With the launch of Garfield merchandise in India, we aim to bring truly unique products to the market that fans will enjoy and appreciate.”

     

  • The singer, composer and actor released his new song, capturing Assam's heritage and culture

    Bandhan Bank gets on board Zubeen Garg as its brand ambassador in Assam

    By Our Staff

     

    Bandhan Bank, has announced that renowned singer, actor and composer, Zubeen Garg, will be the brand ambassador for the bank in Assam.

     

    Said Apurva Sircar, Head – Marketing, Bandhan Bank: “Bandhan has a deep-rooted association with the state of Assam and its people. It’s been our mission to serve the people of the state and help fulfil their aspirations, and catalyse their holistic development through a combination of financial services and community development initiatives. We are privileged to have received the love and trust of the citizens of the state. When it comes to receiving the love and affection of the state of Assam, Zubeen da’s name would be among the first few. Through his music, films and philanthropy, Zubeen da has become a household name in Assam, and earned the respect and goodwill of people of all ages and cultures in the state. Associating with Zubeen da was therefore a natural decision, and the song and music video are our tribute to the people of this culturally rich state.”

     

  • Focuses on the pen being a must have accessory in the corporate world

    Ogilvy signs new campaign for Parker Pen

    By Our Staff

     

    Luxury writing instrument brand Parker Pen has launched a new campaign. The campaign conceptualised by Ogilvy, is a set of seven films catering to different occasions and based in various interesting settings.

     

    Said Pooja Jain, MD (Luxor Writing Instruments): “Parker is a trustworthy name when it comes to pens. But now is the time to take this legacy forward and take it to the next level. We want Parker to be known as a power accessory and stand for style & aspiration. We want the brand to be seen as a beautiful hand-crafted masterpiece, one can rely on for performance. Parker is a brand for achievers, for the ones who want to be recognized and respected. Parker promises to be an ideal partner with unlimited potential.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “When there is a Parker in your pocket, nothing else gets noticed, but the Parker pen. We have made a series of short films using various pen moments to launch this thought. We will be using digital and influencer engagement ideas to further build the positioning of how a Parker is perfect for power dressing that leaves an impression.”

     

  • The film has been conceptualised by Lowe Lintas

    Godrej launches new digital film for Hit

    By Our Staff

     

    Godrej Hit, the insecticide brand, has unveiled a new digital film for the festive season. Centered around Lal Hit, the variant which promises to reduce cockroach infestation, this film is a satirical take on the annual Diwali cleaning ritual.

     

    Sharing his thoughts on the film, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), said: “There is a lot of optimism in the air as we approach the festival season. We wanted to do something that would spread the message of cleanliness in an unusual manner. Cleaning of homes is an important ritual not just to eliminate pests like cockroaches and ensure a safe environment; this activity also has a deeper, symbolic meaning. Through this light-hearted campaign, Godrej Lal HIT has a refreshing take on cleanliness, encouraging people to clean their homes of old harmful memories along with toxic memories for a happy and safe Diwali.”

     

    Commenting on the film, Amar Singh, Regional Creative Officer at Lowe Lintas added: “The practice of pre-festival deep cleaning is a very relatable one across the country. And the thing is, when you go that deep, you never know what you might find. Our film, conceived by Rajat Dawar, Vishal Bagade and Stuti Dixit, plays on this to remind us of the nuisance and hazard of cockroaches and of the fact that Lal HIT needs to be an essential part of our cleaning. Deep or otherwise.”

     

  • The influencer campaign features Yogesh Tripathi, Nirmal Soni and Karamjit Anmol

    Gas-O-Fast unveils campaign

    By Our Staff

     

    Gas-O-Fast, an ayurvedic antacid brand from the house of Mankind Pharma, has unveiled the second leg of its influencer campaign featuring television actors Yogesh Tripathi, Nirmal Soni and Punjabi singer and comedian Karamjit Anmol.

     

    Talking about the campaign, Joy Chatterjee, General Manager, Sales and Marketing of Mankind Pharma said: “We are doing a three series campaign with these comedian celebrities and this is the second leg of the campaign which is focusing on online food ordering habits of individuals. We are rolling out this campaign in a phased-out manner to keep the brand recall during the festive season. People binge eat during the festive season which may cause Acidity and gas problems. Through this campaign, we aim to position Gas-O-Fast as “India ke Acidity ka Indian solution”, and a true companion to enjoy celebrations and occasions without any hesitation.”

     

  • Campaign styled as 'An Evening at the Opera'

    Forever New launches campaign with brand ambassador Diana Penty

    By Our Staff

     

    Forever New has launched its latest Autumn Winter Collection, showcased by brand ambassador Diana Penty in a campaign styled as ‘An Evening at the Opera.’

     

    Said Dhruv Bogra, Country Manager, Forever New: “Forever New’s latest collection is an embodiment of luxe and glamour. She is stepping out for events, resurgent nightlife, occasional get-togethers, festivities, and weddings. It is the time for her to be joyful, social, and embrace life, once again. Forever New is +30% compared to 2019. The business revenue has doubled this year compared to last year, which was the worst hit by the pandemic. We are hopeful of closing the year at high double-digit growth over last year.”

     

  • To accelerate its outreach to the SMB sector

    Manoj Bajpayee to feature as brand ambassador for MyBillBook

    By Our Staff

     

    FloBiz, a startup that is building a neobank for small- and medium-sized businesses, has announced its association with actor Manoj Bajpayee. The Bengaluru-based fintech aims to accelerate its outreach to the SMB sector and promote the adoption of its flagship product MyBillBook – a simple to use GST billing and accounting software – with Manoj Bajpayee as brand ambassador.

     

    Said Rahul Raj, Co-founder and CEO of FloBiz: “The ‘Business Ko Le Seriously’ campaign is our first step towards creating a relatable and trustworthy brand for MyBillBook, targeting ambitious business owners across the country. We’re extremely thrilled to join hands with Mr. Manoj Bajpayee to communicate our mission and the product’s value propositions to the small business community over the next one year. Manoj’s universal charisma and mass appeal, coupled with the inspiring story of his journey from a humble beginning to critically acclaimed fame, is sure to resonate with the SMBs. The team thoroughly enjoyed working with the incredibly talented artist, who brings such passion and conviction to his work.”

     

    Added Shriram Iyer, co-founder and chief creative officer of Tilt Brand Solutions said, “The FloBiz team was very clear about the brief right at the outset. As a brand, they genuinely believe in the power of SMBs and their impact on our economy. However, while these business owners have big ambitions and strong drive, they lack the necessary technological tools that are otherwise available to bigger companies and corporations. This led us to realise that what the SMB owners need is a nudge in the right direction to propel their businesses by adopting a powerful software like MyBillBook.

     

  • The report is based on a survey administered by Kantar and the final insights are derived from a sample size of 250+ CEOs, and CMOs

    Mirum launches MarTech Report

    By Our Staff

     

    Mirum India, in collaboration with Salesforce and WPP, has  launched the ‘Mirum India MarTech Report 2021’, a guide capturing the emerging landscape of MarTech in India. The report is based on a survey administered by Kantar and the final insights are derived from a sample size of 250+ CEOs, and CMOs within industry verticals like BFSI, Retail, FMCG, Auto, Media & Technology.

     

    Said Arundhati Bhattacharya, Chairperson and CEO – Salesforce India: “In this digital-first world, as customers cling to their pandemic-prompted digital habits, the nature of customer engagement continues to evolve, making well-rounded marketers technologists. Leveraging technology, marketers have effectively been able to hyper-personalise engagement, improve data quality, automate process building trusted relationships. We look forward to supporting organisations as they perform their marketing technology strategies to personalize every moment – all in one platform.”

     

    Added CVL Srinivas, Country Manager – WPP: “Our clients are increasingly looking at us to help shape their MarTech strategies. Our end-to-end capabilities spanning strategy, media, technology, creative and data put us in a unique position of being able to deliver on this ask. We have brought together the best of WPP led by Mirum along with Kantar and collaborated      with Salesforce to create this rich source of insights.”

     

    Said Hareesh Tibrewala, Joint CEO – Mirum India: “Marketers are being bullish on using marketing technology for their brands considering the changing marketing dynamics in a data-driven era. With the adoption and acceleration of digitisation, marketing, and technology, MarTech has become quite a preferred tool across mediums. We are foreseeing that MarTech investments will see a rise in marketing Analytics, Performance & Attribution, CDP, and eCommerce sectors. Around 82% and 68% of the respondents from the FMCG industry believe that Sales and CRM respectively count as the top business objectives they wish to achieve using MarTech in the coming three years. With MarTech being a business-led priority for marketers, we are certain that it will be the next big thing.”

     The full report can be accessed here

  • The campaign has been conceptualised by Wunderman Thompson

    Kareena features in new Goodknight film

    By Our Staff

     

    Goodknight has partnered with Kareena Kapoor Khan for a new digital film to create awareness around mosquito-borne diseases like malaria and dengue. The film was showcased for the first time on Kareena’s Instagram account. Conceptualised by Wunderman Thompson Mumbai, the film features the actor in her original avatar- being concerned about her kids.

     

    Commenting on this collaboration, Sunil Kataria CEO – India and SAARC, Godrej Consumer Products Limited, said: “We are pleased to collaborate with Kareena Kapoor Khan for this awareness driven piece of communication which is credible and effective. Mosquito-borne diseases are currently surging across the country and what people don’t realise is that even one mosquito can be a threat to the family’s heath. Through this film, our intent is to reach out the masses across target groups and create awareness. Simultaneously highlight how Goodknight Gold Flash can help and empower households against mosquitoes. Apart from being one of India’s most followed and revered celebrity, Kareena symbolizes a commitment to ensure her family is healthy and protected. As a brand, we too share similar vision to ensure happy moments of families are protected uninterrupted.”

     

    Commenting on the film concept, Steve Priya, VPs & Executive Creative Directors, Wunderman Thompson Mumbai, added: “We’re all constantly aware of the invisible threat outside. And we will take every single precaution to stay protected for quite some time to come. But we forget that inside our homes too there’s a threat that’s constantly hiding. The dengue causing mosquito. And we may not even be able to spot it.We collaborated with one of India’s most loved and famous mom to create awareness and share our message of protection. To make sure that every home stays truly safe by switching on Goodknight every day.”

     

  • For Gleneagles Global Hospitals and Continental Hospitals

    Havas Life Sorento launches campaign on World Stroke Day

    By Our Staff

     

    To raise awareness of stroke signs and the benefits of timely access to emergency medical care, Gleneagles Global Hospitals and Continental Hospitals across India, a part of the IHH Healthcare India network, launched a campaign on October 29 on the World Stroke Day titled #StopTheStroke.  The campaign has been conceptualised and executed by Havas Life Sorento, the health and wellness communications company of Havas Group India.

     

    Sharing his perspective, Dr Ananth Rao, AVP Operations, IHH Healthcare India, said: “We are happy to collaborate with Havas Life Sorento for leaving no stone unturned in creating community awareness through their meaningful video on stroke prevention and cure. An incidence of stroke can put enormous stress on the patient and their caregivers. The disabilities are psychologically devastating. Moreover, the Covid-19 pandemic has disrupted routine care and preventive health protocols globally. As things return to normalcy, we urge all to get their preventive health checks done and identify risk factors for stroke. At our network of hospitals, Comprehensive Preventive Health programs and Stroke Management advice by expert Consultants and their teams are offered.”

     

    Added Sachin Talwalkar, Executive Creative Director, Havas Life Sorento:  “To come up with a campaign on World Stroke Day was not an easy task. We wanted to create a campaign that brings attention to recognising the signs that lead to a brain stroke. We hit up on the idea of using the medium to deliver the message. The driving force behind the campaign is our vision to reduce stroke cases in India by creating an informed community that is well-aware of the signs and symptoms.”

     

  • The campaign has been ideated by creative agency partner Logicserve Digital

    HDFC Life unveils latest digital campaign

    By Our Staff

     

    HDFC Life has released six films for the #ClickKaroInsureKaro campaign that focus on different life stages of an individual.

     

    Speaking on the campaign, Vishal Subharwal – Head-Marketing, Digital Business & E-commerce, HDFC Life said: “Over the last one year consumers have been purchasing most products online. However, the idea of purchasing life insurance online is yet to become popular. It has been our endeavor to convey the benefits of buying life insurance online. There is a wide range of life insurance products that are designed to meet the life stage needs of every individual. These can be purchased via the digital platform in a convenient manner. We hope to be able to drive this message through our latest campaign.”

     

    The campaign was ideated by creative agency partner Logicserve Digital. Providing further insight about the campaign, Manesh Swamy, Vice President – Creative, Social, PR & Marcom at Logicserve Digital, said: “After the success of the Buy Online campaign, we wanted to move the consumer from interest to intent via deep-diving more on the plans and the features of the products. Last time the stories revolved around the lockdown phase this time we planned it around the Festive season and unlock phase.”

  • Includes two films in Tamil and Marathi

    DDB Mudra South campaigns for Sonata watches

    By Our Staff

     

    Sonata, the watch brand has release a hyper-local and multi-channel campaign for the festive season.

     

    Said Subish Sudhakaran, Marketing Head, Sonata: “Sonata’s festive campaign celebrates hope and optimism underpinning the festive season. Conversations with our consumers revealed that while they had been through a tumultuous time last year, their adaptability and resilience shone through as they found ways to overcome challenges and support their families and communities. Front line fighters, small business owners, employees, all have overcome trying challenges and paved the way to a new dawn. The new festive campaign celebrates this hope and optimism with a hyper local treatment that captures these beautiful and stories in a manner that is more relatable and culturally relevant.”

     

    Added Vishnu Srivastav, Regional Creative Head – Advertising and Digital, DDB Mudra South: “The country is coming out of a lockdown – and finally we believe our time is in our hands. Our audiences want to feel joy, celebrate, and be themselves again – and this is precisely the time we are heading into a festive season. We have created two hyperlocal films for Sonata and the one for Tamil Nadu being the first of its series that celebrates cultural diversity and regional pride. In the film for Maharashtra, time itself takes a bow before the resilience of the land. The effort was to make a film that will not work anywhere else in the country. So, we made it rich in culture and regional nuance. From filmmakers to casting to the inimitable voice of Gautam Vasudev Menon – for Tamil and Makrand Deshpande – for Maharashtra, we wanted to connect strongly to the ethos and pride.”