MxMIndia

Category: MARKETING

  • Campaign conceptualised and executed by Havas Creative

    Aamir Khan walks for Walkaroo fashion footwear

    By Our Staff

     

    Footwear brand Walkaroo  has launched an integrated marketing campaign, “Walk More. Restless”.  Conceptualised and executed by Havas Creative Group India, it will release six films, featuring  Aamir Khan in six different avatars in this campaign series.

     

    Commenting on the campaign, VKC Noushad, Managing Director, Walkaroo International Pvt Ltd, said: “We are excited to launch this fresh campaign with Aamir khan. The campaign marries the constantly changing shades of Aamir Khan with the trendy and wide variety offered by Walkaroo, which includes 1000+ designs across Gents, Ladies and Kids categories.”

     

    Added Bobby Pawar, Chairman & Chief Creative Officer, Havas Group India: “Today’s generation is always on their toes, forever moving, restless and edgy. For them, discontentment is the only form of contentment. We have conceptualised the films keeping in mind the young consumers, who are eager to try something new and are not afraid of experiments.”

     

  • A series of TVCs with tagline 'Things Happen @ Croma'

    Croma launches new campaign for festive season

    By Our Staff

     

    Croma has launched a series of short commercials to bring in the festive season. Conceptualised and executed by Native Films, ‘Things Happen @ Croma’ campaign kicks-off with a TVC that focuses on the smartphone category, which continues to be among the top two selling categories during the festive season, alongside TVs.

     

    Said Shibashish Roy, Chief Business Officer – eCommerce & Marketing, Croma: “For the past 15 years, Croma has helped customers make the best choices to meet their needs. The last 18 months have brought many lifestyle changes, which has triggered the need for the customers to look for greater convenience and productivity by upgrading devices or acquiring new ones. Our new campaign highlights Croma’s understanding of the customer, as we have a ringside view of these lifestyle changes and continue to help customers make the right choices, be it in gadgets, appliances or accessories.”

     

    Added Prithvi Raj Luthra, Founder, Native Films: “Croma gave us a simple brief to devise a campaign around evolving consumer sentiments. We took instances of key lifestyle changes and decided to use interesting characters that reflect some facets of the emerging Indian consumer, leaving a very authentic and relatable impression in the minds of the consumers about the brand.”

     

  • To promote Gatsby, men's grooming kit

    Madison BMB partners with Gardenia

    By Our Staff

     

    Gardenia Cosmotrade LLP has entrusted Madison BMB, with the creative duties for Gatsby men’s grooming brand.

     

    Speaking about having a new creative partner on board, Puneet Motiani, Designated Partner, Gardenia Cosmotrade LLP said: “India is a fast-evolving market when it comes to understanding the nuances of men’s grooming. Consumers are increasingly aware of the products available across segments like hair, face and body. While we’ve always been a trusted brand, we’ve noticed a host of new brands enter this space in recent times. We’re a global brand backed by deep knowledge of both, the category and the consumer. Hence, we needed an able creative partner like Madison BMB who can help us position our existing range of products to create a clear preference in the minds of the audience.”

     

    Added Raj Nair, CEO and Chief Creative Officer, Madison BMB: “The audience that Gatsby wants to connect with are early adopters with a plethora of choices when it comes to men’s grooming. Gatsby has a range of products that allow the youth brigade to experiment and discover. The task for us has been to develop a brand world that not only communicates the benefits of the range of products, but also builds a relatable and endearing attitude that the audience can easily connect with, particularly in the digital space. It’s a task that’s as exciting as it is challenging, and we look forward to creating memorable and effective communication for Gatsby.”

     

  • Campaign created by The Script Room

    Ranveer Singh raps for CoinSwitch Kuber

    By Our Staff

     

    The Script Room has developed and executed CoinSwitch Kuber’s ‘Kuch Toh Badlega’ Campaign with actor Ranveer Singh . Planned around the cricket season, Kuch Toh Badlega comes as a set of three films slated to go on air around IPL & T20 World Cup. The films will also be released digitally.

     

    Speaking about the campaign, Ramsam, Co-founder, The Script Room said: ”The world of crypto remains largely unexplored. There is still a lot of scepticism surrounding it. The adopters seem to be the more adventurous. While we wanted to invite a larger set of users we still wanted to keep it new age and not fall into the traditional codes of advertising to gain that trust. Ranveer was that right balance. Of adventure and credibility. We saw a great refreshing opportunity in pitching it in this world of him and his gully boys. This is our fastest campaign ever. From cracking it to getting it approved and getting Ranveer on board, everyone involved didn’t take much to be convinced. We’re pretty excited with the outcome”

     

    Added Swati Pincha, Head of Growth at CoinSwitch: “It is an exciting time to be in crypto and the onboarding Ranveer Singh is one of the many steps we are taking to reach out to the millennial audience. Kuch Toh Badlega taps into the popularity Ranveer enjoys, and in essence, is a war cry to get Indians to join the crypto revolution. The enthusiasm Ranveer exudes is the attitude we are trying to infuse into the young crypto ecosystem. We also believe Ranveer’s authenticity will help instil trust into this new asset class and encourage wider acceptance and understanding. We want to give the opportunity to millennials and Gen Z consumers to make money and work towards financial well-being equal for all through crypto.”

     

  • With marquee biz wins

    Havas Media registers strong Q3

    By Our Staff

     

    Havas Media Group India reports added new businesses worth INR 750+ crore.

     

    The new business wins include some of the marquee brands, namely, Ambuja Cement, Bira91, Campus Shoes, De Beers Forevermark, Dr. Reddy’s, and Realme. One of the biggest clients of Havas Media Group India, Swiggy, has further consolidated its association with the network by giving the media mandate of Swiggy Instamart.

     

    Rana Barua
    Rana Barua

    Said Rana Barua, Group CEO, Havas Group India: “Over the last two years, Havas Group India has displayed some phenomenal growth, in terms of new client acquisitions – some of them have been really esteemed ones. We have built our expertise through acquisitions, strengthened our teams through exceptional hiring of talent, and elevated the cultural and organizational shift. This has clearly set us apart from the competition and it’s evident in our growth story. I am glad that the vision with which we set out to achieve has culminated into an outstanding momentum for the network. I’m also extremely delighted with all my colleagues at Havas Media, Creative and all our group companies for showing such resilience and commitment during such volatile times.”

     

  • Highlights one of the brand’s USP, Active Copper

    Taproot brings back Madhuri for Aquaguard

    By Our Staff

     

    Taproot Dentsu has brought back the famous dadi-poti (grandmother-granddaughter) duo, both roles played by actor Madhuri Dixit. The campaign from the house of Aquaguard, highlights one of the brand’s greatest USP, Active Copper.

     

    Commenting on the campaign, Yogesh Rijhwani, Executive Creative Director, Taproot Dentsu, Mumbai said: “Having created the character of dadi who appears meek but is actually sassy, we stayed true to her persona in this leg of the campaign too. Knowing that consumers find this Madhuri duo synonymous with Aquaguard, especially the copper variant, gave us the liberty to take the narrative forward and let dadi do the talking.”

     

    Added Sameer Wanchoo, CMO, Eureka Forbes: “Consumers today seek the benefits of traditional wisdom like drinking from copper vessels, and we at Eureka Forbes have ensured that we offer the same in the most convenient way. Our Active Copper product range has managed to drive consumer preference and we have witnessed a significant rise in market share. Additionally, the characters of dadi and poti played by our brand ambassador Madhuri Dixit have been loved and have generated high recall. The new TVC continues our journey to revolutionize the drinking habits of our consumers.”

     

  • To celebrate ‘The Steel Within’ every woman this Durga Puja

    FCB films new campaign for Elegant Steel

    By Our Staff

     

     

    View this post on Instagram

     

    A post shared by Elegant Steel (@elegantsteelofficial)

    Elegant Steel has marked Durga Puja festivities with the launch of its new film- Narishakti- The Steel Within. The film has been conceptualised by FCB India.

     

    Sharing insights on the creative ideation, Swati Bhattacharya, Creative Chairperson, FCB India, said: “This work is brave because many brands are aware of how social media tries to objectify and classify women… But nobody has spoken about it. Elegant steel asks us to celebrate the steel in us and continue to be the woman we want to be even if it rattles some people.”

     

    Elaborating on the brave message of the film, Swati Agarwal, Chairperson, Elegant Steel, added: “As one of India’s leading steel brand, our values have always stood for quality, strength and resilience and this Durga Puja we wanted to celebrate these exact same values we see in every woman who has gone through the fires of being judged and tested and has emerged stronger.”

     

  • Suradkar was until 2020 at MullenLowe Lintas Group where she was the Group Chief HR Officer

    Tilt onboards Michelle Suradkar as COO

    By Our Staff

     

    Michelle Suradkar
    Michelle Suradkar

    Mumbai-based brand and communications consultancy Tilt has got onboard Michelle Suradkar as its Chief Operating Officer. She comes on board effective November 15 , and will report into Joseph (Joe) George. Suradkar was until 2020 at MullenLowe Lintas Group where she was the Group Chief HR Officer. She was also part of the group’s managing committee. An MBA from Jamnalal Bajaj Institute, Suradkar started out with the Coca-Cola company before joining Lintas, where she was, for almost 20 years.

     

    Speaking on the appointment, George, who is Founder & CMD, Tilt Brand Solutions, said: ”We are at a very exciting and critical juncture at Tilt. We have been fortunate to have had a terrific run the first 3 years of our existence; and this has given us confidence to shift gears as we ready up to manage scale and the accompanying complexities. Michelle is someone whom I have worked with very closely for almost a decade when at Lintas; and her competencies, interests, work ethic and energy is just what we all at Tilt need as we embark on the next phase of our journey at Tilt. I am both grateful and excited that she has agreed to take on this responsibility”

     

    Speaking on her appointment at Tilt, Suradkar added: “I have watched with admiration how Tilt has gone about building itself these past three years, and I am not surprised with what they believe they can achieve from here on. Scaling up while continuing to deliver to clients the brave and effective work they have come to expect from Tilt is a task that is as exhilarating as it is challenging. I am looking forward to us building a world-class, made-in-India model which becomes the benchmark for our industry.”

     

  • Vega awarded its digital mandate to Team Pumpkin

    Team Pumpkin bags Vega helmets mandate

    By Our Staff

     

    Vega, the riding helmet brand, has awarded its digital mandate to Team Pumpkin, a full-service Digital Marketing and PR agency. This is to promote Vega’s entire range of helmets and other riding gears.

     

    Said Nirav Lalan, COO, Team Pumpkin: “We are a 360-degree Digital Marketing and PR agency, and the latest collaboration with Vega is a testimony to our long-lasting legacy. At Team Pumpkin, we differentiate ourselves with our bespoke approach for every brand that we join forces with. Vega has been redefining the Indian automotive safety landscape for a long time now and we are thrilled to take their journey and products to a wider audience.”

     

    Added Girdhari Chandak, Managing Director, Vega: The creativity and experience which Team Pumpkin brings along gives them a distinct advantage in this over-crowded digital marketing agency space. We instantly felt that both the teams resonated with the project and vision, and hence, we awarded the mandate to them. We believe that together we will leverage the digital ecosystem to its true potential and write a new success story for the brand.”

     

  • Conceptualised by Ogilvy, the film highlights the importance of eye care

    Ayushmann Khurrana in Titan Eyeplus ad

    By Our Staff

     

    On the eve of World Sight Day (October 14), Titan Eyeplus released a digital video featuring brand ambassador Ayushmann Khurrana to spread awareness about eye health. Conceptualised by Ogilvy, the brand film highlights the importance of eye care and encourages users to take the Duochrome test.

     

    Said Saumen Bhaumik, CEO, Eyewear Division, Titan Company Limited: “In a country of 1.3 billion, 550mn suffer from vision problems of which only one-third have adopted some solution. Access and awareness continue to remain the key concern resulting in low adoption. In a recent study done in Bangalore where we reached out to over 11,000 people, the result was even more shocking. 58% of these people needed vision correction but only 36% were users or aware of this requirement. To address this lack of awareness, we have created a simple, accessible and self-administrable screening.  We have digitized one of the 20-step-eye-test that we conduct at Titan Eyeplus known as Duochrome test. As we approach World Sight Day, let this be a baby step towards” India with Clear Sight”.

     

     

  • "Future Yahi Hai" to break myths about crypto

    CoinDCX unveils brand campaign

    By Our Staff

     

    CoinDCX, the cryptocurrency exchange platform, has announced its “Future Yahi Hai” campaign aimed at spreading awareness and information about investments in crypto. The campaign will feature different celebrities in a series of ad films.

     

    Said Ramalingam Subramanian, Head of Brand, Marketing & Communications, CoinDCX: “There have been a lot of misconceptions around crypto, but it is just a passing trend. We want to clear all these doubts through this campaign and help people understand the world of crypto. We will be coming out with other celebrities from all walks of life that fit in perfectly as the face of our campaign. This will also help our continued efforts to making crypto accessible to all Indians.”

     

  • With tagline #KhilKeManaoDiwaliWithWOW

    Wow Skin Science unveils Diwali campaign

    By Our Staff

     

    Personal care brand Wow Skin Science launched a new campaign, #KhilKeManaoDiwaliWithWOW. The campaign talks about prioritising yourself and indulging in a self-care session this festive season with the Wow Skin Science Ubtan Range.

     

    Said Manish Chowdhary, Co-CEO of WOW Skin Science shared his sentiments on the campaign: “This Diwali will be special, sharing joy with close ones, after what we all have experienced in the past year. Through the film, we want everyone to take a pause and spend some ME time and the same has been encapsulated beautifully with this campaign. Festivals that are celebrated so joyously must be met with a Festive Glow as radiant, with the WOW Skin Science Ubtan Range.”