MxMIndia

Category: MARKETING

  • Spring Marketing Capital creates festive film for the beauty e-commerce platform

    Sara Ali Khan roped in for Purplle campaign  

    By Our Staff

     

    Beauty e-commerce platform, Purplle.com has launched its festive campaign – #PurplleWaliDiwali. The campaign film showcases Sara Ali Khan grooving to ‘Yeh Diwali Purplle Wali’ giving the original song a twist, voiced by the ace singer Anushka Manchanda.

     

    On the launch of the campaign, Nippun Aneja, Chief Business Officer, Purplle.com said: “We wanted to make this Diwali even more special for our consumers during our biggest sale of the season. This year everyone will have the freedom to choose their very own free Diwali gift every time they shop with us, on every order they place. We want this to truly be a Purplle Wali Diwali, celebrated with Sara Ali Khan, and the best of beauty for all.”

     

    On creating the campaign, Arun Iyer, Founder, and Creative Partner, Spring Marketing Capital added: “With a strong insight we aimed at making a campaign where the unique proposition of a free Diwali gift on every order, comes to life. We created a fun, quirky, celebration, in the Purplle world, leveraging the brand ethos. With sharp lyrics, we ensured our core communication stands out on a unique, trendy canvas.”

     

  • The digital and television campaign has been designed and conceptualised by SoCheers

    Godrej Interio launches ‘Great Indian Furniture Fest’

    By Our Staff

     

    Godrej Interio commenced its festive season sale, the ‘Great Indian Furniture Fest’ with a digital and television video campaign. The campaign was ideated, shot and produced by SoCheers, a digital-first full-service advertising agency.

     

    Said Subodh Mehta, Senior Vice President (B2C), Godrej Interio: “This festive season, Godrej Interio continues to inspire consumers to make space for life. The campaign, which is a first of its kind for us, introduces our festive offerings to our consumers in a light-hearted and relatable manner. Through this campaign, we also wanted to capitalize on short format content to provide an uninterrupted and impactful experience. With this endearing campaign, we look toward brightening our customers lives this festive season.”

     

    Added Mehul Gupta, Co-Founder and CEO, SoCheers: “It is our pleasure to have such a legacy brand in our client roster. This newly launched campaign embarks on this exciting journey and takes ahead the brand’s in-house property, ‘Great Indian Furniture Fest’, ahead during the upcoming festive season. The ad film has nuanced storytelling, and is based on a situation which is relatable to every Indian household but with a twist. We believe that when stories create a positive impact on people, the brand message can be weaved in a very streamlined manner. With this campaign, I believe we have been able to do that successfully, that too in a short video format in line with the brand ethos. We are looking forward to this new association with Godrej Interio and are all geared up to further strengthen their digital footprints with some more clutter breaking campaigns and newer milestones.”

     

  • Focuses to turn around perception on government jobs with #JeetKeSahiMaayane

    Orcomm shoots film for UpGrad Jeet

    By Our Staff

     

    UpGrad Jeet, a subsidiary of UpGrad and an online preparation platform for government job exams, has launched its latest campaign #JeetKeSahiMaayane that says that a government job is an opportunity for the youth of India to serve and build the nation. The film was shot by Orcomm Advertising.

     

    Speaking more about the campaign, Ritesh Raushan, CEO, upGrad Jeet, said: “Our focus has always been at delivering quality content to our learners that in turn, helps the aspirants realize their dream of getting a Govt. job, and we realize that we are not just helping individuals but also laying the foundation for the nation as these next-gen Government employees will take the nation forward through their different roles and responsibilities. Through this campaign, we thank the numerous government employees who continue to serve the nation by putting the nation over their personal interests, and we hope to inspire the youth to look at Government Jobs as a career choice.”

     

    Added Kavita Koserwal, CEO, Orcomm Advertising: “We understand the hunger that drives emerging towns and cities of India, having been their voice for more than a decade now. #JeetKeSahiMaayne brings out that spirit, the zeal unfazed by prejudices, barriers, or lack of facilities. Our message to these young aspirants is simple but stirring – believe in your power and purpose to achieve your dreams not only for yourself but also for our India. We are happy to partner with UpGrad Jeet to mentor and enable small-town aspirations to make a big impact.”

     

  • Features  Vaani Kapoor

    Dentsu creates campaign for Zeya

    By Our Staff

     

    Zeya By Kundan has unveiled its first TVC campaign presenting a new range of gold jewellery. The campaign features actor Vaani Kapoor.

     

    Talking about the campaign launch, Nishita Garg, Co-founder of Zeya By Kundan said: “This is our first TV Commercial launch and to have Actor Vaani Kapoor as its brand ambassador was a thoughtful decision. She resonates with the millennial and modern-day women, who embrace life. And Zeya truly represents that through its exclusive range of gold jewelry specifically designed for today’s woman, which is timeless, trendy, quirky and affordable, complimenting her everyday closet.”

     

    The TVC has been created by Dentsu South Asia. Divya Karani, CEO Media, Dentsu South Asia: “Our relationship to greater heights. Zeya’s brand essence and experience were all factored into our proprietary tool, ‘Star Matrix’ to identify the brand ambassador. Vaani Kapoor, with her free-spirited, glamorous personality and strong youth connect, embodies it all.”

     

  • With the strapline ‘We Are In The Making’ to highlight the power of self-exploration

    DDB Mudra partners Instagram on brand campaign

    By Our Staff

     

    Instagram has announced a new consumer marketing campaign aimed at encouraging young people to express and explore their personal stories, on the platform. The campaign, ‘We Are In the Making’, is Instagram’s first brand campaign in India, and will air on TV during the IPL and the upcoming T20 cricket World Cup, in addition to other broadcasters. the campaign has been visualised in partnership with DDB Mudra.

     

    Said Avinash Pant, Director – Marketing, Facebook India: “With Reels, we’ve seen the rise of a new cohort of short form video creators who’ve discovered their interests and found their voice, and attained national popularity in the process. The new campaign from Instagram brings these local insights together, with our global platform, and celebrates the multi-dimensional generation. While the young continue to shape their identity, we wanted to highlight the power of self-discovery for them through relatable and inspirational stories. We hope the campaign encourages young Indians to express and shape themselves on Instagram.”

     

    Added Pallavi Chakravarti, Creative Head – DDB Mudra West: “Experimentation is the name of the game. Or at least it was, an hour ago. That’s how quickly the world is changing in the Instaverse. A platform where a storm of creation is constantly brewing, self-expression is being permanently redefined and identities are being shaped and reshaped with every passing day. Nothing is set in stone here, it is culture-in-progress. To bring this reality to life through a campaign, we decided to keep it real. Hence the articulation: We Are In The Making.”

     

  • The new partnership will build and scale up the digital footprint of AIS

    To The New wins digital mandate of Asahi Glass

    By Our Staff

     

    To The New, the digital services company, has bagged the digital marketing mandate of Asahi India Glass Ltd (AIS). The company will be responsible for integrated digital marketing.

     

    Vikram Khanna
    Vikram Khanna

    Commenting on the appointment, Vikram Khanna, COO (Consumer Glass & Architectural Institutional Business), CMO & CIO, Asahi India Glass, said: “AIS is India’s leading automotive and building glass company. With our recent association with TTN, we aim to accelerate our digital presence and have a deeper connect with our customers and influencers especially the end consumers in the automotive and architectural front with our brands – AIS Windshield Experts (India’s largest automotive glass repair and replacement service provider), AIS Windows (complete door and window solutions in uPVC and aluminum) and AIS Glasxperts (Design, supply and installation services for customized & innovative glass and fenestration solutions) via digital marketing. We strive to be present in the minds of our valuable customers at all times, through our digital touch-points apprising them of various initiatives, activities, and products/solutions that we offer.”

     

    Added Ramn Mitta, CMO and Co-founder, To The New: “AIS is a leader in glass manufacturing with products servicing the entire spectrum of demand in every domain. Our focus will be to artfully communicate the brands’ value proposition to its B2B and B2C audiences and deploy investments designed to deliver business objectives. We will also work towards enhancing brand awareness, recall, and customer experience across the digital spectrum. We are delighted to be designated as the official digital marketing partners of AIS and look forward to forging a relationship that is deep-rooted in growth and RoI driven strategies.”

     

  • Sung by Shankar Mahadevan, it is a musical celebration of its legacy of trust

    JKCement unveils its new corporate song

    By Our Staff

     

    JK Cement has released its new corporate song – Hum Banayein Kal, a musical celebration of the brand’s spirit, strength and unity. The song is sung by Shankar Mahadevan.

     

    Speaking about the thought behind the new corporate song, Dr Raghavpat Singhania, Managing Director, JK Cement Ltd., said: “Our new corporate song, Hum Banayein Kal, is an extension of our recently introduced new corporate identity, that represents our Organisation’s vision for the future yet strongly reflecting our core values of strength, sustainability and a solid foundation of trust. It is also a tribute to our mentor and guide, Late Shri Yadupati Singhania Ji, whose vision has propelled JKCement towards continuous growth. At JKCement, we have been a forerunner in transforming the way people perceive the cement industry. Even during the pandemic, we powered through difficult conditions and managed to deliver a good performance in terms of productivity and safety at all of our units. All this has been possible because of our steadfastness and staying true to our core values. The new corporate song exudes this spirit of JKCement.”

     

  • Ropes in Kriti Sanon as brand ambassador

    Contract Advertising campaigns for Yardley

    By Our Staff

     

    Yardley has roped in Bollywood actor Kriti Sanon as its brand ambassador for its new campaign conceptualised by Contract Advertising, a part of the Wunderman Thompson Group and member of the WPP network.

     

    Said Manish Vyas, Business Head of Yardley India: “The brand takes pride in using the finest natural ingredients and exotic flowers from gardens of England across its portfolio. Keeping this in mind, we came up with the campaign thought of ‘nature like freshness’, highlighting what goes into Yardley fragrances that makes them distinct and desirable. As a part of relaunch, Yardley deodorants are now made of 90% naturally derived* ingredients and we are introducing 2 new fusion variants – Scottish Meadows and Spring Blossom. To bring this campaign alive, we partnered with Kriti Sanon, who epitomizes authenticity and is a true inspiration for the woman of today.”

     

    Added Ayan Chakraborty, General Manager, Contract Mumbai: “There is something magical about fresh flowers and their smell. They have a transformative effect on both mood & confidence. This is what we played up in the narrative since Yardley deodorants have natural floral fragrance that makes you feel fresh and confident.”

     

  • As Part of 'StartKarkeDekho' campaign

    Upstox launches 3 new TVCs

    By Our Staff

     

    Upstox (also known as RKSV Securities), the online investment platform, has launched three new TVCs that depict investing through Upstox is simple.

     

    Notes a communique: “The goal of the campaign is to encourage more Indians to invest and convey that investing is easy with Upstox. The three TVCs emphasize that even though some tasks in routine life may seem tough, investing with Upstox is as simple as it gets. The three protagonists of the videos are seen struggling with basic tasks but are pros when it comes to investing via Upstox. The three TVCs showcase the new suite of features added on Upstox’s new platform and its intuitive design makes discovery and picking of stock easy. It propagates to invest smartly with the help of curated lists and personalised news.”

     

  • Will be involved in digital and creative strategy, planning and social media campaign

    Evolve Digitas wins digital mandate for Lahori Zeera

    By Our Staff

     

    Evolve Digitas has won the digital mandate for Lahori Zeera with the vision to change the perception about Desi drinks in India.

     

    The account will be managed by agency’s NCR Office and the mandate includes media planning, social media, awareness campaign, product launches, creative solutions and duties with an aim to build brand awareness and reflect the vision of the brand through social conversations.

     

    Speaking on the account win, Aparna Gupta, Managing Director, Evolve Digitas said, “Winning the mandate makes our relation and commitment with Lahori Zeera  more special .We hope to continue creating work that makes a meaningful difference in the lives of consumers and look forward to strengthening the brand’s presence in the market. We are extremely excited and look forward to partner with Lahori in creating some interesting work together. We pride ourselves in being strategically and creatively very strong, especially when it comes to integrated ideas. This is what makes Evolve Digitas so successful in most of our pitches.”

     

  • Has roped in influencers to promote mental health conversations

    Future Generali campaigns on mental health

    By Our Staff

     

    Future Generali India Insurance Company Limited launched unique designs of facemasks that carry curated messages on spreading awareness and acceptance of mental health issues, ahead of World Mental Health Day on October 10..

     

    Said Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance Company Limited: “Mental health is a silent and widespread issue, and the pandemic has only made it worse. In today’s fast paced world, there is increasing evidence to support that mental health issues are proliferating across geographies, age groups and genders. We believe that a good starting point to address these issues is to normalize conversations around mental health and to encourage those who are suffering from such issues to seek help. Considering that the facemask has now become a mainstay, we think that spreading awareness about mental health through messages on these face masks is a unique way to drive the point that mental health is as important as physical health. It is our way to urge Indians to take their mental health seriously, and to speak up and take action if they are suffering.”

     

     

  • The TVC features chef Ranveer Brar

    Ogilvy campaigns for Philips Airfryer

    By Our Staff

     

    Philips Airfryer has launched a consumer-focused campaign #Perfect360Review. The TVC features chef Ranveer Brar.

     

    Commenting on the campaign, Gulbahar Taurani, Managing Director, Philips Domestic Appliances said: “We were the first ones to introduce airfryers to the Indian market and have built the category from scratch.  Being the category pioneers, it was not only important to drive category education, but imperative to help consumers in making an informed choice. While the consumers are increasingly becoming health conscious, properly cooked tasty food is non-negotiable. And our Airfryer just ensures that! Through the #Perfect360Review campaign, we wanted to showcase how healthy and tasty food should be an easy choice along with highlighting the supremacy of Philips Airfryer range, equipped with cutting-edge technology. Thanks to the convenience and variety it has to offer, the product fits in seamlessly with today’s busy lifestyle and is a perfect gadget for the modern kitchen and household.”

     

    Added Ritu Sharda, CCO, Ogilvy India (North): “It’s always a joy to create work for a product that has something unique about it. This brief was so much fun yet challenging. The task was simple that we need to showcase how Philips Airfryer is different and better than the competition. This gave us the idea of basing the campaign on the product’s USP of 360-degree even frying, something which is unique only to Philips Airfryers. We took this product centric brief and gave it a relatable human story. Something that anyone who loves cooking or simply cooks for their loved ones will identify with. So, what we have is a campaign that shows the Philips Airfryer acing the 360-degree review of a hard-to-please character. Such as a celebrity chef, for instance. We had fun developing this concept and hope that the audience will relate to it and find it enjoyable at the same time.”