MxMIndia

Category: MARKETING

  • To drive and deliver the overall social media campaigns

    Kinnect bags TVS Raider mandate

    By Our Staff

     

    Kinnect has been awarded the digital mandate for TVS Raider. The agency has been working on some other TVS Motor’s brands like TVS StaR City+, TVS Sport and TVS Jupiter. Kinnect will be responsible for driving and delivering the overall social media campaigns of the brand. The mandate includes creative strategy and execution, social media management and online reputation management. The agency will also plan and execute performance focused media campaigns for the brand across all channels.

     

    Commenting on this development,  Aniruddha Haldar, Senior Vice President (Marketing) – Commuters, Corporate Brand & Dealer Transformation, TVS Motor Company, said: “TVS Raider is targeted at consumers who are digital natives and hence it will be a digital first brand. We intend to build a strong connect with our customers leveraging digital and social platforms and Kinnect will champion this effort with their deep understanding of the medium and our brand. TVS Raider is redefining the category benchmarks in terms of engagement and buzz and we are confident that the momentum will continue to grow.”

     

  • Promotes the concept of uninhibited childhood

    Berger Paints’s new TVC

    By Our Staff

     

    Berger Paints India Limited has launched a new TVC on its Easy Clean luxury interior paint. The video highlights the brand’s idea to encourage uninhibited childhood and to let the kids be kids at home.

     

    Commenting on this association, Abhijit Roy, Managing Director & CEO, Berger Paints India Limited, sais:“Our new TVC encourages the concept of uninhibited childhood. Easy Clean as a brand has been the front runner in washable interior paint segment for over 15 years now. I hope we can strengthen the positioning of the brand benefits in the consumer’s mind with this engaging new television campaign.”

     

    Added Sagar Kapoor, CCO, Lowe Lintas: “Kids and walls have a history universally. It is a constant nightmare for the parents to keep stains and doodles from appearing on the walls. And given the fact that kids these days are spending most of their time indoors because of the pandemic, they are bound to explore avenues to channelize their creativity turning the walls into a canvas. It is a pivotal part of their explorations. Berger Easy Clean aims at addressing this issue and urges parents to give their kids a freehand and nudge their childhood creativity. To not let anything come in the way of childhood and growing up. The story hence shows the spontaneity of kids indulging in their creative expeditions, while Easy Clean remains true to its promise of ensuring no marks or stains and leaving the walls stunning and beautiful.”

     

     

  • Launches new TVC for Maha Indian Shopping League

    DDB Mudra partners with Meesho for festival sale

    By Our Staff

     

    Meesho, the internet commerce platform, has launched its latest campaign ahead of its flagship festive sale event – the Maha Indian Shopping League. The campaign has been conceptualized in collaboration with DDB Mudra with the aim to go deeper into Tier 2+ markets.

     

    Speaking on the launch of the campaign Megha Agarwal, Vice President & General Manager Growth at Meesho said: “Sale or no sale, providing the lowest prices to our value-conscious users is always table-stakes at Meesho. This is cemented by our industry-first initiatives such as 0% seller commissions to ensure sellers can retain competitive pricing without compromising on profitability. Our latest brand campaign, therefore, upends traditional discount-based messaging with the promise of not just the lowest prices but also the biggest prizes this festive season.”

     

  • The mandate includes public relations, media and influencer engagement

    20:20 MSL gets Hindware’s Brilloca mandate

    By Our Staff

     

    20:20 MSL  has announced that it will be officially taking on the brand and corporate communications duties for the Brilloca Sanitaryware. Brilloca also houses ‘Truflo by Hindware’, the plastic pipes and fittings business. The mandate includes public relations, media, influencer engagement, and more for Brilloca and its portfolio of brands across the segments.

     

     

  • Face of the campaign is actor Rajeev Khandelwal

    Deltin gaming brand launches new campaign

    By Our Staff

     

    Luxury gaming and entertainment brand Deltin has launched its new campaign “Relive the Deltin life” with its state-of-the-art ‘BestAssured’ safety protocol. The marketing campaign features Rajeev Khandelwal.

     

    Said Arindam Basu, GM-Marketing: “I am excited to see how this new Deltin life works out for our patrons and I believe that we will add a new set of onlookers who search not only for a thrilling lifestyle but also for a glamourous, luxe and safe ambience. We are looking forward to welcome our guests to the new Deltin Life with our premium quality services coupled with best-in-class safety & hygiene protocol – ‘BestAssured’. Now it is time for patrons to cruise their way into a winning streak and celebrate the new Deltin life graciously.”

     

  • To celebrate the finale of globally loved series, Money Heist

    Pepsi teams up with Netflix

    By Our Staff

     

     

    View this post on Instagram

     

    A post shared by Yashraj Mukhate (@yashrajmukhate)

    Pepsi is gearing up to celebrate the finale of the Netflix series, Money Heist by hosting a virtual fan party.

     

    Commenting on the upcoming event, Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India said: “Pepsi has always had a finger on the pulse of pop culture- thus, we’ve been able to bring forth relevant and exciting experiences for the SWAG generation. Pepsi is a quintessential party starter, and we look forward to creating the ultimate party experience for our consumers. In the first half of this campaign, we had the entire nation crave for the beautiful golden packs, and we are sure that this party will also be a celebration that everyone remembers.”

     

    Shilpa Singh, Director, Marketing Partnerships, Netflix India, added: “At Netflix, we are always looking for innovative ways to engage with our fans. The upcoming virtual fan party with Pepsi is a powerful platform to celebrate the fandom for Money Heist. With celebrity performances, the virtual fan party will make for an unforgettable experience, just like the iconic series itself.”

     

  • Features actor Anil Kapoor to heighten the joy of travelling

    Lowe Lintas ads for Cleartrip & Flipkart Big Billion Days tie-up

    By Our Staff

     

    Cleartrip has roped in actor Anil Kapoor for its latest campaign that celebrates travellers who are ready to experience the joy of flying again. The multi-film campaign conceived by Lowe Lintas Bangalore is a part of the platform’s first association with Flipkart Big Billion Days.

     

    Speaking about the campaign, Himanshi Tandon, Director – Marketing, Cleartrip said: “Going to the airport. Checking in. Sitting on a flight. Taking off. Landing. These are normal, everyday travel habits that most people haven’t indulged in over the last year and a half. People accustomed to travelling regularly have been craving to get back into flight mode. At Cleartrip, we want to empower these consumers to book their travel at great prices, and without worrying about cancellation charges if their plans change. Our campaign will resonate with every traveller who has been waiting to take to the skies again, and we are sure this will bring a smile to their face. We found the perfect partner in Anil Kapoor, who brings alive the message in his signature style.”

     

    Commenting on the campaign idea, Puneet Kapoor, Regional Creative Officer, Lowe Lintas added: “We’ve all been aching to travel again. So, this campaign was as much about communicating to the consumers as it was about our own travel pangs. We used the little things we did when we took flights as a means to connect with the urge of eager travellers. So, we decided to focus on the quirks of eager travellers who’re itching to fly again. Anil Kapoor fits the role perfectly and we hope his personality resonates with every traveller out there.”

     

  • Creates a campaign to evoke nostalgia for Swiggy’s express grocery delivery service

    Lowe Lintas lends a hand to Swiggy’s Instamart

    By Our Staff

     

    Swiggy has launched a series of TVCs and digital videos for its grocery delivery service, Instamart.

     

    Said Ashish Lingamneni, Head of Brand at Swiggy: “Swiggy is committed to bringing convenience to consumers’ doorstep and has pioneered the quick commerce model for instant delivery of groceries and essentials for the time-pressed urban consumer. As an advertiser, we love being at the intersection of entertaining viewers while also showcasing how our services add value to their lives. Our latest Instamart ads do just that while driving home the point that, no matter what the situation, you can rely on Instamart to provide for your grocery needs, be it a packet of salt or a bar of chocolate to satiate your late-night cravings.”

     

    Added Puneet Kapoor, Regional Creative Officer, Lowe Lintas – Bangalore: “Launching a new product in the grocery delivery space – one that is inundated by so many strong players was a real challenge. So we decided to grab eyeballs with a unique idea – by riding on the nostalgia of some beloved ads and giving it a humorous twist. The objective was to deliver Swiggy Instamart’s message in a novel format, one that would stick out as an enjoyable, entertaining piece of communication. It’s no surprise that the creative team had a riot revisiting old ads and marrying them with our offering – all as an ode to the classics.”

     

  • For its new brand campaign – 'Now is the time'

    Kiara Advani roped in as brand ambassador for Senco jewellery

    By Our Staff

     

    Senco Gold & Diamonds has signed Bollywood actress Kiara Advani as its brand ambassador. She will be promoting entire gold jewellery range of the brand. Senco also unveiled its new campaign titled ‘Now is the time’ featuring Kiara.

     

    Suvankar Sen
    Suvankar Sen

    Speaking on the occasion, Suvankar Sen, CEO, Senco Gold & Diamonds said: “Senco Gold & Diamonds is proud to associate with Bollywood youth icon Kiara Advani as the new face of our brand. Kiara is an inspiration for today’s young women and personifies the spirit of ‘Now is the time’.”

     

     

  • Has roped in influencers to promote mental health conversations

    Future Generali to raise awareness on mental health

    By Our Staff

     

    Future Generali India Insurance Company Limited has launched unique designs of facemasks that carry curated messages on spreading awareness and acceptance of mental health issues, ahead of World Mental Health Day on October 10. Each mask will carry a message on prevention of mental illness while also encouraging people who suffer from mental illness to speak about their condition. To amplify this message, the company has collaborated with several influencers, who will wear masks with the campaign hashtag #UnmaskYourFeelings to create a buzz on social media. The company also has roped in influencers like Robin Uthappa, Neha Dhupia, Ranvijay Singh, Soha Ali Khan and Ayaz Memon to spread the message.

     

    Said Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance Company Limited: “Mental health is a silent and widespread issue, and the pandemic has only made it worse. In today’s fast paced world, there is increasing evidence to support that mental health issues are proliferating across geographies, age groups and genders. We believe that a good starting point to address these issues is to normalise conversations around mental health and to encourage those who are suffering from such issues to seek help. Considering that the facemask has now become a mainstay, we think that spreading awareness about mental health through messages on these face masks is a unique way to drive the point that mental health is as important as physical health. It is our way to urge Indians to take their mental health seriously, and to speak up and take action if they are suffering.”

     

     

  • To educate parents and empower them with relevant resources

    Ogilvy’s mental health campaign for Bournvita

    By Our Staff

     

    Cadbury Bournvita has rolled out ‘Get The Message’, a digital-first campaign aimed at raising awareness around kids’ mental and emotional well-being and partner with parents in this journey. The campaign was conceptualized and brought to life in partnership with Ogilvy India and mental health organisation, The Minds Foundation.

     

    Speaking about the campaign, Inderpreet Singh, Associate Director – Marketing (Beverages, Meals, Candies & Gums), Mondelez India, said: “The pandemic and the subsequent lockdown brought forth a new parenting challenge. The physical restrictions of social isolation, schools being shut, being constantly cooped up at home has impacted children mentally. The signs of children struggling with their mental and emotional health are often very subtle and sometimes not picked up or tend to be misread by parents. As a trusted brand that has always highlighted the need for progressive and holistic parenting, #GetTheMessage campaign is an attempt to help parents identify these signs and provide them with the right resources to ensure their children’s mental and emotional wellbeing. The idea leverages technology in a smart way to provide resources to parents and break the taboo around this topic.”

     

    Added Dr Raghu Appasani, CEO, Minds Foundation: “Mental health is something we all have and therefore it is important to be able to understand it in oneself and in others. Through this incredible partnership with Cadbury Bournvita, we have been able to curate our years of evidence-backed mental health research and expertise into easy to understand, interactive and accessible resources for parents and make it available across the country. As you explore the chatbot and the website, you will come across educational materials on how to engage with children struggling with their mental health, have difficult conversations, equip them with tools for resilience, and develop stronger relationships. Additionally, we have been able to provide access to a toll-free 24/7 helpline for parents to reach out. This is just the beginning of our partnership with Cadbury Bournvita and we are very excited to continue our journey and mission to provide further resources.”

     

    Said Akshay Seth, Group Creative Director & Chinmay Raut, Senior Creative Director, Ogilvy India: “The signs of mental health struggles are there for one to see as well as miss. We wanted to mirror this reality in a very organic way through the films by showing the point of view of both, the parent, and the child. For parents the sign can be easy to miss but children seek a shoulder, and we wanted the audience to be that shoulder. By getting the viewer to have a conversation with the affected kid on WhatsApp via a bot, we are breaking the wall and making the viewer understand the condition a little better. We are also empowering parents to reach out for further help via counsellors so that MannKiTayyari no longer gets overlooked.”

     

  • The '6S Campaign' has different schemes such as Swabhiman, Samruddhi, Sampark

    PNB launches campaign for customer outreach programme of GOI

    By Our Staff

     

    Shri CH. S. S. Mallikarjuna Rao, MD and CEO of PNB launching the 6S Campaign

    In line with a government’s initiative, Punjab National Bank, has launched a “6S Campaign” encapsulating different schemes such as – Swabhiman, Samruddhi, Sampark and Shikhar, Sankalp and Swagat. The objective is to drive special awareness campaign for development of financial services in the country and to accelerate credit growth, improve penetration of social security schemes and drive digital banking push.

     

    Notes a communique: “Under Shikhar, Sankalp and Swagat schemes, the Bank has devised special rates of interest to drive credit offtake in retail and MSME sector. In addition, focussed products and customer segments have also been identified for targeted outreach in line with the Bank’s broader strategic agenda. Specifically for MSME sector, the Bank has formed specialized teams in select districts for credit delivery. Further, the Bank has deepened concessions for select products in line with “One district one product” policy to ensure access to affordable credit for MSMEs in the country.”