MxMIndia

Category: MARKETING

  • …for its LED lights business

    Polycab launches Love@First Light campaign

    By Our Staff

     

    — Polycab India Limited (@PolycabIndia) September 2, 2021

    Electrical goods company Polycab India Limited (PIL) has come up with an advertising campaign for its LED lights business.

     

    Speaking on the campaign Nilesh Malani, President and Chief Marketing Officer Polycab India Limited said: “It is not only the products and services which have to be in line with the requirements of the modern-day consumers, marketing campaigns too must be in sync with end-user expectations and preferences. Our Love at First Light campaign is one such innovative and creative mode to strike a chord with the target audience and convey our brand promise.”

     

  • Conceptualised by Ogilvy India, the 360-degree campaign highlights Tata Sky's packs and content

    Tata Sky takes TN entertainment to ‘Vera Level’

    By Our Staff

     

    Leading content distribution platform Tata Sky has unveiled a campaign to woo customers in Tamil Nadu. It’s titled ‘Vera Level’ and has been conceptualised by Ogilvy.

     

    Commenting on the launch of the campaign, Anurag Kumar, Chief Communications Officer, Tata Sky said: “Regional audience has a very strong connect with their TV sets and what they watch in it. Keeping this in mind, Tata Sky has always been at the forefront to make the TV viewing experience worthwhile and engaging. Our new campaign for Tamil Nadu beautifully highlights the distinct benefits of a Tata Sky connection and connects with the audiences through their most loved regional catchphrases – ‘Vera Level’ which means taking anything to a superior entertaining level, just like a Tata Sky connection does with its varied offerings and personalised bouquets.”

     

  • To drive manufacturers to create their wholesale e-marts

    Randeep Hooda appointed brand ambassador for Ramagya Mart

    By Our Staff

     

    Randeep HoodaB2B e-commerce platform Ramagya Mart has announced its association with actor Randeep Hooda as the brand ambassador. The objective of Ramagya Mart is to drive a specific category of Indian manufacturers by offering them a platform to create their wholesale e-marts on the portal and use the platform as an image-building tool to promote thier business.

     

    Speaking on the association Utkarsh Gupta, Managing Director, Ramagya Mart said: “We are delighted to have Randeep Hooda on board as we find him to be the perfect match for endorsing Ramagya Mart. Randeep is a multi-talented artist who has taken up challenging roles and built a distinct image for himself in the film industry and with his fans. His personal journey and on screen personality resonates with the evolving, versatile and dynamic approach of Ramagya Mart; that promises to bring a paradigm shift in the B2B space with our innovative services for manufacturers.”

     

  • With Hardik Pandya, Shreyas Iyer and Deepak Chahar

    Britannia Bourbon launches campaign

    By Our Staff

     

    Bourbon has launched its biggest ever campaign by partnering with cricketers Hardik Pandya, Shreyas Iyer and Deepak Chahar.  The brand’s proposition of Original Friendship, Original Britannia Bourbon celebrates the mischievous bonds between real friends. The last time Pandya spoke about his mischief on a television show, he got into trouble, but this is an ad, hence controlled.

     

    Commenting on the launch of the #BourbonFriendsForever campaign, Vinay Subramanyam, VP Marketing, Britannia Industries said: “Britannia Bourbon is the original chocolatey biscuit treat that has delighted India since 1955. For over 65 years, Britannia Bourbon has been enjoyed across generations in almost every Indian household. Millions of Indians have enjoyed Britannia Bourbon with their friends and the brand has been an essential character in the stories of India’s youth that we associate with our friends. We are really excited to introduce Hardik Pandya, Shreyas Iyer and Deepak Chahar as the new gang of friends. They have brought alive the brand idea in a fun and wicked way.”

     

    Added Sambit Mohanty, Head of Creative – South, McCann Worldgroup: “When you pull a fast one over a friend and it’s all in good fun, you know the friendship’s got to be original. Pretty much the sentiment captured in our new film for Britannia Bourbon – the original bourbon. For it depicts a friendship built on a solid foundation of wickedness, inappropriateness and shenanigans – with Britannia Bourbon at the heart of it!”

     

  • It’s Tokyo Olympic gold medallist’s first brand endorsement post his win

    Tata AIA signs Neeraj Chopra

    By Our Staff

     

    Tata AIA Life Insurance has announced the signing of a multi-year brand partnership with Indian athlete and Olympic gold medallist Neeraj Chopra, as its brand ambassador. This association also marks the very first brand partnership to be signed post his Olympic gold.

     

    Said Venky Iyer, Executive Vice President and Chief Distribution Officer, Tata AIA Life Insurance: “As a VSM awardee in the Army and a National Icon today, Neeraj symbolises incredible passion for excellence and a great commitment to serving the nation. For us at Tata AIA, his sports journey echoes greatly with our vision of enabling dreams and inspiring healthier and happier lives. And quite like we observe in Neeraj’s journey, Passion for Excellence, and an Obsession to do the best for our consumers, the people of India, are among the core values at Tata AIA. We are delighted to partner with Neeraj and welcome him warmly into the Tata AIA family.”

     

  • As tribute to Covid warriors

    Titan launches film of Solidarity collection

    By Our Staff

     

    Titan launched a symbolic special edition set of watches where the dial has a circular design represented by people coming together – showing solidarity in times of the pandemic.

     

    Said Mahesh Gharat, CCO – Ogilvy India (South): “When Titan told us about their initiative to create a special watch as tribute to everyone who helped fight the second wave, we knew it deserved different communication. The film showcases the interconnectedness of humanity. It is meant to serve as a reminder to us all that when people come together, they become invincible.”

     

    Added Sirish Chandrashekhar, Marketing Head, Titan: “At Titan India, each watch is designed with a unique purpose. The Solidarity collection is a tribute to the people who stood by other in their hour of need. It celebrates the human spirit of solidarity, that triumphed all odds to bring hope in bleak times. So, it was only fitting that we do our bit too. Built on the above ethos, these watches are made with recycled metal and vegan straps, making it a timeless piece for the social and ecologically-conscious. To further this initiative, we have ensured that all proceeds go to the Taj Public Welfare Trust.”

     

  • The film was conceptualised by Publicis One Touch

    Taapsee Pannu in new Nivea campaign

    By Our Staff

     

    Nivea has introduced its latest skincare innovation – Naturally Good. The TVC campaign features actor Taapsee Pannu.

     

    Speaking about the company’s latest campaign, Ajay Simha, Marketing Director, Nivea India said: “Nivea always aims to establish the promise of care in every product and campaign. Our new range of Nivea Naturally Good products embodies our corporate purpose of ‘Care Beyond Skin’. We are proud to provide the best of skincare with our natural origin ingredients. The range also contributes to a greener tomorrow with our eco-friendly packaging. Through the new campaign we want to reach out to our young consumers who believe in strength of natural ingredients & are conscious of nature while selecting their products.”

     

    The film was conceptualized by Publicis One Touch.  Added Chandani Samdaria, Executive Creative Director – Publicis One Touch: “We have all seen the surge of skin care products that use natural ingredients. But what sets NIVEA Naturally Good apart is that while it takes 95% + of its ingredients from nature, it also gives back with eco-friendly packaging. We wanted the campaign to be as honest as the range and that’s how the campaign idea ‘Good for nature, Great for skin’ was born. And thereafter Taapsee’s genuinely effervescent personality just makes it come alive.”

     

  • TVC and print campaign planned

    Wonderchef appoints Kriti Sanon as brand ambassador

    By Our Staff

     

    Wonderchef has signed actress Kriti Sanon as its brand ambassador. The TVC will be launched simultaneously across multiple channels including digital.

     

    Talking about the association, Ravi Saxena, Founder and Managing Director, Wonderchef said: “The engagement with Kriti will amplify our efforts to create more awareness about healthy cooking and capture wider demography. Taking Kriti as our brand ambassador was a natural choice for us because Wonderchef relates with Kriti as a self-made independent person with a mix of modern and traditional values. The vividness of her persona and the finesse with which she connects with the audience make her the ideal choice for strengthening our positioning.  She brings glamour, universal appeal and feminine touch to the brand.”

     

  • Jockey releases 8 new films

    By Our Staff

     

    Jockey India has released eight new product films across its digital platforms, announcing the next leg of the #BrasAsVersatileAsIAm campaign.

     

    Notes a communique: “The product films showcase the essence of different moods and needs of a woman that are as versatile as she is. Jockey India last week launched the first phase of the #BrasAsVersatileAsIAm campaign – ‘Jockey Knows Me’ with a 30-second TVC across multiple channels that showcased how every woman is unique and versatile in her way.”

     

  • Celebrates the joyful moments of motherhood with #SahiWaliFeeling

    Ogilvy creates new campaign for Huggies

    By Our Staff

     

    Huggies, the Kimberly-Clark brand, has launched a new campaign titled #SahiWaliFeeling.

     

    Commenting on the campaign, Saakshi Verma Menon, Marketing Director, Kimberly-Clark India said: “Navigating motherhood can be a daunting task even for the naturally confident millennial mothers. However, despite all the chaos, there are often real moments of joy that mothers experience when their instincts take over, and they realize new ways of caring for their baby. As a brand that has been an indispensable part of the lives of new mothers, Huggies has always been inspired by their desire to provide the very best care to their little ones, and this new campaign brings this to life in the context of the moms of today. We believe in the invaluable virtue of a mother’s inner voice and are committed to being a trusted partner that not only makes her journey easier through unmatched product experiences but also makes her believe in herself and her choices for her baby.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “For new mothers, every little discovery is a manifestation of their instincts and the campaign #SahiWaliFeeling celebrates the small successes that come with it. As a legacy brand, Huggies has always stood by mothers, every step of the way, and we hope that this initiative will not only resonate with them but also help boost their confidence. Introduced through a TVC, the launch of the campaign will be supported by a high decibel integrated marketing overture, rooted in the product promise of softness and brand philosophy of further tightening the bond between a mother and her baby through the ties of trust and assurance.”

     

  • Will promote its products and services

    Pankaj Tripathi is brand ambassador of Fino Bank

    By Our Staff

     

    Fino Payments Bank Limited (FPBL) has signed actor Pankaj Tripathi as its brand ambassador.

     

    Said Rishi Gupta, MD & CEO, Fino Payments Bank: “This is Fino’s first ever opportunity to have a brand ambassador, a milestone in itself. We are extremely pleased to have Pankaj Tripathi, a celebrated artist, as our brand ambassador. Pankaj’s personality resonates our brand values and we believe the association will go a long way in not only achieving the desired top of the mind brand recall but also in bringing about a paradigm shift in consumer behaviour towards the adoption of digital banking.”

     

  • With Radhika Apte, Shruti Hassan, and Vikrant Massey

    Mcaffeine personal care brand launches new campaign

    By Our Staff

     

    Shruti Hassan, and Vikrant Massey for their upcoming campaign.

     

    Commenting on the association, Tarun Sharma, CEO & Co-Founder, Mcaffeine, said: “We are overjoyed to welcome Radhika, Vikrant and Shruti to our world of caffeinated goodness. Given the rising awareness about personal care, with our ‘Addicted To Good’ campaign, we aim to emphasize the benefits of our hero ingredient and solidify Mcaffeine’s position as India’s most favourite cafThe proposition comes from the human insight that we are essentially creatures of habit that favor repetition. A single good habit can often lead to another, starting a chain of goodness. Armed with all the goodness of caffeine, Mcaffeine  wants to get its users similarly ‘Addicted to Good’. Representing the young and energetic go-getters who the brand’s products are made for, the three ambassadors will share the goodness of caffeine with everyone – along with the good that the brand does at large.”