MxMIndia

Category: MARKETING

  • Chillar is a former Miss World

    Manushi Chhillar to be brand ambassador for Pantene

    By Our Staff

     

    Former Miss World and Bollywood actress, Manushi Chhillar has joined Pantene as the new brand ambassador.

     

    Said Deeksha Kakkar, Country Leader, P&G Haircare said: “We are glad to have Manushi Chhillar as the new face of the brand. She is an inspiration for young women everywhere. With Pantene’s proven solutions, our ambition is to help women like her, leave their hair open more freely, without worrying about hairfall. A first-mover in its category for India, our Pantene 2in1 is enriched with Pro-Vitamin B5 and a luscious conditioning formula in one single product. This enables the consumer to access a superior hairfall and dryness solution, while minimizing the hassles of multi-step regimens.”

     

  • ITC’s Sunfeast Yippee Mood Masala targets millennial consumers

    Dhoni’s many moods in Sunfeast noodles TVC

    By Our Staff

     

    ITC’s Sunfeast Yippee instant noodles brands has showcased its Mood Masala variant through a TVC campaign with brand ambassador MS Dhoni.

     

    Commenting on the TVC, Aishwarya Pratap Singh, Head of Marketing, Snacks, Noodles and Pasta Cluster, ITC said: “Yippee Mood Masala represents our constant and committed endeavour to deliver innovative and differentiated instant noodle eating experiences. Consumer insights suggest that a sizeable number of people like to be creative with their instant noodle preparation and ‘mood’ is an integral part of that experience. The TVC was conceptualized to convey the product’s differentiating attributes which can make even M S Dhoni switch from his ‘Çaptain Cool’ image and embrace different moods.”

     

  • Designed to convey SBIG’s brand presence

    SBI General Insurance launches its musical logo

    By Our Staff

     

    SBI General Insurance (SBIG) has launched its signature tune, thereby establishing its sonic brand identity. This sonic tune is a celebration of SBIG’s new brand identity which was launched last year.

     

    Said Shefali Khalsa, Head – Brand & Corporate Communication, SBI General Insurance: “Sound has great power and can connect with people at a deeper level. Our musical logo is designed to succinctly convey and resonate SBIG’s brand presence and underline the brand promise of “Suraksha Aur Bharosa Dono”. The sonic derived and launched is vibrant and energetic, indicating that SBI General as progressive.”

     

  • Seven digital films showcase features of Kia cars

    Kia cars launch new campaign

    By Our Staff

     

    Kia India, the South Korean based automobile manufacturer, has launched a seven-film digital campaign – ‘If only everything in life was like a Kia!’ showcasing how the features of Kia cars provide inspiring experiences.

     

    Speaking about the campaign, Hardeep Singh Brar, Vice President & Head of Sales and Marketing, Kia India said: “We entered India with the promise to offer a unique combination of value and premiumness to our patrons. The acceptance we have received over the course of two years of operations in India testifies that we are moving in the right direction. Today, not only the product but also the experience is a growing differentiator in a brand’s success.  With segment-leading products in our portfolio and offering a superlative ownership experience, we have rightfully established Kia as a mobility solutions provider brand that aims to simplify our customer’s life. Through our latest digital campaign, we want to highlight this amazing ownership journey that we offer to our discerning new age customers. It is a reflection of our never-ending efforts towards fulfilling this promise, and I would like to dedicate it to our over three lakhs Kia customers who have kept their trust in the brand and made it one of the fastest-growing carmakers in the country. Like our previous campaigns, these films also strike the right balance between simplistic, relatable, yet creative communication to deliver a strong message. I am sure that this campaign, too, will leave a lasting impression and secure a unique position in the heart of our target audience.”

     

  • Features actor Vijay Verma who emphasises the need financial security

    Mullen Lintas creates new TVC for SBI Life

    By Our Staff

     

    SBI Life Insurance has released a new TVC #TermInsuranceKaLevelUp, that showcases the inherent need for a term insurance that ‘levels-up’ as one progress through life’s prominent moments. The campaign has been conceptualised by Mullen Lintas and features artist Vijay Verma.

     

    Said Ravindra Sharma, Chief of Brand, Corporate Communication & CSR, SBI Life: “The #TermInsuranceKaLevelUp film is an attempt to let consumers relive the ‘level-up’ moments of their life and subtly remind them of the intrinsic need to also ‘level-up’ their financial safeguards, as they achieve life’s prominent moments. With a deeper understanding of today’s consumers, who believe in living-in-the-moment as they progress in life, we’ve been able to identify the need to prioritise financial safeguards as life goes along. The film subtly highlights the unique features of SBI Life eShield Next plan, which is designed to let consumer cherish life’s significant milestones, while providing customized options to ‘level-up’ one’s insurance coverage simultaneously.”

     

    Added Garima Khandelwal, Chief Creative Officer, Mullen Lintas: “SBI Life’s eShield Next is an adaptable term insurance that enables customers Level Up their financial security to match with their life milestones. This resonates with the need of today’s individuals who place family goals at par with their own personal success. The narrative starring Vijay Verma traces a beautiful journey of a man reflecting on his material achievements and starting a family. These Level Ups would be challenging if not for the ease of adjusting the eShield Next plan to their new level of life, easing their journey onwards and upwards.”

     

  • The bank celebrated its fifth anniv on September 5

    Equitas announces Rani Rampal & Smriti Mandhana as brand ambassadors

    By Our Staff

     

    Equitas Small Finance Bank has announced hockey player Rani Rampal and cricketer Smriti Mandhana as the company’s brand ambassadors. This announcement comes at a time when the bank celebrated its fifth anniversary on September 5.

     

    Said Murali Vaidyanathan, Senior President and Country Head – Branch Banking – Liabilities, Products & Wealth, Equitas Small Finance Bank Limited: “Rani and Smriti are two classic examples of a vibrant youth achieving their aspirations and we are proud to announce them as our brand ambassadors. As a bank, we emulate the same values of a sportsperson being fair and transparent which reflects in our pan-India beyond banking initiatives. Sports has always served as a medium for women to break stereotypes and build an identity for themselves within the society. We believe in providing that very platform for these entire population and segments to take a step forward and follow their passion. With the enhanced access to sports over the years, we expect to motivate the entire segment in the hinterlands of India.’

     

  • Three different ad films have been launched

    McCann films new Bajaj Electricals campaign

    By Our Staff

     

    Bajaj Electricals Ltd has launched ‘Kaam Ka LED, Kamaal Ka LED, Bajaj LED’ campaign for its range of LED lights.

     

    Speaking about the campaign, Krishna Raman, Business Head- Consumer Products, Bajaj Electricals Ltd said: “The ‘Kaam Ka LED, Kamaal Ka LED’, Bajaj LED’s campaign focusses on the most promising LED products available in the market. We have always believed in enhancing the quality of life and spreading joy with sustainability which has helped us become consumer’s original choice. With this range of Bajaj Ivora LEDs we have tried to go beyond the basic utility of a light bulb and incorporated more features in a way that translates into providing solutions for day-to-day activities. At the same time, we have made sure that these new sets of technology are available for all at ease and convenience. As one of the pioneers in the Indoor & Outdoor lighting, we consistently try to ideate and develop newer, more functional products.”

     

    The campaign has been conceptualised by Bajaj Electricals’ and its creative agency McCann.

     

  • Nestlé India will aim to reach and encourage over 250 million people via its packs and the digital campaign

    Nestle collaborates with Reliance Jio for Face of Hope

    By Our Staff

     

    Nestle India has launched the Face of Hope initiative with a focus on masking up. As a part of this initiative, the packaging of iconic Nestle India products will be masked-up. The new packaging will constantly remind people about the importance of following basic practices like masking and encourage their loved ones to do the same for a safe and better tomorrow. Under this initiative, Nestle India will aim to reach and encourage over 250 million people via its packs and the digital campaign, and it has collaborated with Reliance Jio to drive further awareness.

     

    Commenting on the initiative, Suresh Narayanan, Chairman and Managing Director, Nestle India, said: “At Nestlé India we are committed to playing an active role in India’s fight against Covid-19 and understand the importance of following COVID safety protocols to ensure safety for all. We urge people to ‘Mask-Up’ and join forces with their favorite brands and become the Face of Hope together.”

     

    Talking about the collaboration, Sunil Dutt, President – Sales and Distribution, Reliance Jio added: “We believe that Nestlé India is doing a commendable job by urging people to ‘mask up’. We indeed share the sentiment and are happy to offer the wide reach that we enjoy in the country. We would urge our customers to pledge their support to the campaign and take all the necessary precautions to stay safe, beginning with wearing a mask and following COVID appropriate behaviour.”

     

  • With 'Progress Limitless' campaign

    Navneet celebrates diamond jubilee

    By Our Staff

     

    Navneet Education Limited is celebrating 60 years with ‘Progress Limitless’, a digital campaign to commemorate the milestone. The campaign is conceptualised by The Minimalist and produced by Pragaur Films.

     

    Speaking on the milestone, Devish Gala, Head of Branding Navneet Education Limited said: “Navneet Education Limited has always been the most trusted brand across Indian households. It is the most loved brand across generations, from grandparents to parents to children. We are extremely thrilled and excited to show how far we have come from a small store to being a trusted brand in the nation. With each passing decade, we have evolved with a legacy of more than 3 generations managing the business. We the Navneet family look forward to keeping the nostalgic feel of the brand for many more decades to come. The brand heartily thanks every member who has been a part of our journey and always supported and helped the brand”.

     

  • The agency will be responsible for conceptualisation and execution of the upcoming TVC campaigns with brand ambassador Virat Kohli

    Script Room bags Great Learning’s mandate

    By Our Staff

     

    Creative agency Script Room has bagged the mandate for Great Learning’s campaigns with brand ambassador Virat Kohli. The agency will be responsible for conceptualisation and execution of the upcoming TVC campaigns.

     

    Aparna Mahesh
    Aparna Mahesh

    Speaking about the creative mandate for the campaign, Aparna Mahesh, Chief Marketing Officer, Great Learning said: “We were very impressed by the creativity and passion displayed by the team at The Script Room and are confident they will help us drive awareness for our degree and certificate programs in a very engaging way. We are quite excited about the way the campaign is shaping up.”

     

    Ayyappan Raj
    Ayyappan Raj

    Speaking about the win, Ayyappan Raj, Founder, The Script Room said: “Edtech is a very exciting space and there’s a lot of interesting work happening in the category. And we are super delighted to work with Great Learning on their new campaign with Virat Kohli. They are a fabulous team to work with, and really helped us push the envelope both in terms of thinking and execution. The films are coming out really well and you can expect to see some super exciting work very soon.”

     

    The campaign is scheduled to break later this month.

     

  • The firm has recently launched Optima Secure, a new health insurance product

    Mullen Lintas campaign launching HDFC Ergo

    By Our Staff

     

    HDFC Ergo General Insurance, the leading private sector general insurance company, has recently launched Optima Secure, a new health insurance product that seeks to redefine the value that customers get from their insurance plan. Mullen Lintas Mumbai has conceived an integrated advertising campaign to launch it.

     

    Commenting on the campaign, Mehmood Mansoori, President Shared Services and Online Business said: “The global pandemic has reiterated uncertainty that surrounds one’s health & the importance of having adequate health insurance. The need of the hour is to bring products which helps customers not only in present but also takes care of their future & addressed their pain points during claims. We at HDFC Ergo have always believed in providing innovative solutions to our customers.  Optima Secure has been introduced with unique features that are never seen before in the industry. Therefore, with this campaign, we aim to communicate the unique benefits offered by Optima Secure policy in a simple yet entertaining way. We are confident that the campaign will motivate the customers to choose a policy that offers such wide-ranging benefits while providing a great value for money.”

     

    Talking about the campaign idea, Azazul Haque and Garima Khandelwal, CCOs at Mullen Lintas added: “The benefits given by HDFC Ergo’s Optima secure were never seen before benefits in the category of Health Insurance. So we needed to deliver it in a never seen before way. Reason why we decided to have extremely clutter breaking execution. Be it the stories or the backdrops, we chose something never seen before. From Aliens to Ghost stories, everything about this campaign is never seen before. Just like the benefits offered by the product.”

     

    The campaign is already live across multiple mediums including outdoor, radio and digital.

     

  • SBI General’s radio campaign

    By Our Staff

     

    SBI General Insurance has launched a health insurance campaign on radio with the objective of educating consumers that: ‘With health insurance, medical emergency will not turn into financial emergency’.

     

    Said Shefali Khalsa, Head – Brand & Corporate Communication, SBI General Insurance: “Relating to the season and the current times, our radio campaign message nails the need of the hour. This campaign also has a perfect blend of media planning to ensure an amplified impact of the campaign in the given markets.”