MxMIndia

Category: MARKETING

  • Celebrates the 'Bond of Love' – Raksha Bandhan

    Edelweiss Mutual Fund launches new film

    By Our Staff

     

    Edelweiss Mutual Fund has launched new film celebrating the ‘Bond of Love’ – Raksha Bandhan. The emphasis is on Relationships and Mutual Funds both become stronger when given time.

     

    Said Radhika Gupta, MD & CEO, Edelweiss AMC: “Raksha Bandhan is not only about celebrating the traditional relationship between a brother and sister. It’s about celebrating any bond that is meaningful and stands the test of time.  These bonds are not built in a day but nurtured overtimes.  This Rakhi, Edelweiss AMC celebrates these bonds.”

     

  • About  65% of ad execs believe market will be worth between US$50 Billion and US$55 Billion by 2026

    OOH ad market to grow exponentially: Alfi

    By Our Staff

     

    A new research revealing that 74% of global senior advertising executives strongly believe developing and expanding ad ecosystems and networks, in line with the rise of smart cities, will offer explosive growth opportunities in the Digital Out of Home (DOOH) advertising market.  The study is from Alfi, an AI enterprise SaaS advertising platform.

     

    Other key findings from the research include:

    93% of advertising executives interviewed believe that society has become more digitized during the COVID-19 crisis and this will fuel expansion in the DOOH advertising market.

     

    61% senior advertising executives interviewed believe strongly that given the inherent characteristics of outdoor advertising, digital technology is becoming well integrated with the changes in consumers’ interaction with advertisers.

     

    Said Paul Pereira, CEO, Alfi: “Digital technology in outdoor advertising offers advertisers and brands the advantage of reaching target audiences with relevant content and increased interaction levels at a relatively lower cost than traditional advertising.  Increased popularity of these features and reliance on intelligent screens that include our software is preparing brands to capitalize on the shifting advertising market. As consumer preferences and lifestyles continue to change, the focus for brands and advertisers should remain on catering to people’s unique needs. Alfi is already seeing an increase in consumers’ interest in, and willingness to, interact with digital advertising outside of their homes when the content is interesting and well-targeted.”

     

  • To promote Lucida, the super glossy range of laminates

    WT launches TVC for Century Laminates

    By Our Staff

     

    Century Plyboards (India) Ltd launches a new campaign for Lucida – its super gloss range of high-gloss laminates. The advertisement has been conceptualized and created by Wunderman Thompson and produced by Small Fry Productions and features actor Jisshu Sengupta.

     

    Speaking on the new TVC, Mr. Keshav Bhajanka, Executive Director, CenturyPly said: “Lucida is the super glossy range of surface solutions from Century Laminates. This is in high demand among customers mainly due to its quality, dazzling shine, wide range of attractive colours and its ability to retain shine with time. Kitchen is a place where furniture surfaces are subject to heat, smearing of food ingredients, finger prints etc. This advertisement campaign conveys the core benefit of shine and retention of shine in a very warm manner, no matter what rough treatments the Lucida surfaces are subject to. The attempt here is to make kitchen surfaces synonymous with Lucida from Century Laminates.”

     

  • The brand has collaborated with digital creator and sex educator Leeza Mangaldas

    Isobar & TTK campaign for condom promotion

    By Our Staff

     

     

    View this post on Instagram

     

    A post shared by Leeza Mangaldas (@leezamangaldas)

    Skore Condoms from the house of TTK Healthcare has partnered with Isobar, the Dentsu India digital agency, to launch the ‘Cliteracy Drive’ – a fun educational campaign to spread awareness about women’s orgasm. The brand has collaborated with digital creator and sex educator Leeza Mangaldas to offer learnings through videos that educate consumers on the said subject.

     

    Sharing his perspective on the campaign, Vishal Vyas, AVP Marketing, TTK Healthcare, Consumer Products Division said: “Skore is a brand that believes in empowerment. And with a product like OH! Pleasure Gel in the Skore portfolio – specially made to intensify female pleasure, we owe it to the women fraternity to address this issue that has been prevalent for generations. After all, for a brand to be relevant, it needs to touch the right nerve.”

     

    Added Arjun Siva, DGM – Digital Marketing and eCommerce, Skore: “Skore has always believed that men and women should be equals when it comes to pleasure, and we have showcased this in our past communications as well. This campaign drives that conviction forward in a far more innovative and effective manner.”

     

    Sharing his views, Rahul Vengalil, Chief Business Officer, Isobar India said: “Isobar is all about innovation and experiences. To drive home a brand thought, we need to look beyond just doing a video – which is one-way communication, and rather do interactive things that are memorable. This is an experience-led transformation that the Isobar brand strongly stands for; and Skore is the perfect brand, and this was the perfect brief, to showcase it.”

     

  • Highlights its energy-efficient Energion ceiling fans

    BBDO films new TVC for Crompton Greaves

    By Our Staff

     

    Crompton Greaves Consumer Electricals has unveiled its latest multimedia campaign for its new energy efficient range – Energion ceiling fans. Titled Savings Karo Without Compromise, the campaign draws attention to Crompton’s progressive approach on sustainability and energy efficiency. The TVC is conceptualised by BBDO.

     

    Speaking about the company’s latest campaign, Pragya Bijalwan, CMO – Crompton Greaves Consumer Electricals Ltd. said: “Our endeavour is to offer innovative sustainable solutions to our consumers. We’re constantly looking for opportunities to innovate and offer energy efficient appliances, thereby reducing our consumer’s energy consumption.”

     

    Added Hemant Shringy, CCO BBDO India (Mumbai): “Crompton’s brand proposition of ‘Let’s Hangout Ghar Pe’ has continually resonated well with the younger target audience. Taking the playful banter forward, the current film shows the wife trumping the husband once again. She challenges his scepticism when it comes to getting the best of both worlds – powerful breeze and energy saving in the same fan. We wish to land the sharp benefit in an easy and snackable manner.”

     

  • Strengthens the sibling bond with #MyFirstRakhi

    Ogilvy films for special Raksha Bandhan packs from Cadbury

    By Our Staff

     

    Cadbury Celebrations has launched of a special campaign for this year’s Raksha Bandhan – #MyFirstRakhi. The campaign has been created by Ogilvy India.

     

    Commenting on the campaign, Anil Viswanathan, Senior Director – Marketing, Mondelez India, said: “For years now, Mondelez India has been an innate part of festivals and occasions like Raksha Bandhan, and has redefined the joy of gifting and shared moments with Cadbury Celebrations. Through #MyFirstRakhi, we wanted to make a meaningful difference to the lives of these kids who don’t get to experience festivals like we do. To celebrate Rakhi you need to feel the touch of its threads and hence we provided a solution to give them a sense of touch. With the focus on spreading happiness and banking on the proposition of ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’, the campaign promises a new start for children who have missed experiencing the joy of celebrating this festival in its truest sense.”

     

    Commenting on the campaign, Sukesh Nayak, Chief Creative Officer – Ogilvy India, added: “Raksha Bandhan is a very special festival celebrated across the country. With #MyFirstRakhi we are helping ensure that every brother who has so far missed experiencing the joy of celebrating this festival, can now feel the bonds of this beautiful relationship on his hand.”

     

  • Celebrates the tradition of Lumba Rakhi

    Webchutney shoots Tanishq Raksha Bandhan film

    By Our Staff

     

    Tanishq has launched its latest digital film on Raksha Bandhan. The film is conceptualised by Tanishq and Webchutney.

     

    Speaking about the campaign, Ranjani Krishnaswamy, GM – Marketing, Tanishq, Titan Company Ltd, said: “Raksha Bandhan has always been a beautiful occasion to celebrate diverse relationships, their special bonds and reinforce the promise of taking care of someone – and that needn’t be just a brother-sister equation. #SistersByChoice is our humble attempt to showcase and celebrate the unique tradition of Lumba Rakhi capturing a loving banter between a sister and her sister-in-law that spreads happiness and positivity. With our latest campaign, we hope to celebrate the underlying promise & emotion around Raksha Bandhan which is all about love and care.”

     

    Added the Strategy X Creative duo from Dentsu Webchutney, Shambhavi Ramanathan and Binaifer Dulani: “Women uplifting women is the underlying theme of our times. We’re elated to add a new dimension to the Rakshabandhan conversation by shining the spotlight on progressive womanhood. We’ve challenged the baggage around the dynamic shared by sisters-in-law, and portrayed a newer and more nuanced narrative with #SistersByChoice.”

     

  • A vaccine of hope, #TeekaUmeedKa

    ADK-Fortune Communications partners with Ghadi detergent for Covid vaccine

    By Our Staff

     

    Ghadi detergent has launched a film campaign to tackle misguided hesitancy and misinformation about Covid-19 vaccination programme. The campaign thought of TeekaUmeedKa is a clarion call from Ghadi that proves vaccines not only offer a way out of the pandemic, but they are a ray of hope for all of us in these tough times. The film has been scripted and executed by ADK-Fortune Communications.

     

    Speaking about the initiative, Rahul Gyanchandani, Joint Managing Director, RSPL, said: “Ghadi being the leader brand in its category has always taken a lead in issues concerning social change. The pandemic is a challenge like no other for each one of us. And with this campaign, our attempt is to convince people that vaccination is the only way to a brighter future.”

     

    Added Nakul Sharma VP and ECD, ADK-Fortune Communications: “The idea was to craft a hard hitting and non-preachy message. We are overjoyed by the initial response and hope that this initiative by Ghadi detergent motivates people to go for their TeekaUmeedKa.”

     

  • Actor Siddhant Chaturvedi roped in for launch

    OMG Content to campaign for iQOO 7 Monster Orange

    By Our Staff

     

    Chinese smartphone brand iQOO has partnered with OMG Content to launch iQOO 7 Monster Orange. OMG Content, the content arm of Omnicom Media Group, will oversee the strategy and execution of an innovative influencer marketing campaign for this marquee brand’s digital platforms and touchpoints. Actor Siddhant Chaturvedi has been roped in to launch the 7 Monster Orange.

     

    Said Gagan Arora, Chief Marketing Officer at iQOO: “iQOO 7 has been created to deliver a unique experience to young and technology-savvy consumers. After the overwhelming response for iQOO 7 in India, we decided to delight our customers with an all-new Monster Orange colour variant. The entire design process for this variant is guided by the evolving need of the consumers, who desire for best-in-class performance and unique design aesthetics.”

     

    Added Shailja Saraswati Varghese, Chief Content Officer Omnicom Media Group: “iQOO always quests to bring out the best of products. Being a challenger brand in the market, it is always important to innovate. For iQOO 7 Monster Orange launch, OMG Content practice found a perfect match to the phone that resonates with the LIT and dual performance by collaborating with leading Actor Siddhant Chaturvedi, a true dual performer.”

     

  • Partners with actress Mona Singh to launch Total Protect Plus plan

    Edelweiss Tokio Life brings women centrestage in new campaign

    By Our Staff

     

    Edelweiss Tokio Life Insurance launches Total Protect Plus, a new comprehensive protection product with a digital campaign. Titled  #HumKarkeRahenge, the campaign has women advisors centre stage and features actress Mona Singh to demonstrate the features of this product.

     

    Commenting on the campaign, Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance said: “Protection has become among the chief priorities for households in recent years. It has only grown in consideration since the pandemic struck and customers have been looking for an all-inclusive solution that addresses varied goal-based needs. Through Total Protect Plus, we have attempted to create such a solution that can facilitate economic continuity during critical life stages.”

     

  • For his global management and marketing representation

    Ishan Kishan signed up by Rise Worldwide

    By Our Staff

     

    Cricketer Ishan Kishan has signed with Rise Worldwide for his global management and marketing representation.

     

    Said Ishan Kishan: “Last couple of years has been an incredible journey for me personally, both as a cricketer and an individual. As I now make the transition to international cricket, I am happy to have the team at RISE Worldwide support me off the field.”

     

    Added Nikhil Bardia, Head of Sponsorship Sales & Talent Division, Rise Worldwide: “This is a challenging yet exciting era to grow our talent management division and we are delighted to welcome Ishan Kishan to our world-class talent roster at RISE Worldwide. We now have an 8-member strong talent representation, with two of the most dynamic current cricketers, Suryakumar Yadav and now Ishan on-board with us. Since 2016, we have provided representation and management to our athletes and we believe in working with our clients and partners to bring unmatched experiences. Rise Worldwide’s (formerly IMG-Reliance) talent division has grown rapidly with the addition of the country’s most exciting cricket stars, Rohit Sharma, Jasprit Bumrah, Hardik Pandya, Krunal Pandya, Shreyas Iyer, Shikhar Dhawan, Suryakumar Yadav and now Ishan Kishan.”

     

  • Plans to give a voice to 250 million Indian households

    Axis My India set to launch 2-way communication & facilitation platform

    By Our Staff

     

    Axis My India, the consumer data insights firm, has announced its plan to set up on Mission Himalaya – Unchi Udaan Roadmap Initiative. Under this initiative, the company is plans to launch a two-way communication and facilitation platform. This platform will have a dual purpose of bridging the gap between metros, small towns, and remote villages by providing everyone an aggregated platform to gather relevant information and voice their grievances, wherein citizens can connect with relevant stakeholders, government authorities and corporates/brands, who can listen and solve these issues.

     

    Commenting on this huge undertaking, Pradeep Gupta, Chairman, and Managing Director, Axis My India said: “With a belief that in the middle of difficulty lies opportunity, we want to use our scale and expertise to enable a meaningful difference to the lives of everyday Indians. Our interaction with 80 million Indian households and presence in over 700 districts has provided us with a deeply rooted understanding of India’s diverse socio-economic, linguistic, ethnic, cultural, and political complexities thereby yielding us with an unprecedented opportunity to bring equity between rural and urban India. This platform will provide relevant information and importantly give a voice to 250 million Indian households and try to improve their quality of livelihood.