MxMIndia

Category: MARKETING

  • For its germ protection health soap – Cinthol Health Plus

    Cinthol gets actor Siddharth as brand ambassador

    By Our Staff

     

    Godrej Consumer Products Limited (GCPL) has brought onboard actor Siddharth Suryanarayan as the brand ambassador for Cinthol Health Plus soap. A new TVC campaign #HaiTaiyaarHum has been conceptualised by Creativeland Asia.

     

    Speaking about the collaboration, Siddharth said: “Cinthol is a legacy soap brand which I have personally used over the years.  I will be endorsing Cinthol Health Plus which stands for fearless protection. Being objective, firm and brave are some of the qualities which defines me as a person. This is the reason I feel my collaboration with the brand makes complete sense. Cinthol Heath Plus soap has the power of 99.9% germ protection with an amazing deo fragrance, which makes you confident as you take on everyday challenges. Given the ongoing Covid-19 situation, Cinthol and I want to encourage people to continue answering our call of duty because we have the assurance of Cinthol Health Plus.”

     

    Commenting on the appointment of the brand ambassador, Sunil Kataria CEO – India and SAARC, Godrej Consumer Products Limited, added: “Cinthol is amongst the iconic brands that we have from the house of Godrej. With our new partnership with Siddharth, we expect to disrupt our core markets and further strengthen the brand position. Together with Siddharth, we are bringing the messaging of taking on one’s duties fearlessly with the assurance of Cinthol. The new TVC anchored on fearless protection will bring alive Cinthol philosophy of Alive is Awesome in a unique way. Unlike other health soaps, Cinthol Health Plus delivers protection from germs without compromising on fragrance.”

     

     

  • The bank unveils a mega brand campaign with multiple offerings

    Aamir Khan & Kiara Advani to be brand ambassador for AU Bank

    By Our Staff

     

    AU Small Finance Bank has unveiled a mega brand campaign, titled ‘Badlaav Humse Hai’. This is the first integrated marketing communication campaign from AU Bank since its inception.

     

    Commenting on the essence of the campaign and the timing, Sanjay Agarwal, MD & CEO, AU Small Finance Bank, said: “AU was founded two and a half decades ago for the purpose of taking formal financing to the unbanked and in the last four years as a bank we have successfully expanded both our range of services and our geographical reach. Our success is a result of our innovations across the banking spectrum. We take utmost pride in doing things ‘differently’ to the delight of our customers and with the launch of AU 0101, our digital bank, we will work towards ushering in Badlaav in banking.”

     

  • Will represent the brand across platforms

    Narain Karthikeyan to be brand ambassador of JK Tyre

    By Our Staff

     

    Narain Karthikeyan
    Narain Karthikeyan

    JK Tyre & Industries Ltd has assigned Formula One driver Narain Karthikeyan as its brand ambassador. He will be the face of the brand to exemplify the company’s quest of driving innovation and excellence in the industry.

     

    Commenting on the association, Dr Raghupati Singhania, Chairman & Managing Director, JK Tyre & Industries said: “We are delighted to have Narain Karthikeyan represent JK Tyre brand in the country. Narain is committed to a large community of motorsports in India and his excellence aligns perfectly with the vision of JK Tyre. With his enigmatic persona, we hope to further enhance and strengthen the brand while building greater visibility.”

     

    Expressing excitement on the collaboration, Karthikeyan added: “I am proud to be associated with one of the most respected and pioneer brands. JK Tyre has achieved great milestones in the past with its unwavering commitment towards delivering best in class products and services and I’m eagerly looking forward to embarking on this exciting journey together with JK Tyre brand.”

     

  • It is the regional marketing strategy for Marie biscuit

    Parle Marie rolls out 3 new TVCs for Maharashtra

    By Our Staff

     

    Parle has launched three new TVCs in Maharashtra for Parle Marie biscuit. This new localised campaign is part of the company’s regional marketing strategy designed to drive engagement and build relationships with Parle regionally

     

    Speaking about the campaign, Mayank Shah, Senior Category Head at Parle Products said: “Parle Products as a brand has its roots deeply embedded in cities and rural areas alike and as we grow in new regions, we want our communications to be reflective of the people’s traditions, way of life and the local spirit. Every Indian has their own way of jibing, bonding and internal-puns, which is very much coincidental to their way of living and culture.  This campaign has been tailored keeping in mind Maharashtrian way of life nuancing cultural codes and traditions of Maharashtra. This will make consumers relate and bond with the brand. All the films unfold over warm moments of enjoying the biscuit with friends and family, with beautiful stories woven in between bites of Marie. We are hoping to connect with the consumers in a deeper and meaningful way and make Parle Marie an inseparable part of Gupshup and Baatchit.”

     

  • The wedding anthem video has been directed by director Kookie Gulati

    Dentsu unveils the Brides of India anthem for Malabar Jewellers

    By Our Staff

     

    Malabar Gold & Diamonds has kicked off the 9th edition of its Brides of India campaign with a special wedding theme song titled #MakeWayForTheBride. It features brand ambassadors of Malabar Gold & Diamonds, actors Anil Kapoor and Kareena Kapoor along with brides from diverse regions of the country. The Brides of India 2021 wedding anthem has been conceptualised by the creative agency Dentsu India and directed by Kookie Gulati.

     

    Said Malabar Group Chairman MP Ahammed: “The Brides of India Campaign is our tribute to the new-age brides and their awe-inspiring individuality. Over the last ten years, Brides of India has played a pivotal role in showcasing our versatility in catering to all bridal jewellery needs from all around the country. The theme of Brides of India 2021 encourages all to make way for the bride. Because this is her moment, it’s her big day, and she’s here to own it! She’s here to shine and make sure the world knows it. With the launch of Brides of India 2021 campaign, we celebrate the brides who choose to make the big day all about her. With designs that cater to varied sensibilities of new-age brides across regions, there is something unique for every bride to complement her unique entry.”

     

  • The smartphone touches 10-million-users

    Taproot Dentsu campaign for Oppo F-Series

    By Our Staff

     

    Taproot Dentsu, in association with Oppo, has launched a new campaign to commemorate the brand’s latest success in the F-series family. Smartphone brand Oppo F-series has hit the 10-million-user mark in a matter of five years since launch in 2016.

     

    Titled #10millionstories, the new campaign celebrates the milestone by featuring real stories of F-series users who showcase how they use their phones in their everyday lives.

     

    Said Titus Upputuru, Creative Head, Taproot Dentsu: “We all have that one member in the family who is so good at photography that she or he ends up being chased by everyone for a good photo. My niece happens to be one of them! Much to her dismay, everyone goes about chasing her for a great photo. But the thing is, she also loves taking photographs. We believe youngsters will empathise with Maria’s predicament who depends on her Oppo phone for great photos. The second story is the story of a ‘Bhullakad’. Because of their hectic lifestyles and hunger to pack in so much into their days, youngsters tend to be forgetful. That’s when Oppo’s fast charge comes in handy. We had fun shooting the campaigns. Who said testimonials have to be boring; because cameras can speak!”

     

  • To promote the launch of its brand App (iOS or/and Android device)

    DDB Mudra campaign for McDonald’s – N&E

    By Our Staff

     

    McDonald’s India – North & East has unveiled a new digital campaign titled ‘#TheRealDeal’ to promote the launch of its brand App (iOS or/and Android device). The McDonald’s mobile app provides customers with special deals and offers that can be redeemed at dine-in, takeaway or drive thru.

     

    Said Rajeev Ranjan, Chief Operating Officer, CPRL (Connaught Plaza Restaurants Pvt. Ltd. operates McDonald’s restaurants in North and East India): “McDonald’s app is for those who want to make the most out of their experience with the brand, be it availing exclusive offers and deals at dine-in, takeaway or drive thru or sharing feedback or learning more about the menu. The app is all about making every interaction with the customers even more convenient and delightful.”

     

    Added Ashutosh Sawhney, Managing Partner – North, DDB Mudra Group: “Based on a social experiment, this unique campaign is designed to celebrate our customers and deliver delightful and exciting experiences for them through #TheRealDeal. With aspects such as a baraat, superheroes, balloons and an acapella group joining in the celebration, we are looking forward to providing similar kind of feel-good moments to customers when they redeem deals and offers on the new McDonald’s app.”

     

  • To showcase its latest achievements

    Oppo launches campaign ahead of I-Day

    By Our Staff

     

    Chinese smartphone major Oppo has announced the launch of its ‘ChargeUp’ campaign that showcases its latest tech measures.

     

    Speaking about Oppo’s Independence Day ‘Charge Up campaign, Damyant Singh Khanoria, Chief Marketing Officer, Oppo India said, “Oppo is renowned as the global leader in Charging and Battery technologies. As of June 30, 2021, Oppo has already applied for over 3,000 patents related to fast charge technology and we continue to explore how we can bring meaningful innovations to our consumers. The ‘Charge Up’ campaign is an opportunity for our consumers to get their favourite OPPO Reno6 Pro 5G or F19 series smartphones.”

     

  • To create stronger brand positioning for the aseptic liquid packaging manufacturer

    Option Designs wins creative duties for Asepto

    By Our Staff

     

    Option Designs has bagged creative duties for aseptic packaging brand – Asepto.

     

    Sanghmitra Lodh
    Sanghmitra Lodh

    Said Sanghmitra Lodh, Senior Marketing Manager, Asepto, about the collaboration: “Option Designs has a keen understanding of our brand requirements. Their out-of-the-box approach, passion, and enthusiasm towards creating new things assured us that this partnership has potential to reap great benefits for both the parties. Being India’s first manufacturer of aseptic liquid packaging, the brand is involved in the production of next-gen aseptic liquid packaging for companies from dairy, beverage and liquor industry. With this collaboration, we seek to create exceptional work together and create a stronger brand positioning for Asepto.”

     

    Anurag Mehta
    Anurag Mehta

    Speaking on the win of the brand, Anurag Mehta, Co-founder Option Designs added: “Working with a renowned brand like Asepto (Uflex) is a great opportunity. There is scope for innovative and creative works in terms of its communication channels as well as various other aspects of brand building. With our strategic advertising campaigns, we seek to position the brand at the top of its competition.”

     

  • To launch patriotic campaign on Independence Day

    Vedanta campaign for Atmanirbhar Bharat

    By Our Staff

     

    Vedanta Ltd, producer of metals and oil and gas, is all set to roll out a special campaign ‘Aatmanirbhar Bharat Ke Liye’, aimed at highlighting journey of independence in the last 75 years.

     

    As part of the roll out of the new campaign, the company will be launching a new video to sow the mindset and build awareness about India’s significant mineral wealth which has the potential to drive overall economic growth and prosperity.

     

    Said Anil Agarwal, Chairman, Vedanta Resources: “Aatma Nirbhar, this term in itself holds a lot of weightage and urges us to be less dependent on others. Our campaign ‘Aatmanirbhar Bharat Ke Liye’ is an extension of the vision of our Hon’ble Prime Minister Shri Narendra Modi to make India and Indians self-reliant by domestically increasing production and being globally competitive. The pandemic has been a mirror for the world to reflect on our need to be self-sustaining. For a young nation like ours, the only dependence we need is on Mother Earth, abundant with natural resources. We want to make these resources available in an environmentally sustainable manner and together we can work towards making India self-reliant and propel the Indian Economy phenomenally.”

     

  • In the pipeline are numerous new interactive programs

    ShowBox rebrands to connect with young India

    By Our Staff

     

    ShowBox, the music channel from the house of IN10 Media Network, has unveiled its new logo and brand identity to reflect the channel’s evolution. In the pipeline are many new interactive programs.

     

    Said Clyde D’Souza, VP – Programming & Strategy, ShowBox: “Today’s generation is very expressive and believes in two-way communication with no bars held back. ShowBox caters to this TG and hence, it was important to resonate that in our programming. Our new identity directly represents our vision of non-stop entertainment to music lovers and our limitless ability to inspire people,” Keeping this in mind, the music channel will launch two new interactive shows.”

     

     

  • Conceptualised by Oberoi IBC and choreographed by Farah Khan

    MS Dhoni features in TVC of Zed Black Agarbatti

    By Our Staff

     

    Zed Black, incense sticks manufacturer, has launched its new campaign with brand ambassador M S Dhoni.

     

    Said Ankit Agrawal, Director  & Partner, MDPH: “Zed Black Agarbatti, is amongst the top 3 brands in its category in India which stands as a reflection of its ‘go getter’ spirit, devotion, resilience, belief and prayers. MS Dhoni, who is a staunch believer of tranquil state of mind that helps in focused efforts and better results, complements well with our brand value. Zed Black 3-in-1, which is a market-leader, creates an atmosphere of purity, hope and positivity that helps maintain a balance. Zed Black is elated to give MS Dhoni’s fans a moment to cherish by unveiling the TVC with the retro jersey look exactly after one year since he announced his retirement from International cricket on 15th August “.

     

    Speaking on the TV campaign and roping in M S Dhoni, ad film director & MD, Oberoi IBC India Pvt Ltd, Anand Oberoi added: “I am hopeful that this association will ensure higher brand recall, and eventually create a larger following amongst the masses for Prarthna Hogi Sweekar”.