MxMIndia

Category: MARKETING

  • Stars brand ambassador and investor Shraddha Kapoor

    Sideways launches TVC for MyGlamm

    By Our Staff

     

    Beauty and personal care brand MyGlamm has launched its first TVC ‘Tell MyGlamm What You Want’ created by Sideways. The campaign features newly appointed brand ambassador and investor Shraddha Kapoor.

     

    Commenting on the campaign, Apratim Majumder, CMO, MyGlamm said: “I am super-excited about this campaign. This gives us an opportunity to take our platform to more people and positively impact, in a small way, their beauty journey. In a world that is getting polarised by the day, we want to tell our story of inclusiveness and hope to inspire people to tell their stories.”

     

    Added Abhijit Avasthi, Co-founder of Sideways: “MyGlamm is an amazing example of what technology and data can do for women and their beauty needs. It’s philosophy of understanding from women what they want and crafting products for them is what has made them much-loved by their users. With this film we hope to get many more people to enjoy their products and share their beauty wishlist. Sideways started partnering with MyGlamm in 2017, right from the product/packaging development stage, and hence it is extremely fulfilling to see this journey to their first TVC release.”

     

  • To capture data and measure moments

    BARC launches new ad campaign

    By Our Staff

     

    BARC India has launched a campaign, #MeasuringMoments. The campaign reaffirms the importance of television in Indian households, and it also showcases the accuracy in viewership trends via a series of narratives backed by data and insights.

     

    Speaking on the campaign, Rafiq Gangjee, Marcomm, BARC India, said: “BARC India is an organisation that is deeply rooted in measurement science and technology and over the last six years, we have been able to ascertain the fact that television continues to be the screen of the household. While the result of all we do lies in the dependable weekly currency we deliver to the industry, there are always greater stories to tell that depict the power that television has over viewers. Our campaign, #MeasuringMoments, reflects these numerous stories that lie within various folds of data and insights. We hope to bring life to these moments and establish a deeper connect with viewers.”

     

    Conceptualised and executed by the internal teams at BARC India with its agency, #MeasuringMoments – Where Data Does the Storytelling, is currently live on BARC India’s social media channels and will continue to provide regular insights on significant moments captured in our lives.

     

     

  • Showcases the ease and convenience of buying 24K Gold digitally

    PhonePe rolls out campaign for buying gold

    By Our Staff

     

    PhonePe has launched a TV campaign for the Gold category. PhonePe’s campaign showcases how easy, convenient and safe it is to buy gold on the PhonePe app. The campaign is on air for six weeks with multiple 25-30 second ad films for TV & digital platforms.

     

    Commenting on the launch, Terence Lucien, Head of Mutual Funds & Gold, PhonePe said, “Our aim is to help people from across India fulfil their aspirations of building their Gold investments. We provide easy and secure access to the highest quality 24K Gold coins and bars at the best prices that are safely delivered right to the customer’s doorstep by our Gold partners.”

     

  • Will be helping build brand through specific research solutions

    Nykaa appoints Shilpa Jain as AVP, consumer & market insights

    By Our Staff

     

    Shilpa Jain
    Shilpa Jain

    Beauty e-commerce store Nykaa has appointed Shilpa Jain as its AVP, Consumer & Market Insights. Previously, Shilpa has worked as the Consumer & Marketing Specialist at Google for around 2 years.

     

    Notes a communique: “At Nykaa, Shilpa will be responsible for driving Consumer and Market Insights, providing relevant insight-based solutions to address specific branding and marketing issues and will be helping the brand to build relevance among the ‘consumer’ through specific research solutions.”

     

  • To promote importance of the digitalisation of Indian retail shops

    Bikry App ropes in Vinay Pathak as brand ambassador

    By Our Staff

     

    Bikry, an app-based platform for online business, has announced actor Vinay Pathak as its digital brand ambassador. As part of this association, Pathak will be seen promoting the importance of the digitalization of Indian retail shops and all the useful features of Bikry app on online platforms.

     

    Commenting on the association, Abhishek Bhayana, Founder of Bikry app said, “We are extremely delighted to partner with Vinay Pathak who is known for his phenomenal performances in the entertainment industry. He truly signifies a vibrant and positive attitude, and his presence certainly can’t go unnoticed. We really wish the same for Bikry app and want more and more people to notice our brand and the benefit it brings to small and medium businesses.”

     

  • The Kolkata-based footwear brand to expand to other parts of the country

    82.5 wins mandate for Ajanta shoes

    By Our Staff

     

    82.5 Communications, Kolkata, has picked up the communications mandate for Ajanta Shoes, following a multi-agency pitch. The 65-year-old Kolkata-based footwear is now expanding its marketing footprint to other parts of the country.

     

    Said Sagnik Banik, MD, Ajanta Shoes: “In the backdrop of lockdowns and restrictions, we wanted to create a feel-good vibe, and briefed 82.5 that the campaign should be drawn on the urge of people to get back to normality.”

     

    Commenting on the win and the new campaign, Sumanto Chattopadhyay, Chairman & CCO, 82.5 Communications India, added: “Our association with Ajanta Shoes has put a spring in our step. As the world slowly but surely ventures back into the outside world, we are ready with our advertisements for Ajanta’s Royalz sandals. May this be the first of many wonderful campaigns, beginning a journey into an ever-brighter future for Ajanta Shoes.”

     

     

  • Launches new paint, Royale Glitz

    Deepika Padukone in new TVC for Asian Paints

    By Our Staff

     

    Asian Paints has launched a new luxury paint, Royale Glitz. Conceptualized by Contract, the ad features brand ambassador, Deepika Padukone.

     

    Speaking about the new launch and the campaign, Amit Syngle, MD & CEO, Asian Paints Limited said: “Consumers today are looking for that X factor in their home interiors. Something that will create a memorable and definitive impact while enhancing the beauty and glamour quotient of your home. This is what we bring to our customers with the new Asian Paints Royale Glitz interior luxury paint and endeavoured to convey the same through our quirky and stylish TVC. We are happy to be working with Deepika once again on this TVC; the concept and treatment of which is quite different from the ones she has done previously with Asian Paints.”

     

  • Launches a special Onam digital film to highlight Goodknight Gold Flash

    Wunderman Thompson films for Goodknight

    By Our Staff

     

    Goodknight has launched an Onam special digital film, showcasing celebrations in the new normal. The film also features Onam special edition pack of Goodknight Gold Flash, a liquid vapouriser with visible vapours. The campaign has been conceptualized and created by Wunderman Thompson Mumbai.

     

    Speaking about the digital film and the Onam special edition pack of Gold Flash, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Limited (GCPL), said: “As the market leader in household insecticides, Goodknight has always enjoyed the trust of consumers in India. Goodknight provides assured protection against mosquitoes, to help create happy family moments. We believe in disrupting the category with innovative solutions that help meet our consumers’ needs. As one such endeavour, we are launching an Onam special digital film to be a part of festivities. The film also features the Onam special edition pack of Goodknight Gold Flash, being exclusively launched in Kerala. This is customized offering for the market and our aim is to further amplify the campaign with a digital film.”

     

    Commenting on the digital film, Steve Mathias and Priya Pardiwalla, Senior Vice Presidents and Executive Creative Directors, Wunderman Thompson, Mumbai, added: “As we celebrate Onam this year, we’ve still not returned back to 100% normalcy. Every family will have their own unique way of celebrating the festivities without losing out on the fun, while still staying safe. Our story is based on Vadam Vali (Tug of War), an event synonymous with Onam being played at home this year rather than stepping out. Staying indoors can keep you safe from harm to some extent. However, it is equally important that our loved ones stay fully protected even from mosquitoes that cause the much dreaded diseases like dengue and malaria whilst indoors.”

     

  • To endorse the company’s wide range of products

    Madhuri Dixit roped in as face of Moksh Agarbatti

    By Our Staff

     

    Moksh Agarbatti, manufacturers of incense sticks, has roped in Madhuri Dixit Nene as its brand ambassador. She will endorse the company’s wide range of products.

     

    Speaking of the association Anand Kumar Ashiya, CEO, Moksh Agarbatti said: “Moksh Agarbatti is an iconic brand with a rich history of more than two decades of trust and fragrant leadership in the Indian Agarbatti market. We are now proud to have Madhuri Dixit Nene as the brand ambassador of Moksh Agarbatti. She is a renowned Bollywood star who complements our brand values. Through this association, we want to spread awareness about the benefits of using fragrant and quality incense in one’s prayers. Your prayers are uninterrupted with superior quality incense. We use the purest ingredients and raw materials to give you superior quality incense sticks. All the incense sticks manufactured go through a rigorous quality check to ensure every incense stick burns uninterrupted. Our products are made with the highest global quality standards with user-friendly packaging.”

     

  • Launches new paint, Royale Glitz

    Deepika Padukone in new TVC for Asian Paints

    By Our Staff

     

    Asian Paints has launched a new luxury paint, Royale Glitz. Conceptualised by Contract, the ad features brand ambassador, Deepika Padukone.

     

    Speaking about the new launch and the campaign, Amit Syngle, MD & CEO, Asian Paints Limited said: “Consumers today are looking for that X factor in their home interiors. Something that will create a memorable and definitive impact while enhancing the beauty and glamour quotient of your home. This is what we bring to our customers with the new Asian Paints Royale Glitz interior luxury paint and endeavoured to convey the same through our quirky and stylish TVC. We are happy to be working with Deepika once again on this TVC; the concept and treatment of which is quite different from the ones she has done previously with Asian Paints.”

     

  • Actor Ananya Panday features in TVC

    Leo Burnett creates campaign for Vega beauty products

    By Our Staff

     

    Vega, the personal and beauty care accessories brand, has launched new campaigns featuring their brand ambassador Ananya Panday.  The campaign has been conceptualised by Leo Burnett.

     

    Speaking about the campaign, Eiti Singhal, Chief Marketing Officer – Vega Industries said: “Vega takes pride in being the pioneer of at-home styling products, and our consistent approach of making our consumers self-reliant demarcates us.”

    Added Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett: “Vega as a brand is redefining the at-home styling in India. Our campaign highlights the fact that Vega products are not just for everyday hair care and styling but these are products that lets everyone whether a man or a women to truly love their hair. And who better than Ananya Panday who is a style icon herself to share this message.”

     

  • The new XUV700 will be the first vehicle to wear the Twin Peaks logo

    Mahindra unveils new visual identity and logo

    By Our Staff

     

    Mahindra & Mahindra unveiled its new visual identity including a new logo that will differentiate its SUV portfolio. The new visual identity, notes a communique, is in tune with the company’s focus to be makers of sophisticated and authentic SUVs. Actor Naseeruddin Shah has lent his voice and music composers Ehsaan-Loy have rendered the music for the brand film. The brand identity was designed by the Mahindra Design Team.

     

    Speaking about it, Rajesh Jejurikar, Executive Director, Auto & Farm Sector, M&M Ltd., said: “An important facet of leading change is articulating the transformation of our brand. Our new visual identity is a manifestation of what we stand for as we build a truly differentiated and authentic SUV brand for personal exploration and adventure. This new visual identity is designed to evoke the powerful emotion of freedom.”

     

    Highlighting the roadmap for the visual identity implementation, Veejay Nakra, CEO, Automotive Division, M&M Ltd. added: “It’s not only a new logo but a representation of the rejuvenated spirit at Mahindra. What better platform than the new XUV700 to showcase it to the world. The visual overhaul of our identity will be carried in a phased manner across our SUV nameplates, and across virtual and physical touch-points where our customers interact with us.”