By Our Staff
Adda52.com has announced another brand campaign ‘Life ko Ace karo’ featuring Ali Fazal and Badshah as a part of it.
Said Krishnendu Guha, Chief Marketing Officer, Adda52: “Adda52.com wants to connect with people from all walks of life, making them aware about a potential poker player within them.”
By Our Staff
Cornitos recently launched its ‘Cornitos By My Side’ campaign and featured 40 celebrity chefs from Pan India. The campaign ran on the Facebook and Instagram pages. The celebrity chefs created 40 unique recipes with Cornitos products for the consumers and posted their videos on https://www.facebook.com/Cornitosevents
Said Vikram Agarwal, Managing Director, Cornitos: “It was a unique and successful association with the celebrity chefs for our Cornitos by my side campaign. The celebrity chefs choose different products from Cornitos range of products and presented 40 unique recipes, the flavors of traditions like never before to the consumers. ”
By Our Staff
OLX Group, the leading classifieds platform, has awarded the creative duties for Waah Jobs (formerly Aasaanjobs) to Lowe Lintas Delhi. The agency has developed a new identity leading to rebranding of the job board. Waah Jobs operates in the blue-collar staffing and recruitment industry in India.
Said Olive Sen, Head of Products and Marketing, Waah Jobs & OLX People: “In Lowe Lintas, we believe we have found the right partner who understands the ecosystem of our business, having worked with them previously. We’re very excited about the future of this partnership together. We’re confident that their expertise will help us strengthen our brand with the right approach,” adding: “As the recruitment market accelerates, it presents an opportunity for the brand to become synonymous with tech-enabled recruitment. The recruitment sector is seeing a revival led by industries such as technology, startups, healthcare, logistics and other in demand sectors and will continue to accelerate as the confidence to open businesses continues to grow this year. This new brand and evolving positioning illustrate our ambition on the market to grow the number of jobseekers by 10x in the next 5 years on Waah Jobs.”
Added Naveen Gaur, Deputy CEO, Lowe Lintas: “We are delighted to be partnering with the OLX Group again and look forward to building Waah Jobs as one of the most coveted job boards in India. Our work over the last decade has spawned many new-age enterprises, and this is a unique opportunity to be a part of the next wave of tech-enabled category. There is a huge potential in the grey and blue-collar job recruitment market, and we are excited to work with the dynamic team at Waah Jobs.”
By Our Staff
FreshBox Media will handle the end-to-end social media management of Cipla’s corporate communications activity. The main objective of this association will be to take the legacy of Cipla and their purpose “Caring For Life” forward, and add momentum to the pharmaceutical giant’s corporate presence in the digital space.
FreshBox Media will be focusing on creating content and handling the social media accounts of Cipla on Facebook, Twitter, Instagram, and LinkedIn.
Said Susheel Garg, Director of FreshBox Media: “Our long-standing relationship with Cipla has been exciting throughout the years, We can’t wait to continue creating freshly-minted and out-of-the-box ideas, and play the digital part of giving a powerful premise to Cipla’s vision of serving people better.”
By Our Staff
Ikea launched a new integrated campaign, the second in the series of the creative platform – “Home Is where it all begins”, across television, OOH and digital channels. The 360-degree campaign will be live on TV, OOH (outdoor) and digital (YT, FB, IG) and will run on TV in both Telangana and Mumbai markets on regional channels.
Said Amitabh Pande, Marketing Head, Ikea India: “More than ever, our homes have become our entire world. The home is the source of who we are, what we do, and where we are heading in our lives. Is it any wonder that any change we wish to make in our lives, needs to start at home? Because with change, comes new possibilities and new beginnings. That’s why, ‘home is where it all begins’. This second campaign in the series speaks to one of the most important changes in the living situation of a family – coming of a new baby, and that too during the time of pandemic. When both parents are working (from home), and there is very little help, the only way is for everyone to pitch in. They say it takes a village to raise a baby! This story is about a father playfully training his young son to contribute to taking care of the baby that is due to arrive soon. And how Ikea, through its wide range of functional and affordable home furnishing solutions, is a key enabler to make this journey of change easy and even fun. Because when we share the responsibilities, we grow together as a family. And Make our Everyday Brighter.”
By Our Staff
McDonald’s North and East India have launched a campaign titled #MatchedByYou. It The campaign includes the choice of adding Coca-Cola or Fries @ Rs. 45 with select McDonald’s menu items.
Said Robert Hunghanfoo, Head, CPRL (Connaught Plaza Restaurants Pvt. Ltd. operates McDonald’s restaurants in North and East India): “We know that many of today’s customers are looking for value for money options for the food they crave,” “The #MatchedByYou offer is the latest way we want our customers to enjoy their favourite meal served hot and fresh at an affordable price.”
Added Ashutosh Sawhney, Managing Partner – North, DDB Mudra Group: “In a first of its kind sales-driven mini-series, McDonald’s is giving the remote to its consumers so they can play match-makers. #MatchedByYou is a unique campaign where people show their love for the sides they prefer and end up completing the burger’s love-story. Backed by sales and consumer preference, the story will move forward to reveal what happens next in this love affair.”
Love affair, yes, but a healthy affair given the cola and fries?
By Our Staff
Center Fruit launches a new campaign to promote brand proposition. Conceptualised by Perfetti Van Melle India and Ogilvy India, this TVC will be aired on TV and supported on social medium.
Said Rohit Kapoor, Director- Marketing, Perfetti Van Melle India: “Center Fruit as a brand has always played in a space where Fun is at the core due to the fruity flavour. The gum has been established as a mood uplifter staying true to its brand proposition of Mood Ting Tong. The new TVC resonates with the brand proposition and conveys the message to the audience in a rather humorous manner keeping it in the fun zone.”
Added Anurag Agnihotri, Managing Partner – Creative (West), Ogilvy: “Teens have a very short attention span and are constantly trying to master the art of surviving boredom. Here in this film, Center Fruit comes handy, adding a much-needed burst of fun to a mundane, boring moment.”
By our Staff
ShortsTV has ventured into its first partnership with Airtel. Leveraging Airtel’s core strengths of Network, Data & Distribution, ShortsTV has launched its first video-on-demand service on Airtel Xstream that can be enjoyed on both the mobile app as well as television screens. ShortsTV is now available at a subscription fee of INR 99 per month and INR 499 for a year.
Said Carter Pilcher, Chief Executive, ShortsTV: “TV and mobile phones are both integral to the Indian viewing experience—a perfect combination for ShortsTV and our ground-breaking short movie entertainment. ShortsTV is present in over 60 million TV households in India already, and our partnership with Airtel Xstream will bring us to Airtel’s 340 million subscribers — who are always on the lookout for unique content. From Oscar Nominated movies to Travel Documentaries to exciting new films from India’s hottest new directors – ShortsTV is amazing entertainment. Binge on, dude!”
Added Tarun Sawhney President – Asia, ShortsTV: “Short films are slowly making their presence felt among mainstream cinema, thus adding momentum to the growth of shorts on the Indian movie map. At ShortsTV, we always believed in providing a global platform for filmmakers to showcase their work since the audience’s affinity towards the short format is growing. Understanding the rise in content consumption on the small screen, our partnership with Airtel Xstream will not only help us extend our reach into the Indian heartland but also provide an opportunity for Indian filmmakers to expand in India and beyond.”
By Our Staff
Airtel has launched Airtel Ads, a brand engagement solution that allows brands of all sizes to curate consent based and privacy safe campaigns to one of the biggest pool of quality customers in India.
Said Adarsh Nair, Chief Product Officer, Bharti Airtel: “Airtel Ads breaks new ground in the USD 10 bn Indian advertising industry. By abstracting Airtel’s unique strengths of quality customers, best-in-class network and world-class digital platforms, Airtel Ads offers innovative channels for brands to reach the right audiences. What truly differentiates Airtel Ads is its razor-sharp focus on quality over quantity and real impact vs vanity metrics,” adding: “Advertising is an adjacency to our core business of delighting our customers with great services. Therefore, we combine the privacy that is paramount to our customers with the trust and transparency that is vital to the brands we serve.”
By Our Staff
Club Mahindra recently launched a new 360-degree campaign titled ‘We Cover India, You Discover India’.
Said Pratik Mazumder, Chief Marketing Officer, Mahindra Holidays & Resorts: “With the launch of this campaign, we aim to inspire people to experience the unmatched offerings that India has to offer to travellers. Club Mahindra’s unique proposition, allows the traveler with an opportunity to discover India like never before. At Club Mahindra, our focus is to redefine the holiday experiences of our guests. Being present across 60+ resorts at various destinations along with 2000+ unique experiences, we want people to explore India through Club Mahindra”.
By Our Staff
Rural fintech Spice Money has unveil the ‘Spice Money Toh Life Bani’ campaign to financially and digitally empower one crore rural entrepreneurs across the country. Curated by Guava Creative Solutions and produced by Useful Garbage Creations, Spice Money’s proposition to revolutionise Indian hinterlands is depicted through a two-part campaign.
Said Kuldeep Pawar, Head of Marketing, Spice Money: “At Spice Money, our aim is to bring digital, financial and e-retail services to India’s underserved and underbanked population and at the same time make them self-reliant by providing self-employment opportunities. Our new campaign, ‘Spice Money Toh Life Bani’, highlights the company’s vision to create rural entrepreneurs with zero investment. In line with the campaign thought, the TVCs aptly capture how Spice Money is making life simpler, better, and happier for the rural consumer.”
Added Vikisha Mehta, Chief Creative Officer & Managing Director, Guava Creative Solutions: “We had the joy of partnering with none other than Sonu Sood as a brand leader to magically create the brand strategy Spice Money Toh Life Bani! It is not only aligned with this vision of the brand – to uplift and transform the lives of rural India, but also re-iterates it in a manner that is simple yet eloquent and sticky. Our brief was to bring alive the key proposition of ‘Digital Empowerment’. The key consideration for the campaign was to ensure quick connect with the target group through a simple story and rapid awareness to drive for the offer performance.”
By Our Staff
AkzoNobel, maker of Dulux Paints in India, rolled out a new ad campaign for Dulux Assurance conceptualised by Mullen Lintas.
Said Rajiv Rajgopal, Managing Director, AkzoNobel India: “An expert’s promise acts as a benchmark on reassuring consumer about the brand’s commitment towards quality. As pioneering experts in the paint industry, we’re making a promise like no other. With the launch of Dulux Assurance™, we’re committed to delivering on the high expectations of our customers assuring perfect colour, finish and coverage.”
Added Azazul Haque, CCO, Mullen Lintas: “The concept behind the TVC was to make the concept of Dulux Assurance™ relatable by showcasing various facets of life that all of us have encountered and how an expert infuses confidence in such scenarios.”