MxMIndia

Category: MARKETING

  • To revolutionise Indian influencer marketing

    Humanz Partners with Boss Entertainment

    By Our Staff

    Humanz announces partnership with Boss Entertainment. This will allow optimisation of  collaborations between local marketers and influencers across India, thereby ensuring the sustainable growth of the country’s influencer marketing sector.

    Said Liav Chen, Co-Founder and CEO of Humanz: “In India, local influencers inspire young adults to make decisions at rates far greater than celebrities,” “The influencer marketing arena is growing rapidly in the region, and it is crucial for collaborations between marketers and influencers to be as optimal and impactful as possible. Our values align with that of Boss Entertainment, and we’re excited to see what unfolds.”

    Added Shailendra Singh of Boss Entertainment: “The tech venture with Humanz in India is a massive opportunity for us to unlock the positive power that our influencers possess to strengthen a brand’s reputation, improve audience engagement, and increase conversions,” “It is high time marketers and business owners in India recognize the importance of influencer marketing and use it to their advantage.”

     

     

  • The digital campaign to explore the grand Indian wedding market

    Peps Industries wedding pitch

    By Our Staff

    Peps Industries launched its latest digital campaign titled The Grand Indian Wedding. The six-month campaign will focus on the sacred ceremonies associated with marriage.

    Said K Madhavan, Managing Director, Peps Industries: “Marriage is a celebration of not just two individuals coming together, but it is the union of families and a stronger force which is love. India is one of the largest wedding markets in the world, and we wanted to explore this to pay tribute to one of the most significant events in a person’s life.”

     

     

  • To be brand ambassador for its soaps & hand washes

    BoroPlus gets Ayushmann Khurrana on board

    By Our Staff

     

    Emami Limited has signed actor Ayushmann Khurrana for its new launches BoroPlus soaps and hand washes.

    Said Priti A. Sureka, Director, Emami Limited: “With the onset of Covid-19 pandemic, awareness about personal hygiene is something which has become significantly critical today. Soaps and hand washes have been found to be highly penetrated hygiene products that are essential for everyone. BoroPlus, leveraging its ayurvedic, antiseptic and healing equity entered this category last year to offer consumers a hygiene solution which will not only keep them germ-free but will also take care of their skin through adequate moisturization. To create better consumer awareness about these two focus categories of BoroPlus, we feel happy to associate with Ayushmann Khurrana. Named as one of the 100 most influential people in the world in 2020 by Time Magazine, Ayushmann not only enjoys a wide mass appeal across age and gender but is also known for delivering credible, authentic and good content for audience.  We believe that his personality will complement BoroPlus, a brand which is synonymous with trust and care.”

  • For its digital campaign #InMyVeins

    Syska Accessories partners with local influencers

    By Our Staff

    Syska Accessories has collaborated with various homegrown digital influencers for its campaign #InMyVeins.  It will partner with 3 to 4 digital artists every month from different fields.

    Said Gurumukh Uttamchandani, Executive Director, Syska Group:  “We are excited to partner with so many diverse digital artists who are brilliant in their respective fields. Through our collaboration with home-grown social media influencers, we aim to engage with our new age consumers including millennials and Gen Z who are digitally savvy and active on social media platforms. As a home-grown Indian brand, we wanted to create a platform to promote the upcoming talent from diverse genres. #InMyVeins is a perfect synonym of the New age India, who are always ready to take risks and set themselves apart from the crowd. So far, the #InMyVeins campaign has showcased remarkable results and we have seen an upsurge in engagement from our audiences”.

    Added Rohit Reddy, Founder & CEO Eipi Media, “When we approached Syska for a potential collaboration, we were given a clean slate and just a thought-starter with an intent for a small pilot. What it turned into was this campaign, with a singular insight that it’s a home-grown brand. So we created an entirely new property called #InMyVeins with local, home-grown talent and tried to present their stories in the most impactful way. With an in-house production and content team writing & depicting these stories in a visual clutter breaking manner was what set this content apart for us and we look forward to taking it to the next level in the coming months”.

  • Assures 4 dot mosquito protection for kids

    Good Knight rolls out new digital film

    By Our Staff

     

    Goodknight launched a new digital film for Goodknight Fabric Roll-On. The film is conceptualised by Wunderman Thompson Mumbai.

    Said Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL): “As normalcy is returning, kids have started to go out to play with all necessary precautions of masks, sanitizers etc. Parents have also said that kids are also more aware and responsible about the situation when they step out. However, the threat is not just about COVID; it is about any disease that you can be exposed to when you are playing outside, particularly mosquito-borne diseases during this season change. Through this digital film, we want to position Goodknight Fabric Roll-on as a must-have precaution and reiterate it is to be used before sending kids out so that they safe from mosquitoes. Just like it is important to use a mask and sanitizer outdoors, it is also important to use Fabric Roll-on against the threat of mosquitoes and mosquito-borne diseases.”

    Added Steve Priya, VPs and Executive Creative Directors at Wunderman Thompson Mumbai: “There is no one more happier than children, that the world is returning back to normalcy. Kids everywhere are thrilled that they can finally step out and play once again. Of course moms are being extra careful by making sure that kids wear masks, carry hand sanitisers and maintain social distancing. But to be fully protected outside, it’s equally important to maintain social distancing even from mosquitoes that spread dengue and malaria.  We want to make using Goodknight Fabric Roll On an essential habit, so kids can always step out and play truly fearlessly!”

     

     

  • Woos Tamil Nadu customers with special edition

    Lowe Lintas launches new campaign for TVS Scooty

    By Our Staff

     

    TVS Motor Company has launched the special edition of TVS Scooty Pep+.  A minute-long montage has been created by Lowe Lintas.

    Sad Sagar Kapoor, CCO, Lowe Lintas: “The Mudhal Kadhal (First Love) Edition by TVS is a step beyond just brand communication. It is a unique ‘brand do’ idea and we stayed true to its core thought. The love the brand has in South India. The interpretation is also kept as authentic and engaging. It pivots itself on the emotional quotient of the users, with TVS Scooty Mudhal Kadhal edition playing the idea catalyst.”

    Added Sonali Khanna, Executive Director and Branch Head of Lowe Lintas Bangalore: “As an agency that takes pride in understanding the finer nuances of South India, we are really proud of the new campaign we have created for TVS Scooty. The ‘Mudhal Kadhal’ Edition is unique, as it is the first scooter with a logo in Tamil. Which is why the campaign celebrates the special place Tamil Nadu occupies in Scooty’s journey, and how it touches the lives of so many consumers across gender, age and geography. This work is our way of expressing gratitude for the love the people of Tamil Nadu have for Scooty.”

     

     

  • Targets social commerce entrepreneurs

    Meesho unveils new TVC campaign

    By Our Staff

     

    Meesho jas launched a new TVC to create awareness among micro-entrepreneurs with a tagline  #MyStoreMyStory.  It has been conceptualised by  DDB Mudra Group.

    Said Vidit Aatrey, Founder & CEO, Meesho: “At Meesho we are aware about the pulse of our audience – women entrepreneurs and we accordingly provide solutions. Access to smartphones and penetration of internet have brought many women entrepreneurs to the digital fold who run their micro enterprises via social commerce. Through our TVC we want to convey to these entrepreneurs to look no further than Meesho as we understand their aspirations to meet their customer’s varied demands and preferences. One can always find something for everyone at Meesho.”

    Added Rahul Mathew, Chief Creative Officer, DDB Mudra Group: “To take forward our journey of encouraging women entrepreneurs, we wanted to bring out how simple and powerful an ally Meesho is. The film effectively communicates that Meesho is as vast and resourceful as your contact list.”

     

     

  • To further strengthen brand in the market

    Havas bags Dabur Vedic Suraksha Tea mandate

    By Our Staff

     

    Dabur Vedic Suraksha Tea has awarded its creative communication mandate to Havas Creative. As part of the mandate, Havas will be handling the creative duties for Dabur Vedic Suraksha Tea and all its extensions. The business will be managed out of the agency’s Delhi office.

    Said Kunal Sharma, Category Head, Dabur India:  “Dabur Vedic Suraksha Tea is powered with five immunity boosting herbs – Tulsi, Daalchini, Munakka, Kali Mirch and Shunthi. These Ayurvedic herbs combine to give a refreshing taste while boosting your immunity. Now, with Havas as our new creative partner, we aim to further strengthen the brand as we move forward in a category as exciting as Packaged Tea.”

    Added Manas Lahiri, President, Havas Creative – North: “We are proud to have won the mandate for an extremely exciting brand like Dabur Vedic Suraksha Tea and all its extensions. It demonstrates the power of integration that Havas India has developed. Winning the mandate makes our relation and commitment with Dabur India even more special after winning the integrated mandated of Dabur Honey. We hope to continue creating work that makes a meaningful difference in the lives of consumers and look forward to strengthening the brand’s presence in the market.”

     

     

  • With tagline #SpeedSeBadho campaign

    Vi pushes super connectivity of 4G

    By Our Staff

     

    Mobile phone major Vi has unveiled a new campaign #SpeedSeBadho which talks of its connectivity speed and stability. Conceptualised by Ogilvy, the 360-degree campaign led by a series of ads will be seen across diverse media including TV, OOH and Digital.

    Said Avneesh Khosla, Chief Marketing Officer, Vi: “Telecom services are a lifeline for millions of Indians and a catalyst for many of us to thrive and build a better tomorrow – rediscover our passions, learn new skills – as well as build new business models. Today Indians are looking for ways and means to achieve their ambitions and get ahead in life. Vi helps Indians thrive today and tomorrow by designing meaningful solutions that fulfil their needs and unlock endless possibilities. The campaign #SpeedSeBadho is our attempt to narrate these passionate stories, which are backed by Vi’s fastest 4G. Our digital focused communication reiterates how Vi’s fastest 4G, verified by Ookla, has helped customers to thrive and move ahead in life.”

    Added Kiran Antony, CCO, Ogilvy South: “Today everyone is continuously working towards bettering multiple aspects of their professional and personal life. Whether it’s about upskilling or starting a new business on social media, speed of the network is the most critical factor. Through the #SpeedSeBadho campaign, we wanted to capture instances of people thriving using tongue twisters as an audio device.”

     

     

  • To boost flagship brand Navratna talc and oil

    Wondrlab to boost Emami’s Navratna

    By Our Staff

    Wondrlab has bagged the creative duties for FMCG giant Emami’s power brand Navratna. The business will be looked after by Wondrlab’s content platform. The new mandate covers integrated duties for two of Emami’s flagship brands, Navratna Cool Talc and Navratna Cool Oil. To kickstart this association, Wondrlab will conceptualise a high-decibel summer campaign for both brands.

    Said Anupam Katheriya, Associate Vice President – Marketing and Business Development, Emami Limited: “We are happy to be associated with Wondrlab.  They bring on board new energy and methods on brand building in marketing communication which would be of great value.”

    Added Rakesh Hinduja, Co-Founder and Managing Partner, Content Platform, Wondrlab: “Navratna is an iconic brand with strong mass appeal throughout the country. We are very excited to build on the strategic focus, storytelling narrative and apply new age thinking to this portfolio and come up with brave exciting solutions to achieve business objectives. Very glad to work with an open-minded client who gives us the creative freedom to think big.”

  • Offers various loan solutions for customers

    Aditya Birla Finance unveils new film

    By Our Staff

    Aditya Birla Finance Limited (ABFL) and Aditya Birla Housing Finance Limited (ABHFL) have launched a multi-platform ad campaign  – ‘Sapno ki Suno’ which inspires consumers to achieve their dreams with the help of various loan solutions provided by ABFL and ABHFL.

    The campaign is being promoted across social and digital media, OTT networks and television and conceptualised by AutumnGrey.

    Said Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital Limited: “Through the campaign #SapnoKiSuno, we hope to inspire every person to just listen to one voice – the voice of their dreams. We don’t want people to be discouraged by their fears, questions or doubts. We aim to make them aware that we’re well positioned to partner all their dreams, with our well-diversified range of loan solutions. We at Aditya Birla Finance and Aditya Birla Housing Finance remain committed to being there for our customers and empower them to listen to and live their dreams.”

    Added Bodh Deb, Vice President & Branch head, AutumnGrey, “In AutumnGrey we believe in doing insightful work that connects with the brand’s target audience at a personal level. The brief gave us an opportunity to do a campaign that is contextual and relevant to today’s times. Every ambitious dreamer has to constantly deal with the dilemma caused by 2 distinct voices – The voice of all the Naysayers around them and the other voice is that of their dream itself. The idea was to encourage all dreamers to listen to their dreams and not get bogged down by the plethora of questions and all the discouragement that one has to deal with, especially in these times more than ever before.”

     

     

  • Campaign to celebrate trailblazing elder women with tagline#Marchwithresilience

    Emoha Elder Care launches campaign for Women’s Day

    By Our Staff

    Creative_0303 Emoha Elder Care has launched #Marchwithresilience campaign to celebrate trailblazing elder women this Women’s Day. The campaign consists of a series of short video that features women in their 60s and 70s.

    Said Saumyajit Roy, Co-Founder and CEO, Emoha Elder Care: “India has witnessed countless number of courageous, strong women who have left a significant mark on our history. While some of them stand as icons of women empowerment today, most ordinary women living ordinary lives are often unrecognized. Thus, we decided to give a platform to these ‘ordinary women’ to narrate their tales of fairly ‘un-ordinary’ acts. We are trying our bit to contribute by recognizing these real change makers, the inspiring women who dared to lead and continue to serve as real examples for today’s generation as well.”