MxMIndia

Category: MARKETING

  • To engage with wider cricket community through an innovative format

    Ceat partners with Edges and Sledges

    By Our Staff

     

    Ceat Tyres has partnered with Edges and Sledges. To integrate its messaging in upcoming podcasts.  New episodes release every week and are distributed over a host of audio streaming platforms like IVM Podcasts, Apple Podcasts, Spotify, Saavn, Google podcasts etc.

    Said Amit Tolani, CMO, Ceat: “We are proud to associate with Edges and Sledges. Podcast as a medium is very engaging and reaches out to a wide customer base. The engagement of the listeners is extremely high. At Ceat, we are always on a lookout to explore new mediums and this is one of those partnerships in that direction. Also, Ceat is a global brand and because of the massive reach that podcasts have internationally, we will be reaching out to the newer audiences as well. Edges and sledges is perhaps one of the most exciting podcasts in the field of cricket and given our brands association with cricket over the last 25 years, we see this a natural fit.  We hope this long-standing partnership continues to evolve going forward.”

     

  • To address their communication goals and press coverage

    Crosshairs bags Vanity Wagon mandate

    By Our Staff

     

    Crosshairs Communication has bagged the PR and communications mandate for Vanity Wagon.

    Stuti Jalan
    Stuti Jalan

    Said Stuti Jalan, Founder of Crosshairs Communication:“Crosshairs Communication always looks forward to live up the expectations of the brands. At Crosshairs Communication, we believe firmly to address their communication goals, press coverage and image building for the brand and eagerly await the challenges and responsibilities that come in hand”.

  • And other writers from around the world to spread positivity

    Nokia teams up with Ruskin Bond

    By Our Staff

     

    Nokia has launched a campaign titled ‘Short Moving Stories’. Writers from around the world, including Ruskin Bond from India and George the Poet, have teamed up to use their positive words to help people stay connected in an effort to spread hope and positivity.

    Said Stephen Taylor, Chief Marketing Officer at Nokia phones: “We take pride in creating Nokia phones that are trusted, secure and built to last because it gives our customers peace of mind, which allows them to go off and enjoy the more positive things in life. If the last year has shown us anything it’s the importance of positivity. Following nearly a year of isolation and vulnerability one thing that stood out to us is the power of people’s collective voices to spread positivity in a time of need, which is also at the core of our business and ties back to our Finnish roots – Finland has consecutively won the title of being the happiest country in the world. So we are championing positive voices from around the world to spread uplifting messages, and help support each other as we come through the other side of global lockdowns.”

  • Tagline ‘Zidd Aage Badhne Ki’ to strengthen brand equity

    PayNearby unveils new brand identity

    By Our Staff

     

    PayNearby  has unveiled its new brand identity. This includes a new brand logo and brand slogan ‘Zidd Aage Badhne Ki’

     

    Said Anand Kumar Bajaj, Founder, MD & CEO, PayNearby: “Determination is not just a word but a passion that is inside us all. When we started our journey, little did we know that we would make such a big difference in the lives of our countrymen at the last mile. It is this determination and passion to move ahead towards our goal that has made this possible. And, this journey would not have been imaginable without our Digital Pradhans, who have time and again selflessly come to the aid of the banking sector to serve the masses including the migrants and rural population by offering seamless digital and banking services, even in these tough times. The remarkable work done by our retailers and our 650+ colleagues at PayNearby, over the last four years has made PayNearby synonymous with financial inclusion in the country. Our brand narrative is an ode to the resilience demonstrated to succeed against all odds, to the zeal demonstrated to lead a better life individually and collectively as a nation, and to the unstoppable ambition that each of us carry to be a part of the country’s growth journey.”

    Added Jayatri Dasgupta, Chief Marketing Officer: “India is a young nation, with a billion dreams that we live every day. From the daily age worker who migrates to a city for a better life, to the young man from rural India donning the Indian shirt to play for his country, our thirst to move ahead, to do better is exemplified in numerous moments around us. Our brand positioning is rooted in that sentiment, it is reflective of the journey we had in the past four years, our reality today and our inspiration for tomorrow. We thank our research partner-Eschalot, and our creative agency- Leo Burnett Orchard, who partnered us in this journey.”

     

     

  • He will drive overall marketing strategy and strengthen brand reach

    Anupam Gurani will lead marketing at Lead

    By Our Staff

     

    Anupam Gurani
    Anupam Gurani

    Lead School has appointed Anupam Gurani as Chief Marketing Officer. He will play a pivotal role in defining Lead’s business and marketing strategies and will be responsible for the overall marketing strategy, strengthen the brand reach, and drive accelerated business growth in existing and new markets.

    Said Sumeet Mehta, Cofounder & CEO, Lead School: “We are happy to have Anupam on-board as he brings robust knowledge of consumer-centric businesses to this role combined with a deep understanding of how new digital technologies are disrupting industries. We are on a positive growth trajectory at Lead School and are very well-positioned to continue building on our strong momentum. Anupam’s knowledge and expertise will be very valuable in shaping and developing new opportunities for Lead School.”

    Added Gurani: “I am thrilled to join Lead School and its leadership team at such a pivotal time in its evolution. Being a part of the company’s journey in bringing about a change in India’s education system is challenging yet exciting. I am glad about the opportunity to grow the company with a remarkable team as we continue to define the future of education.”

     

     

  • It’s billed 'People Technology'

    Maruti rolls out ad to celebrate technology

    By Our Staff

     

    Maruti Suzuki has launched ‘People Technology’, a media campaign to celebrate innovations and technologies that delight its customers. Through this campaign, Maruti Suzuki showcases technologies that have over the years mobilised and empowered millions.

    Said Kenichi Ayukawa, Managing Director & CEO, Maruti Suzuki India Limited: “Behind every technology is a latent customer demand. We have tried to fulfil them in more than several ways. We take pride in democratizing technologies so that they benefit masses and are not limited to a handful. Through our People Technology campaign, we demonstrate our capability to bring new-age and cutting-edge technology to masses.”

  • Will lead the overall digital communication across multiple touchpoints

    The Minimalist to partner IIFL Home Loan

    By Our Staff

     

    The Minimalist has won the 360-degree digital mandate for IIFL Home Loan. As part of the mandate, the agency’s responsibilities include framing digital creative strategies, strengthening brand positioning, and offering digital innovation for IIFL Home Loan’s online and offline campaigns.

    Chirag Gander
    Chirag Gander

    Said Chirag Gander, Co-founder, The Minimalist: “We are more than glad to be the preferred creative partner of IIFL Home Loan for their online as well as offline campaigns and to strengthen their digital presence. Creative Strategy is one of the most important foundations to establish an impactful presence across platforms dictated by a strong visual language. I am sure we will leverage our rich experience in the BFSI sector to take IIFL Home Loan to the next level and contribute to their overall growth. We look forward to our association with IIFL Home Loan and grow with them.”

    Madhvi Gupta
    Madhvi Gupta

    Added Madhvi Gupta, Head of Marketing, IIFL Home Loan: “We are glad to have partnered with The Minimalist for scaling our digital presence. We found the team at The Minimalist a perfect match as someone who understands the long term vision for our brand. The ideas presented by them are fresh and out of the box, something that sets us apart. We are thrilled to have them as our digital partner and look forward to a long term relationship with them.”

  • Nudges couples on Valentine's Day

    Ogilvy creates new ad for Cadbury Dairy Milk Silk

    By Our Staff

     

    Ogilvy created a new ad series for Cadbury Dairy Milk Silk. The campaign has six videos.

    Said Zenobia Pithawalla, Senior Executive Creative Director & Mihir Chanchani, Executive Creative Director, Ogilvy India: “Cadbury Dairy Milk Silk decided to celebrate Valentine’s Day like never before. By giving young people in love ideas, on how to celebrate Valentine’s Day in these tough times. Tying in aptly with its larger communication idea, ‘How far will you go for love’.”

    Added Neville Shah, Executive Creative Director, Ogilvy India said: “These simple stories attempt to inspire couples to surprise their partners. It’s not about the bigness of the act. It’s about the grandness of the thought. And that’s the simple intent. We designed them for short format surfaces and deployed them episodically, increasing the interest with each asset. A campaign designed for love. Simple.”

    Said Anil Viswanathan, Senior Director, Marketing (Chocolates), Insights and Analytics, Mondelez India: “Being synonymous with Valentine’s Day for almost a decade, Cadbury Dairy Milk Silk has been inspiring consumers to celebrate the season of romance and making the day count in their love story. Cadbury Dairy Milk Silk has built and strengthened consumer love and connect with youth in India through relevant storytelling and personalised offerings. Our recent campaign “How Far Will You Go For Love” was received very well, winning consumers hearts especially with Gen Z strengthening overall brand appeal and emotional connect with this audience. Valentine’s Day is an important day in our consumer’s life, and they believe in making the day count. They know that words often fall short to express their deepest emotions for the dear ones in their lives and they share a special bond with Cadbury Dairy Milk Silk to express themselves.”

    Added Shekhar Banerjee, Chief Client Officer and Head – West, Wavemaker India: “The year gone by has been quite different and difficult for most of us and especially for young couples who have been staying away from their partner / loved ones. Going into this year’s Valentine’s Day we managed to bring the brand much more integral to expressing love. We went an extra mile to make Valentine’s Day furthermore special for young couples through custom partnerships with web series and showcasing true inspiring stories in association with Humans of Bombay and Terribly Tiny Tales”

     

     

  • Ropes in Ananya Panday to amplify #DateAMovie initiative

    Lionsgate Play launches new campaign

    By our Staff

     

    OTT player Lionsgate Play has launched a new campaign “LoveMoreBrowseLess” that will witness a series of videos and posts. The app has roped in actor Ananya Panday to amplify the campaign.

    Said Amit Dhanuka – Executive Vice President, Lionsgate:  “Valentine’s Day is an important day where traditionally we have seen content consumption go up. Last year we took a stand as a brand to be meaningful to singles who might feel left out with our #DateAMovie initiative. This year post the pandemic we want to take a bold stand and encourage people to go out and do something special with their loved ones as we finally can (at least in India). We are thrilled to launch, #LoveMoreBrowseLess wherein along with famous Bollywood Star “Ananya Pandey” we are encouraging people to make time for Love at least on this day. Ananya has curated a brilliant experience for 3 couples across Mumbai, Delhi & Bangalore which people can win by participating in a simple contest on our social media.”

     

     

  • Will be brand ambassador for ‘Puncture Safe’ range of bike tyres

    Ceat signs Rana Daggubati

    By Our Staff

     

    Ceat Tyres has signed Rana Daggubati as its brand ambassador for promoting the ‘Puncture Safe’ range of bike tyres across media platforms.

    Said Arnab Banerjee, Chief Operating Officer, Ceat Tyres: “We at Ceat have always believed in our vision of ‘Making Mobility Safer and Smarter Every day’. The launch of our new campaign articulates the same for motorcycles. The central idea is to highlight the importance of using durable tyres to prevent disruptions on any terrain. We are delighted to have Rana Daggubati on board for this campaign as he perfectly embodies the strength and durability of Ceat’s ‘Puncture Safe’ technology. The India-England test series offers an ideal opportunity for us to connect with our customers as it is one of the most widely watched event in India with a massive viewership.”

    Added Rohit Dubey, Group Creative Director, O&M: “As privileged creative partners of Brand Ceat, we believe that the only predictable thing about a Ceat tyre commercial should be that it should not follow hackneyed codes of tyre advertising. ‘Keel wale baba’, is another essential brick in bolstering Ceat’s brand voice. On this project, we dug into our Indian cultural references of nails, godmen, and connected the dots leading to innovative puncture safe technology. And as always, it was an absolute joy creating it with the ever positive and courageous Ceat marketing team.”

     

     

  • Attempts to raise spirits of broken hearts

    Britannia Little Hearts latest campaign

    By our Staff

     

    Britannia has launched a special campaign for Little Hearts to reminisce on heartbreaks and make it a little sweeter.

    Said Vinay Subramanyam, VP Marketing, Britannia Industries: “The season of love is upon us and while many are geared up to celebrate it with their loved ones, Britannia Little Hearts believes that both making of hearts and breaking of hearts is a light part of growing up. This one-of-a-kind campaign is a special attempt by Britannia Little Hearts to raise spirits and see the lighter, sweeter side to it. Britannia Little Hearts has always followed the proposition that its ok to #BreakSomeHearts and through this differentiated initiative we are enabling our consumers to personalise the film and share it with those they care about in a unique manner.”

    Added Priya Shivakumar, National Creative Director, Wunderman Thompson India: “We’re excited to bring #BreakSomeHearts back this season to play up the sweeter, lighter side to heartbreaks, with an endearing comedy of errors narrative. The film strikes the perfect balance between cheeky and sweet, making heartbreaks bearable with a unique Little Hearts philosophy on this day dedicated to love.     This piece for one of the most loved brands, also comes with a one-of-its-kind personalisation option that is just about the perfect pick-me-up for all the fallen hearts, come Valentine’s Day.”

     

     

  • Uses sales frat to highlight determination of advisors

    Edelweiss Tokio Life unfolds new campaign

    By Our Staff

     

    Edelweiss Tokio Life Insurance has launched its latest TVC and digital campaign titled #HumKarkeRahenge.

    Said Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance: “Through this campaign, we want to highlight the determination of advisors in providing financial protection to families despite the issues of procrastination and low awareness regarding insurance. More often than not, their persistent nature is not seen in a positive light by people. We hope to combat that perception and allow customers to see these advisors from a different standpoint.”