MxMIndia

Category: MARKETING

  • Targets new generation with the philosophy ‘Maxify Life!’

    Piaggio launches campaign for Aprilia SXR 160

    By Our Staff

     

    Piaggio India announced the launch of its TVC campaign, “Maxify Life” for its premium, Aprilia SXR 160. The

    Commenting on the release of the campaign, Diego Graffi, Chairman and Managing Director, Piaggio India said: “The Aprilia SXR 160 is an epitome of great style, high performance and great comfort. It is set to create high standards in the Indian premium two-wheeler market offering wonderful riding experience with its great design. With the launch of new TV and Print campaign, we are effectively communicating our ideology to our discerning consumers who are the new generation of life experience maximisers and we think that with Aprilia SXR 160 they will truly “Maxify Life!”

     

     

  • Agency will be responsible for digital marketing, social media, online reputation management and promotion

    Lintas Live to promote Tourism Spain brand

    By Our Staff

     

    Lintas Live has bagged the social media marketing mandate for Turespaña in India (Tourism Office of Spain for India). It will be responsible for management of the entire virtual community around Turespaña’s social media accounts in India, including content development, crisis management and online reputation management.

    Said Ameer Ismail, President, Lintas Live: “We are delighted that we have won such a prestigious tourism body like Turespaña to represent. The post-COVID world will challenge previously held notions, especially when it comes to the Travel & Tourism sector which will need to have creative and digital first strategies. Lintas Live has demonstrated the understanding of the sector with our years of experience working across hospitality, aviation and other tourism bodies. We have successfully married creativity and digital thinking through our ideas and will attempt to build our communication to position Spain as a preferred destination.”

     

     

  • With the search and local content creation, DRN aims to make a difference in the way farmers discover and interact with the brand

    Digital Refresh bags marketing for Mahindra Krish-e

    By Our Staff

     

    Digital Refresh Networks (DRN) has bagged the pan-India mandate for yet another leading brand, ‘Krish-E by Mahindra’, a new ‘Farming as a Service’ (FaaS) business, introducing a digital era in farming. Krish-e is a business vertical that provides technology, access to equipment through rentals and multiple other services with the objective of increasing per acre income of farmers.

    Notes a communque: “The role of Digital Refresh Networks (DRN) is to offer search (SEO), optimisation of the app (ASO) and local content creation that will help engage with the farmers fraternity, build relevance and create engagement opportunities at large. The company has actively been in the digital space for 10 years and believes that language shouldn’t be a barrier but trusts that every individual can explore the platform in their own chosen language.”

     

     

  • GenY Medium’s programmatic advertising reportedly helped achieve a brand search lift of 174%

    GenY Medium ups Wakefit’s brand awareness

    By Our Staff

     

    Wakefit.co joined hands with GenY Medium to execute a programmatic advertising campaign using DV360, Google Marketing Platform’s demand-side platform for programmatic media buying. The campaign, claims a communique, led to a significant increase in brand search volumes by 174% compared to the same period in the previous financial year.

    Said Yashwant Kumar, Co-founder and CEO of GenY Medium: “The pandemic has resulted in massive opportunities for D2C brands focused on winning on consumer experience and innovation. In order to achieve Wakefit co’s goal of becoming a household name among Indian consumers, we used programmatic advertising (DV360) to promote their brand films across different platforms which connected with the target audience while minimizing duplication. With our data driven approach, we were successful in solving the inefficiencies that one typically encounters in brand growth campaigns and delivered better ROI for the business both in terms of brand recall and sales.”

    Added Sandesh Gupta, Senior Manager Digital Marketing at Wakefit.co: “With a mission to promote a healthy sleep and home culture with our products, we expanded our portfolio over the years and also collaborated with companies to fulfill our business goals. Similarly, to guide us on this journey we zeroed in on GenY Medium due to their data driven approach and deep expertise in programmatic advertising. The digital campaign with DV 360 helped us consolidate our digital media via a single platform thereby reducing inefficiencies in reach duplication across multiple platforms. This was in alignment with our objectives and resulted in an improvement in traffic and inquiries.”

     

     

  • It will help develop integrated campaigns to expand retail presence and online autos marketplace business across India

    Lowe Lintas bags OLX Autos mandate

    By Our Staff

     

    OLX Autos has appointed Lowe Lintas Delhi as its agency. The agency’s scope primarily includes delivering offline and digital communication for the brand, amongst other responsibilities.

    Sapna Arora

    Commenting on its association with Lowe Lintas, Sapna Arora, Regional Head for OLX Autos Brand, CMO (India), Head Public Relations (India) said: “We are delighted to welcome Lowe Lintas on board OLX, especially as we expand our retail presence and online autos marketplace business across India to solidify OLX Autos as India’s leading omnichannel pre-owned automobile marketplace. The consumer-centric approach of Lowe Lintas will enable us to extend our connection with the existing consumer base while also tapping into a newer consumer base of first-time car owners. We look forward to delighting our consumers, dealer partners and automobile ecosystem with memorable brand campaigns that have made OLX a household brand across India.”

    Naveen Gaur

    Added Naveen Gaur, Deputy CEO, Lowe Lintas said: “OLX and Lowe Lintas have had a great relationship, and the work we did in past still resonates with people today. It is great to be on board with them again for their Autos business. They appreciate our skill set when it comes to understanding the Indian consumer, insights, strategy and expertise in a digital consumption world. We look forward to creating powerful work on OLX Autos in the coming year.”

     

     

  • Designed as largest online family travel game show, it will promote the core philosophy of Club Mahindra

    Club Mahindra launches family travel game show

    By Our Staff

     

    Club Mahindra has launched an online family travel game show – ‘The Fantastic Family Show’.

    Said Pratik Mazumder, Chief Marketing Officer, Mahindra Holidays & Resorts: “Club Mahindra enriches relationships by helping families rediscover the joy of spending time together. And, with the launch of ‘The Fantastic Family Show’, we are giving families an opportunity to showcase what makes their family fantastic. Bringing families together and creating magical moments is the core philosophy of Club Mahindra and The Fantastic Family Show aims to live up to this promise”.

     

     

  • Collaborates with Scriptroom & Verrocchios Workways on campaign

    Chumbak ropes in Sara Ali Khan

    By Our Staff

     

    Chumbak announced Sara Ali Khan as its first brand ambassador for its home and watch categories. The campaign features brand films created by The Script Room. The stills and mood films were created by Verrocchios Workways. The media strategy is handled by Wavemaker India.

    Speaking on the brand campaign, Shazia Zafar, Head-Marketing, Chumbak, said: “Chumbak has always been well- recognized for its warmth, wit and connection to its customers. With this campaign, we are hopeful that our audience will realize how our brand is a joyful addition to every moment of their lives. Sara Ali Khan brings the idea of #WithChumbak alive and we are confident that it will be loved not only by our ardent brand supporters but also a larger audience. It was a delight collaborating and co-creating the campaign with The Scriptroom & Verrocchios Workways”

    Added Rajesh Ramaswamy, Founder-The Script Room: “As a brand Chumbak is loved by its consumers and it’s quite personal to them. Interestingly it also means many things to many people. The whole idea of the campaign is to bring all of it together as a lifestyle choice, aesthetic sensibility and a kind of an outlook. To make this come alive we have managed to recreate Sara’s living space with Chumbak and capture charming stories from her everyday life.  We’re delighted with the opportunity to work on a brand like Chumbak. They are such passionate people. And also so creative in their thinking and approach. It was truly a great collaborative process – starting from the idea to scripts and final execution. And with Akanksha Seda, and her sense of art, design and storytelling, we are very happy with the way the campaign has turned out.”

    Said Kishankumar Shyamalan, Chief Growth Officer, Wavemaker India and Office Head, South: “Chumbak stands for design excellence and a unique brand personality. We are excited to bring alive these aspects of the brand through a very special digital-first campaign. Working with the that I’m sure will be loved, since the media strategy was specifically created keeping our audience & platform in mind”

     

     

  • The mandate includes lead creative, digital services and studio production

    Team Dynamic wins communication pitch for BMW

    By Our staff

     

    IPG has announced that Team Dynamic has been named the integrated communications partner for BMW India. The mandate includes lead creative, digital services and studio production. Team Dynamic is a bespoke IPG solution created for BMW India, with regional resources drawn from across the IPG portfolio.

    Said Simon Bond – SVP, Chief Growth Officer, Interpublic Group: “We continue to be proud of our partnership with BMW, and are excited that we are able to expand our relationship with this iconic brand in India, a key strategic growth market for the premium car segment. Much like the BMW brand, Team Dynamic is committed to the very highest quality.”

     

     

  • Ropes in Akshay Kumar as brand ambassador

    Wavemaker bags media mandate for PagarBook

    By Our Staff

     

    Wavemaker India has bagged media mandate for PagarBook. It will manage the integrated media mandate for PagarBook and is mandated with the responsibility of scaling up the brand via mass outreach programs cutting across all relevant touch points — Television, print, radio, OOH, Social and Digital. PagarBook has roped in Akshay Kumar as brand ambassador.

     

    Said Sivaprasad K, Senior Vice-President, Marketing and Sales, PagarBook: “Our ethos is focused on solving the most challenging problems faced by the SME sector. The goodwill of India, the common Indian, is something that we strive towards. Wavemaker brings together a unique combination of global expertise & proven track record in bringing quintessentially Indian insights to life. We are excited to have them on-board as a key partner in our mission of helping small businesses grow”.

     

    Added Ajay Gupte, CEO – South Asia, Wavemaker: “Pagarbook epitomises the brand of new-age enterprises that offer simple solutions to challenges faced by small and medium enterprises across the country. Their work strengthens the core of our economy. We are delighted to partner with this transformational brand that is dynamic and rapidly growing. I am confident that as their partners we will help Pagarbook achieve their growth ambitions”.

     

    Said Kishan Kumar MS, Chief Growth Officer and South – Head, Wavemaker India: “I am quite excited to start the new year on such a positive note. Partnering with a disruptor brand like PagarBook is going to be a great learning experience for us. Our vast pool of consumer journey data and insights clubbed with analytical expertise will help us unlock many growth drivers for PagarBook. The journey is going to be an exciting one, indeed!”

     

     

  • Campaign to focus on building safe online turf for operators and players

    What’s Your Problem wins Online Rummy Fed pitch

    By Our Staff

     

    What’s Your Problem – now part of Wondrlab – has bagged the creative business of The Online Rummy Foundation (TORF). The agency was onboarded after a multi-agency pitch and has created a multi-lingual campaign across TV and print.

     

    Said Sameer Barde, CEO, The Online Rummy Federation: “At TORF, we believe that in order to create a safe environment for online rummy, players must be allowed to set limits on themselves and play responsibly – just like in other areas of life, like the stock market or when using a credit card. This campaign highlights TORF’s role in enabling these guardrails so that both operators and players can enjoy a better environment.”

     

    Added Amit Akali, Co-Founder and CCO, Wondrlab: “We were excited to work on a challenging category like online rummy, where winning the consumer’s trust is of utmost importance. The trick to enjoying online rummy safely is to play in moderation, and this campaign demonstrates that. We chose the character of Suresh to be the face of the campaign as he represents the calm, rational and positive online rummy player who plays for fun but always within limits.”

     

     

  • Agency will be responsible to strengthen presence in India

    Havas bags campaign for Laughing Cow

    By Our Staff

     

    Havas Creative Mumbai has bagged the integrated communication mandate for Bel Group’s The Laughing Cow. The mandate for the agency includes creative, social, and digital creative duties including reputation management for the brand.

     

    Said Alamjit Singh Sekhon, Commercial Director, Fromageries Bel India: “India is a key focus market for the Bel Group. Our range of delicious cheese (Creamy Triangles, Slices, Blocks, Spread, and Cubes) under The Laughing Cow Brand has a taste that caters to the Indian palette. The entire range is nutritious, being made from cows’ milk with added fortification. Consumers find the Laughing Cow Creamy Cheese triangles to be unique as they are the only soft, spreadable portions of cheese in India. We believe that Havas Creative with their meaningful brand approach are the right partners for us to help amplify our presence. We are confident that this partnership will help accelerate our journey in India and grow the cheese category by creating impactful brand awareness.”

     

    Added Rana Barua, Group CEO, Havas, “Bel Group’s iconic cheese brand – The Laughing Cow Cheese is one of the groups key global brands and relationships across many markets and I am delighted to win the integrated communication mandate in India. Our team is excited to work in a category that is growing fast and create a strong narrative and stories for the brand to strengthen its presence in India.”

     

     

  • The video features SBIG employees resonate and connect with the audience

    SBI General Insurance rolls out #SaveTax campaign

    By our Staff

     

    SBI General Insurance has rolled out a rap song on #SaveTax. The video is the third edition intending to educate people on how to save tax with health insurance.

     

    Said Shefali Khalsa, Head – Brand and Communication, SBI General Insurance: “Under this campaign, we have created a light-hearted rap song route to convey the message of saving tax with health insurance, which literally means securing health & savings both, this is transpired in the campaign as secure Sehat Aur Bachat Dono. The campaign thought is also in line with the newly launched tagline Suraksha Aur Bharosa Dono.”