SBI Life Insurance has unveiled its new product campaign ‘Apno Ki #PoornaSuraksha’, highlighting the product’s dual protection feature which offers complete financial immunity by providing both Life cover and protection against 36 Critical Illnesses in a single plan with an auto-rebalancing aspect which is much needed to navigate through the current uncertain times.
Said Ravindra Sharma, Chief of Brand and Corporate Communication, SBI Life: “A newfound immunity regime has become second nature for most of us, today the larger populace is consciously making smart choices around health, wellness and life in general. Delving deeper into this intrinsically protective behaviour, that is consuming everyone across sections of the society, we realized that as an Insurance player our role to provide immunity to the consumer has never been more accentuated. With an approach of keeping a simple communication for an insurance category, we have drawn a parallel for financial immunity via the concept of health immunity which is understood by all. We hope to educate the consumer on the importance of building one’s financial immunity like they have towards their health. SBI Life’s Poorna Suraksha being a unique product combining both life cover and protection against 36 critical illness in a single package, this dual protection can enable individuals to build a holistic financial immunity, as a safety net for themselves and their family to battle against any odds”.
Added Garima Khandelwal, Chief Creative Officer, Mullen Lintas: “Health Immunity is of priority today, with everyone aware and abreast like never before. We have all realised the importance of being proactive about immunity when it comes to good health, and made changes to our routines, self-care is undoubtedly the No 1 learning today. This being the context, we wanted to introduce a parallel need for one’s family’s financial immunity, being as proactive about the same. And it’s relevance in this landscape. Drawing a simple parallel between health and financial immunity and stressing on the need for both, borrowing from the current and changed awareness in the behaviour”.
No one is surprised by the number of business pitches happening in the MAdTech world. There is a different world of uncertainties out there. To compete and succeed brands needs new thinking that comes from the collective efforts of many brilliant minds.
A pitch is a process where multiple pre-identified agency organisations, in anticipation of co-partnering the brands in its success, willingly and freely provide inputs into thinking and strategy.
Nothing has changed in the pitching, and the MAdTech world in spite of the Covid-19-forced lockdown and digital focus in media.
YESTERDAY.
Early November 2019, once again, there was a buzz in the industry. A large agency had publicly sued and taken on a large mobile brand for plagiarism.
Everyone was watching. The case could have helped break industry inertia about pitches and idea shopping. The industry failed to realise, they were not just part of the problem, but the problem.
Nothing happened, and the case as expected was settled amicably. The business part overshadowed the ethics and the pain of seeing the idea plagiarised. The will to fight for the cause died its natural death.
No, it is not the only case. But it is a case people spoke about. It looked as if the industry was finally going to act. Many industry leaders raised voices and shared their solutions to the problem of idea shopping and plagiarism. But- nothing happened.
Nothing ever changes. Nothing is changing.
MULTIPLE IDEAS.
Meanwhile, it is learnt that the Advertising Agencies Association of India (AAAI) defined norms for member agencies participating in media pitches.
In case of Creative and Strategy Pitch, many ideas and suggestions to tackle the menace of pitches, idea shopping and plagiarism have been discussed.
Starting a PITCH CREATIVE DIGITAL VAULT. A place where Pitch creative get registered and archived. They could be released in case of a conflict.
Evergreen non-starter idea; PITCH FEE.
Signing an NDA. The concept of client signing pitch creative and the deck. Agencies know how effective it can be.
REGULATING PITCHES. If a client calls for a pitch, it gives notice of separation to the current agencies. It terminates the client-agency relationship or sets a dateline for termination. And, the client does not invite the current agency to the Pitch.
But as expected, nothing happened. Or nothing that has been presented in the public domain.
TODAY.
The pitching season is on. Agencies are willingly providing best effort collective thinking with no obligation to their so-called prospective client.
The client enjoys the focus. They are the rule-makers, referee and the player in the pitching process. The pitch helps the client in gaining a better understanding of the possibilities and potential of the brands in the new scenario.
As the agencies match in with their best pitch marshals, the client is getting wiser with free consultancy from agencies. Larger client teams sit through these presentations and get trained on thinking and market understanding.
Multiple set of strategist and iterators are working on the brand. There is no obligation on the client to take a timely decision. There is no fee. There is hardly any cost other than maybe a few rounds of tea and working lunch. The business goes on.
YOUR IDEA, HER/HIS IDEA. MY IDEA.
Wait for the festival period, when the war for a share of mind and wallet will peak. Brands hopefully will release new campaigns.
Many agencies will be surprised to see uncanny similarities between their pitch work and the work released by a client. The agencies will discuss internally and come to the natural conclusion that the client’s agency got inspired by their work. They will abuse and craft choicest of creative expressions for the client. They will talk of it not being ethical over old Monk or Johnny Walker as the case may be. The agencies will accept it as part of the business. They will not take any offensive action. Nothing will change.
INACTION IS AN ACTION
Inaction is always an alternative, and hence choosing it is a deliberate act in itself.
It is a price the agencies are willing to pay. A price they will keep paying again and again when they enter the arena of free pitches. In the process, their inaction is an approval of this game.
The client does not mind. S/he gets habituated of pitches whenever wanting a change of faces or the strategy. The client use pitches to understand the market scenario and blatantly idea shop. The hapless agencies accept it. The industry norm gets further strengthened. It is Okay.
Oh, there will be newer excuses as to why they cannot do anything. Why in the new normal the business is tough and economy in tatters. Some would tell you, No one in the industry is doing it, and hence they cannot be leading the change. Yeh toh hota hai.
TOMORROW
Yes, the same talent will design purposeful CSR campaigns on the ‘power of one’. They will tell you how every act and vote matters. They will talk idea shopping pitches and plagiarism and how it is eating the industry. They will find inspiration to create scam ads while talking of originality, relevance and impact in their speech of acceptance.
Meanwhile, some observant consultant having no idea of a possible viable solution to this highly rational problem will write a blog.
Nothing has changed, and nothing will change. After all, pitching is as old as scam ads for awards.
Motilal Oswal Mutual Funds has launched a new TVC lead ad campaign – ‘Skin in the Game.’ It has been conceptualised by Mullen Lintas, the ‘Skin in the Game’
Speaking on the film, Ramnik Chhabra, Executive Director & Head, Marketing, Motilal Oswal Financial Services Limited (MOFSL) said: “When it comes to investing in general and equity mutual funds in particular, the results of your choice are only discernible in the future. To decide on which brand to select in the present for a positive future outcome; investors look for Trustmarks. This campaign provides a strong reason to trust the Motilal Oswal brand. Our belief in our equity expertise can be gauged from the fact that we eat our own cooking! ”
Talking about the campaign, Garima Khandelwal, Executive Creative Director, Mullen Lintas, added: “To exhibit the extent of trust Motilal Oswal has in the product they sell, we thought to dramatise the opposite of it in a parallel industry. Borrowing from life and building from an analogy of the same. It started with the sign at a restaurant that proudly shows the belief in the food they serve by the owner advertising he consuming it to its patrons and the film was weaved around it to make the same parallel for the promoters of the fund, as they themselves invest in the equity fund that they promote, showing off their skin in the game. The ad was conceptualised pre covid but executed post Covid, which made the execution journey memorable.”
Flipkart Video, the in-app video platform on Flipkart, has introduced two new quiz based shows, ‘Super Fan’ and ‘Fake or Not?’.
Said Prakash Sikaria, Vice-President of Growth and Monetisation at Flipkart: “A large percentage of the content consumed on the Flipkart Video platform today is interactive content, where there is something new for the viewers everyday. As the mobile screen continues to be the primary access point for personalized commerce, content, games and entertainment experience for most of the Indian population today, our focus is to introduce short-form and interactive content, that not only entertains audiences from across the country but also enables these users to participate and build a sense of community, no matter where they are located. We have seen tremendous acceptance amongst users for the last few concepts and are ready to expand this portfolio, with two new interactive shows that further strengthen our offering, giving consumers a compelling reason to visit us everyday and spend more time on the app.”
Hamdard Laboratories has rolled out a new marketing campaign #Breathless for its tonic brand Cinkara. With the new brand positioning, the company has brought Cinkara in new packaging and a refreshed look. Singer Sunidhi Chauhan is the face of the new brand campaign who has rendered her voice to #Breathless. Hamdard has also collaborated with Radio Mirchi to maximie the campaign’s reach and engage listeners through ‘The Breathless Challenge’.
Said Abdul Majeed, Chairman, Hamdard Laboratories (Medicine Division): “My late grandfather had a vision for the brand and its role. The Cinkara packaging is inspired by our tricolour, hoping that one day it would become the tonic of the nation. For more than 40 years now, Cinkara has been one of the most popular and affordable health tonics in the country. At Hamdard, it’s our constant endeavor to provide products that are targeted at holistic wellness and keep us energetic to fight life challenges.”
Commenting on the campaign launch, Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division) added: “Cinkara is an iconic brand and with this repositioning, we want to reach out to the maximum number of households. We believe that our mothers hold the key to our health and happiness and are an important part of the chain. We are pleased to have Sunidhi Chauhan as our brand ambassador for the campaign as she resonates well with our consumers who are excelling at both professional and personal levels. The Cinkara song is an ode to all the mothers and homemakers who do everything to keep us going.”
Said Pranav Harihar Sharma, Creative Consultant, Hamdard Laboratories (Medicine Division): “We often hear people say that – ‘Saans lene ka bhi waqt nahi milta!’ This summarizes the tussle of an Indian middle class family who is living a breathless life and juggles between multiple roles and responsibilities. With Cinkara’s new campaign, we have tried to give this reality of ‘breathless life’ an entertaining twist by narrating the role of Cinkara through a mother’s lens and dedicate the breathless song to all the super moms and their families. The campaign is live on various digital platforms, print and radio.”
Voltbek Home Appliances (Voltbek), a JV between Voltas and leading European consumer durables player Arçelik, has launched a new digital video commercial (DVC) showcasing its extensive range of dishwashers. The video is conceptualised by Wunderman Thompson and the production house for the film is Small Fry.
Speaking about the campaign, Prasenjit Basu, Marketing Head, Voltas Beko, said: “We have witnessed a significant spike in demand for both our table top and full-size Dishwashers in the last two months. It’s interesting to note how consumers are increasingly adopting technology to ease their multitasking lives. Some of the differentiated features like the Dirt Sensor, Aqua Intense and Corner Intense technology which effectively washes heavily soiled utensils, catering to the cooking and food habits of an Indian consumers, has been a huge draw for our consumers.”
No matter how attractive or appealing something may look on paper, it is of no use whatsoever if it does not achieve its objective, and worse when it actually harms the very cause it is supposed to espouse. This is the case with the Consumer Protection Act 2019 which comes into effect from today, repealing the earlier enactment of 1986.
Let us look at the existing scenario. The District Consumer Forum which till now had a pecuniary limit of Rs 20 lakhs, are mostly located in premises which are too small, especially in urban areas where the filing of cases is more and there is a scarcity of adequate space. Consequently, files are spilling over even in corridors, and there is hardly any place for movement. The Forum is manned by just one or maximum two clerks, who find it difficult to cope with the existing work load of accepting complaints, scrutinising them, preparing and despatching notices, accepting of deposits and investing the money during the pendency of appeals, issuing certified copies of orders, etc.
Similarly, there is also a dearth of stenographers, and there is just one stenographer who has to sit on the dais during court hours to take dictation of daily proceedings of each case (known as the case roznama), and thereafter take dictation of judgments from the Presiding Officer as well as two members, Imagine the plight when there is just one steno between three persons. Consequently, judgments are invariably delayed, sometime by two to six months. Besides, when the steno proceeds on leave due to an illness or for some family occasion, the work of the forum comes to a grinding halt.
This has resulted in a huge backlog of over 5.5 lakh cases at the District level. Hence even though the Act stipulates for cases to be decided within three months, or within five months if laboratory testing is required, the reality is that it take anything between four to ten years, and sometimes even longer for a consumer complaint to be decided, especially in urban cities.
In this backdrop, imaging what will be the plight with a five-fold increase in the pecuniary jurisdiction. A case will now take anything from 15 to 25 years to get decided! Can a consumer who finds her/his fridge or television not working wait for such a long period for the case to get decided? Definitely not. The delays will lead to frustration, denial of justice, and consequently consumers will prefer to abandon their rights rather than fight for them. The new Act will thus be counter-productive and serve as a deterrent to the filing of consumer disputes, which in turn will be a boon to manufacturers, traders and service providers. Thus, under the garb of protecting the consumer, the Act will in fact subserve the interest of industrialists.
When the original Consumer Protection Act was legislated in 1986, the procedure for enforcement of orders was the same method of application to execution of decrees of civil courts. This required the filing of a separate application before the Civil Court for attachment of property by the bailiff, publishing of newspaper advertisement for auction of property, etc. making it a tedious as well as costly procedure, and often not worthwhile for realising a paltry sum of compensation. In view of this experience, the Act was amended in 2003 to make recovery proceeding simpler by adopting the procedure laid down for recovery of arrears of land revenue by the collector or other competent authority.
The new procedure was very convenient and working well without putting the consumer to any further expense. Surprisingly, this procedure has been given the go-by and the old costly, tedious and time-consumer procedure of having to approach the civil courts for enforcement of orders has once again been made applicable to the proceedings under the new Consumer Protection Act.
Since it was foreseeable that the new Consumer Protection Act would result in tremendous delays in securing justice, the Act provides for mediation. While mediation cannot be of much help in complaints pertaining to defective goods or services, it would be helpful in resolving cases where there are high claims for compensation such those dealing with medical negligence. Yet, extremely surprisingly, matters relating to proceedings in respect of medical negligence resulting in grievous injury or death cannot be referred to mediation as there is an express prohibition to do so.
Besides, a consumer normally knocks on the doors of the consumer disputes redressal agencies only when all attempts to resolve a grievance have failed, so attempting a mediation is not likely to be effective, but will cause a further delay in proceedings. In fact, even under the Act of 1986, the consumer disputes redressal agencies had attempted mediation and settlement of disputes through Lok Adalats, but this was abandoned when it was found to be an exercise in futility, especially when about 80 per cent of the cases were against insurance companies whose officials did not even bother to attend the Lok Adalat, possibly due to the apprehension that there would be a CBI inquiry against an official for settling a claim which had previously been rejected. So mediation is not likely to be of much help, and the consumer would not be compensated for the harassment meted out to him.
Conclusion:
Considering the practical aspects of the capability of the members sitting in adjudication, the space constraints, the lack of manpower and other limitations, the new Consumer Protection Act will spell the death knell of the consumer movement and result in consumers abdicating their rights rather than go through with litigation for years together for grievances relating to small claims in respect of consumer durables and services.
If the Act is to be implemented in its true letter and spirit, the government must set up more than one consumer disputes redressal tribunal in each district depending upon the workload so that cases get decided within the time-frame stipulated under the Act. Moreover, the government must also appoint competent persons for adjudicating consumer disputes, provide adequate space and accommodation, and sufficient staff and manpower to cope with the increased workload. Unless this is done, the consumer movement will be doomed to a disastrous failure.
The author is an awardwinning consumer activist and a columnist with various publications including The Times of India and Business Standard. He has received the Government of India’s National Youth Award for Consumer Protection. His views here are personal. He can be reached jehangir.gai.columnist@outlook.in
Recently a new advertisement featuring Vectus and the power couple Saif Ali Khan and Kareena Kapoor was released. The theme was romance and the campaign line said: ‘India ki waterline ‘.
You may not have heard of Vectus before, but now you have with all the talk surrounding this ad. Vectus is a fairly large brand with a range of products in polymer-based water storage and piping solutions. Headquartered at Noida, the brand caters to residential, commercial, industrial, infrastructure and agricultural sectors.
Vectus Industries Limited has three brands of water storage tanks. Ganga and Waterwell with features like micro-ban (no smell), virgin raw material, no heavy metal use and threaded lid!
Vectus, the brand in focus with Saif Kareen Romance claims to be anti-microbial, free of heavy metal usage and made as per European standards.
The Vectus earlier communication is about the importance of water and healing preventing leakage and seepage as the brand feature or purpose. These features and promise have not changed.
Kareena and Saif Ali Khan were announced as Vectus brand ambassadors in March 2020. It was the first time the brand was associating with celebrity. Fair to presume that the scripts were ready by that time. Rajesh Alagh, President-Sales & Marketing joined the group in April 2020. So one assumes he got the campaign in legacy and maybe is not part of the development.
There is a second Saif Kareena film titled Dance and has light flirting between the couple. It is no longer available on the Facebook page. However, one can be accessed on Youtube.
https://youtu.be/lKWMF76SpsY
Look at Instagram post. You see an unmasked crew in behind the scene which was well covered and reported. So, it is a pre-lockdown shoot. One more excuse goes down the drain. Picture from Bollywoodshaadis.com
Water Storage tank and pipes are primarily B2B category with a very regional bias. There is not much TV advertising. Digital media has opened a new window for the category to reach out to a broader audience.
This romance E film of Vectus has got a reaction that the brand was not expecting.
One tweet read, Zenith of advertising has been reached.
People questioned who wrote this? No clue. How this gets approved? Like all ads do, by the person funding making and release. Why did said Kareena agree? She has not shared the reason. They equated it end of advertising.
An industry senior tweeted, ‘Once the celebrity fever enters on Industry, all brands jump in. Chappals to Banyan to Tank/pipes now!’. What’s surprising? Are these categories not authorised to use a celebrity. Another in his style tweeted, ‘Now we are really tanking in ‘Chullu Bhar paani‘ I suppose.
They are right and wrong at the same time. These tweet experts have the right to an opinion, and most may agree with them. And I presume they must not have seen the two films.
Definitely, Vectus could have better used the celebrity couple.
Maybe the script could have been better.
The features of leakage and seepage prevention could have been told differently. Remember the MSEAL ads which were also about leakage and there instead of the MSEAL it could well be the pipe.
Or even SHEETAL tank ad tried making some sense with wordplay.
https://youtu.be/zss6k66-LfU
People presuppose that Vectus Saif Kareena is a client written and produced the film. See the second film, dance, and it does not seem so. But no agency has come forward to take the credit or the blame or to defend it.
Brands like Vectus do not have high exposure to advertising. They are small-town brands ( Vectus registered office- Gwalior), and they are trying to open up, dream big.
The water storage and piping category has brands which have in the past tried being creative. These brands are still evolving in their communication. Maybe the category is yet to see the real advantage of investing in advertising agencies and creative product then media. Or perhaps they are happy for having done something that was out of their reach. Maybe in the case of Vectus, this Saif-Kareena Romance and dance is creative enough.
Most of us did not make an excellent piece of creative the first time in our professional life.
We may not have done right in mathematics in our school. However, today we wonder why the fourth standard student is unable to do the simple maths.
Why should every advertisement from every brand be great? Be error-free? Why must they be evaluated on the same parameters? This Industry also follows the bell curve. There will be brands at the outer spectrum. We should not be worried and raise the alarm if the brands do something better every time. We should be encouraging and not laugh at the efforts.
The brands will learn with time and experience.
Yes, it will cost them money and efforts. But then, brands and owner-driven brands rarely gives consultant or the creative agencies complete freedom to start with. Maybe they will now listen to and hire better consultants with experience of working in owner-driven company culture. Perhaps they will re-evaluate three brand strategy against a mother brand and adapt if it fits with their future dreams.
WHY BLAME THE CLIENT?
On seeing an advertisement like the Saif-Kareena Vectus film, why do people presuppose it to be an advertisement written and produced by the client? Why do they think that some crazy agency is not responsible for it? Yes, finally the client is responsible, but the client acts basis the experience, expectation and the advice it gets.
CATEGORY CUES.
Sometimes actions are category -driven. The brands may see the use of celebrity as an easy way out. Or no other way out. Maybe such communication is usually a play for dealer distribution enhancement and confidence buildup.
Look at the other brand PLASTO work here.
And here is PLASTO earlier work from before 2014. You see the change. Good or bad. Evolution part of any brand journey. Yes, they can look at professional help to reduce the mistakes.
And then there are brands which have been category leaders. Sintex is one such example. It originated sometime around the late eighties and joined forces with Mudra. Here is some of their work of. SINTEX WORLD RIVER DAY 2017. SYNTEX WATER STORAGE SOLUTIONS.
https://youtu.be/hNhvPqxLbUM
So, let us not be harsh and accept that in Industry, we will get creative of every nature. Yes, ultimately, the client gets the creative they deserve. They grow and evolve with experience and expectations. Let us hold hands and see how well we can contribute.
…………………………………………..
OTHERS ADS IN THE CATEGORY.
And then here are links to more ads. Topline 5 Layer Tanks. Mangalam Water Tank.
……………………………………….
MORE ABOUT VECTUS.
In one of the videos, Vectus claims to be the world’s largest manufacturer of Molded Water Tanks. In 2015, Latinia Limited, an affiliate of Creador II LLC invested Rs 100 crores (USD 16.7 million) for a minority stake. This stake as per shareholder pattern in 2018 was 21% in an otherwise privately held Vectus Industries Limited (Vectus) between Bahetie’s and Ladha’s.
Now the brand has been in the market for the last 20 years. In fact, it has a network of 4300 dealers and distributors, 13 manufacturing plant and 5 depots across the country; thus making it one of the leading and fastest-growing water storage and Piping system company of India.
Sanjeev Kotnala is a senior brand and marketing strategist and educator. An IIM Ahmedabad alumnus, he has more than three decade of experience. He writes every Wednesday on MxMIndia, and sometimes on other days as well. His views here are personal.
Canon India has rolled out its new ‘India Ka Printer’ campaign to promote its multifunction inkjet printers across India.
Speaking on the campaign, C Sukumaran, Director- Consumer Systems Products and Imaging Communication Products said: “At these unprecedented times when everything is happening remotely, technology has become an imperative enabler for work from home and Education from home. At Canon, we have always given wings to the creativity of our consumers and henceforth brought happiness to their day to day lives. For us, the ‘India Ka Printer’ campaign is very special as this is an effort to not just bring alive the compelling features of Canon Pixma G series but also to take the printing culture to the next level. Equipped to cater to the extensive needs of the consumers, the Wi-Fi enabled Pixma G series ink tank printers offer smart printing. We are confident that our outreach campaign would enable us to gain a positive mindshare among both home-user and Small and medium enterprise including Copy shop segment”.
Cars24 has launched a new campaign that highlights a unique way of selling cars directly to its customers. Offerings like ‘instant payment’ and ‘free RC transfer’ are part of the new Customer-to-Customer model. Lowe Lintas Delhi has conceived an integrated campaign to promote this new offering.
Commenting on the development, Nida Naushad, Brand Head, Cars24 said: “We are super-excited since this is our second campaign with MS Dhoni and after the success of Dhoni Review System we have even higher hopes for the new one. This campaign highlights that customers no longer have to go through the hassles of looking for the right buyer for their car and also focuses on benefits of selling directly to the end customer; hence it gives our customers the best of both worlds.”
Added Janmenjoy Mohanty, Regional Creative Officer, Lowe Lintas: “In our first initiative for Cars 24, we spotted a unique problem – that sellers often don’t realise buyers are right around where they are, closer to them than they think. And we got Dhoni to play on the front foot, showing second-hand car sellers that Cars 24 was indeed the best place to meet those buyers, directly.”
Allen Solly and Ogilvy have come up with a campaign on wearing masks.
Said Anil S Kumar, COO, Allen Solly: “Driven by the need of the hour, wearing face masks has become a new normal. They are now an unavoidable necessity for the greater good. Our campaign aims to add a fresh and positive perspective to the concept of masks by connecting it to a human characteristic – Smile. With easing lockdowns, people have started venturing out and wearing a mask is the new norm. It becomes highly critical in such times to device messages carefully and creatively. Through our campaign, we are not just highlighting people’s duties & obligations but also empowering their trust in accepting masks as a way to express oneself just the way we do with our smiles. We strongly believe the campaign will add positivity and reinforce the importance of wearing masks to not only keep ourselves safe but put others around us at ease as well.”
Addded Mahesh Gharat, CCO, Ogilvy South: “Masks are the essentials for the new world. But we don’t want people to feel they are a burden. Designed right, they can be cool, quirky and very very endearing. Our easy-breezy film encourages people to wear a mask with a smile.”
HDFC Ergo General Insurance Company has launched a bouquet of unique services for its motor policyholders under the brand campaign – ‘Zaroorataapki, lekin #ZimmedariHamari’. Services like #JumpStartThem, Fast Track Theft Settlement and Door Step Repairs have been introduced to ensure customers can smoothly navigate through challenges they may face, especially during the ongoing pandemic period.
Speaking about these initiatives, Parthanil Ghosh, President – Motor Business, HDFC Ergo said: “Understanding challenges faced by the customers in the current pandemic situation we have introduced services which they can immediately avail at their door-step and as per their convenience. Customer centricity is always at the heart of what we do at HDFC ERGO and we are committed to support our customers by offering services that are beneficial and hassle-free in times to come. We are all together in this journey and want our customers to know that their needs are our responsibility – ‘Zaroorataapki, lekin #ZimmedariHamari’.”
No one is surprised by the number of business pitches happening in the MAdTech world. There is a different world of uncertainties out there. To compete and succeed brands needs new thinking that comes from the collective efforts of many brilliant minds.
No matter how attractive or appealing something may look on paper, it is of no use whatsoever if it does not achieve its objective, and worse when it actually harms the very cause it is supposed to espouse. This is the case with the Consumer Protection Act 2019 which comes into effect from today, repealing the earlier enactment of 1986.
Canon India has rolled out its new ‘India Ka Printer’ campaign to promote its multifunction inkjet printers across India.