MxMIndia

Category: MARKETING

  • The actor will endorse the recently launched water tanks segment for the company

     Prince Pipes ropes In Akshay Kumar as brand ambassador

    By A Correspondent

     

    Prince Pipes and Fittings Limited (PPFL) has roped in actor Akshay Kumar as brand ambassador for its recently launched water tanks segment.

     

    Said Parag Chheda, Executive Director of Prince Pipes and Fittings Limited: “Akshay has been the brand ambassador for Prince Pipes since 2018 and we are delighted to extend this association with him and work with him for the new water tank segment, which is expected to grow at a high pace. He has been an integral influencer of several Indian social issues and the Prince Pipes brand portfolio resonates very well with Akshay’s ability to reach out to our industry participants across India, especially in Tier 2/3 regions and hyper local domains. With a 30-year legacy in manufacturing high quality water piping and now storage systems for a whole gamut of applications, our brand stands for expertise, trust, quality and high value, which are also true to Akshay.”

     

     

  • The campaign features the ‘Baazigar’ of Indian cricket in a new digital film challenging fans to play games on the platform

    BalleBaazi Launches their campaign with Yuvraj Singh

    By A Correspondent

     

    BalleBaazi, the fantasy gaming platform for all sports ranging from Cricket to Football, Kabaddi, Baseball and Basketball, has launched its new campaign – ‘#DumHaiTohYahanKhel’ with brand ambassador Yuvraj Singh.  The platform has released a brand-new digital film that features the Baazigar of Indian cricket, making his way back into the practice nets.

     

    Speaking on the campaign and the new digital film, Saurabh Chopra, CEO of BalleBaazi.com: “Right from the time we entered the market, our goal has been to provide the best fantasy sports experience to our audience. We believe that BalleBaazi.com has become even more relevant considering the current environment we operate in and how the consumers are getting attracted to the online gaming platforms. Through this new campaign, we believe we can help provide more avenues for the fans to enjoy, watch and play their favourite sports. With #Playerfirst as our guiding principle, we make sure our users have the smoothest, fun & credible gaming experience while keeping their competitive spirit alive with our huge prize pool and the widest variety of leagues. With every game, we aim to celebrate and connect the individual spirit of competition and reward with the collective emotion of the game.”

     

     

  • The anthem has rendered by Kailash Kher and Shankar Mahadevan

    Mankind Pharma promotes ‘Atmanirbhar Bharat’ with new Anthem

    By A Correspondent

     

    Earlier this week, Mankind Pharma launched an anthem rendered by Kailash Kher and Shankar Mahadevan promoting the concept of a self-reliant India.

     

    Speaking on the occasion, Rajeev Juneja, CEO, Mankind Pharma said: “It is a moment of immense pride in launching the anthem as it magnifies the civilization of our nation and what our country has given to the world since ages. As a home-grown company, we stand strong for ‘Make in India’. The newly launched anthem ‘Atmanirbhar Bharat’ is the vision of our Prime Minister and we completely support it. We would like to urge the people to stay united in this hardship and work towards putting Indian economy on the world map and make our nation ‘Atmanirbhar’ by being vocal for local.”

  • Digitas is the agency behind the exercise

    ‘My Jeep Story’ represents bond of Jeep owners with nature

    By A Correspondent

     

    For many decades, the Jeep brand has been the calling of the off-road enthusiast. Jeep has now unveiled a film follows Kartick Satyanarayan, the co-founder of Wildlife SOS, an NGO that rescues and rehabilitates at-risk wild animals.

     

    Said Rahul Pansare, CMO & Head PR – FCA India Automobiles on the film: “My Jeep Story was created to celebrate the stories of Jeep owners who live a life that inspires many in a very unique and a special way. These are people who believe in Freedom & who live an exceptional Jeep Life – a life of adventures, passion, and accomplishments. Because at the end of the day, you don’t just drive a Jeep, you drive a lifestyle. And we are extremely proud of the life built by Kartick and Wildlife SOS. The team has done an amazing job in capturing Kartick’s story and his creditable contribution to Mother Nature.”

     

    Added Mark Mcdonald, EVP and Head of Creative, Digitas India: “We all talk about the importance of preserving our natural ecosystem, but here’s someone who truly walks the talk. Kartick’s story has everything – courage, nobility, and a cause that’s second to none. With everything going on in the world, he’s a beacon of hope that someone out there is spending every waking hour taking care of the planet and its residents. And it’s heartening to see Jeep – a brand so intrinsically woven into the outdoors and nature – help him further his cause and tell his story. A story that packs in all the emotions of the wild, and gives us a unique behind the scenes look into an incredible man and his mission.”

  • The campaign thanks investors to stay invested

    IDFC Mutual Fund unveils #DateyRaho campaign

    By A Correspondent

     

    IDFC Mutual Fund has announced the second video (https://youtu.be/AtcKB-8apeY) under its #DateyRaho campaign, crafted by TBWA.

     

    Said Gaurab Parija, Head – Sales & Marketing, IDFC AMC: “Investors are often susceptible to behavioural biases, especially when the market is in turmoil. Compared to earlier crises, this time, we saw that investors decided to stay invested evident through the relatively steady SIP book numbers, indicating a maturing Indian investor community. AMFI, Mutual Fund Houses and distribution partners have played a key role in hand-holding investors during this uncertain phase.”

     

  • IOM will provide customised mapping solution for clients with outline of audience aggregation across geographies

    Kinetic launches OOH planning tool IOM

    By A Correspondent

     

    Out-Of-Home major Kinetic Worldwide has announced the launch of India On The Move (IOM), a proprietary tool developed fully in-house to help understand audience traffic patterns.

     

    Ajay Mehta

    Speaking on the development, Ajay Mehta, Managing Director of Kinetic India said, “The current situation is a revolutionary trendsetter for the way media is consumed across the globe, breaking all the pre-existing norms. For the OOH industry the key lies in mapping the current consumer behaviour with what brands have to offer and chalking out a plan, post lockdown in the new normal. Analytics is expected to play a key role in optimizing investments for OOH. With the launch of IOM, we intend to offer a tool that leverages real time inputs to maximise campaign impact across geographies and mobility opportunities acknowledging the greater demand for transparency and ROI.”

     

    Arijit Chakrabarti

    Added Arijit Chakrabarti, Head of Strategy at Kinetic India: “Despite having the second largest reach as per Target Group Index, OOH is considered as being data dark – with planning based more on gut-feel rather than on-ground facts and science. IOM is an online proprietary tool bringing science into planning.  It leverages multiple visualizations that help showcase underlying data and build relevant insights. The system accounts for differentiated audience mobility patterns on a real-time basis and offers customised mapping solution with outline of audience aggregation across geographies.”

     

     

  • It has been conceptualised by Ogilvy India

    Savlon Surface Disinfectant launches TVC

    By A Correspondent

     

    ITC’s Savlon Surface Disinfectant Spray presents a quirky take on everyday life in its TVC. It has been conceptualised by Ogilvy India.

     

    Notes a communique: “The keen interest in the continuous chore of disinfecting surfaces over everything else is evident due to the Savlon Surface Disinfectant Spray which makes it easy and convenient. The treatment of the film is light and funny which helps drive the ‘effective and easy-to-use’ proposition in a conversational narrative.”

     

     

  • Only 6 global brands among the top 25 brands in India

    Parle is most chosen brand in India in Kantar’s Brand Footprint 2020 report

    By A Correspondetn

     

    Last week, Worldpanel Division of Kantar, the leading data, insights and consulting company, released its report, Brand Footprint 2020. The report is an annual ranking of FMCG brands based on the Consumer Reach Points the brands scored in a year. The report is in its 8th edition this year.

     

    Key findings:

    Scoring the highest CRP (mn) at 6029/ +12% Parle, ranks first followed by Amul at 4,632 CRP (mn)/ +17%, Amul at 4,632 CRP (mn)/ +17%, Clinic Plus at 4,514 CRP (mn)/ +32%, Britannia at 4,215 CRP (mn)/ +29% and Ghari at 2,438 CRP (mn)/ +12%

    Five new brands joined the Billion CRP Club this year Dabur, Vim, Sunfeast, Brooke Bond & Patanjali. 21 brands made it to this group in 2019 compared to 16 in both 2018 and 2017.

    Over 2/3rd of the top 50 brands are Indian Origin brands (36) while global stands at 14.

    Global brands (29 %) show 1.8x growth compared to Indian Origin brands (16%). Global brands are growing almost twice as fast at 29% compared to Indian Origin brands at 16%.

    Consumers make significantly more choices this year leading to a significantly better CRP performance by brands- 57 % brands record growing CRPs.

    Bigger brands find better growth and follow the Golden Rule, brands grow faster by growing penetration

    Colgate stands at the highest penetrated brand at 88%

    Surf excel remains marks a consistent CRP growth rate at +20% scoring 1566 mn CRP.

    58 brands saw a penetration gain of 1% or more. Leading the category is Ponds at 5.8% followed by Harpic (4.8%), Comfort (4.5%). 1% penetration gain adds an extra 2.9mn shoppers to the brand.

    In the foods category Britannia clearly charts out a success story as the 2nd most chosen brand, 7th highest penetrated brand with a household penetration at 67.6%. While Aashirvaad saw a surge with 4% penetration increase and +55% CRP growth.

    Within homecare surf excel marks +48% CRP growth while recording +3.4% penetration increase, closely followed by Vim at +44% CRP growth and +3.2% penetration.

    Dabur comes out strong in the personal care & foods category with +34% CRP growth, making it the 5th most chosen beauty & health brand in India with a 70.0% household penetration.

     

    Impact of Covid-19:

    Food & Beverage brands get picked up more often except Parle and Tata due to drop in frequency. For example, Amul is chosen over 100,000 additional times during the COVID months of March-May.

    While personal and home care brands drop CRPs

    Despite CRPs, trip size increases causing top brands to grow volume

     

    Said K Ramakrishnan, MD- South Asia, Worldpanel Division, Kantar: “Consumer Reach Points are a great way to measure and rank brands as it is a measure of the number of opportunities a brand has, to interact with a consumer. It is great to see consistent validation for the fact that if you build penetration, frequency and growth follow. This has really been a year of global brands in terms of their higher growth than others. Like these, this year’s report has a lot of interesting nuggets to derive a lot of information and insights on top the behaviour of consumers towards brands in the last year.”

     

  • The agency will also be taking care of digital innovations, content creation and consumer engagement

    Havmor ropes in Windchimes as digital agency

    By A Correspondent

     

    Havmor ropes in Windchimes as its digital agency. The agency will be responsible for managing a 360-degree digital marketing and strategy for the brand which will include the entire social media marketing, handling websites and managing its online reputation. The agency will also be taking care of digital innovations, content creation and consumer engagement.

     

    Said Nimesh Shah, Head Maven, Windchimes Communications: “We are thrilled to step in as a digital agency partner for the brand Havmor. Our analytical and strategic understanding of digital audience and consumer behavior will drive the desired business results. We are confident that our association will help the brand gain a strong digital footprint and strengthen its digital presence.”

     

    Added Shekhar Agarwal, Marketing Head, Havmor: “We are pleased to join hands with Windchimes Communications and looking forward to our association. With the help of their expertise, we are aiming to reach and engage with the relevant set of audiences, creating more brand awareness, increasing visibility and taking the brand to the next level.”

     

     

  • It is titled ‘#JeeruInside #JeeruOutside’

    82.5 Communications and Xotik Frujus release new campaign for Jeeru

    By A Correspondent

     

    Jeeru, the Jeera Masala drink from the house of Xotik Frujus, has a new campaign conceived by by 82.5 Communications. It is titled ‘#JeeruInside #JeeruOutside’.

     

    Said Sumanto Chattopadhyay, Chairman and CCO, 82.5 Communications: “It’s wonderful when a brand gives you the opportunity to be whacky — in a relevant way, of course. We had fun creating this campaign. Fun that should lead to great results! Cheers to Jeeru! Cheers with Jeeru! Inside. And outside.”

     

    Added Kapil Arora, Co-Chairman and CEO, 82.5 Communications: “The monsoon always brings about mixed emotions. Some love the rains, others love to hate it. With this fun campaign, we wanted to reiterate, whatever your stance this monsoon – make the moment more refreshing, with Jeeru. Inside or outside.”

     

     

  • Four other Zeenetwork channels & TV, Zee Marathi, Zee Punjabi and Zee Yuva also re-started daily new episodes on July 13

    Zee says #BanegiBaatSaathSaath in partnership with marquee CPG brands

    By A Correspondent

     

    Zee Entertainment Enterprises Ltd (ZEEL) announced its content comeback via a partnership with leading CPG brands. Zee collaborated with leading brands – Nestle Maggi, Amul Lassi, PepsiCo, Red Label, Cadbury Dairy Milk, ITC Dark Fantasy to gear up the nation for its daily content comeback on Zee TV on July 13. Four other HSM channels –  & TV(HGEC), Zee Marathi, Zee Yuva (MGEC) and Zee Punjabi (PGEC) – also made their daily content comeback on the same day.

     

    Said Prathyusha Agarwal, Chief Consumer Officer, Zee Entertainment Enterprises Limited: “With the resumption of production, we are excited to bring fresh content for our consumers. The last three months have caused a significant stir amongst the mood of the nation. People are increasingly investing time in entertainment to cope with the uncertainty prevailing around. TV has been the greatest common unifier and respite in this lockdown and as content creators, we acknowledge that it is a huge responsibility we carry. For us, understanding the pulse of our consumers and customers and delivering delight is an obsession, which is what we are attempting to do both with this campaign and in crafting all our stories for the second half 2020. The stories we bring will aim to uplift the mood of the nation and provide our viewers respite through all that they are going through. Zee has and will always stand by its viewers and all its partners and is looking forward to holding hands and turning on the light at the end of this tunnel and are confident that we will once again provide valuable experiences to our partners and viewers.”

     

    Added Ashish Sehgal, Chief Growth Officer, Advertisement Revenue, Zee Entertainment Enterprises Ltd (ZEEL): “With the resurgence of fresh dose of content, we would like to celebrate the spirit of camaraderie with all our stakeholders – cherished viewers & advertisers – to brighten and cheer up with engaging content. Brands will once again have the opportunity to resonate and pave their way into the minds of their consumers in this new environment. At Zee, we have not only seamlessly weaved stories for brands with relevant influencers and have been at the forefront in creating an integrated platform agnostic solution for our advertisers/ brands but ensured that they are part of our communication as well. This has led us to partner with our brands in unique ways and create value for them and #13kitaiyyari is another testimony to the power of partnerships, more importantly brand partners are integral part of the communication when we are reconnecting with our consumer.”

     

    On the Banegi Baat Saath Saath campaign, Sagar Kapoor, CCO, Lowe Lintas said: “We want to reinforce the power of unity and remind everyone that if we come together we can conquer any barrier. The film made for Banegi Baat Saath Saath is a tribute to the industry’s resilience and its commitment to entertain the vast audience it caters to. The message we want to reverberate is that of hope in sight and encourages everyone to rally together to craft a better second half as we come back from the very short interval!”

     

    Added Srija Chatterjee, Managing Director, Publicis Worldwide India: “While we were preparing for the big come back Zee TV campaign, we had this germ of an idea, it was all about bringing multiple brands together to co-create cheer and tremendous excitement, as we know that our dear Zee TV viewers are indeed eagerly waiting for their favourite shows to come back with fresh episodes. We developed #13thKiTayyari and this was a testament of true collaboration between the Zee team who got in touch with the brands and the Publicis team who delivered this campaign from start to finish in a matter of just 3 days. This is probably the first time that so many brands were coming together in one campaign. We are elated over the chatter on this campaign… goes to show that we achieved what we set out to do – Go ahead and tune in on 13th of July to enjoy Naye Kisse – naye Episodes of their favourite shows on Zee TV.”

     

    Said Atul Shrivastava, CEO, Laqshya: “We are thrilled to partner with Zee for their comeback announcement. The power of the outdoor medium with the might of the partner brands and the Zee network created tremendous buzz on ground around the campaign. The message of solidarity from Zee resonates with the partners and viewers alike and we look forward to more fruitful associations through the coming half of the year”

     

     

  • … to launch #RishtonKiImmunity

    Mother Dairy collaborates with Wavemaker & Radio City

    By A Correspondent

     

    The recently launched butterscotch flavoured Haldi Milk by Mother Dairy is being promoted by Wavemaker in collaboration with Radio City via the campaign #RishtonKiImmunity.

     

    Elaborating on the association, Sanjay Sharma, Business Head-Value Added Products, Mother Dairy said: “As a customer centric organisation it has been our constant effort to bring out products that are aligned to the needs of consumers and our latest offering of Haldi Milk reaffirms our commitment. While the product has been an instant hit our campaign #RishtonKiImmunity too has struck the right chord with our target group. The relationship of mother and a child has beautifully encapsulated the caregiving nature of a mother while keeping up the taste preferences of her child. The campaign also helped us on building up the momentum by engaging consumers from all spheres.

     

    Added Mansi Datta, Managing Partner, Wavemaker India: “Mother Dairy stands for its values of trust, care, love and warmth and they are also cognisant of the demands of today’s scenario – saluting their truly innovative product offering, bottled Haldi Milk that aims to improve immunity in such times. We, at Wavemaker, understand their values and conceptualised an interesting initiative around #RishtonKiImmunity, that captures the beautiful bond of mother and child while convincing the importance of super foods. I am sure this campaign will resonate with consumers very strongly”.

     

    Said Kartik Kalla, Chief Creative Officer, Radio City: “We are glad to associate with Mother Dairy for the #RishtonkiImmunity campaign. Radio City has always taken a step forward for the benefit of the city and its citizens. With the current situation due to the pandemic, Immunity boosting is one of the most important factor to protect oneself from covid. We are certain that through this campaign we will able to spread in the vibe of positivity, hope and happiness amongst Delhiites”.