MxMIndia

Category: MARKETING

  • The company has revamped its health insurance portfolio and introduced ‘new age’ solutions

    ICICI Lombard highlights solutions for ‘New Normal’

    By A Correspondent

     

    ICICI Lombard General Insurance has revamped its health insurance portfolio and introduced ‘new age’ solutions.

     

    Said Sanjeev Mantri, Executive Director, ICICI Lombard General Insurance: “Amid the lockdown relaxations, consumers are wanting to restart life but hesitating to do so, amid the heightened health concern. At ICICI Lombard, we understand this ‘new normal’ situation and have accordingly reoriented ourselves by introducing relevant solutions for our customers. Our new campaign that showcases new age benefits reassures customers that by following safety protocols and equipping themselves with our health insurance solutions, they can go ahead and #RestartRight.

     

    Speaking on the launch, Talha Bin Mohsin and Mahesh Parab, Executive Creative Director, Ogilvy Mumbai added: “The new normal has brought with it new uncertainties that have left us with a lot of unanswered questions. We all are trying to make sense of the new range of do’s and don’ts. But even in these testing times we wanted to tell people that ICICI Lombard has suitably adapted its services to help its customers adapt to the new normal, seamlessly. While the world awaits a restart, our new health insurance solutions are here to make it right.”

     

     

  • The campaign is supporting PM Modi’s call of Aatmanirbhar Bharat

    Jyothy Labs launches #VocalforLocal campaign

    By A Correspondent

     

    Jyothy Labs (JLL) has launched a brand new television campaign today in support of the #Vocalforlocal appeal made by Prime Minister Narendra Modi. The film narrates the journey of the company’s legacy since 1983 through a beautifully scripted song that describes the ethos and values of the company.

     

    Said Jyothy MR, Managing Director, Jyothy Labs Limited: “With a soul that reflects India for all intents and purposes, Jyothy Labs hereby pledges strong support to the ‘Vocal for Local’ initiative made by our honourable Prime Minister Shri Narendra Modi Ji. In the last 37 years of our existence, we have thought, worked and served as an Indian keeping our nation and citizens at the forefront. Our single most important objective since inception was to contribute in nation building by serving the discerning consumer with innovative products that not only fulfils a need but become life changing solutions. With a new Television campaign supporting the Vocal for Local initiative, we want to reiterate our intentions of being ‘‘vocal about local’ products and help them become global.”

     

     

  • The media agency furthers its commitment to explore ‘meaningful media’

    Havas Media launches social equity marketplace

    By A Correspondent

     

    Havas Media has announced the launch of a social equity private marketplace, made up of BIPOC (Black, Indigenous, People of Color) and LGTBQ+-owned media businesses so clients can positively invest funds in underrepresented businesses.

     

    This, notes a communique, is the agency’s latest commitment to exploring meaningful media and recognising the need for equitable treatment of businesses that are traditionally underrepresented in the marketing industry.

     

    Said Havas Media Group Global CEO Peter Mears: “In a time where consumer and client sentiment is focused on social action in many forms, we felt it was important to launch a product that allows clients to take positive actions with their media spend as desired, just like a bank can create or manage socially responsible funds. Our role is to advise clients of the opportunity to support these businesses in a system that previously did not make it easy for brands to support minority-owned companies. Today, it’s just as important where a brand shows up as what they have to say.”

     

    Added Andrew Goode, EVP and Head of Biddable Media at Havas Media North America: “As an industry partner, we would encourage media businesses to be ‘meaningful’ in every sense—from the brand safety they provide as media partners, through to their corporate behaviours as organisations. We could not be more excited to launch this programme first in the US before expanding to our global clients.”

     

    Will see the roll-out in India? Well, for now it begins in the US and Michelin and Moen will be among the first brands to benefit from the marketplace. A rollout to international markets (and perhaps India) is planned for later this year.

     

     

  • The digital campaign is titled #LoveIndiaSeeIndia

    Ayushmann Khurrana to starrr in Clubbbb Mahindddra ad

    By A Correspondent

     

    Vacation ownership firm Club Mahindra has unveiled a digital campaign titled #LoveIndiaSeeIndia. As part of the campaign, the brand will now engage with audiences through the eyes and voice of actor Ayushmann Khurrana.

     

    Talking about the campaign, Ramin Saherwala, Chief Marketing Officer, Mahindra Holidays and Resorts India Limited, said: “All of us have fond memories of our favourite travel destinations and experiences, and it is during these times that there is a sense of nostalgia about them. This film builds a resonance with the audience and evokes a strong desire to relive their travel memories and recreate magical moments with their loved ones.”

     

     

  • Sanofi India is the maker of the Combiflam pain relief brand

    Ogilvy & Sanofi create ‘Pain Man’ for Combiflam Plus

    By A Correspondent

     

    Sanofi India Limited, makers of the Combiflam pain relief brand, unveiled an advertisement for Combiflam Plus focusing on headache relief.

     

    Conceptualised by Ogilvy, the film ends with the message ‘Sar dard mitaao, clear socho. Strong pain ko do strong jawab’.

     

    Said Nikhilesh Kalra, General Manager – Consumer Healthcare, India & South Asia, Sanofi: “We understand the impact that tension headaches can have on a person’s life. With the constant stress we endure in both our personal and professional lives, paired with the need to multitask, tension headaches are inevitable. But we cannot let headaches get in the way of our daily hustle.  New Combiflam Plus, with the powerful combination of Paracetamol and medicated Caffeine ensures long lasting relief from intense headaches and allows for completion of daily tasks with a clear mind.”

     

    Added Srreram Athray, Group Creative Director, Ogilvy:  “Headaches are painful, but a headache ad has to be entertaining and memorable. So, we created this tussle between a caring mom and the Pain Man.”

     

     

  • The campaign is supported through TVC, Print and Outdoor media, as well as a series of quirky short films released on the digital medium

    82.5’s campaign for Himalaya Purifying Neem Wash

    By A Correspondent

     

    ‘Pimple-free, healthy skin ka expert’ is the latest campaign for Himalaya Purifying Neem Face Wash conceived by 82.5 Communications, Bengaluru. The campaign is supported through TVC, Print and Outdoor media, as well as a series of quirky short films released on the digital medium.

     

    Said Rajesh Krishnamurthy, Business Director-Consumer Products Division, The Himalaya Drug Company: “Himalaya has been a pioneer in offering safe, effective and trusted skin care solutions for decades. Himalaya Purifying Neem Face Wash is one of our flagship skin care products that has gained the trust of many consumers to discover ‘pimple-free healthy skin’. In this campaign we have introduced certain visual gestures for healthy skin that every teenager would aspire for.”

     

    Added Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications: “When you have a great product and a successful continuing campaign, the pressure on the agency is to live up to them. I think we have succeeded in bringing new relevance to the communication, which will aid young girls in clearing their confusion — and their skin.”

     

    Said Naveen Raman, Senior VP & Branch Head, Bengaluru, 82.5 Communications: “Being the market leader in a category comes with a set of responsibilities. This strategy was thought through, keeping in mind the current scenario and looking at the consumer’s expectation from an anti-pimple face wash. Himalaya Purifying Neem Face Wash has always been the go-to brand for taking care of pimples. The need of the hour was to underline the delivery of ‘Healthy Skin’ with emphasis on the expertise of Himalaya and the science that goes into its products.

     

    Given the lockdown shooting the film was a challenge, which, notes the communique, was effectively executed by V K Prakash from Trends Adfilms.

     

     

  • The digital campaign focuses on hair hygiene habits

    Head & Shoulders encourages consumers to take #ScalpSwag challenge

    By A Correspondent

     

    Head & Shoulders has launched the #ScalpSwag online challenge based on findings of consumer behavior during the lockdown, with restrictions on various amenities.

     

    Said Binu Ninan, Senior Brand Director, Hair Care, P&G Indian Sub-Continent: “Head & Shoulders understands the dandruff-sufferer’s needs and habits. We have observed an increase in online searches for hair concerns, specially cutting hair at-home and dandruff.  We wanted to reach out to the consumers and express that it is possible to be scalp-brave with an effective anti-dandruff solution. Head & Shoulders is thrilled to have Ranveer Singh on board.”

     

     

  • Experience the advantage of both worlds- Physical and Digital

    Motilal Oswal launches ‘Phygital’

    By A Correspondent

     

    Given the stockmarket volatility and the need for sound advice while investing,

     

    Motilal Oswal Financial Services has launched a campaign promoting its ‘Phygital’ service that combines the speed and convenience of online investing with the research and customised advisory through an advisor available on call.

     

    As a full service broker, Motilal Oswal Financial Services differentiates itself by providing not just cutting edge digital trading through its habit sensitive separate Investor & Trader apps, it also provides an advisor on call to help understanding the research and advise across the whole suite of investing products. The advisor acts not just as a market expert decoding reams of information into actionable investing, he/she also acts as a sounding board and counsellor – especially important during volatile markets where emotions can get the better of anyone.

     

    Ramnik Chhabra

    “A value added experience is one where the service is configured around customers’ needs. Equity as an asset class has low penetration with new investors being added every day. This requires both rational analysis and emotional discipline to succeed. The combination of digital convenience with advisor analysis/counselling/insight that a PHYGITAL experience provides helps fulfil these needs”. To make the PHYGITAL proposition come alive, we have created a campaign across touch points on the benefits of the PHYGITAL investing experience.” said Mr. Ramnik Chhabra, Executive Director Marketing at Motilal Oswal Financial Service Ltd.

     

    The campaign has a distinct look and tagline to engage audience to experience the advantage of both worlds, Digital & Physical. The campaign touch points include digital and social media, email and WhatsApp messaging.

     

     

  • The mandate for the agency is to reposition Punjab Tourism and plan the long-term road map to promote tourism in Punjab

    Crayons wins Punjab Tourism account

    By A Correspondent

     

    The Crayons Network has won the Punjab Tourism account after a multi-agency pitch process. The agency will be handling the creative, digital and media responsibilities for Punjab Tourism. The mandate for the agency is to reposition Punjab Tourism and plan the long-term road map to promote tourism in Punjab.

     

    Ranjan Bargotra

    Said Ranjan Bargotra, President, The Crayons Network: “It is exciting to work on a destination that is well established, yet to present it in a different light and take it a notch higher. He said that the agency is utilizing the current crisis period to research and prepare the Brand to face the post Covid travel scenario. The agency is currently working on a series of films and keeping the audience engaged on digital media.”

     

    Meanwhile, the agency has strengthened its office in Chandigarh by roping in Brijesh Kashab, who has moved from Triton Delhi to head Crayons Chandigarh office and to service the Punjab Tourism account. The strategy and creative support will happen from Crayons, Delhi.

     

     

  • Vector is a leading water storage and piping solutions provider company

    Vectus signs star couple Saif and Kareena as brand ambassadors

    By A Correspondent

     

    Vectus Industries Limited, a leading water storage and piping solutions provider company, has roped in actor couple Saif Ali Khan and Kareena Kapoor as its brand ambassadors.

     

    Commenting on this announcement, Managing Directors of Vectus Group, Ashish Baheti and Atul Ladha said: “We are delighted to have the most popular Bollywood star couple Saif and Kareena onboard as our brand ambassadors. It’s the first time Vectus has been associated with any celebrity couple for brand promotion and it’s rare to see a perfect match between the brand and the brand ambassadors, who share the same attributes of class and sophistication. Obviously it’s a winning association that will take brand Vectus to a higher level of popularity and growth.”

     

     

  • The campaign tagline “Intezaar Aapka” states that MPTB understands the emotion and situation of desirable travelers who have been patiently waiting to step out to visit their favourite tourist destinations

    MP unlocks travel, a shout out to back your bags #intezaaraapka

    By A Correspondent

     

    Madhya Pradesh Tourism Board has launched a campaign “Intezaar Aapka” to draw the attention of the potential tourist who would like to visit Madhya Pradesh.

     

    The campaign tagline “Intezaar Aapka” states that MPTB understands the emotion and situation of desirable travelers who have been patiently waiting to step out to visit their favourite tourist destinations.

     

    Notes a communique: “Through this campaign, the tourism board aims to establish the confidence back in the tourism sector by offering tour packages to the tourists that are specially designed keeping in mind safe travel, stay, and excursion for prevention from COVID-19 infection. In order to facilitate smooth travel, the board has come up with short road itineraries mainly for 2 -3 nights and solves the boredom of a weekend from the neighboring states with all safety measures that are required at the destination.”

     

     

  • Home video shot by Boman Irani highlights pressing need for a comprehensive health insurance cover

    Max Bupa asks people to invest in health insurance

    By A Correspondent

     

    Max Bupa has announced a 360-degree brand campaign to drive home the importance of having a health insurance cover. The campaign poses the question – Ab nahin khareedoge to kab?, implying that health insurance is an absolute necessity and priority for everyone, especially when Covid-19 cases are rapidly increasing in the country and medical costs are skyrocketing.

     

    Said Anika Agarwal, Director – Marketing & Direct Digital Business, Max Bupa Health Insurance: “Covid-19 has made people realise the significance of a health plan, unlike earlier when health insurance was considered an optional expense especially by the younger age segment. People across life stages are now more willing to buy adequate health coverage for themselves and their loved ones. Max Bupa’s recently conducted Covid-19 survey also indicates that people have become more concerned about their health and have regularly enquired about coronavirus treatment in health insurance plans. Hence, our intent with the campaign is to create awareness and further establish this need, so that consumers do not procrastinate health insurance purchase and buy a suitable health insurance plan. We have featured Boman Irani, a trusted voice who is encouraging people to take the right decision, to drive a simple message – ‘This is the most appropriate time to buy health insurance!’. The pandemic has made people take their health seriously, but a message of urgency for health insurance is needed. We therefore felt the need for a campaign that would strike a chord with most Indian households to bring about a mind shift to invest in Health Insurance.”

     

    The campaign has been jointly designed by Dentsu Impact and Isobar. Added Anupama Ramaswamy, National Creative Director at Dentsu Impact: “The fact remains that at a time like this, no matter how many rules you follow, you still need to be prepared for everything that’s not in your direct control. We wanted to highlight that stress is the prevailing emotion these days in most people, and one of the ways you could possibly lighten the load in your mind is by getting a health insurance. In the film, Boman Irani has effortlessly brought the message on the importance of a health cover in the light of Covid-19 pandemic.”

     

    Said Gopa Kumar, Chief Operating Officer at Isobar said, “The current COVID-19 situation has been an eye-opener for all of us that there’s always a possibility for the unexpected to happen. However, what we can do on our part is to stay prepared for it. With Ab nahin khareedoge to kab?, we are putting the spotlight back on the inevitable importance of health insurance in everyday life. Just like masks, gloves, sanitizers, etc., have become health essentials, we want to make health insurance also a part of that checklist. We hope that the film makes the audience realize urgency of the situation and inspires them to insure their health.”