MxMIndia

Category: MARKETING

  • The campaign illustrates everyday actions which exposes young children to germs

    Savlon Swasth India Mission marks Global Handwashing Day

    By A Correspondent

     

    Savlon, through its initiative Savlon Swasth India Mission, celebrated Global Handwashing Day, with a call for good hand hygiene habits. The brand introduced a video titled #TheHiddenMonsters that illustrates everyday actions which exposes young children to germs.

     

    Unveiled in 2016, ITC Savlon Swasth India Mission attempts to encourage behavioural change towards hygiene amongst children through various engaging and entertaining educational initiatives. The initiative has been able to reach more than three million students across 12,000 schools in India and continues to enable children as champions of change for health and hygiene.

     

    Said actor Boman Irani, who is associated with the cause: “Hand Hygiene is critical and the message needs to be inculcated as a habit amongst children not just today but every day. Really appreciate this simple initiative which communicates the message on hand hygiene in such a creative manner. It indeed is a fun video and is a candid capture of children and their reactions to the germs that follow.”

     

     

  • The McSaver combo meal in the North and East will be priced starting Rs 59

    McDonald’s North & East launches its festive McSaver combos

    By A Correspondent

     

    This festive season, McDonald’s has lined up its McSaver combos for customers in North and East India at prices starting Rs 59. The McSaver combo meal includes a burger or a snack with a select beverage.

     

    Said Ajita Saxena, Director, Marketing, McDonald’s – North and East India: “We understand that our customers associate McDonald’s with great tasting food, great value and fun moments. With the festive season fervour, they are also looking forward to exciting offers and deals from their favourite brands. We thought of evoking that warm, cheerful feeling of the season by offering more value for menu items that our customers crave,”

     

    McDonald’s has planned an integrated advertising campaign across print, radio, television and digital media to create awareness amongst customers. We aren’t sure what happens for the Big Mac (we hate it being called Mac-D!) customers in the South and West… but that we guess is another ad, another communique and possibly another news report.

     

     

  • The 360-degree campaign will be amplified across TV, print, outdoor, digital, radio

    Pantaloons unveils Doston Wali Diwali ad campaign

    By A Correspondent

     

    Pantaloons has geared up to celebrate the festival of lights with the Doston Wali Diwali campaign.

     

    Talking about the new campaign, Ryan Fernandes, Head of Marketing & E-Commerce, Pantaloons, said: “Diwali is one of the most important festivals across the country and it is the perfect occasion for Pantaloons to engage with our consumers and become more relevant in their lives as we celebrate with them. Diwali is an occasion when a lot people buy new clothes and as a fashion retail brand, it is important for us to strengthen our connection with consumers at this time. Our campaign Doston Wali Diwali re-enforces the celebratory mood and festive fervour as we present our rich ethnic collection that showcases the vibrant colours of Diwali. We are grateful to our consumers for the phenomenal response that we have received so far and we will continue to work towards creating enriching experiences that bring us closer to our consumers.

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy Mumbai: “This Diwali we decided to celebrate the lives of doston wali family. The story beautifully brings alive the brands promise of partnering and styling the moments of change in the lives of our consumers.”

  • The concept behind #CutTheCrap was to talk about waste segregation and its benefits to the environment

    Mahindra Susten unveils #CutTheCrap campaign

    By A Correspondent

     

    Solar energy company, Mahindra Susten initiated a unique campaign #CutTheCrap to reinforce the importance of reusing and recycling for a sustainable future. The concept behind #CutTheCrap was to talk about waste segregation and its benefits to the environment.

     

    The campaign was conceptualised in December 2018 with the zero-waste cleanup hike to Mount Kalsubai.

     

    Said Basant Jain, Chief Executive Officer of Mahindra Susten: “With #CutTheCrap, we are working to drive positive change for people from all walks of life. We have strategically partnered with Ennoble which makes bags out of recycled scrap called the ‘Yelo-Green bag’. We have started with WeWork as our location partner to collect this scrap from the employees of various organizations present at their locations. With more participation from organizations and people, we believe this will grow into a full-fledged movement helping rejuvenate our environment while supporting students.”

     

     

  • Happy mcgarrybowen designed the brand identity and visual language for the brand

    Happy mcgarrybowen designs identity for Airtel Xstream

    By A Correspondent

     

    Bharti Airtel has partnered with Happy mcgarrybowen to design the brand identity for Airtel Xstream, the digital entertainment platform by Airtel. As part of the exercise, Happy mcgarrybowen designed the brand identity and visual language for the brand.

     

    Speaking on the engagement, Shashwat Sharma, CMO, Airtel said: “The vision for the Airtel Xstream brand was to carve a voice that speaks to today’s young, technology ready consumer. We were building an India-first platform of digital entertainment services and this needed a disruptive and market-defining visual identity. Happy mcgarrybowen became our partner in bringing that vision to life. They helped create an identity that is current, aspirational and future-ready. It’s a great visual ethos of what Airtel Xstream promises to bring to the Indian consumer going forward.”

     

    Added Samarjit Choudhry, President, Happy mcgarrybowen: “Airtel is one of the most recognised brands in India. It has ushered in major changes in the way we use communication tools. With the launch of Xstream, they are once again on the cusp of changing our entertainment consumption habits. We have tried to capture the dynamic nature of the digital entertainment world, its confluence across platforms; obviously with the consumer at the centre of it.”

     

     

  • Campaign breaks today for Honda’s revolutionary first BS-VI two-wheeler – the all new Premium Activa 125 BS-VI

    Honda starts a quiet revolution for its new BS-VI offering

    By A Correspondent

     

    Honda Motorcycle and Scooter India has lifted the curtains of its 360-degree campaign ‘A Quiet Revolution’ the  Activa 125 BSVI.

     

    The campaign, conceptualised by Dentsu One, aims to highlight the unique feature of eSP technology i.e. silent start.

     

    Speaking about ‘A Quiet Revolution’ campaign, Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India said: “By launching a BSVI two-wheeler six months ahead of emission norms, Honda is all set for a quick, silent and innovative start into the new era. The new Activa 125 BSVI campaign is inspired by something everyone has all experienced, right from our birth to school, college and so on… the desire to replace noise with the power of silence. The revolutionary eSP technology, industry first features of Activa 125 BSVI bring to life the meaning of ‘A silent revolution’. And adding the perfect spice to this campaign is Twinkle Khanna shushing Akshay in the end yet again.”

     

    Added Titus Upputuru, National Creative Director, Dentsu One: “When we talk of technology, the usual direction is to go all techno and sci-fi. We thought why not make technology a little friendly. That’s why, we went the ‘keep quiet’ way. It’s true that all of us have been told to keep quiet more than once in our lives. People love peace and quiet. We thought let’s get Akshay to play the central character and make him speak about this life truth.”

     

     

  • Every Stay is a Story’ invites guests to create memorable travel stories at Hilton

    Hilton celebrates India’s love for travel with brand campaign

    By A Correspondent

     

    Having recently celebrated its milestone 100th anniversary, Hotel Hilton has unveiled a new brand campaign, ‘Every Stay is a Story,’ for the India market.

     

    Said Manish Tolani, vice president, Commercial Services, Hilton India: “Growth of travel and tourism in India continues to be robust due to rising disposable incomes and a growing inclination towards travel. With a focus on this upward trend and understanding that Indian travelers are looking for meaningful travel experiences, our campaign, ‘Every Stay is a Story,’ encourages travelers to stay at Hilton and experience rewarding, enriching hospitality. Placing our world-class hospitality at the heart of this initiative, the campaign offers a refreshing outlook against today’s package-driven hospitality landscape.”

     

     

  • Fitness Icons and Bollywood celebrities Vidyut Jamwal and Bhumi Pednekar greenlight #TheNutriMovement Campaign

    India cycles its way to health through #TheNutriMovement campaign

    By A Correspondent

     

    Britannia NutriChoice is advocating consumers to make good choices not just in their snacking habits but for their overall fitness and activity. Actors Vidyut Jamwal and Bhumi Pednekar have joined the journey through a digital campaign in encouraging people to make a healthy start and participate in the movement.

     

    Said Vinay Subramanyam, Head-Marketing, Britannia Industries while talking about the initiative: “NutriChoice launched the #TheNutriMovement to motivate people to take small steps towards a fitter, more fulfilling life and discover the ‘power of a good choice’. We encouraged people across the country to take up a near zero- barrier sport like cycling. We brought on board influencers like Bhumi Pednekar and Vidyut Jamwal who are icons of physical fitness. As a part of the campaign, cyclists across 23 cities in the country cycled over 9500 kms, which was 3x of our target! We will continue to drive similar initiatives that nudge people to adopt a healthier way of life.”

     

     

  • The campaign kickstarts with two digital films conceptualised by Ogilvy

    Spaces launches second edition of its Rangana Collection

    By A Correspondent

     

    Interiors specialists Spaces has launched its latest campaign to introduce its limited-edition festive range – Rangana Collection. The campaign kickstarts with two digital films conceptualized by Ogilvy that depict how the Indian art forms are translated into inspiring bedsheets.

     

    Commenting on the campaign, Manjari Upadhye, CEO, Domestic Business, Welspun India said: “Spaces is synonymous to thoughtful living with its unique designs and innovative products. It is a brand that weaves contemporary and traditional designs on bed, bath, coordinates. In line with this ethos, the new Rangana Collection celebrates the Indian traditional art forms with a modern touch. Through our campaign, we aim to revive our ancient art forms and rich heritage. Taking forward the idea of thoughtfulness, we are also giving back to the society by contributing to the growth of the artisans’ community.”

     

    Speaking on the campaign, Srreram Athray, Group Creative Director, Ogilvy added: “As Rangana’s designs are all inspired by traditional Indian art, we came up with a simple idea to make that connection. And we threw in a bit of entertainment too”.

     

    The campaign will be promoted across various digital platforms, OOH, retail branding and in-cinema video ad promotions.

     

     

  • The announcement was made at the launch of Retro Funky, Streax Professional’s latest collection, in Mumbai

    Streax announces Vaani Kapoor as new face of the brand

    By A Correspondent

     

    Streax Professional has announced actor Vaani Kapoor as the new face of its brand at an event held in Mumbai, where the actress walked the ramp, launching the brand’s latest collection, Retro Funky.

     

    As part of the association, Vaani will feature in the brand’s print and digital communication campaigns. With this move, Streax Professional hopes to strengthen its appeal amongst millennials and the aspirational young patrons.

     

    Announcing the association with Vaani, Rochelle Chhabra, Professional Division Head, Hygienic Research Institute said: “We are delighted to have Vaani join the Streax Professional family. Vaani is a talented, vivacious and stunning youth icon, who has inspired India with her exceptional fashion sense and brave style moves. As a style icon who personifies the sentiment “Go Bold”, Vaani Kapoor was a natural choice for the brand.”

     

     

  • The 360-degree marketing campaign was launched through a short video film on social media

    Future Generali rolls out ‘Nayi Diwali Naya Rivaaj’ ad campaign

    By A Correspondent

     

    Future Generali India Life Insurance has launched its 360-degree brand campaign titled “Nayi Diwali Naya Rivaaj”.

     

    Commenting on the new initiative, Rakesh Wadhwa, Chief Marketing & Customer Officer, Future Generali India Life Insurance Pvt Ltd, said: “The festival of Diwali celebrates new beginnings and triumph of good over evil. At Future Generali India Life, we are focused at promoting healthy living amongst Indian fathers. Our new campaign takes the narrative forward by encouraging them to enjoy the festivities while starting a ‘Naya Rivaaj’ to stay fit and healthy. We believe that for fathers who work hard to provide best for their families, health is their true wealth. The campaign will be launched on all digital channels and will be supported by exciting on-ground promotions.”

     

    The film has been shot by L&K Saatchi & Saatchi.

     

     

  • AK will be endorsing all the three categories comprising frames, sunglasses and lenses

    Titan Eyewear appoints Ayushmann Khurrana as its brand ambassador

    By A Correspondent

     

    Titan’s eyewear business has announced actor Ayushmann Khuranna as its new brand ambassador. The actor will be endorsing all the three categories comprising frames, sunglasses and lenses and feature in an upcoming multi-media campaigns for the same.

     

    Commenting on this development, Ronnie Talati, CEO – Eyewear Division at Titan said: “Titan as a brand and eyewear as a category caters to consumers from 6 to 60 years age bracket and represents a grounded, inclusive and pioneering persona. Given this context, there could not have been a better ambassador to personify Titan’s Eyewear business than Ayushmann Khurrana. “

     

    Added Shalini Gupta, Marketing Head – Eyewear Division at Titan: “We are extremely delighted to welcome on board Ayushmann, the most celebrated actor of mainstream cinema pushing the boundaries of typical Bollywood content. His commitment to his craft reflects Titan’s unflinching commitment to quality and design excellence. He is a celebrated actor, singer, and writer – a versatility that resonates so well with Titan. “