MxMIndia

Category: MARKETING

  • ‘Sabse Pehle Life Insurance’ is the philosophy behind the proposed campaign

    Life insurance companies join hands to launch awareness campaign

    By A Correspondent

     

    Life Insurance Council has launched a joint campaign with the slogan ‘Sabse Pehle Life Insurance’. The campaign represents joint efforts of all 24 Indian life insurance companies who are working towards creating a common narrative aimed at increasing life insurance awareness in the country.

     

    Said V Manickam, Secretary, Life Insurance Council: “As part of Indian culture, our elders have always stressed on doing the most essential things first and then opt to carry on with other things. This is an integral part of day to day conversations. ‘Sabse Pehle Life Insurance’ comes from this very cultural nuance and will help establish an understanding of the essentiality of life insurance in our lives and the need to treat it as top most priority while planning for life.”

     

     

  • Multi-channel campaign celebrates the launch of its Platinum range which is made using revolutionary SAS metal

    Network highlights new Vinod Cookware range

    By A Correspondent

     

    Network Advertising has launched an ad campaign for cookware brand Vinod Cookware.

     

    Said Shayondeep Pal, Chief Creative Officer, Network Advertising: “First and foremost, the idea was to break the category code to get the eyeballs. All we know is when it comes to cookware, we end up showing home-makers, happy kids and satisfied husbands. How do we stay away from this clichéd universe and still talk about a revolutionary product innovation called SAS metal? At the other end of the spectrum, we didn’t want to make an esoteric commercial with a tenuous connect. So, the attempt was to come up with an idea that is organically humorous and closer to the product truth.”

     

    Added Sunil Agarwal, Director, Vinod Cookware: “Vinod Cookware is synonymous with innovation and our offerings have been out strength. Our products have been able to stand the test of time and our substantial research has enabled us to understand the market and the consumers well. Our Platinum range is the perfect example of the focus we have on launching new products that address key consumer challenges. This new film created by Network Advertising encapsulates the brand and product promise effectively and I strongly believe that it will work very well for us in the market.”

     

     

  • The new TVC campaign brings alive the essence of age old traditions, cultures and rituals which have been followed through generations

    Tanishq celebrates ‘Riwaazon wali’ Diwali through Virasat collection

    By A Correspondent

     

    It’s Diwali and the time when we see an all-new Tanishq blitz. This year, to launch its new festive collection called Virasat,  a TVC campaign attempts to brings alive the essence of age-old traditions, cultures and rituals which have been followed through generations.

     

    Speaking on the launch of TVC, Deepika Tewari, Associate Vice President– Marketing, Jewellery Division at Titan Company Limited said: “Each Diwali is a testament of the traditions that has been passed down from one generation to another and has been followed each year with equal vigour. This campaign is an ode to the innumerable ‘Rivaaj’ or traditions that are followed by us, especially that of buying gold and hence the name ‘Virasat’. We sincerely hope our grand new Virasat Collection will add a bit of sparkle to everyone’s life. At Tanishq we wish everyone to be a part of Riwaazon wali Diwali, Tanishq waali Diwali.”

     

    Added Sagar Kapoor, Chief Creative Officer, Lowe Lintas, Tanishq’s creative agency: “Diwali and Tanishq are integral to each other. Buying gold in Diwali has been a big part of tradition across the country. This year Tanishq inspires people to take this tradition, this ‘riwaaj’ forward. Of course at the heart of the communication is the love, prosperity and joy that Tanishq jewelry brings about in people’s lives.”

     

     

  • The film embodies millennial love as it follows a young couple’s journey in search of that perfect connection

    Milton expresses the colours of millennial love in latest ad film

    By A Correspondent

     

    Milton has released a new ad film conceptualised by Ogilvy for its Thermosteel range of water bottles.

     

    Said Ajay Vaghani – Managing Director, Hamilton Housewares: “In a way, our choices of colours reflect an aspect of our lives; almost like an extension of our personality. And the youth today visibly seems to resonate with this. They love integrating colours into their lives as a means of echoing the mood or a statement that they choose to make in that moment. It was exciting for Milton to build on this observation. We have a recognized legacy with Thermosteel bottles and with a wide range of colours in this category, we decided to cater to a vibrant young audience. The TVC, in an endearing way, interweaves the drama of colours and emotions through the bottles via a playful narrative. We want the youth of today to continue exploring and expressing their vivacious personalities with Milton by their side.”

     

    Speaking on the new TVC, Anurag Agnihotri- ECD, Ogilvy, says, Bottles and flasks are no longer just a utilitarian product. They have become an accessory for the youth, a means for them to express themselves. They’ve become synonymous to tattoos or jewellery. They are what sets one apart from the crowd. And when Milton introduced a range of colourful flasks, it was the perfect opportunity for us to talk to this youth not through words, but through colours.

     

     

  • Ranveer Singh will be seen endorsing the brand’s latest festive collection

    Manyavar appoints Ranveer Singh as brand ambassador

    By A Correspondent

     

    Manyavar has announced actor Ranveer Singh as its brand ambassador.  As a part of the association, Ranveer will be seen endorsing the brand’s latest festive collection through a slew of commercials spread across television, digital, and social-media.

     

    Commenting on the association, Ravi Modi, MD of Vedant Fashions said: “At Manyavar, we are always in pursuit of excellence, and aim to set higher standards. So, it’s only fitting that we welcome to Manyavar the one man who has been setting new standards of excellence with every step he takes. We are delighted to have Ranveer Singh join the Manyavar family. He is an achiever, and every young Indian aspires to be like him. He is confident, proud, passionate and embodies the spirit of the modern Indian man. We are certain that, with his charm and ability to win over people, he will inspire his fans to celebrate the Indian in them more often. Manyavar looks forward to a beautiful, inspiring and exciting journey with Ranveer Singh.”

     

     

  • The comprehensive campaign is based on real life experiences of its customers

    Fullerton India unveils integrated ad campaign

    By A Correspondent

     

    Fullerton India has unveiled its customer-centric campaign, which reflects its brand promise – Rishta Sammaan Ka.

     

    Said Rajashree Nambiar, Managing Director and Chief Executive Officer, Fullerton India: “Our customers are at the core of what we do and improving experiences is important to us. Credit is a strong relationship based product and is largely dependent on trust and respect. This forms the heart of our brand ethos and our business, built over the years through  innovation and nurturing relationships. Our campaign leverages these key attributes and embraces our distinct businesses and customer’s needs, with one voice and one message that we are Fullerton India – Rishta Sammaan Ka.”

     

    Speaking on the campaign, Shilpa Desai, General Manager & Head – Marketing & Cross Sell, Fullerton India, added: “Rishta Sammaan Ka, reinstates our positioning and promise that we share with our customers. Since our businesses cater to diverse audiences between the age group of 25-45 years, our campaign encompasses various channels. Along with TV, a large part of our campaign will be digitally led and directed towards millennials, who seek lifestyle changes for better living. Our digital based lending models and customised offerings have been further emphasised in our campaign, which weaves into our inclusive growth story.”

     

     

  • Two weeks prior to the games, six creatives of each team were displayed on billboards, bus shelters, pillars, metro and airport branding to get maximum visibility and coverage

    MOMS executes #NBAInMyBackyard outdoor campaign

    By A Correspondent

     

    To promote the first ever NBA Games in India, Madison’s outdoor specialist agency, MOMS, executed a high decibel OOH campaign showcasing Mumbai’s key locations via #NBAInMyBackyard.

     

    Two weeks prior to the games, six creatives of each team were displayed on billboards, bus shelters, pillars, metro and airport branding to get maximum visibility and coverage.

     

    Said Jayesh Yagnik, COO, MOMS: “We are extremely proud to be part of this campaign wherein first ever live NBA games were played in India. We were happy to create the omnipresence for the game through strategically placed media all across. India is becoming a hub for a number of sports events. We’ve all followed NBA but bringing the games to India will open the gates for younger generation to take up the sport or furthermore make a career in it.”

     

     

  • It is the first of five interesting films being done for Flying Machine this season

    Flying Machine’s new campaign for F-Lite denim

    By A Correspondent

     

    Dentsu India has launched a new campaign to introduce Flying Machine’s new product, the F-Lite denim.

     

    Commenting on the film, Alok Dubey, CEO – Lifestyle Brands Division, Arvind Lifestyle Brands said: “Our customers will not only enjoy this film but see for themselves how the F-Lite denim is designed to suit their lifestyle of non-stop fun and action – the proof is here.”

     

    Added Malvika Mehra, Chief Creative Officer, Dentsu India: “What do you do when you get a brief for a fantastic product? You keep it simple and do a fantastic product window. One that lasts a full 30 seconds. With Justone, our freestyle champion, doing innumerable splits in the ultra-flexible F-Lite denims, we didn’t need to say much, the proof was in the pudding. This is the first of five very interesting films we’ve done for Flying Machine this season. Do watch this space for more action.”

     

     

  • Associates with celebrity couple – Milind Soman and Ankita Konwar

    Tata Motors rolls out #TheUltimateElectricDrive campaign

    By A Correspondent

     

    Gearing up for the launch of the new Nexon EV, Tata Motors has signed up Milind Soman and Ankita Konwar for #TheUltimateElectricDrive campaign. This campaign aims at highlighting Nexon EV’s ability to break existing barriers to EV adoption in India such as range anxiety, lack of charging infrastructure and performance capabilities.

     

    Said Shailesh Chandra, President – Electric Mobility Business and Corporate Strategy, Tata Motors: “We are proud to announce that Nexon EV will be available for personal buyers in India from Q4 (Jan-Mar) FY19-20. Powered by the cutting-edge Ziptron technology, Nexon EV promises to address the barriers that exist in the EV market today and will deliver a thrilling on-road performance, ensuring zero emission. We are also excited to have the famous celebrity couple – Milind Soman and Ankita Konwar on board to share their experience with the EV enthusiasts. We are confident that the new Nexon EV will further raise the bar for electric cars, making EVs an aspirational choice for consumers.”The campaign builds on Dinshaw’s well-entrenched trust and quality in a tongue-in-cheek mannerThe campaign builds on Dinshaw’s well-entrenched trust and quality in a tongue-in-cheek manner

     

     

  • Conceptualised and created by Leo Burnett

    Anchor Panasonic promotes switches range in latest TVC

    By A Correspondent

     

    Anchor Panasonic takes the ‘Naye India ke badhte load ke liye’ proposition further in their third campaign for their wiring devices (switches) with a quirky take on the selfie-obsessed social media generation. The campaign has been conceptualised and created by Leo Burnett India.

     

    Said Vivek Sharma, Managing Director, Panasonic Life Solutions: “We aim to deliver products that surpass the consumer expectations and fulfil the growing demands of new India. With the new ad campaign, ‘Naye India Ke Badhte Load Ke Liye’, we wanted to highlight how we understand the sentiments and desires of today’s consumers and how we can be a part of their aspirations. We hope to extend our consumer base and tap newer markets with this campaign, thereby increasing market share in the wiring devices (switches) category.”

     

    Speaking about the campaign Vikram Pandey (Spiky), National Creative Director Leo Burnett India says “Since the plot was about a guy desperately wanting to go viral on the internet, we decided to cast a social media influencer famous for his acts on the internet. An interactive integrated campaign will take the premise forward to connect with the audience on all platforms.”

     

     

  • Showcases latest handbags collection for the festive season

    Sara Ali Khan unveils latest handbag collection for Ceriz

    By A Correspondent

     

    Ceriz, the fashion accessories brand of Future Lifestyle Fashions, has unveiled the autumn winter campaign featuring brand ambassador – Sara Ali Khan.

     

    Said Tanushri Dhoot Biyani who heads Ceriz: “We are happy to have Sara endorse the new autumn winter handbag collection by Ceriz. The collection has something instore for different fashion needs and will enhance ones look by adding that extra touch of elegance. The new range is endless and is sure to woo all aspiring fashionistas.”

     

     

  • The integrated campaign is spearheaded by a TVC ad using an emotional storytelling route to highlight the importance of ceilings in home decor

    Saint-Gobain Gyproc unveils its new brand campaign

    By A Correspondent

     

    Saint-Gobain has launched a new brand campaign, ‘Ceiling Nahi Feeling Hai’ with a TVC that will leverage the ongoing festive season.

     

    Said Sudeep Kolte, Vice President, Sales & Marketing – Gyproc India: “False Ceilings is one of the fastest growing categories in the Home Interior space and as a market leader it is our duty to keep growing the category. Our latest ad campaign is trying to build on the core insight that doing up a false ceiling is an intense affair with lot of emotions involved right from ideation to design choices and finally to implementation stage. A beautifully done ceiling has a pride of place in the home and is also a reflection of superior taste as well as an elevated lifestyle.”