MxMIndia

Category: MARKETING

  • The launch campaign has at its core, the brand’s promise of offering fine dining experiences to gourmet lovers

    Gourmet Passport breaks stereotypes with ‘The Pursuit of Great Taste’ campaign

    By A Correspondent

     

    Gourmet Passport has announced the launch of its integrated digital video campaign that focuses on bringing alive the idea of ‘The Pursuit of Great Taste’.

     

    Sharing his thoughts on the digital campaign, Ankit Mehrotra, Co-founder & CEO, Dineout said: “With Gourmet Passport on board, we wish to expand our reach to include gourmet lovers who are always on the lookout for their next gastronomical adventure. The ad films are an attempt at building a connection with our audiences and to leave them with a chuckle while we call for gourmet connoisseurs to unite with in their pursuit of great taste! ”

     

    Conceptualised by Daiko FHO, the campaign aims to establish the essence of Gourmet Passport amongst consumers who are looking at elevating themselves to premium dining experiences. Said Rajesh Aggrawal, CEO – Daiko FHO: “In a market filled with players stuck in a ‘discounts & offers’ loop, Gourmet Passport stands apart with its unique experiential offering. The idea was to bring to life this philosophy by creating engaging stories using people with evolved tastes as protagonists. People from different walks of life who inspire everyone to join our Pursuit of Great Taste.”

     

     

  • The European menswear brand has announced actor Saif Ali Khan as its brand ambassador in India

    Selected Homme announces Saif Ali Khan as brand ambassador

    By A Correspondent

     

    European menswear brand Selected Homme has announced actor Saif Ali Khan as its brand ambassador in India.

     

    Speaking on the announcement, Vineet Gautam, CEO & Country Head, Bestseller India, said: “Selected Homme is a brand that embodies detailed aesthetics and high quality while being at the forefront of sustainability. The premium menswear category in India is on the rise with men desiring to sharpen their personalities with bespoke styling and Selected addresses just that. We are delighted to partner with Saif Ali Khan as the unprecedented Selected Homme man and are excited to see how this relationship unravels.”

     

     

  • Rolls out a new multi-channel campaign and a television commercial with Deepika Padukone

    Goibibo encourages young Indian travelers to GoBefikar

    By A Correspondent

     

    Online travel company Goibibo has launched a new campaign ‘GoBefikar’ to encourage young India to book their travel without any hassles and worries.

     

    Said Sunil Suresh, Chief Marketing Officer, Goibibo: “With more and more Indians wanting to spend their leisure time traveling and exploring new places, we want to give them a hassle free way of fulfilling their travel aspirations. With our new campaign, we want to assure travellers that when they book on Goibibo they can rest assured that they will get the best accommodation experience that they have come to trust on GoStays.”

     

    Added Hemant Misra, Managing Director, MagicCircle Communications: “This campaign for Goibibo heralds an invite for carefree travel. The television commercial captures the surprise that comes with the promise of being carefree. First in a series of TVCs that will invoke the young Indian to cast aside their worries to Goibibo and travel carefree to delightful destinations”.

     

     

  • Like in the earlier years, the plywood and laminates leader celebrates the indomitable spirit of the carpenters

    CenturyPly is back with CenturyPly Heroes 2019

    By A Correspondent

     

    In a bid to reiterate the commitment towards excellence, CenturyPly is back with its annual campaign CenturyPly Heroes.

     

    Commenting on the launch of the campaign, Sanjay Agarwal, Managing Director of CenturyPly said: “We are extremely delighted to announce the advent of CenturyPly Heroes 2019. Continuing the tradition, this year also we aim to touch the lives and add warmth to the real heroes behind all the glitz and glitters of festivals. The carpenters’ are an integral part of our industry and they keep inspiring us with their strong inner self and mesmerize us with their artistic workmanship. We, at CenturyPly, being a part of the industry, feel responsible to highlight their unwavering and restless attitude. I hope that people from varied walks of life identify the messaging that we have intended to maintain throughout these years and able to connect with the craftsmanship of these carpenters better than before.”

     

     

  • The eastern India jewellery chain rolls out a campaign on women empowerment – #DontTakeMeLightly

    Senco signs heptathlete Swapna Barman as brand ambassador

    By A Correspondent

     

    Senco Gold & Diamonds, eastern India’s largest jewellery retail chain signed 2018 Asian Games Gold Medalist and 2019 Arjun Awardee Swapna Barman as its new brand ambassador.  She will be promoting “Everlite” – the light-weight jewellery range from Senco.

     

    Meanwhile, jewellery chain also rolled out a new brand campaign on women empowerment “#DontTakeMeLightly” featuring Barman. In a new TVC for Everlite, the women’s jewellery collection from Senco Gold & Diamonds, she will be portraying the role of a woman who has overcome all physical challenges and hardships to emerge as winner.

     

    Speaking on the occasion, Suvankar Sen, Executive Director, Senco Gold & Diamonds, said: ‘It is an honour to have 2018 Asian Games Gold Medalist and 2019 Arjun Awardee Swapna Barman as our brand ambassador for our Everlite collection. Swapna embodies the spirit of overcoming hurdles in different spheres of life and beating physical challenges to emerge as a winner. Swapna is an icon of women empowerment and an example of what the country’s daughters can achieve. Swapna is equally versatile, excelling at whatever she does in her own unique style, with impeccable class and elegance. This is the spirit of ‘#DontTakeMeLightly,’ which celebrates the spirit of those indomitable and unstoppable daughters of the country.”

     

     

  • The film showcases nuances of people going the extra mile for their loved ones

    TVS unveils new campaign for Jupiter

    By A Correspondent

     

    TVS Motor Company has unveiled the marketing campaign for its flagship scooter– TVS Jupiter. Titled ‘Dil Ka Mileage’, the campaign debuts a new television commercial film for the brand.

     

    Said Aniruddha Haldar, Vice President (Marketing), Scooters, Commuter Motorcycles and Corporate Brand: “We have known that mileage has always been the overriding concern for the Indian Commuter. However, we believe this concern is from a strong desire to do more, achieve more, go that extra mile – especially for their loved ones. Hence this concern for mileage is based on the need to clock more and more “Dil Ka Mileage”, through going that extra mile for their loved ones. TVS Jupiter is their preferred ride, not only because of its performance, including mileage, but for sharing the belief in “Dil ka Mileage”. We are confident that our consumers will be increasing their “Dil Ka Mileage” on every ride with their TVS Jupiter.”

     

    Added Krishna Mani, Executive Creative Director – South, Dentsu Network Advertising Private Limited: “The idea was to elevate the brand from talking about just mileage of the scooter to what the man does with it. Mileage tells how far the scooter would go but Dil Ka Mileage tells you how far would the man go for his near and dear ones. The film celebrates the family man who everyday selflessly does little but important things for his loved ones that make them smile.”

     

     

  • The 40-second film has been created by Grey

    ColorPlus captures hues of Durga Puja in new film

    By A Correspondent

     

    ColorPlus has launched a new ad film highlighting its latest collection for Durga Puja.

    Said Vivek Sandhwar, Director and Brand Head, ColorPlus: ‘’Durga Pujo is known for its vibe and vibrancy, and nothing better than colours to showcase the pulse of this grand festival. At ColorPlus, we want to build a connect with the audience by showcasing different elements of Pujo. Our film beautifully captures all the aspects by interfacing them with the variety of shades our products offer. So, for the launch of our festive collection, we’ve created a film that draws parallel between the festival and our colourful collection.”

     

    Talking about the campaign Vivek Bhambhani, Group Creative Director, Grey Group India said: “The film captures the iconic symbols of Durga Puja, taking the viewer through a visual montage of the traditions surrounding Pujo. ColorPlus, staying true to its name, leverages the varied colours of their products by connecting them to the colour of each icon. The narrative captures the essence of Pujo with a poetic voice over that evokes the emotions of every ritual and tradition.”

     

  • Sohail Khan from Columbus India’s Mumbai Office will be spearheading this business

    Columbus India wins digital biz of AIS Glass

    By A Correspondent

     

    Columbus India has been appointed as the digital AOR for AIS Glass. The account was won following a pitch process across all the businesses of AIS Glass including architectural glass, automotive glass, consumer glass, AIS Windows, AIS Glasxperts, AIS Windshield Experts and AIS Car Fit Experts, and will be handled out of the agency’s Mumbai and Gurugram offices. Sohail Khan from Columbus India’s Mumbai Office will be spearheading this relationship along with a multifaceted cross functional team from across regions.

     

    Vikram Khanna

    Commenting on the appointment, Vikram Khanna, COO (Consumer Glass & Architectural Institutional Business), CMO & CIO, Asahi India Glass said: “AIS is India’s leading automotive and building glass company. We are trying to establish direct connect with our consumers in Automotive, Home and building market with our brands – AIS Windshield Experts, AIS Glasxperts and AIS Windows.  A strong agency for the ever-expanding digital space is required to keep us connected with consumers in digital world, and on-boarding Columbus India gives us that confidence to do so. AIS is happy to welcome Columbus India, a part of the Dentsu Aegis group… We have the confidence in this relationship to reach out to our consumers on the digital medium more closely and effectively.”

     

    Nitin Sabharwal

    Added Nitin Sabharwal, COO, Columbus India:“AIS glass is one of our most awesome wins in the recent past as this was one of the last pitches done by our late CEO Anurag Gupta himself and also due to the fact that we are actually helping AIS in their digital transformation across all platforms and digital assets.”

     

     

    Deven Dharamdasani

    Said Deven Dharamdasani, CEO, SVG Media: “It’s a matter of great pride for Columbus India to be the Brand Voice and the communication partner for AIS India. A brand that has been leading for over three decades in the glass industry to have placed their trust in us. We are excited to partner with them in their digital journey and hope to bring in the change in their social media brand communication and engagement with their audiences”.

     

     

  • Interactive installation urges people to walk on Bapu’s path and reinforces the message of ’Cleanliness is next to Godliness’

    Tata Salt celebrates Gandhi Jayanti with #BapuReminder

    By A Correspondent

     

    On the 150th birth anniversary of Mahatma Gandhi, Tata Salt paid a tribute through an initiative, #BapuReminder on Mumbai’s MG Road. Tata Salt set up an interactive installation that reminds people of Gandhi’s saying ‘Be the change you wish to see’. People passing on Mahatma Gandhi Road in South Mumbai were nudged by Bapu’s voice through a targeted sound-beam technology. The interactive installation was exhibited on October 1 and 2.

     

    Speaking on the initiative, Sagar Boke, Head – Marketing, Consumer Product Business, Tata Chemicals Ltd. said: “Tata Salt has always stayed true to its credo of ‘Desh ki Sehat, Desh Ka Namak’ and this initiative is our homage to the Father of the Nation. As the nation celebrates Mahatma Gandhi’s 150th birth anniversary, this unique installation with interactive images and sounds will help bring alive his thoughts and words on cleanliness and sanitation for all. Just as nutrients like iodine are important to good health, good hygiene and sanitation are just as critical, and we hope the #BapuReminder initiative will instil in each one the aspiration to be a torchbearer for a cleaner nation.”

     

     

  • The campaign comprises a series of short, digital-first video ads that leverage humour to give a quirky twist to the high involvement activity of home-buying

    Network Advertising unveils latest ad campagn for ‘Vicino’

    By A Correspondent

     

    Network Advertising has launched a quirky campaign for Mahindra Lifespaces’ recently launched residential project ‘Vicino’, located in Andheri East, Mumbai. The campaign comprises a series of short, digital-first video ads that leverage humour to give a quirky twist to the high involvement activity of home-buying.  These first-of-their-kind video ads feature animals, with each video ending in an unexpected reveal of the benefit of buying a home.

     

    Said Shayondeep Pal – Chief Creative Officer, Network Advertising: “To own a home in the heart of Mumbai is to say you’ve arrived in life. Vicino by Mahindra Lifespaces is one such project in Andheri where everything is close by. So the team came up with the idea of highlighting the locational advantage through what we all love to watch on our social media feed – animal videos! The aim was to be creatively disruptive in the category while communicating a strategic location benefit in the shortest possible time. In this context, I would like to thank Mahindra Lifespaces for buying into creatives that go beyond ‘safe’ in the traditional sense.”

     

    Added Sunil Sharma, Chief Customer Officer, Mahindra Lifespace Developers Limited: “Vicino is strategically located in Andheri East and meets the evolving needs of home buyers in Mumbai.  In a cluttered real estate space, our focus was on ensuring crisp, engaging and hard-hitting films that would be entertaining while also effortlessly seeding our customer value proposition of Joyful Homecomings to well-connected homes at Vicino.”

     

     

  • Milind Soman to be the face of the Favre-Leuba Raider Harpoon timepiece

    Favre-Leuba announces Milind Soman as its brand ambassador

    By A Correspondent

     

    Luxury Swiss watch brand Favre-Leuba has announced Milind Soman as its brand ambassador

     

    Speaking on the appointment, Vijesh Rajan, Head of Favre-Leuba, said:  “It bring us great joy to announce Milind Soman as a Friend of Brand for Favre-Leuba. He has bought India some glorious achievements and has become synonymous to health and fitness. His immeasurable achievements and ideology to conquer new frontiers synchronises beautifully with Favre-Leuba’s DNA. Milind Soman has always outdone himself, from conquering the Ironman triathlon to becoming the ultimate Ultraman. His passion for swimming has been long known and has also made him take on various forms of diving for which The Raider Harpoon will be a worthy accompanying instrument.”

     

     

  • #DilKiSuno campaign of Tata Tea Gold aims to bring alive the inspiring stories of consumers who have listened to their hearts

    Wavemaker brings alive Tata Tea Gold’s new campaign

    By A Correspondent

     

    Tata Tea Gold has partnered with IIFA 2019 to launch #DilKiSuno stories as part of the brand’s ‘Dil ki Suno’ campaign. Crafted and executed by Wavemaker, the campaign will showcase inspiriting stories by leading celebrities at IIFA 2019, encouraging consumers to share their inspiring stories and experiences.

     

    Said Puneet Das – Vice President Marketing – (India), Tata Global Beverages: “Tata Global Beverages’ iconic brand, Tata Tea Gold, has stood for the ‘Gold standard’ in tea drinking experience with its rich taste and an irresistible aroma. The brand Proposition talks about ‘Dil ko na kahoge toh pachtaoge’; encouraging consumers to listen to their heart and have no regrets. We continue to build on that proposition with an exciting partnership with IIFA 2019, by sharing inspiring #DilkiSuno stories of your favorite celebrities… and inviting consumers to share theirs.”

     

    Speaking on the collaboration, Kishan Kumar M S, Vice President, Wavemaker India said: “Tata Tea has always brought difference to the lives of millions of consumers through their purpose-driven marketing. For the latest Tata Tea Gold ‘Dil Ki Suno’ campaign, our objective is to inspire our consumers to follow their dreams by listening to their heart.