MxMIndia

Category: MARKETING

  • The youth took the opportunity to break their silence on sex and revealed their beliefs, attitudes and questions when it comes to sex

    Vitamin Stree’s campaign explores sexual habits of millennials 

    By A Correspondent

     

    In October 2018, Vitamin Stree set out to understand how urban millennials in India view sex and sexuality, by conducting an anonymous, online sex survey among 2500 respondents. The youth took the opportunity to break their silence on sex and revealed their beliefs, attitudes and questions when it comes to sex.

     

    Said Padmini Vaidyanathan, Editor & Creative Head, Vitamin Stree: “This is such an important story to tell. It is not just telling young people to go have sex, but to tell them that if they are not armed with the right set of information, they may not make the choices that work best for them. Freedom to choose only works, when one has all sides of every story. We hope with this series, we can at least initiate the conversation that leads to informed, sexual empowerment for this generation and generations to come.”

     

     

  • Launches UberAuto, with fares starting at just Rs. 25 in Chennai

    Ogilvy unveils latest ad campaign for UberAuto

    By A Correspondent

     

    Uber has launched its latest campaign ‘No Haggling, No Hassles’ – encouraging people to avail UberAuto services in Chennai. UberAuto promises consumers faster pickups and convenient rides without haggling or hassles.

     

    Said Sonal Dabral, Vice Chairman India and Chief Creative Officer South and S.E. Asia, Ogilvy: “UberAuto has brought a dramatic change to the way our audience uses auto rickshaws by bringing them never before convenience and peace of mind. It’s therefore fitting that we are introducing this epic service to our audience with an epic story full of humour, drama and suspense. I’m sure that our audience will enjoy this campaign as much as we enjoyed creating it.”

     

    Added Saakshi Verma Menon, Head of Brand – Rides, India & South Asia: “Uber’s vision is to build globally and live locally. UberAuto takes away the daily hassles of hailing an Auto by harnessing the power of technology. This campaign aims to connect with our communities, driver-partners and riders in Chennai. Ogilvy South has been a great partner in bringing this creative idea to life in Chennai.”

     

     

  • Henceforth called WLS, Brand Inspired by India with Global Interpretations

    Social Kinnect joins ITC Wills Lifestyle’s journey to go all-natural

    By A Correspondent

     

    Digital media agency Social Kinnect  has helped the social amplification of ITC Wills Lifestyle’s shift to natural fibres

     

    Said Vikas Gupta, Divisional Chief Executive Officer, ITC LRBD, said: “Evolved consumers understand the consequences of their actions – on themselves, their communities and the planet. As global Indians demonstrate greater confidence and appreciation of the authenticity of Indian roots and heritage, they seek garments that reflect their identity. Our new direction is an amalgamation of these insights, inspired by all that is real and catering to consumers who value responsibility and originality. Our entire product cycle – from ideating and designing desirable garments, to sourcing and then manufacturing – has been reoriented to live up to our promise to consumers, thus making us the first port of call for crafted, all-natural and authentically designed stylish apparel that tells a unique story in the modern workplace.”

     

    Added Chandni Shah, COO – Social Kinnect: “We are so glad to be associated with WLS’s relaunch as it moves towards a more natural and organic brand positioning. This is the way forward for the brand in a more environmentally-conscious India and we are looking forward to playing a part in moulding this new identity for the brand.”

     

     

  • ‘Har Ghoont Mein Swag’, is the title of the new campaign created by JWT, er, WT – Wunderman Thompson

    Pepsi gets the swag for Summer of 2019

    By A Correspondent

     

    The summer is setting in and Pepsi has brought it with a celebrating of the ‘swag’ with its ‘Har Ghoont Mein Swag’ campaign.

     

    Speaking on this campaign, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India, said: “Pepsi is a brand which has resonated with the voice of today’s generation. This summer, Pepsi is acknowledging and celebrating a word that defines today’s millennials’ – swag. ‘Har Ghoont Mein Swag’ is all about living in the moment, seizing new, interesting opportunities and doing it all with swag. The new campaign is a progressive approach to truly reflect the self-belief of today’s generation.”

     

    Added Senthil Kumar, Creative Chief at Wunderman Thompson (eka J Walter Thompson): “Pepsi has always been the cult brand that creates and curates culture for the young and the restless with every new campaign and the result has always been popular content that echoes the self-belief and celebrates the self-confidence of youth. This new generation is armed with self-belief and Swag, read as effortless cool, in every step of their individual and collective journeys. They don’t hesitate to stand up for what they believe in and stand out because they right the wrong themselves, not waiting for course correction from others. This Summer, Pepsi celebrates this bubbling self-belief and sizzling Swag of India’s young with the campaign “Har Ghoont Mein Swag“. And when this spirit of self-belief leads to self-confident action, every drop rises to the occasion, creating an ocean of youthful Swag.”

     

     

  • The agency will formulate and execute Faber-Castell’s communication strategy in the country

    Aakhya India wins comms mandate for Faber-Castell

    By A Correspondent

     

    Aakhya India has been commissioned to manage the public relations for global stationery manufacturer Faber-Castell’s India operations. As part of the mandate, the agency will formulate and execute Faber-Castell’s communication strategy in the country and build the brand’s narrative focussed on quality and sustainability.

     

    Speaking on the development, Arti Aggarwal, Head of Corporate Communications, Faber-Castell India, said: “We are looking forward to working with the Aakhya team on various projects and to build the Faber-Castell brand together in India.”

     

    Added Kavita Datta, Founder and Managing Director, Aakhya India: “Getting to communicate the story of a legacy brand like Faber-Castell is an exciting opportunity for us and we look forward to helping the brand’s journey in the country“.

     

     

  • Kumbh Mela Authorities acknowledge the contribution of Lifebuoy to spread the message of hygiene awareness

    Lifebuoy promotes public awareness on hygienic living at Kumbh Mela 2019

    By A Correspondent

     

    Lifebuoy has been acknowledged as ‘Swasthya Sehbhagi’ at Kumbh Mela 2019. The mela authorities have recognised the efforts of Lifebuoy to encourage people to adopt the healthy habit of hand-washing through a series of highly innovative initiatives.

     

    Appreciating Lifebuoy’s efforts at the Kumbh Mela, ACMO Dr. VK Mishra, Nodal Officer – Sanitation Kumbh Mela Prayagraj said: “We appreciate the role played by Lifebuoy as ‘Swasthya Sehbhagi’ (Hygiene Partner) in this grand event to spread the message of hygiene and sanitation. We are hopeful that these initiatives will help drive a behavioral change among the masses.”

     

    Shedding light on the recognition and thought process behind the interventions, Harman Dhillon, the General Manager of Skin Cleansing at HUL shared: “It is matter of great honour to be recognised by the Kumbh authority for our efforts as ‘Swasthya Sehbhagi’. Recognitions like these reaffirm our belief and serve as motivation to keep innovating with our approach to encourage more and more people to adopt handwashing before eating and after using the toilet as a habit.”

     

     

  • Move-In-Sync is poised to expand its offerings in employee transportation

    Move-In-Sync unveils new brand identity

    By A Correspondent

     

    Move-In-Sync Technology Solutions unveiled its new brand identity and logo to celebrate 10 years of transporting employees “safely, reliably and efficiently”. The brand refresh is timely as Move-In-Sync is poised to expand its offerings in employee transportation.

     

    Speaking on the change, Co-Founder & CEO, Deepesh Agarwal said: “As a company, we created a Make in India solution for a problem in India and are now thrilled to offer this solution to countries around the globe. Being leaders in this ecosystem, we wanted to ensure that while we are aiming for a renewed look signifying simplicity, forward vision and seamless services, we wanted to retain the strength the brand has stood to symbolize. Move-In-Sync is determined to create cutting-edge, vision-driven transformational change in customer experience.”

     

     

  • Breaks QSR advertising clutter to impactfully engage millennials

    Pizza Hut strengthens its content strategy with new ad film

    By A Correspondent

     

    Pizza Hut is back with a new brand film for millennial netizens that will be launched exclusively on digital platforms. Aimed at breaking the clutter when it comes to predictable QSR category advertising, Pizza Hut will use humour-based content delivered innovatively via digital platforms to reach and engage with audiences.

     

    Commenting on the thought behind the film, Prashant Gaur, Chief Brand and Customer Officer, Pizza Hut India Subcontinent said: “Taste is the biggest driver in our category and we take pride in serving the best, the freshest and the tastiest pizzas to all the pizza lovers in the country. We wanted to make a fun film that highlights the distinctive aroma of Pizza Hut pan pizzas in an interesting way. This ad not only achieves that objective, but also enhances it with the element of a surprising twist at the end, that successfully piques viewers’ interest and makes it memorable. We hope our differentiated content strategy and digital push will spur conversations around the film amongst netizens. This is a first of many more films we will be launching going forward, given that millennial audiences are highly invested when it comes to consuming video content online.”

     

    Added Kapil Arora, President – Ogilvy Group Companies – North about the film: “What’s the precursor to a lip-smacking, delicious pizza from Pizza Hut? It’s irresistible aroma! One which entices your taste buds, in anticipation of the treat to come. We decided to dramatise that very enticing aroma of the tastiest pizzas, in this campaign. Taking on stereotypical, fake deodorant and toothpaste attraction stories, we contrasted the magnetic pull of irresistible pizzas from Pizza Hut at a fabulous price as the real deal.”

     

     

  • The launch of the new identity is a part of the ongoing evolution of TajSATS

    IHCL unveils new brand identity for TajSATS

    By A Correspondent

     

    The Indian Hotels Company Limited (IHCL) unveiled a new visual brand identity for TajSats.

     

    Said Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL and Chairman, TajSats: “TajSats is an integral part of the IHCL ecosystem. It is currently the market leader in airline catering and we look forward to strengthening this further by unlocking its potential in non-aviation businesses as well. The new identity is a bold re-imagination of the TajSats brand and presents the company as modern and progressive.”

     

    Added Sagar Dighe, Chief Operating Officer, TajSats: “The rebranding is an exciting change for us. It not only creates a foundation for new opportunities but also emphasizes on our objective of achieving strong growth and focus towards innovation; as we strive to achieve Aspiration 2022.”

     

     

  • The association taps into the shared values of style, beauty, and confidence to drive brand salience on a pan-India level

    Vanesa ropes in Kareena as brand ambassador

    By A Correspondent

     

    Vanesa Body Deodorants has signed actor Kareena Kapoor Khan as its brand ambassador. The brand will also launch a TVC featuring the actor to underline the resonance between its premium range of fragrances and the Bollywood superstar.

     

    Said Saurabh Gupta, Director, Sales and Marketing – Vanesa Care: “Kareena is one of the biggest movie stars and youth icons in India, and exudes an aura of grace, style, and refinement that enraptures her fans. She is the perfect choice to represent Vanesa, our range of premium fragrances for new-age Indian women, as its brand ambassador. We are confident that this resonance between brand Vanesa and Kareena will also ring true with our target audiences across the country, and will give a big boost to our brand salience within the Indian market.”

     

     

  • OnePlus, Brand USA, and Anheuser-Busch InBev are exclusive advertising launch partners in India

    Spotify enters India, woos advertisers

    By A Correspondent

     

    Popular music streaming service Spotify has officially launched its operations in India. It will offer brands a new platform to connect with consumers.

     

    Upon launch, OnePlus, Brand USA, and Anheuser-Busch InBev will have exclusive rights to launch their advertising campaigns on Spotify India. Through Spotify, these brands will be able to reach out to highly engaged, passionate and socially active users.

     

    Said Sunita Kaur, Vice President of Advertising Sales at Spotify, APAC: “Spotify’s connection to culture and understanding of how music is consumed allows us to build personal relationships and trust with our fans. The Indian advertising industry is thriving as brands target active internet users. We are thrilled to launch in India with three incredible, diverse brands and we are exploring more opportunities to bring other advertisers on board in this market, creating a new playground for them to reach audiences through the power of audio and our streaming intelligence.”

     

    Spotify comes to India offering the best listening experience in local and international music, with the Spotify app available to download for free or with an upgrade to Spotify Premium for only INR 119 per month.

     

     

  • Tata Steel will be umbrella sponsor as part of a three-year contract

    Tata Steel to sponsor Professional Golf Tour of India

    By A Correspondent

     

    Tata Steel will enhance its support to golf in the country through a three-year deal as the umbrella sponsor of the Professional Golf Tour of India (PGTI), Tata Steel Vice President for Safety, Health & Sustainability, Sanjiv Paul announced recently.

     

    Said Paul: “For more than a decade and a half, Tata Steel has hosted a tournament for the Indian pros at the Golmuri Golf Course in Jamshedpur. We decided it was time to extend our support to professional golf in the country as the lead partners for the entire tour.”

     

    Added PGTI Chief Executive Officer Uttam Singh Mundy: “We are delighted to welcome Tata Steel, one of Indian sport’s earliest and biggest benefactors, as our umbrella sponsor. Both the main and feeder tours – will benefit from PGTI’s association with Tata Steel.”