MxMIndia

Category: MARKETING

  • Signs Taapsee Pannu as its brand ambassador

    Kurkure unveils its new brand mantra

    By A Correspondent

     

    Snack brand Kurkure has unveiled its new positioning ‘Khayal toh Chatpata hai’ to celebrate progressive thinking that young Indian homemakers bring in to traditional Indian families

     

     

    Speaking about the new positioning and signing Taapsee Pannu as Brand Ambassador, Jagrut Kotecha, VP Snacks Category, India Region, PepsiCo India, said: “As Kurkure enters a new and exciting phase with ‘Khayal Toh Chatpata Hai’ positioning, we are thrilled to be carrying forward this journey with Taapsee, who resonates well with the brand philosophy. With the new positioning, we aim to celebrate the forward-thinking brought-in by today’s homemaker and Taapsee who is an inspiration to them; and has proved her strength and mettle by taking on unconventional roles, in movies and beyond, is a natural fit.  We welcome her to the Kurkure family.”

     

    Elaborating on the new campaign, Varun Channa, Managing Partner, JWT added: “The brand positioning is evolving with the changing consumer and the line ‘Kurkure, Khayaal to chatpata hai’ resonated well in research across centers.  Taapsee with her chatpata personality helps bring to life the proposition and celebrates the families that walk the unconventional route.”

     

     

  • The campaign intends to promote contactless everyday payments in India

    Isobar unveils integrated marketing campaign for Visa India

    By A Correspondent

     

    Isobar India has collaborated with Visa to launch the ‘Tap to pay with Visa. Just like that.’ campaign.

     

    Commenting on the launch, TR Ramachandran, Group Country Manager for India & South Asia – Visa said: “The campaign, ‘Tap to pay with Visa. Just like that.’ is designed to drive consumer awareness of contactless payments by drawing attention to their simplicity. Through this campaign, we are trying to induce a change in consumer habit, showcasing that payments can be a lot simpler than you think. Visa data shows that the lion’s share of face-to-face transactions, about 87%, are of below Rs 2000, also the threshold for contactless transactions. We are constantly working to transform digital payments through technology and a contactless card makes such payments frictionless. The campaign brings to life the thought that a tap, a simple action we inadvertently do every day, can mean much more and can actually help make everyday payments simple.”

     

    On the launch of the campaign, Shamsuddin Jasani, Group MD, Isobar South Asia added: “We are very excited and honoured that Visa has believed in us to work on such an important campaign. The work we have done on this campaign reflects our ethos of ideas without limits. I am really proud of the team who have been able to transcend mediums to deliver this project.”

     

     

  • The campaign aims to create oral hygiene awareness and also ensure a safe visit for all pilgrims

    Colgate offers dental solutions at Kumbh Mela

    By A Correspondent

     

    Colgate-Palmolive has launched the ‘Kumbh Se Sampoorna Shuddhi, Colgate Vedshakti Se Sampoorna Suraksha‘ campaign at the ongoing Kumbh Mela in Allahabad.

     

    Said Issam Bachaalani, Managing Director, Colgate-Palmolive (India) Limited said: “At Colgate, we consistently work towards providing superior oral care and protection to all Indians, and towards caring for our communities. The Kumbh Mela gives us an opportunity to achieve both these objectives with our key target segments at an unprecedented scale.  Our theme at the Kumbh is Complete Protection or Sampoorna Suraksha, as part of which we are offering millions of visitors free samples of Colgate Vedshakti toothpaste that provides sampoorna suraksha to the mouth. But that’s not all – we are also extending to our consumers ways and means to ensure complete safety of their families, as they wade their way through the Kumbh Mela by handing out  suraksha ropes – for families to walk together, and suraksha wristbands – for children to have an emergency contact number on their wrist.”

     

     

  • The association is aimed to curate fitness in every individual lifestyle

    Garmin ropes in cricketer Vanitha VR as brand influencer

    By A Correspondent

     

    Tech major Garmin India has roped in India’s women cricket opener Vanitha VR to promote its smart wearables across leading social media platforms.

     

    Commenting on its association, Ali Rizvi, National Sales Manager, Garmin India said: “We feel honored to have an association with a national woman cricket player like Vanitha VR. We are really motivated as she has agreed to be a part of our brand, Garmin. As a fitness and sports technology firm, Garmin always endeavours to support fitness related activities. We are very hopeful that this association will surely set a benchmark in the world of fitness.”

     

     

  • The company is a Danish sportswear major

    Hummel signs Kartik Aaryan as India brand ambassador

    By A Correspondent

     

    Danish sportswear major Hummel has signed Bollywood actor Kartik Aaryan to represent the brand in India.

     

    Said Hummel India Director Soumava Naskar: “We are very happy to be associated with one of the most talented stars in Bollywood. He has made his own mark via sheer hard work and talent. His persona perfectly resonates with the cheerful hummel approach of inclusiveness.”

     

     

  • The fragrance has been launched through a new launch campaign that interprets its sensual notes

    Essenza Di Wills promotes Mikkel Verde via latest campaign

    By A Correspondent

     

    ITC’s fragrance brand Essenza Di Wills has introduced Mikkel Verde, a new evening wear fragrance for men.

     

    Said Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC Limited: “Mikkel Verde embodies a fine balance between enigma and elegance. This newly launched fragrance is a unique addition to the repertoire of Essenza Di Wills’portfolio of fine fragrances. The experience of Mikkel Verde has been interpreted by Denzil in an intriguing film that explores and celebrates the eternal quest for adventure.”

     

     

  • The platform kicks off with a video that stresses on the theme of ‘Stronger Together’ theme

    Praveen Kenneth & Co pay ode to India’s unity via new ad film

    By A Correspondent

     

    Praveen Kenneth, founder Law & Kenneth and former chairman of Law & Kenneth|Saatchi & Saatchi, has launched a campaign under the platform of ‘Ek Desh, Ek Hum’.

     

    Stating on the intent of the messaging, Kenneth said: “What we are conveying is not new. It’s simple, it’s obvious. We all know the magic of India is the amazing diversity of its people, across cultures and religion. Our life is fuller, vibrant, expanded, thanks to our Hindu, Christian, Muslim, Sikh, Jain, Buddhists friends, brothers and sisters. I believe this is the underlying strength of our nation. The important thing however is that we need to keep bringing this back into the center-stage of conversation and consciousness. It’s like brushing teeth- it needs to be gotten into our collective consciousness -always. And this needs to be a on-going and a engaging conversation- Nation above all. A nation’s health and progress is directly proportional to the quality of the collective and inclusiveness of the society- and that’s the truth.”

     

    The launch video has been directed by filmmaker Pradeep Sarkar while the music has been scored by Dhruv Ghanekar, and the lyrics have been penned by Ishita Arun.

     

     

  • Jr NTR will be the face of the brand in South India

    Parle Agro signs Jr NTR as the face of Appy Fizz

    By A Correspondent

     

    Parle Agro has announced the signing of Tollywood star Nandamuri Taraka Rama Rao Jr., aka Jr. NTR as the brand ambassador for Appy Fizz in South India.

     

    Commenting on the association, Nadia Chauhan, Joint Managing Director and CMO, Parle Agro said: “Parle Agro has an aggressive target to gain tremendous market share in South India and as part of the marketing strategy towards building a strong foundation in the region we have signed on Tollywood superstar Jr. NTR for Appy Fizz. We understand the influence and affinity for regional cinema and celebrities to build stronger cultural relevance and this is a key agenda driven towards our vision to be the No. 1 beverage company in India.”

     

    Jr. NTR also joins in with Allu Arjun as the second celebrity from south India to be a brand ambassador for Parle Agro brands in the region.

     

     

  • The campaign inspires home builders to do some kamaal together

    ACC promotes product attributes in new brand campaign

    By A Correspondent

     

    ACC has launched its new brand communication campaign. The campaign, which has legs across media, targets the individual home builder who plans to construct his own home.

     

    Neeraj Akhoury

    Talking about the new campaign, Neeraj Akhoury, Managing Director & CEO, ACC Limited said: “We want to build a new ACC every day and add more cement to our 82 years of trust building. Home-building is a celebration of a lifetime; a celebration of a home-builder’s achievements. Our message will resonate far beyond the intended audience and appeal to multiple generations”.

     

    Piyush Pandey

    Said Piyush Pandey, Chief Creative Officer Worldwide, Ogilvy: “Cement is a low involvement category. Even though it is a key ingredient in the making of a building, it remains ‘invisible’ to the end user. I think the campaign created by 82.5 Communications overcomes this problem by helping the consumer engage with the ACC brand in an interesting way.”

     

    Ashish Prasad

    Added Ashish Prasad, Chief Marketing Officer and Head – New Products & Services: “ACC as a brand has always owned equity and trust in the market. Our brand philosophy is to inspire people to do extraordinary things. Our new campaign communicates that we will be keen partners on their journey towards “Karein Kuch Kamaal”. In this context, it is imperative to engage with a new generation of individual home builders.”

     

    Sumanto Chattopadhyay

    Added Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications: “Building your own home is a dream come true. But sometimes consumers see the actual process of home building as a challenge. In the new ACC campaign, we have relooked at home-building as a beautiful and joyful process. We roped in international director Anders Forsman to bring a new aesthetic to cement and concrete and to give a magical touch to the portrayal of the construction process.”

     

     

  • The acquisition will help strengthen Dentsu Aegis Network’s people-based market offering in Asia-Pacific

    Dentsu Aegis Network SEA acquires digital marketing agency Happy Marketer

    By A Correspondent

     

    Dentsu Aegis Network SEA announced the acquisition of the Happy Marketer Group, a data-driven digital marketing agency headquartered in Singapore. Post-acquisition, it will be rebranded as Happy Marketer, a Merkle company. Established in 2009, Happy Marketer has digital marketing delivery centres in Bengaluru, Kolkata, and Mumbai in India with over 40 employees and handles clients such as Practo, Urban Ladder, Standard Chartered Bank, and Amity University.

     

    Sid Phil Teeman, CEO of Dentsu Aegis Network Southeast Asia and Singapore: “Southeast Asia is a critical growth driver for Merkle’s expansion.With this acquisition, the delivery and management of data analytics and customer experience marketing, which are Happy Marketer’s key competencies, will take the front seat, helping Dentsu Aegis Network reinforce itself as a key player. This also translates into greater opportunities to penetrate new and existing clients’ ecosystems in the Indian subcontinent.”

     

    Added Zhengda Shen, President, Merkle Asia Pacific: “Bringing Happy Marketer into the Merkle family is critical to our Asia-Pacific expansion strategy. The acquisition will significantly accelerate Merkle’s ability to bring its full suite of services to the Southeast Asian market. Happy Marketer has positive brand recognition and a strong reputation. Its data-driven and customer experience enablement approach, strong core service offerings, and dynamic culture align closely with Merkle.”

     

    Joining the leadership team from India are Happy Marketer Managing Partner, Prantik Mazumdar, and Founder and CEO Rachit Dayal, who will report to Ted Bray, Managing Director and Chief Growth Officer of Merkle Asia Pacific.

     

    Added Rachit Dayal, Founder and CEO at Happy Marketer, and Prantik Mazumdar, Managing Partner of Happy Marketer: “Our business has rapidly scaled in the last 10 years, and it’s been an absolute blast forming a #HappyTribe of clients and employees who look forward to mastering the next disruption. And as we look on to the next 10 years, we are excited to partner with Merkle and Dentsu Aegis Network to help more businesses drive into the future. We intend to work closely to create a winning playbook to capture market share through our data-driven, technology-led, people-based marketing solutions.  Merkle’s incredible story of passion for technology, and Dentsu Aegis’s global presence with Asian values are a huge source of inspiration for us. We feel an instant cultural fit and look forward to be part of their transformation journey. This is one of the best gifts we could have imagined as part of our 10-year celebration.”

     

     

  • The agency has also unveiled its new campaign titled “Chalao Apni”, with a renewed positioning

    Leo Burnett India bags creative mandate of CarDekho.com

    By A Correspondent

     

    Leo Burnett India has added another account to its client roster – CarDekho.com. The agency has also unveiled its new campaign titled “Chalao Apni”, with a renewed positioning that focusses on the car buying experience of the customer. Created by Leo Burnett, the campaign goes live on February 23. The five films focus on a lifestage that leads to car buying – marriage, career success, etc.

     

    On winning the account, Dheeraj Sinha, Managing Director – India and Chief Strategy Officer – Asia, Leo Burnett, said: “The process of car buying is changing dramatically as we speak. While the manufacturers put out a lot of information on their car models, the big opportunity here is to map a car and its features to the needs of the people. CarDekho.com as a platform equips people with in depth knowledge and understanding about cars in general and the specific models, thereby making choices easier. As we move to a marketplace which is inundated with options, simplifying choice-making itself will be a big business. We are extremely excited to partner CarDekho in this journey. It’s a big opportunity to build a HumanKind brand here.”

     

    Added Rajdeepak Das, Managing Director India, Chief Creative Officer South Asia, Leo Burnett: “Cardekho is a platform which connects the buyers with their dream cars. At Cardekho we believe there is nothing such as a “wrong car” but always the right car for you, and this is the platform we have built our campaign on – connecting people with their dream cars. This campaign is a fitting example to our HumanKind philosophy, which revolves entirely around people and purpose.”

     

    Said Gaurav Mehta, CMO, Girnarsoft: “We at CarDekho understand that a car buyer’s connect with her/his car is not only functional but emotional as well.  Through our proprietary tech and editorial content solutions we empower the car buyers to choose the right car as per their need state. Leo Burnett understood these consumer dynamics almost instantly. And through this campaign, ‘Chalao Apni’, a colloquial term, has crafted with an attitude that appeals to one’s self, without alienating the social relationships. It is versatile enough to put the brand in the hand of the consumer even when they aren’t thinking of the category. I am confident about CarDekho’s and Leo Burnett’s synergy for creating more such user experiences that is educative and value adding for the car buyers and sellers in the third largest car market in the world.”

     

     

  • Curated for cleaner homes and healthier life

    Usha unveils ad campaign for Goodbye Dust fans

    By A Correspondent

     

    Usha International has launched a new campaign for its latest range of Usha Goodbye Dust fans. The TVC aims to connect with Indian audiences showcasing the latest range of technologically designed Usha fans, which enable consumers to keep their homes cleaner thereby supporting a healthier life.

     

    Said Sandeep Tewari, President – Marketing, Usha International Ltd: “At Usha, our endeavour is to constantly innovate and launch technologically advanced, superior products that are in-sync with evolving customer needs and trends. Our newly launched range of Usha Goodbye Dust fans are for consumers who yearn for healthier and cleaner homes without compromising on either technology or aesthetics, each of which is intrinsic to their lifestyle. The coming months will see many more models added to this range.”