MxMIndia

Category: MARKETING

  • AMO is an electric-mobility solutions company based in UP

    Ottoedge bags branding and marketing mandate for AMO

    By A Correspondent

     

    Ottoedge, a full-service advertising and marketing agency, has bagged the branding and marketing mandate for AMO, an electric mobility solutions company and will successfully help with the branding exercise and the launch of AMO in the Indian market shortly.

     

    Partnering with AMO right from the stages of conception of brand identity, Ottoedge has outlined the creative approach and formulated the brand’s strategy.

     

    Commenting on this new development Abhimanyu Sikarwar, Managing Partner, Ottoedge said: “I’m truly delighted and very excited about the agency’s foray into the field of electric vehicles communication space. This has been an extremely interesting and challenging project to be part of and we truly value this partnership with AMO. The fact that it is a category first for us makes it even more vital to our growth as an agency.”

     

     

  • He follows the likes of Rohit Sharma, Ajinkya Rahane, Ishan Kishan, Shubman Gill and Harmanpreet Kaur

    Ceat announces bat sponsorship association with cricketer Mayank Agarwal

    By A Correspondent

     

    Ceat Ltd has announced its association with Mayank Agarwal, an upcoming batsman for India. This endorsement makes the cricketer a new addition to Team Ceat, which also has Rohit Sharma, Ajinkya Rahane, Ishan Kishan, Shubman Gill and Harmanpreet Kaur on board.

     

    Commenting on the endorsement, Anant Goenka, MD, Ceat Limited, said: “We are glad to bring on board the extremely talented cricketer, Mayank Agarwal to represent the Ceat brand. At Ceat we strive to identify talent and encourage them in their cricketing journey. We believe that Mayank has all the qualities to become the next big thing in Indian cricket. We wish him all the very best and welcome him to the Ceat family.”

     

     

  • Borosil decided to help spread the message of ‘love is love’ by telling a story of a real couple that’s honest and heartfelt

    Borosil reaches out to LGBTs with ‘love is love’ ad campaign

    By A Correspondent

     

    Borosil is celebrating Valentine’s Day this year by showing support for the LGBT community.

     

    Said Priyanka Kheruka, Head of Brand, Borosil: “We at Borosil have always believed in having a positive impact as a brand that belongs to and relates to all. The Decriminalisation of Section 377 was a big milestone for India as a country and its citizens. We are celebrating this victory of universal love this Valentine’s Day.”

     

     

  • Innovative offer is valid for 60 days starting 15th January 2019

    Aristocrat offers free bag repair and service at Kumbh Mela

    By A Correspondent

     

    It’s the place to be in for brands wanting to renew their connect with the masses. Aristocrat has announced its association with Kumbh Mela by providing free bag repair and service to the devotees, which will be valid till March 15. The devotees also get a chance to replace their bags with new Aristocrat bags at discounts.

     

    Commenting on the initiative, Sudip Ghose, CEO, V.I.P Industries said: “Kumbh Mela is one of the most iconic sacred pilgrimages in our country. Keeping in mind our constant endeavor to fulfill the common man’s needs, this is a great opportunity for us to serve the devotees. We know that many a times their bags are broken or get damaged, and this initiative represents our humble attempt to serve them. This initiative has been designed keeping in mind the pragmatic needs of every pilgrim, and we feel truly privileged and excited to present this offer at Kumbh Mela.”

     

     

  • A new and refreshing video created for the Tiago, exclusively for digital platforms

    Tata Motors and WATConsult unveil ‘Apni Hatchback’

    By A Correspondent

     

    Tata Motors in collaboration with WatConsult has unveiled a new music video titled ‘Apni Hatchback’ for the brand’s bestselling hatchback – the Tiago.

     

    Released across Tata Motors’ digital platforms, the video leverages the growing acceptance and popularity of the rap music culture in the country and is an ode to the Tata Tiago community. The music video is conceptualised and executed by WatConsult, the digital media partner for Tata Motors’ Passenger Vehicle business.

     

    Speaking on the same, Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit, Tata Motors said: “Raising a toast to all our Tiago customers, we are elated to launch this music video – ‘Apni Hatchback’. The video has been made keeping in mind our consumers, who are young, cool and fun loving. The Tiago has been one of our bestselling brands and we plan to continue leveraging newer trends and keep engaging with our audience in innovative ways. We are confident that our customers will shower as much love upon this video as they have on our product.”

     

    Added Rajiv Dingra, Founder and CEO, WATConsult: “Tata Motors in the last few years has been consistently innovating, not only in terms of bringing world-class vehicles on the road but also banking on the power of digital to deliver dynamic and unique communication through regular interventions. This music video is yet another shining example of how the brand has leveraged popular culture to create distinctive digital content.”

     

     

  • Work with Kumbh Mela authorities to help ease the problem of river pollution

    Ogilvy and HUL partner to help people ‘Start A Little Good’ at Kumbh

    By A Correspondent

     

    Empowering the boatmen community of the region, HUL has joined hands with Kumbh Mela authorities in keeping the Sangam clean this year. The river is only accessible by boat and considering the volume of visitors, a substantial amount of littering ends up polluting the river. To address this challenge, Hindustan Unilever partnered with Ogilvy to conceptualise a simple and innovative solution – ‘Swachhata Ki Sawari’ that aims to keep cleaning the river unceasingly.

     

    The mechanism involves simply attaching two nets on either side of 100 boats, which ferries devotees to and from the Sangam. Once the boat is in the river, the nets which are closed at one end, collect floating garbage during the journey and once it reaches the shore to disembark passengers, a team of cleaners remove the garbage from the nets and reinstall clean nets. The cleaners then transport the collected waste to the designated garbage area on each ghat.

     

    Explaining the idea, Kainaz Karmakar and Harshad Rajadhyaksha, Chief Creative Officers, Ogilvy India (West), said on this project: “Simplicity is the most difficult thing to achieve. This idea achieves that. Practical, low cost and highly effective, this innovation turns everyday boats into vehicles of cleanliness.”

     

    Added Priya Nair, Executive Director, Homecare, HUL:  “‘Start A Little Good’ and ‘Swachhata Ki Sawari’ are all about finding simple yet effective solutions to tackling growing issues like plastic pollution and waste management that we face today. We hope that this initiative will benefit in keeping the Sangam clean during the Kumbh and create awareness amongst consumers”.

     

     

  • It highlights the alarming situation of global tiger population in the wild which has fallen by 96 per cent over the last century

    Animal Planet partners Hyderabad metro to promote tiger conservation

    By A Correspondent

     

    Animal Planet has joined hands with L&T Metro Rail (Hyderabad) Limited (L&TMRHL) to sensitise citizens of Hyderabad about the importance of tiger conservation. Starting February 13, 2019 for a month, Animal Planet and L&T Metro Rail Hyderabad will be running a campaign highlighting the alarming situation of global tiger population in the wild which has fallen by 96 per cent over the last century.

     

    Speaking about the initiative, Zulfia Waris, Vice President, Premium & Digital Networks, Discovery Communications India, said: “Tigers – the revered specie, is in real danger of getting extinct. It is disturbing to know that as few as 3900 are left in the wild across the world. With almost 57% of them in India, it is imperative that every Indian is sensitised about this fact so that more and more of them can join hands with us in our endeavour to double the size of tiger population by 2022. I am delighted that L&T Hyderabad Metro has joined forces with us in this important initiative.”

     

    Added KVB Reddy, MD & CEO, L&TMRHL: “Hyderabad Metro Rail Project is the world’s largest Public Private Project in the sector. Our cumulative ridership has crossed more than 43 million and we are happy that Hyderabad has embraced metro rail as a comfortable, convenient, fast, safe and eco-friendly travel mode. L&TMRHL is committed to social causes and initiatives and has been involved in many such activities. When Discovery approached us to join hands with an aim to create awareness about tiger conservation, we readily accepted it as we truly believe in the cause of tiger conservation. This initiative will play a crucial role in ensuring that the citizens of Hyderabad become aware about the alarming situation of decreasing tiger population and be sensitive towards the global conservation project. I am glad that lakhs of our metro rail passengers who travel everyday will learn about the campaign, and I am sure will pass on this important message far and wide.”

     

     

  • With this new OTT platform, users will get access to a plethora of offerings such as Bollywood, Gujarati, Devotion, Punjabi & Kids content

    Shemaroo launches new OTT platform – ShemarooMe

    By A Correspondent

     

    Shemaroo Entertainment has launched its new OTT offering, ShemarooMe. ShemarooMe will offer diverse and exclusive content for an audience looking for Indian video content across Bollywood, Gujarati, Devotion, Punjabi, and Kids to cater to the needs of all age groups.

     

    Said Hiren Gada, CEO, Shemaroo Entertainment: “This is a big leap for Shemaroo. As a company we have always understood the real pulse of the Indian audience and our history is a testimony to that. While Bollywood – both classic and contemporary – is our core strength, we aim to bring a rich and diverse offering far beyond that for the underserved consumers and definitely do more to sustain the nostalgia economy.”

     

    Added Zubin Dubash, COO, Digital, Shemaroo Entertainment: “Through ShemarooMe, we wish to pamper Indians with great content that can be watched over and over again. Great content needs greater technology. Our content is offered on a state of art, robust platform, with a road map of features to woo our audiences.  From live to linear to VOD content, we have all forms of consumption options available for our customers.   We will be expanding our OTT distribution   through strategic partnerships, to offer exciting content across multiple platforms catering to the target audience and we do hope this is cherished by our audiences who have supported us for over 55 years!”

     

     

  • Nigel Vaz will become the global Chief Executive Officer of Publicis Sapient

    Publicis Sapient unveils new brand positioning; appoints global CEO

    By A Correspondent

     

    Publicis Sapient has announced that it is positioning the company for growth through a focus on global digital business transformation opportunities; the ongoing delivery of best-in-class capabilities across strategy and consulting, experience, and engineering; and the attraction and development of the best industry talent.

     

    Effective immediately, Nigel Vaz will become the global Chief Executive Officer of Publicis Sapient.

     

    The announcements are designed to advance Publicis Sapient’s position as a leader in the digital business transformation space and deliver consistency across global markets and industries. Further, they signal Publicis Groupe’s on-going commitment to placing consulting, creativity and technology at the service of our clients’ transformation, to advance their business performance and sustained market relevance during a time of unprecedented digital disruption.

     

     

  • Launches new brand logo and tagline

    ACT Fibernet unveils new brand identity

    By A Correspondent

     

    Atria Convergence Technologies’ ACT Fibernet has launched its new brand identity with the unveiling of the logo and tagline ‘Feel the Advantage’. The rebranding initiative is a strategic component of Act Fibernet to becoming the most admired in-home entertainment and interactive internet services provider in India.

     

    As part of the activity, ACT Fibernet will partner with content partners like Zee 5 and Sony Liv amongst others to strengthen its content offerings. Within the next six months, ACT Fibernet plans to launch its broadband internet connection plans in multiple cities across North and West India, thereby expanding its footprint in the country. The company will also be launching a 24×7 call centre and a unified call centre number to address customer queries in real time.

     

    Speaking on the launch, Bala Malladi, CEO, Atria Convergence Technologies (ACT) Ltd said: “We have always believed in providing our customers the best solutions through our products and services. Today, consumer needs and usage behavior is continuously evolving. Newer technologies are constantly being adopted and becoming mass-scale by the day, be it streaming or gaming or smart homes. It is therefore our responsibility to work in conjunction with the rapidly evolving customer’s expectations and find feasible ways to serve them. We strongly believe that our new brand identity reflects this value and commitment we have towards our customers.”

     

     

  • The expected growth rate stands to be anywhere between 12-15 per cent

    Posterscope predicts 12-15% growth for OOH in 2019

     

    By A Correspondent

     

    It’s the season for adspend forecasts. And here’s for OOH only from Dentsu Aegis Network arm Posterscopre. The 2019 is expected to be another important and exciting year for OOH in India, it notes expecting growth rate to be anywhere between 12-15 per cent.

     

    Posterscope India predicts disruptive growth this year on the back of important events like the upcoming General Elections, Cricket World Cup, and the Indian Premier league among other marquee events.

     

    It notes that digital out-of-home (DOOH) inventory will continue to increase and reach the levels of respectability it deserves while its share of revenue will see a significant rise. New categories of advertisers will come to the fore and dislodge some traditionally strong advertising categories. Meanwhile, newer infrastructure will provide varied and interesting advertising options.

     

    Here are some of the key developments that Posterscope believes will continue to drive OOH’s rapid evolution:

     

    Data-driven OOH: Campaigns will be driven using data that go beyond demographics to online behaviour, card transactions, app usage and location analytics to decide where the OOH ads should appear.

     

    ROI-led OOH: ROI will be the driving force in the next 12 months. Posterscope India expects to see boundaries in OOH being pushed through digitisation, automation, scientific planning tools, machine learning and cross-media collaborations to drive and achieve returns that are in line with other media offerings.

     

    Growing digital OOH: With DOOH inventory increasing, advertisers can now unlock at scale the flexible capabilities of DOOH by running creative bespoke to key triggers such as time, audience and weather. Posterscope’s ROOH digital OOH exchange is pioneering efforts in this space.

     

    Cluttered event calendar: The year being a particularly busy one in terms of large ticket events from sports, entertainment and even elections, we believe there will be a surge of investments from a varied base of advertisers.

     

    Location intelligence: As locations-based marketing specialists, Posterscope India believes in its ability to act as a common thread to tie multiple data sets together to create a clear OOH story about what’s changing the way out-of-home is being offered.

     

    Smart cities: A new area of urban development is upon most major cities globally, and in India, this is coined under the ever-ambiguous term and scope of ‘Smart Cities’. The way in which technology will redefine everyday tasks, transport and logistic services is now becoming a reality. Via partnerships with leading smart city development organisations, The Digit Group and DG Cities, Posterscope India is creating opportunities and encouraging brands to lean in, learn and redefine how this investment can last a lifetime.

     

    Disruptive OOH: Consumers are now always connected with more than 90% of OOH consumers using their phone whilst OOH in each week. In addition, we spend over two hours every day on social and messaging platforms sharing the things we stumble across and catch our eye in the OOH space. Now more than ever, disruptive innovations can deliver attention and engagement far beyond where it stands in the real-world through digital sharing.

     

    Said Fabian Cowan, Director, Posterscope India: “In a fast-paced ever-changing out-of-home ecosystem, having informed intelligence of what are going to be the drivers of change is critical to our offerings and client associations. We firmly believe that we have the leading technology platform, the best planning tools, the strongest data and analytics capabilities, the most advanced automation programme, the broadest and most diversified view of the out-of-home channel and, most importantly, the best people to manifest and deliver the best ooh solutions.”

     

    Added Haresh Nayak, Group MD, Posterscope – South Asia: “As industry leaders we are driving change across the medium. Our predictions are not only based on year-long research and a close watch on trends but also based on our understanding of how cities and consumers transform with advancements in technology, access to data, infrastructural developments and evolved travel patterns. 2019 is poised to be a very exciting year for OOH and our predictions depict that amply.”

     

     

  • Customers can benefit from this advanced jewellery experience for a month

    Tanishq unveils its first AR experience for customers

    By A Correspondent

     

    Tanishq has launched an Augmented Reality experience at the Bengaluru and New Delhi airports for customers to ‘Try and Buy’ jewellery looking at the AR screen. Customers can benefit from this advanced jewellery experience for a month.

     

    Sharing her thoughts on the launch of AR experience, Deepika Tewari, Associate Vice President, Marketing, Jewellery Division at Titan Company Limited said: “Tanishq has always aimed at providing the best for our customers and this fascinating initiative is one such approach in achieving the objective. Consumers have the option of browsing through multiple jewellery pieces virtually with just one click.  The real-time customer experience will definitely strengthen the retail connection between the brand and our esteemed consumers; a transformative step on how India will shop and purchase jewellery in the near future.”