MxMIndia

Category: MARKETING

  • Signifies the company’s transformation to a platform for ‘Everything Packaging’

    Bizongo unveils new brand identity

    By A Correspondent

     

    Bizongo has announced the launch of its new identity. In addition to launching a new logo, the company has undergone a brand revamp for its solutions – Procure Live, Design Square and Partner Hub. The identity is in line with the company’s mission to become synonymous with its tagline ‘Everything Packaging’.

     

    On launching the new identity, Aniket Deb, CEO, Bizongo said: “Bizongo was founded on the firm belief that creativity and technology combined, have the potential to set into motion transformation across industries. Today, we have evolved to become a brand that has been responsible for bringing in experience, efficiency, and innovation to the packaging ecosystem. We have also advanced rapidly to become the go-to choice for India’s leading companies for all their packaging needs. The evolution into a single platform that caters to all needs of packaging required us to give this company an identity that resonated with the same idea. A massive growth rate called for a massively appreciated and understood identity.”

     

     

  • The campaign will be rolled out pan India

    Dentsu launches new campaign for Mobiistar C1 Shine

    By A Correspondent

     

    Dentsu Impact has rolled out a new campaign for Mobiistar C1 Shine.

     

    Speaking on the campaign, Anupama Ramaswamy, National Creative Director, Dentsu Impact said, “Our consumer is constantly hunting for acceptance and acknowledgement from people in and around his/her life. Interestingly, ‘Bade Chamak Rahe Ho’ is a fun colloquial sentence that perfectly bridges our consumer’s insight with the product truth of mirror-like shine. The film is entertaining and not preachy. The music will surely make you take notice and smile. All this helped us weave a story that we’re sure it will add shine to its viewers’ lives.”

     

    Added Aniruddha Deb, Chief Marketing Officer, Mobiistar India:“In a category firmly positioned on features and price-value benefits, it is Mobiistar’s vision to provide value through the best of features at a price that is accessible to small town customers. A phone to this TG is not just a phone but a device that accentuates his personality and stature. Our campaign brings alive this idea perfectly.”

     

     

  • A campaign to promote ZAP Subscribe was launched in the form of TVC, print, outdoor, and digital media across India

    Zoomcar goes big with ATL campaign

    By A Correspondent

     

    Zoomcar has rolled out its new ad campaign that has been conceptualised and created by Ogilvy India highlighting Zoomcar’s car subscription model ZAP.

     

    Speaking on the campaign, Varun Jha, Sr. Vice President & Head-Marketing at Zoomcar said: “This is our first ever big bang ATL campaign since we launched in 2013. Therefore, the focus as was to work with the best in class creative and media partners in order to produce world class content. We roped in Ogilvy as our creative partner and prepared the entire campaign in under three weeks. The same rigour was shown by Motivator (GroupM) while deploying media. With the shift towards long-term rentals and not buying cars anymore, it’s an apt time to launch ZAP Subscribe. That being said, building a new category is long drawn process and needs constant hammering across consumer touch points. Zoomcar is committed to the Indian market when it comes to mobility solutions and wants to dominate the hockey stick growth curve that will happen in car subscription services over next few years.”

     

    Commenting on making the film, Amitabh Agnihotri, Group Creative Director at Ogilvy said: “Car subscription is a fairly new concept to most Indians. It needed to be conveyed through a simple creative idea. Proposal with a twist is such an idea. And the idea and the script allowed us to make it in an epic style. Like a scene out of a film. All these things put together make it a memorable film that you want to watch again and again.”

     

    The integrated campaign has been conceptualized by Amitabh Agnihotri, the Group Creative Director at Ogilvy India. He also penned the lyrics for the brand anthem which is on air on across radio stations in 15 cities. The TV ad been directed by Abhinav Pratiman of Early Man Films.

     

     

  • On-boards global cricketing icons Faf du Plessis, Ben Stokes, KL Rahul, Andre Russel, Kane Williamson, Mitchell Starc & Angelo Mathews as brand ambassadors

    For Royal Stag, ‘It Starts with You’

    By A Correspondent

     

    Seagram’s Royal Stag has announced its new campaign, ‘It starts with You. Make it large.” The campaign features seven cricketers – South Africa’s Faf du Plessis, England’s Ben Stokes, India’s KL Rahul, West Indies’ Andre Russel, New Zealand’s Kane Williamson, Australia’s Mitchell Starc & Sri Lanka’s Angelo Mathews.

     

    The latest TVC, created by Ogilvy & Mather and directed by Llyod Baptista, has attempts to capture the emotions, hard work and grit of these cricket stars.

     

    Speaking on the announcement, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said: “Royal Stag has always been an iconic brand that has inspired people to dream, achieve and make it large in life. The brand has been associated with cricket since the year 2000. We are extremely excited to release our latest campaign that captures the spirit of today’s generation that is ambitious, embodies self-belief and is willing to go the distance to fulfil their dreams.

     

    Sharing his experience, Piyush Pandey, Worldwide, Chief Creative Officer, Ogilvy added: “The cricket World Cup is the largest stage there is for a cricketer and what better brand to pay tribute to that stage than Royal Stag. The latest commercial features 7 of the world’s best cricketers and traces their journey from dreaming the big dream of playing for their country, to passionately working toward it and finally achieving it. Royal Stag’s ‘Make it large’ is today an inspiring life philosophy and with this commercial, the brand finds another storyline of motivating millions of people to ‘make it large’.

     

     

  • The film has been created and conceptualised by J Walter Thompson, Delhi

    Tinder’s new ads say ‘Adulting can wait’

    By A Correspondent

     

    Dating app Tinder has rolled out a new brand campaign ‘Adulting Can Wait’.  Commenting on the campaign, Taru Kapoor, GM, Tinder India said: “Experiences in our early 20s serve as lessons in how to adult and eventually “settle down”. Growing up isn’t really optional, and we will achieve the goals that we seek and the ones we didn’t know we seek. We will all get there, whatever ‘there’ is. But until then, we want to celebrate the unexpected surprises at every corner – the craziness we will be nostalgic about sooner than we think, the relationships that will leave us better than they found us, the adventures that will make us challenge our own limits, and the people who will leave an indelible mark on our lives. Tinder represents endless possibilities where each right swipe opens up a new world of unique possibilities. Every swipe is a new connection, a potential epic memory or a valuable lesson in self-discovery. The film captures all the potential connections and social interactions, which eventually shape our world views as well as self-identity, that Tinder can facilitate. ”

     

    The film was created and conceptualised by J Walter Thompson, Delhi, directed by Rajneesh Ghai ‘Razy’ with the soundtrack composed by music director Mikey McCleary and sung by Anjali Sivaraman.

     

    Added Sambit Mohanty, National Creative Director, J Walter Thompson Sambit Mohanty “Tinder is more than just an app that enables ‘dating’. It’s a plethora of life experiences and a whole lot of fun. That’s the spirit we wanted to capture with our new campaign – tailor-made for a young and restless generation that doesn’t want to commit to adult choices.”

     

     

  • MS Dhoni announced as the brand ambassador with the launch of this product line

    LivFast launches 360-degree campaign with Dhoni

    By A Correspondent

     

    LivFast, a power backup provider, has signed up cricketer M S Dhoni for its new campaign ‘Faster Hai to Hai’. Conceptualised by Famous Innovations, the campaign seeks to establish Livfast as the fastest inverter in the market.

     

    Commenting on the association with Dhoni and company’s marketing campaign, Gurpreet Singh Bhatia, CEO, LivFast Batteries said: “It’s a proud moment for LivFast to associate with legendary cricketer MS Dhoni and we are equally excited to launch the campaign, Faster hai toh hai. LivFast is a brand that outperforms competition & performs no matter what condition. Just like LivFast, Dhoni is known to be a finisher, someone who stays cool and performs, no matter what situation. This association is like a perfect handshake as we believe in a common ideology. We have carefully understood the needs of the consumer in this category and the absence of innovation for a long time from the competition. Our new product offerings are unique, with faster-charging inverters that can also charge on lower voltages & batteries which will provide extra back up. This very fact is well resonated in this 360-degree marketing campaign that will help attract the consumer’s attention since these are based on their pain points. We wish to solidify our position in this category with an aim to gain a strong market share.”

     

    Added Raj Kamble, Founder & CCO, Famous Innovations: “Having two great performers at the helm – LivFast and MS Dhoni, the ideology of being faster than the rest resonated strongly. We kept in mind the positioning of the brand in calibration with Dhoni and the fast performers. The result is three intriguing creatives depicting a powerful case for ‘Faster Hai to Hai’ tagline and demonstrating the core USPs of the new product offerings.”

     

     

  • The campaign aimed at driving awareness about the risks associated with recording one’s private moments on the phone

    Manforce unveils second phase of campaign

    By A Correspondent

     

    Last year, Manforce Condoms took to the internet with its campaign #ShutThePhoneUp. The campaign aimed at driving awareness about the risks associated with recording one’s private moments on the phone.

     

    In 2017, the campaign video showed how losing a phone can be a nightmare for a newly-married couple. This year, the brand continued the conversation by talking about how deleted data can be retrieved and jeopardize everything.

     

    Said Shradha Agarwal, COO & Co-Founder, Grapes Digital, the Mankind agency:  “People need to realise that apart from social networking, there is also a dark side to technology. Tools that are used to retrieve deleted data, can be used for unethical purposes, like retrieving compromising information. This information had to reach people. From circulating the MMS to encouraging people to take up the oath and then onto enabling them to #ResetItRight, we aimed at informing people that regardless of the safety tools, apps & mechanisms, their safety lies in their own hands and nowhere else. The center of it all was driving the main message of preventing people from shooting that MMS, and to #ShutThePhoneUp,”

     

    Added Rajeev Juneja, CEO, Mankind Pharma: “We always strive at bringing about a social change and drive awareness towards ‘safe sex’. But the sexual experience is no more limited to physical intimacy – we can all become victims of voyeurism in some form or the other. It must be understood that the only way to stay safe from voyeurism is by not recording videos or sharing risqué images at all. The campaign needs to reach as many people as it can and for that we request the people of the country to come out in support and take the pledge to #ShutThePhoneUp.”

     

     

  • The campaign featuring Rahul Khanna looks at “goodness through the lens of time”

    Seagram’s 100 Pipers new TV ad features Rahul Khanna

    By A Correspondent

     

    Seagram’s 100 Pipers Music CDs has had its advertising revolving around the thought ‘Be Remembered for Good’. The latest campaign features actor Rahul Khanna and looks at goodness through the lens of time.

     

    Speaking about the latest campaign, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said: “Seagram’s 100 Pipers has always stood for leaving a legacy by making the world a better place. The new campaign looks at the brand’s expression of ‘Be Remembered for Good’ from a fresh creative lens. It also, for the first time, brings on board a face for the brand by associating with accomplished actor Rahul Khanna. We are confident that this campaign will strike a chord with our target audience & inspire more people to devote themselves to a greater good.”

     

    Added Nitin Srivastava, Group Creative Director, Ogilvy: “Lasting goodness outlasts the short lived and the transient. There is the joy of good times and good moments enjoyed together, but what’s remembered is acts of goodness with a lasting impact. This simple yet powerful human insight is what powers the communication for 100 Pipers – a brand that has always put the wellbeing of others beyond mere personal gain. This is what lets us ‘Be Remembered for Good’.

     

     

  • This is the tennis star’s first ad shoot after the birth of her child

    Sania Mirza endorses Kesh King for post-pregnancy hairfall

    By A Correspondent

     

    Ayurvedic hair oil Kesh King will roll out a new television commercial with tennis player Sania Mirza, who has been associated with the brand since 2015. This is Sania’s first ad shoot post childbirth.

     

    Commenting on the association, Priti A Sureka, Director, Emami Limited, said: “Kesh King is a trusted natural haircare solution. It has always been a reliable brand for its consumers over the years. We understand that post childbirth most women go through both physical (hormonal) and mental changes that are unique to each woman.  Hair fall is a major manifestation of that physiological upheaval causing a lot of mental distress to the new mother. Sania’s endorsement of Kesh King relieving her from her post – pregnancy hair fall is a big boost for the brand and vindicates our claim to be the ultimate solution to hair care woes. We are very happy to see Sania in her new role as a mother and wish both the mother and the child a very healthy and prosperous future.”

     

     

  • Future Group’s FBB brand has come up with a new campaign titled ‘#WearYourSmile

    FBB is next best wearable after your smile, says new ad

    By A Correspondent

     

    Sharing his views on the campaign, Pawan Sarda, Group Head – Digital, Future Group said: “The campaign digs into the deeper meaning of feeling good to look good. Rather than emphasizing on fashion, through #WearYourSmile we decided to take on a different route which would connect instantly with fbb’s target audience.”

     

    Added Anusha Shetty, Founder & CEO of FBB’s creative agency Autumn Worldwide: “Festivities call for looking your best and if this is accompanied by a smile, it makes it for a picture perfect moment. No matter what you wear, a happy face with a big smile has immense potential to melt hearts of many. While we wear the best of fashion lets spread joy with smiles in all sizes this festive season.”

     

     

  • The campaign is titled “Promise Kiya! Ab Plan Karo

    Canara HSBC OBC Life Insurance rolls out new campaign

    By A Correspondent

     

    Private life insurance player Canara HSBC Oriental Bank of Commerce Life Insurance has rolled out a new brand campaign titled “Promise Kiya! Ab Plan Karo” for 2018-19.

     

    Speaking about the campaign, Anuj Mathur, Managing Director and Chief Executive Officer, Canara HSBC Oriental Bank of Commerce Life Insurance said: “Life Insurance is not just merely a product; it is a promise which a loved one makes to someone whom they want to be secured for life and get all aspirations fulfilled. We at Canara HSBC Oriental Bank of Commerce Life Insurance value the promises of our customers and intend to partner with them in this journey of fulfilling promises.”

     

     

  • The campaign features a digital film which revolves around a young boy-girl who start off as childhood friends

    McNroe launches new campaign for Wildstone Edge

    By A Correspondent

     

    The House of McNroe has launced a new campaign for its new men’s grooming range Wild Stone Edge. The campaign features a digital film which revolves around a young boy-girl who start off as childhood friends and stay #JustFriends until the girl’s starts getting attracted to the boy, with a change in his personality and looks as he starts using, no marks for guessing, Wild Stone Edge.

     

    Speaking on the TVC,  Sanjay Srivastava, Chief Business Officer, McNroe Consumer Products said: “This campaign marks our entrance into newer product categories and brings a new storyline. The youth of today gives a great importance to their appearance and needs specialized products for different personal grooming. This campaign highlights the same importance and the difference personal grooming can make in ones personality in a prominent way.”