MxMIndia

Category: MARKETING

  • The campaign celebrates this moment of ‘decision making’ and urges consumers to share the decisions they took that made a difference to their lives

    Racold launches new integrated campaign

    By A Correspondent

     

    Water heating solutions provider Racold has unveiled #ShowerDecision, a new integrated campaign. The campaign celebrates this moment of ‘decision making’ and urges consumers to share the decisions they took that made a difference to their lives. People can share their #ShowerDecision by simply logging to www.racold.com/showerdecision and uploading a video or a picture with their unique story.

     

    Notes a communique: “Being in shower also allows you to enter into a meditative state of mind. Though, baths and showers are part of our daily life, a hot shower has a positive, energizing and inspirational impact on your mind. The campaign has been launched through three digital films, where the protagonist talks about their life changing decisions. For example, ne film highlights how the shower helped a man in realizing that he should leave his 9 to 5 job that never gives him actual happiness and start pursuing his passion – writing. This changed his entire life and made him happier. In the similar way another film highlights how a woman, who couldn’t complete her education due to bad circumstances in life and got married, had kids. One fine morning after taking a hot shower she could gather all her courage to give a fresh start to her life by deciding she will join college and complete her education.”

     

     

  • Around 100 children benefitted under the #MagicOfChristmas campaign

    Social Kinnect partners Navneet to celebrate Christmas

    By A Correspondent

     

    Youva from Navneet Education Limited partnered with the Social Kinnect, a digital media house, and the Robin Hood Army on the occasion of Christmas to celebrate the festival with children from The Robin Hood Army NGO under the #MagicOfChristmas campaign.

     

    To spread the holiday cheer, and to emphasize the concept of giving back, Social Kinnect conducted fun activities full of art, festivity and the Christmas spirit like drawing, singing and tree decoration with around 100 children from The Robin Hood Army NGO in Mumbai.

     

    The Robin Hood Army is a volunteer-based, zero-funds organisation that works to get surplus food from restaurants and the community to serve less fortunate people. Their local chapters are run by friends and colleagues, who hope to create a difference in their own unique way. Their “Robins” are largely students and young working professionals – everyone does this in their free time. The lesser fortunate sections of society they serve include homeless families, orphanages, patients from public hospitals, and old age homes.

     

    Said Shailendra Gala, Director – Stationery Division, Navneet Education Limited: “Christmas is the day of giving and to celebrate love, togetherness and community. Youva from Navneet has always worked towards empowering the youth in achieving their goals. We partnered with Social Kinnect to give the kids brought together by The Robin Hood Army gift hampers. It was great to see the enthusiasm among the little ones participating and celebrating the Christmas cheer.”

     

     

  • The new ad campaign will have three TVCs which aim at providing awareness and the importance of proactive planning for right solutions

    Canara HSBC OBC rolls out pan-India campaign

    By A Correspondent

     

    Canara HSBC Oriental Bank of Commerce Life Insurance has rolled out its brand campaign ‘Promise Kiya! Ab Plan Karo’ for 2018-19.

     

    Said Anuj Mathur, Managing Director and Chief Executive Officer, Canara HSBC Oriental Bank of Commerce Life Insurance: “Life Insurance is not just merely a product; it is a promise which a loved one makes to someone whom they want to be secured for life and get all aspirations fulfilled. We at Canara HSBC Oriental Bank of Commerce Life Insurance value the promises of our customers and intend to partner with them in this journey of fulfilling promises.”

     

     

  • Varma will be based in Pizza Hut APAC headquarters at Singapore

    Yum! elevates Unnat Varma as MD, Pizza Hut Asia Pacific

    By A Correspondent

     

    Pizza Hut International announced that Unnat Varma, Managing Director, Pizza Hut India Subcontinent has been elevated to the position of Managing Director, Pizza Hut Asia Pacific effective January 1, 2019. In his new role, he will be responsible for steering Pizza Hut to the next phase of growth across the Asia Pacific region. Varma will be based in Pizza Hut APAC headquarters at Singapore and will report to Vipul Chawla, President, Pizza Hut International.

     

    Varma joined Yum! in February 2006 and was elevated to Director Marketing, KFC, India Subcontinent in 2008. In February 2011, he took over the role of General Manager – Taco Bell and was responsible for launching the brand as the next growth engine for Yum! in India.

     

     

  • Appoints GroupM for media and Famous Innovations for creative responsibilities

    Homelane.com appoints GroupM & Famous, unveils new brand identity

    By A Correspondent

     

    Online home interiors provider HomeLane has appointed Famous Innovations and media agency GroupM to launch the first ever brand campaign with digital as the lead medium while using other mass communication mediums.

     

    Said Tanuj Choudhry, Chief Business Officer of HomeLane.com: “The goal of going into the market with the brand campaign is to create a relatable brand identity for potential consumers. With GroupM and Famous Innovations are our partners, we are excited to launch the brand across India’s Top 5 cities and make HomeLane the go-to player for home interiors”.

     

    Meanwhile, HomeLane has also announced a new tagline as part of its rebranding exercise – Interiors Made Easy.

     

    Said Sam Singh, CEO of GroupM South Asia: “We, at GroupM, are very excited to partner with the Homelane team in their growth and expansion plans. We are geared to create cutting edge solutions and customise our existing  array of products to pair up with Homelane’s futuristic outlook”

     

    Commenting on the partnership, Raj Kamble, Founder & CCO of Famous Innovations added: “HomeLane is a brand with tremendous potential and we are excited to have joined hands with them at this defining stage in their journey. Setting up a new home is a once-in-a-lifetime momentous occasion for most people, and by promising personalisation, affordability and convenience, HomeLane is solving a crucial problem for consumers. The brand team is a passionate, ambitious and dynamic one, and we saw great synergies in both our company cultures. We look forward to the days to come.”

     

     

  • The agency already handles duties for the Roca group, with their brands Parryware & Roca

    Dentsu Impact wins social media mandate of Carlsberg

    By A Correspondent

     

    Dentsu Impact has expanded its digital division by adding Carlsberg India’s social mandate to its folio. The agency had recently launched Dentsu Impact Digital, expanding the range of services offered by the agency to its clients. The agency already handles duties for the Roca group and its brands Parryware and Roca.

     

    Commenting about the partnership, Mahesh Kanchan, VP –Marketing, Carlsberg India said: “At Carlsberg, we see a huge role for new age media to drive conversations and engagement with our audience. What better partner to help us do this other than a long-time partner like Dentsu Impact, who has been helping us build the brand in India for a few years now. So, when the agency expanded its services to include digital solutions, the decision to work with them was an easy one for us. We are excited and positive that this association will help take our brand to the next level.”

     

    Speaking about the decision to foray into digital, Amit Wadhwa – President, Dentsu Impact, said: “At Dentsu Impact, we believe that one needs to constantly keep evolving with the times and do whatever is required to bring the best solutions to our clients. We always felt that managing brand synergies becomes challenging when creative and digital duties rest with different partners. And thus, we wanted to offer a holistic solution so we could help brands speak the same language across all mediums.”

     

     

  • Releases three videos on its digital platform emphasising on the consequences of driving after consuming alcohol to avoid disasters on roads

    Truebil’s new campaign turns focus on effects of drunk driving

    By A Correspondent

     

    Used car marketplace Truebil has announced the launch of its ‘Don’t Drink and Drive’ campaign, aimed at encouraging revelers not to drink if they plan to drive. The new campaign is a follow up to its ‘I am Sober’ campaign launched a year back.

     

    Commenting on the campaign, Shubh Bansal, Co-founder and Chief of Marketing and Growth, Truebil said: “Drunken driving-related accidents increase on every New Year’s Eve even after numerous efforts are made by different organisations, government bodies and brands to prevent the same. We, at Truebil, decided to contribute to the safety measures by giving a reality check to our customers and all those watching the videos. Our primary motive behind crafting the thoughtful digital campaign is to ensure safety on the last night of 2018.”

     

     

  • The ad film tugs at heartstrings reiterating the insight that ‘you often tend to regret, if you don’t listen to your heart’

    Tata Tea Gold urges viewers to listen to their hearts, in latest ad film

    By A Correspondent

     

    Tata Tea Gold’s new campaign highlights the idea of ‘dil ko na kahoge to pachtaoge’. Adding on to the fervour of new beginnings and resolutions being made for a better year ahead, the ad film tugs at heartstrings reiterating the insight that ‘you often tend to regret, if you don’t listen to your heart’.

     

    Said Puneet Das, Marketing Head, Tata Global Beverages: “Both, desire and regret, are emotions which dwell in the heart. It’s the heart that wants, and when we don’t listen to our heart’s desire, we regret it. Almost all of us will have stories to tell when it comes to ‘regret’ and ‘not following our heart’. We have leveraged this basic human insight to take a refreshed look at our ‘Na kahoge toh pachhtaoge’ platform of Tata Tea Gold, and evolved it to create an emotional narrative around following your heart with this film “Dil Ko Na Kahoge To Pachhtaoge”. With a simple storyline the TVC addresses the perennial dilemma between the head and the heart that transcends the boundaries of age and time.”

     

    Added Amer Jaleel – Group Chairman and Chief Creative Officer, MullenLowe Lintas Group: “While this film shows a young woman struggling to listen to her heart about a career choice, it’s a film that speaks to so many of us. Replace career choice with relationship choices, life choices, or any other choice that each and every one of us has made, to only regret it later, and we have a film that speaks to each and every one of us. That is the beauty of this insight, and the film. Of particular importance, is the role of the mother. Like all mothers, the mother in the film also knows what her child wants, and knows that she will regret it if she doesn’t listen to her heart. Using a simple analogy of a cup of Tata Tea Gold, its tempting aroma and taste, she guides her daughter to listen to her heart, and not have any regrets.”

     

     

  • The accounts managed out of the agency’s offices in Delhi and Bangalore

    On Purpose wins three new accounts across India

    By A Correspondent

     

    On Purpose, a creative communications consultancy, has been appointed as agency on record for three businesses – Baghirathi Group, Kaiterra India and Smart Power India, following competitive pitches. The wins will see the agency execute integrated briefs across media relations, branding and design and social media planning and execution.  The accounts wil be managed out of the agency’s offices in Delhi and Bengaluru.

     

    On winning the communication mandates, Girish Balachandran, Managing Partner, On Purpose said: “It’s a privilege to partner with these brands and do our bit to help them fulfil their missions. We’re excited about the cultural fit we’ve experienced with the people in these organisations and we’re hoping to use our competencies and expertise to help these brands access and engage stakeholders in new and exciting ways.”

     

     

  • with this, the former Indian cricket team captain, Dhoni forays into entertainment industry

    Banijay Asia inks content partnership with MS Dhoni

    By A Correspondent

     

    Deepak Dhar-helmed Banijay Asia has partnered with the Mahendra Singh Dhoni-owned Dhoni Entertainment.

     

    Commenting on this association, Deepak Dhar, the founder and CEO of Banijay said, “Personally sports is very close to my heart, professionally there can’t be a better sporting name than Dhoni that one can wish to partner with. In that regard, this is really a dream collaboration and the perfect way to kick start the New Year! Together, we are excited as we aim to bring an array of differentiated shows for our audiences across platforms, we hope to announce it soon. In this partnership, I am excited and looking forward to work with Suraj Singh, Mihir Diwakar, and Seemant Lohani to build the collaboration between Dhoni Entertaiment Pvt Ltd. and Banijay Asia.”

     

     

  • The agency won the account following a multi-agency pitch

    Milestone Dentsu to handle Numero Uno’s creative duties

    By A Correspondent

     

    Milestone Dentsu has bagged the creative mandate for fashion brand, Numero Uno. The agency won the account following a multi-agency pitch.

     

    Said Narinder Singh Dhingra, CMD, Numero Uno Clothing: “We want the brand to be interesting and relevant with the changing times. The brand must evolve over time and in this quest, we need the right partner who not only understands the consumers but also knows how to disrupt their purchase decision process through pathbreaking communication. We have found that partner in Milestone Dentsu. We loved their young energy and enthusiasm to work on the brand. We are quite excited about the brilliant approach and compelling storytelling that they bring on board.”

     

    Added Ujjwal Anand, Country Head, Milestone Dentsu: “From the moment we got the brief to the first kickass idea that we cracked, the team was charged up like never before. The category itself is so interesting and challenging that it gives you countless opportunities to do some real outstanding work.  And this excitement reached another level when we met Narinder Singh Dhingra, who is the youngest and most agile client that we have met in recent times, we believe. His energy is simply contagious. Working on Numero Uno is going to be a treat for my creative team.”

     

     

  • The integrated marketing campaign went live on January 7

    Uber Eats unveils inaugural campaign ‘Everyday Moments’

    By  A Correspondent

     

    Uber Eats has unveiled a new brand campaign with brand ambassador Alia Bhatt. The campaign builds a relatable and memorable connect embedding the brand in the ‘Everyday Moments’ of a millennial’s life.

     

    Said Namita Katre, Head of Brand, Strategy & Campaigns at Uber Eats India: “Ordering food at work or home is the new constant way of life now for the Indian youth. Our first mega campaign ‘Everyday Moments’ is designed around consumer’s ordering behaviour that goes beyond the basic functional reasons of speed and affordability. Uber Eats is an ally to the consumer seeking effortless exploration of food in their everyday lives. The communication has been designed to build that relatable connect with the youth as the everyday, aspirational food delivery brand for millions of youth in India. In Alia, India’s youth icon, Uber Eats has a partner who shares the spirit of the brand and manifests it through her memorable, engaging, aspirational, youthful connect embedding the brand in the everyday food ordering moments. The breadth of communication is built around this idea across ATL, digital and owned media, which will cement our positioning and bring it to life.”

     

    The films are directed by Shakun Batra.