MxMIndia

Category: MARKETING

  • The campaign was conceptualised by Taco Bell’s agency-on-record Ogilvy Delhi

    Taco Bell promotes new product offering via latest ad film

    By A Correspondent

     

    Taco Bell announced the launch of its latest product ‘Chickstar Wrap’, a star-shaped tortilla, filled with crispy chicken, veggies and signature sauces from the house of Taco Bell. The campaign was conceptualised by Taco Bell’s agency-on-record – Ogilvy Delhi.

     

    Expressing his excitement on the new product launch, Ankush Tuli, Managing Director, Taco Bell – Asia Pacific, said: “As we continue to grow in number of restaurants and fan base, we stay committed to bringing new innovations to the Indian food scene. We are now excited to introduce a Taco Bell twist on the traditional chicken burger through the ‘Chickstar Wrap’. Following the successful launches of Naked Chicken Tacos and Crispy Potaco, we are confident that Chickstar Wrap will not only introduce consumers to new and bold flavors, but will also encourage the consumers to try never before seen formats in the out-of-home food category.”

     

    Added Sidharth Shukla, Vice President & Head of Digital, Ogilvy Delhi: “Our insight was based on the fact that for our target audience trying out experiences is essential. It comes out of a ‘want’ to discover new things and equally from a realization that there is nevertheless a certain rut which has seeped into day to day life.  An embodiment of these feelings, we felt, was reflected in the numerous “What’s up?” or “Aur Bata” questions that we receive as we go about our day – The Chickstar Wrap here is the symbolic answer, counter and comeback to this question – putting a new spin from both a format and a taste perspective to a food item which has largely remained unchanged since we have known it. The film remains true to the Taco Bell style that we are now so familiar with – slices of life, witty, young, all of which add to making it very relatable to the audience we wish to engage with.”

     

     

  • Positioning it as a superior offering by showcasing smart search technology that puts home buyers in control of their home search process

    Vicky Kaushal & Kiara Advani promote brand message for Housing.com

    By A Correspondent

     

    Housing.com as launched its new TV campaign created by Lowe Lintas titled “Ghar dhoondhna koi inse seekhe” starring Vicky Kaushal and Kiara Advani.

     

    Commenting on the launch, Snehil Gautam, Head of Marketing, Housing.com said: “As a technology leader, we always strive to create an unmatched experience for our customers through our robust tech platform. Our new campaign ‘Ghar dhoondhna koi inse seekhe’ is based on a simple yet endearing creative coupled with captivating music, which will resonate well with our audience across segments. The viewers would somewhere see their own reflection in the protagonists during their home-search journey. The campaign also includes creatives that explain the smart search features being introduced.”

     

    Added Janmenjoy Mohanty, Regional President – North and East Lowe Lintas: “Our first set of commercials reflects an emerging theme born out of the growing financial independence and enhanced digital footprint of women – not only are they key decision makers in the home-buying process, they’re also showing the world the new way to choose a house. That’s why we say, “Ghar dhoondna koi inse seekhe.”

     

     

  • The brand has rolled out its latest TVC by Ogilvy India

    KFC pushes its Super Saver range via latest ad campaign

    By A Correspondent

     

    KFC India has launched the all-new Super Saver range starting at Rs 99. The brand has rolled out its latest TVC by Ogilvy India.

     

    Commenting on the TVC, Moksh Chopra, Chief Marketing Officer, KFC India said: “We recently launched our new ‘Super Saver’ range offering both value and variety to consumers, starting at an unbelievable price point of INR 99/- Though it sounds too good to be real – Super Saver is exactly what you see! Nothing but finger lickin’ good meal at an affordable price.”

     

    Commented Krishna Mani, Senior Creative Director, Ogilvy India: “A range of your KFC favourites at a price point starting INR 99 was actually too good to be true, even as brief to us. Therefore, the task was to find a creative way to deliver the incredible but true pricing to audiences. What better way than to get Colonel Sanders to create some magic at KFC Land.”

     

     

  • The campaign has been introduced with two films – ‘The Bond’ and ‘The Memory’

    Glenlivet celebrates with two films in new campaign

    By  A Correspondent

     

    The Glenlivet launched its new campaign celebrating the proposition of definitive moments in life.

     

    Said Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India: “The Glenlivet campaign has been designed to celebrate moments, which allow us to lead richer and more fulfilling lives. Given how the young achievers are graduating to finer things in life, it was time, we welcomed them to the world of The Glenlivet. Our latest campaign reiterates that in a world with an oversupply of everything- glut, plenitude and noise, what we need is those definitive moments and the three letter word “The”, an iconic & distinctive symbol, reinforces the same.”

     

    Added Miriam Eceolaza, Marketing Director, The Glenlivet: “The Glenlivet campaign is our most ambitious to date. It’s a modern and contemporary campaign that stays true to our heritage. India is a key market for The Glenlivet, and we have created this specific campaign to celebrate some of life’s definitive moments of the Indian consumer.”

     

    Said Janmenjoy Mohanty, Regional President-North & East, Lowe Lintas India: “Sometimes the most impactful way to put across the brand message is through good old story telling. We chose the most endearing stories that celebrate definitive emotions in an individual’s life. Each one has been painstakingly crafted with a fine mix of stunning visuals, underplayed emotions and music that talks to the soul. We hope each of these stories manage to touch a chord with our target audience.”

     

     

  • The campaign has been conceptualized by Ogilvy and Mather

    Tata Salt Lite creates awareness on hypertension via latest ad campaign

    By  A Correspondent

     

    Tata Salt Lite has launched its campaign to spread awareness on hypertension and its symptoms. It has been conceptualised by Ogilvy India.

     

    Commenting on the new TVC, Sagar Boke, ‎Head- Marketing, Consumer Products Business, Tata Chemicals, said: “Many studies have shown that a majority of the urban adult population in India suffers from hypertension, a life-threatening condition that can be effectively managed by controlling the intake of sodium along with an active lifestyle. Tata Salt Lite is a 15% low sodium salt specially designed to provide consumers a convenient means to take preventive measures towards keeping the blood pressure  in check. The objective of this new campaign is to increase the awareness about the early signs of Hypertension and take preventive action, well in time.  This campaign reinforces the Tata Salt philosophy of salt as a health enabler and not just a taste enhancer.”

     

     

  • The campaign celebrates moments of ‘decision making’

    Racold unveils its #ShowerDecision campaign

    By  A Correspondent

     

    Racold has launched a new integrated marketing campaign titled #ShowerDecision.

     

    Commenting on campaign strategy, Ramnath V, Managing Director, Ariston Thermo India said: “The new campaign emphasises on the transformative quality of hot shower from Racold in clearing their mind and enabling to take shower decisions. It resonates with the brand pay off of reborn every day with hot water that Racold offers through its wide range of state-of-the-art water heaters. As leader, we wanted to strike relevance with our TG at an emotive level, engrained in the core benefit. We wanted to get away from a feature based me-too communication and wanted to converse rather than communicate with our consumers. We want our consumers to play a role in defining our brand.”

     

     

  • This experiment was limited to the cities of Mumbai and New Delhi

    L&K Saatchi & Saatchi partners Renault to reveal India’s worst drivers

    By A Correspondent

     

    Renault India has partnered with its creative agency Law & Kenneth Saatchi & Saatchi to monitor the driving habits of motorists across a few important locations. The team installed cameras across key sites and monitored the traffic violations that took place every hour. This experiment was limited to the cities of Mumbai and New Delhi, usually the hub when it comes to evaluating driving patterns of people on the roads.

     

    Virat Khullar

    Commenting on the initiative, Virat Khullar, Vice President and Head of Marketing, Renault India said: “Renault stands for ‘Passion for life’ which in a way means easy life for our customers. But for an easy life with cars, one important aspect is to follow the rules defined for driving these cars on road. In India we all face huge traffic issues and true to our nature, all externalise the fault. This campaign is an attempt to portray reality that the traffic situation can only improve if we change ourselves and respect the road.”

     

    Charles Victor

    Added Charles Victor, Executive Director, L&K Saatchi & Saatchi: “This initiative – Driving Smiles, is a wonderful initiative by Renault where we try and give back to the world we sell to. From lighting up villages during Diwali to lighting up smiles at an orphanage during Christmas, the initiative has always tried to take a step towards change. What better change to expect than to change the way Indians drive. This little social experiment aimed at showing us that the change needs to begin with us.”

     

     

  • Lowe Lintas Kolkata, the agency-on-record for Veedol, has conceived the ad campaign

    Lowe Lintas executes campaign for Veedol’s Take-Off

    By A Correspondent

     

    Veedol has launched a new campaign for its flagship brand – Take-Off. Lowe Lintas Kolkata, the agency-on-record for Veedol, has conceived the ad campaign that targets 2-wheeler riders in the country.

     

    The campaign film conceived by Lowe Lintas focuses on the innate characteristic of young Indians who challenge the status quo and set things right for the common good. The narrative is woven around these purposeful youth of today who see themselves as agents of change, with the inherent confidence and intent to make a difference to the society as a whole.

     

    Commenting on the campaign, R N Ghosal, Managing Director, Veedol India said: “The campaign showcases Veedol’s full range of motorcycle and scooter engine oils in an upbeat, youthful ambience with an over-riding sense of purposeful action built into the narrative. This would go a long way in enhancing Veedol’s imagery, in step with several other brand interventions we have undertaken recently like the launch of the new international packaging. I believe that this campaign is an important milestone in positioning Veedol as a vibrant and youthful brand of choice for emerging consumers.”

     

    Added Janmenjoy Mohanty, Regional President, Lowe Lintas: “While tuning into the larger India story, we were looking for a youth truth that would suitably reflect the current dynamic. Our search led us to the fact that young people are self-starters, who will not wait for things to happen, but effect change themselves. That is what makes them the ‘young engines’ of a fast-changing India. A belief we reflect in the new communication for Veedol.”

     

     

  • The film has been produced in association with Culture Machine

    Quaker film highlights plight of underprivileged

    By A Correpondent

     

    As part of the Quaker Feed a Child initiative that aims to create awareness for the issue of hunger amongst children, Quaker India has released a digital film ‘The Last Meal’. Produced in association with Culture Machine, the video takes an authentic social experiment route to bring forth the dichotomy of the world we live in, where the privileged masses take access to food for granted, versus the underprivileged who struggle for each meal.

     

    Speaking about the initiative, Nobel Dhingra, Brand head – Quaker, PepsiCo India, said: “It is disturbing that less than one-third of children in India receive adequate nutrition. Quaker Feed a Child is a social initiative based on a powerful thought that urges us all to make every festival or occasion more meaningful by simply pledging a fistful of nutrition to feed a child. With the new year approaching, we hope that people will choose to share their festive cheer by taking a pledge to feed a child.”

     

    Added Sharique Khan, Vice President- Brand Solutions, Culture Machine: “One of the most unfortunate facts today is that most children in our country do not have access to timely meals to satiate their hunger; which is the most basic necessity to any life form. It is our duty and responsibility, as humans and own beings , to create an awareness and also to do whatever we can in our small way to end this, one child at a time. Culture Machine in association with Quaker, urges its viewers to take a pledge and do their bit for this humane cause.”

     

     

  • FCB Ulka will service the brand from the Bangalore office

    FCB Ulka awarded creative mandate for Kurl-on

    By A Correpondent

     

    FCB Ulka has won the creative mandate of mattress manufacturer, Kurl- on . FCB Ulka will service the brand from its Bengaluru office.

     

    Ashutosh Vaidya

    Speaking on the occasion,  Ashutosh Vaidya, CMO, Kurlon, said: “Kurlon is a brand undergoing an immense transformation from being known as India’s largest selling mattress brand to becoming a leader in cutting edge technologically driven home comfort products. We wanted an agency that could understand this vision and work with us through the journey in achieving collaborative success. We met many agencies through a pitch process, but FCB Ulka stood out in their ability to translate our market ambitions with clear strategy, differentiated creativity and a unique understanding of the digital ecosystem. We are confident of this partnership and look forward to meeting milestones together.”

     

    Theresa Ronnie

    Commenting on the win, Theresa Ronnie, Vice President, FCB Ulka- Bangalore said: “Kurl-on is a great brand with an impressive presence in the Indian market. They wanted an agency partner who understood their business aspirations. We in turn, were very impressed with their ability to understand and seek the differentiation that good creativity brings to brand growth. We are encouraged by the quality of the partnership thus far and hope to build a new chapter for Brand Kurl-on together.”

     

     

  • The film has been created by Roadrunner Productions

    Himalaya campaign raises awareness on children with clefts

    By A Correpondent

     

    The Himalaya Drug Company has launched a new campaign “Ek Nayi Muskaan” as part of its social impact initiative, Muskaan. Through Muskaan, Himalaya Lip Care has been helping to raise awareness about cleft lip and palate and supporting free cleft treatment for underprivileged children, in partnership with international cleft charity, Smile Train.  The film has been created by Roadrunner Productions.

     

    Said Rajesh Krishnamurthy, Business Director-Consumer Products Division, The Himalaya Drug Company: “Through our partnership with Smile Train, Muskaan aims to help raise awareness about cleft and ensure that more children receive the cleft care they need at a younger age. A smile is an expression of happiness, and with “Ek Nayi Muskaan”, we intend to create more smiles by helping children achieve their dreams and live a fulfilling life. This initiative reflects our overall brand thought – “Khush Raho Khushaal Raho” that captures our vision of ‘Wellness in every home, Happiness in every heart’.”

     

     

  • This advertisement has been created by Chrome Pictures under the direction of Vijay Veermal

    Chrome executes ad for Housing.com

    By A Correspondent

     

    Housing.com has unveiled its latest ad campaign staring Vicky Kaushal and Kiara Advani. This advertisement has been created by Chrome Pictures under the direction of Vijay Veermal.

     

    Said Vijay Veermal, Director, Chrome Pictures: “Real estate as an industry isn’t one that interests youngsters. The challenge was to attract them as an audience and get them interested in something as boring as real estate. The final result of the TVC definitely helps achieve this challenge and of course the fun onscreen chemistry between Vicky and Kiara really reflects well in helping the ad be more convincing.”