MxMIndia

Category: MARKETING

  • Conceptualized by Rediffusion, the campaign celebrates Tata Motors association with the Wrestling and Kabbadi Champions

    Tata Motors campaign salutes ‘Desh ke Champions’

    By A Correspondent

     

    Tata Motors has launched its latest film, ‘Desh Ke Truck’, that establishes the company’s vast range of commercial vehicles as an integral part of a sportsperson’s quest for perfection followed by success.

     

    Said UT Ramprasad, Head-Marketing Communications – CVBU at the auto major: “Tata Motors is the archetype trucking brand of India. It is truly the ‘Desh ke Truck’. And while for decades it has played a crucial role in ensuring the victory of the Indian economy, it was time it helped the country win in other fields of play too!  Tata Motors Commercial Vehicle’s association with sports is our acknowledgment of the undeniable and unstoppable ‘sportification’ of India. Trucking is made of ‘sterner stuff’, and so are champions!” said UT Ramprasad, Head- Marketing Communications, CVBU, Tata Motors.

     

    Added Pramod Sharma – Executive Creative Director, Rediffusion: “Tata Commercial Vehicles are the lifeline of India. Apart from goods, they carry emotions with them as well – be it Ganesha idols or sports felicitation processions, they are the heartbeat of India. Our idea stemmed from this insight.

     

     

  • The campaign positions Freecharge as the easy and convenient choice for consumers to address their everyday digital transactions

    Freecharge targets millennials via new brand campaign

    By A Correspondent

    Freecharge has launched a national campaign aimed at positioning itself as the convenient and easy choice for digital natives to address utility payments and money transfer.

    Commenting on the launch of the new campaign, Sangram Singh, CEO, FreeCharge said: “FreeCharge is continuously expanding its portfolio in digital financial services, to make consumer experiences hassle free. We aim to build a deeper connect with the consumers through this innovative storytelling, that highlights the ease of doing transactions with ‘easy to use’ features of Freecharge. The campaign has been weaved around the concept of ‘Time is money’ and a lot of time can be saved with easy and quick transaction processes in place.”

    Commenting on the campaign, Arun Iyer, Chairman and CCO, Lowe Lintas, said: “The brief was simple yet challenging – we had to attract undivided attention of the millennials who are bombarded with cash-backs, offers and discounts messages every second and also build relevance for the ease of making payments with the FreeCharge App. The films beautifully capture the entitled attitude of this generation with a tinge of humor and wit. Campaign’s tagline – It’s Slick. It’s Quick. Chik-chika-chik-chik, connotes the efficiency with which FreeCharge makes it happen.”

     

     

  • The ad has been launched on the digital platform

    Ogilvy promotes iMobile in new campaign

    By A Correspondent

     

    ICICI Bank has unveiled its latest campaign for iMobile that takes a light-hearted humour approach. The ad has been launched on the digital platform.

     

    Said Zenobia Pithawalla, Senior Executive Creative Director, Ogilvy: “The communication created for the digital medium, shows people just how many banking needs can be fulfilled without having to go to the bank. Thanks to the ICICI Bank’s iMobile app. However, what we have done differently is that we have shown inanimate objects with human desires, and aspirations. And we show how each of these objects achieve their aspirations without ever entering a bank.”

     

    Added Walter Noronha, Senior Vice President, Ogilvy: “The new age millennials are born in a world where technology and access to the net is the new normal. They live in the present and demand things now. They can’t wait for things to happen, they make it happen. We took this simple insight for our creative approach. We showed how our technology platform at ICICI Bank makes our everyday banking needs simple and convenient. The light tonality was added to fuel affinity and engagement among the TG.”

     

     

  • The campaign encourages women to be true to their self

    Shraddha Kapoor unveils Baggit’s collection

    By A Correspondent

     

    Baggit has launched its Autumn Winter campaign titled #PutItOnTheTable with Shraddha Kapoor as a part of their association for the years 2018 and 2019. While the campaign has been conceptualised by Famous Innovations, the TVC has been shot by Curious Films and the print campaign has been shot by ace photographer Prasad Naik.

     

    Commenting on the campaign Nina Lekhi, MD & Chief Design Curator, Baggit, said: “Our first ever TVC, received immense love and support from all our customers and the industry at large which was very heartening and encouraging. With the second part of our campaign we continue to extend the concept of #PutItOnTheTable and encourage women to take decisions on their own hands – however difficult or fun they might be. It is their choice, and no one said they can’t have fun while making it. The added fun element makes this one endearing.”

  • The ad film has been developed by Lowe Lintas

    Signify unveils ad campaign for Philips Ceiling Secure downlighter

    By A Correspondent

     

    Signify (formerly known as Philips Lighting), announced its latest ad campaign ‘Singh Saab’ for its Philips Ceiling Secure downlighter. The ad film has been developed by Lowe Lintas and targets consumers renovating their homes using downlighters.

     

    Commenting on the launch, Sukanto Aich, Chief Marketing Officer of Signify’s operations in India, said: “We are very proud to launch a unique product that has been built on strong customer insights of having a downlighter that’s easy to install and does not damage the ceiling. Philips CeilingSecure’s unique design is loved by installers and customers alike, for its ease of installation and maintenance. Our latest TV commercial will highlight this in a light-hearted manner. We hope that consumers like the ad and become early adopters of this latest innovation from Philips.”

     

    Commenting on the win, Naveen Gaur, Chief Operating Officer, Lowe Lintas, added: “Signify is a very special win for us. The Philips Ceiling Secure downlighter is its latest launch in the downlighter category and addresses an important consumer need-gap of pain free installation without any ceiling damage. With our deep understanding of the category and consumers, we have created a memorable and impactful communication for Signify.”

     

     

  • The campaign targets Quikr’s transactional businesses across multiple verticals

    Quikr launches ‘Mann Hai Toh Done Hai’ campaign

    By A Correspondent

     

    Quikr has launched a series of ad campaigns to drive awareness about ‘Quikr Assured’ products and services. These are products that are certified by Quikr for quality and come with warranty. The campaign ‘#MannHaiTohDoneHai’ comprises of nine TVCs which target Quikr’s transactional businesses in multiple areas in its verticals.

     

    Speaking about the new ad campaign, Vineet Sehgal, CMO at Quikr said: “Whether it is a specific product need or a service requirement, the ‘#MannHaiTohDoneHai’ campaign highlights that a trusted partner like Quikr has a solution which assures quality on the go while being easy on the pocket.

     

    Furthermore, Sehgal said: “Since verticalisation three years ago, Quikr has been able to offer consumers an easy way to access these products and services in a very user-friendly manner and we want to be able to build on this trust with our consumers.”

     

     

  • Rasna to launch an ad campaign with Saina Nehwal around the new product range

    Rasna announces Saina Nehwal as its brand ambassador

    By A Correspondent

     

    Rasna has launched a new variant that has no chemicals and preservatives, called Rasna Native Haat. It comes with a one-line promise to consumers to, go back to nature.

     

    To further promote the products, Rasna Native Haat has announced its new brand ambassador, Saina Nehwal, who has shot a TVC for both, Honey and Honey Vita products.

     

    Speaking at the event, Piruz Khambatta Chairman of Rasna Pvt. Ltd said: “We are extremely happy to collaborate with Saina Nehwal for our new ad campaign. Saina embodies the attributes of Rasna’s Native Haat range which focuses on health products that are chemical and preservatives free. We are committed to providing our consumers with new and innovative products.”

     

     

  • Borja Borrero will continue to lead EMEA and LatAm along with India

    Interbrand appoints Borja Borrero to lead design in India

    By A Correspondent

     

    Interbrand has announced the appointment of Borja Borrero, Chief Creative Director at Interbrand for EMEA (Western Europe) and LatAm, to mentor the India design team.

     

    With the appointment of Borja Borrero to lead Interbrand India’s design operations, the consultancy is looking forward to elevate the creative quality and reputation standards for the regions as well as expanding the team’s capabilities into the experiential side of branding.

     

    Said Ashish Mishra, Managing Director, Interbrand India: “Interbrand India is the youngest within the global network, and yet has been evolving at a good speed. We have the top 5 branding assignments of the decade on our showreel and our engagements with some of the leading brands in India such as Godrej, Mahindra Global Brand, JIO, Infosys and Britannia have made us the prime Brand Consultancy in India. I am confident that Borja will bring in his experience and expertise to guide our India team towards remarkable growth”.

     

    Speaking on the transition, Borrero said: “The India market has evolved enormously with progressive consumers and challenges. India is an important market for us and has led us to tremendous growth opportunities. I am looking forward to share my experiences and learnings with the team and support them for servicing our expanding spectrum of clients. We wish to harness these opportunities and create an exciting chapter for all of us”.

     

     

  • A television commercial has been developed as a part of the campaign, and is conceptualized by The Digital Street

    DHL highlights its role as an enabler, in latest ad campaign

    By A Correspondent

     

    DHL Express has unveiled its campaign ‘DHL is the Way’, for this year’s Hero Indian Super League (ISL). This campaign marks the fourth year of partnership with ISL. The commercial has been conceptualised by The Digital Street.

     

    Said Sandeep Juneja, Vice President – Commercial, DHL Express India: “At DHL, we see ourselves as enablers for our customers in global trade. Therefore, we are always finding new solutions to make Indian SMEs more competitive. When we are done solving complex supply chain problems, our customers should see it as ‘Excellence Simply Delivered’. Thus, the new campaign – ‘Where there is a will, we are the way’. With this, we want to strike an emotional chord and go beyond business conversations.”

     

    Added Pratap Bose, Founding Partner and Chairman, The Digital Street: “Through its exceptional service quality, DHL is known for bringing hope and delight to its customers. The creative thought behind this campaign highlights exactly that, blending special experiences with a continuous endeavour to deliver with care. The campaign weaves a beautiful story of a caring father-son relationship and the role played by DHL in fostering a personal connection to bring them closer. The commercial was created with an intent to stand out in the minds of consumers, and hence allow them to connect better with the brand’s values.”

     

     

  • Posterscope’s ROOH uses a wide variety of data feeds to create customised and targeted advertising

    Posterscope launches digital outdoor ad exchange, ROOH

    By A Correspondent

     

    Posterscope India has announced the launch of ROOH (Real Time Out Of Home), a unique planning-buying platform (including programmatic) for digital OOH inventories.

     

    Based on the use of APIs (application programming interface), Posterscope’s ROOH uses a wide variety of data feeds to create customised and targeted advertising. This, in turn, allows advertisers to exercise direct control over the content that is being played on screens without the the need to access the media owner systems, individually.

     

    Said Haresh Nayak, the Group MD, Posterscope Group South Asia: “The ability to deliver dynamic content in real time, driven by highly relevant data and optimised to audience type and audience mindset, represents an enormous leap in the power of the OOH medium. I am certain that it will attract new advertisers to the medium, particularly those that need highly flexible and agile brand communication.”

     

    Added Deepak Kumar, Senior Vice President, ROOH: “Over the last two years, we have worked across 2500 towns, dealing with over 50 key media owners, to develop this tool. This has helped us in understanding and curating ROOH. The flexibility of ROOH will enable some interesting campaigns and will make OOH truly a dynamic medium. The Posterscope Group predicts that the year 2020 will be a defining year for Real Time Out Of Home.”

     

     

  • Partners with MS Dhoni to help bring emerging businesses in the country online

    GoDaddy launches new marketing campaign

    By A Correspondent

     

    GoDaddy has launched its new integrated marketing campaign focused on educating entrepreneurs in India about the value of creating an online presence for their business. For this campaign, GoDaddy has signed cricketer MS Dhoni  who willportra a mentor and guide as the “Bijness Bhai” (business mentor), the foremost authority on business for small business owners, entrepreneurs and individuals across the country. Together, GoDaddy and Dhoni will work towards encouraging people to turn their ideas into reality online.

     

    For its latest marketing campaign, GoDaddy worked with Lowe Lintas to conceptualise and create two quirky and humorous television commercials.

     

    Commenting on the campaign and collaboration with Dhoni, Nikhil Arora, Managing Director and Vice President, GoDaddy India said: “We are thrilled to be working with a global phenomenon like Dhoni and share our combined story. He represents a true voice of India with a successful professional journey, as a cricketer and now as an entrepreneur. Coming from a small town in the country, Dhoni has worked hard to gain prominence and achieve success by following his passion and doing what he believes in. We hope that his story can inspire and encourage business owners, especially in Tier 2 and Tier 3 cities across the country, to follow their dream and get their ideas online.”

     

     

  • Rolls out 360- degree communication across TV, digital, print and outdoor

    7Up entices consumers with its ‘turn to gold’ proposition

    By A Correspondent

     

    7Up has come up with an all-new TVC conceptualised by its creative agency DDB Mudra.

     

    Speaking on the campaign, Anuja Mishra, Associate Director-Flavours Marketing, PepsiCo India said: “7Up is a cool and young brand that encourages consumers to be their optimistic self. We’ve always stayed close to consumer trends & local cultural insights, and that’s how our new campaign of “ Golden Times” was envisaged. We spoke with consumers and identified that In this speed age, consumers are looking for quick and quirky ways to stand out. We’ve brought this insight to life, where consumers could win gold every hour, all they need to do is chill with a 7UP and SMS the code under the cap.”

     

    Added Vishnu Srivatsav, Creative Head, DDB Mudra Group, South & East: “We really wanted to communicate a simple insight that when your time is right you could chill and still win. And we wanted to bring it alive in the most evocative and culturally impactful way possible. Whether it’s the signature swag or the father son relationship, we wanted the communication to truly reflect the relevant culture.”