MxMIndia

Category: MARKETING

  • The new advertising campaign is titled ‘Yahi hai Sahi Hair Colour’

    HRIPL relaunches Vasmol with Kajol as its brand ambassador

    By A Correspondent

     

    Hygienic Research Institute Private Limited (HRIPL) has announced actor Kajol as its brand ambassador for the Vasmol Range of hair colours. She will soon be seen in Vasmol Kesh Kala’s latest TVC endorsing the tagline: ‘Yahi Hai Sahi hair colour’.

     

    Speaking on the collaboration, Ashish K Chhabra, Joint Managing Director of HRIPL said: “We are privileged to have Kajol as our brand ambassador for Vasmol. Kajol is one of the most gifted and versatile actresses of our times and is a powerful role model whose mindful and thoughtful personality is looked upon by the audiences across genders and age-groups. At a time when we are renovating the brand to make it more relevant to today’s evolved as well as new-age consumers, Kajol’s personality resonates with the brand’s philosophy perfectly. Her charismatic persona is an ideal fit with the brand that is iconic and poised for significant growth in times to come.”

     

     

  • The ad has being conceptualised and driven by Taproot Dentsu

    Onida’s Devil makes a comeback for new print ad

    By A Correspondent

     

    Onida has launched its new print ad campaign ‘Maximum Impact –Maximum Sound’ for its newly launched KY Super Thunder Smart TV.  The ad has being conceptualised and driven by Taproot Dentsu.

     

    Vijay Mansukhani

    Commenting on this occasion, Vijay Mansukhani, MD, Mirc Electronics Ltd said “Television technology has changed by leaps and bounds over the last ten years. Onida is known for introducing innovative and advanced products by its experienced R&D team from time to time. The KY Super Thunder has a great sound, 4k picture quality and much required smartness in the TV.

     

    We are the only company which has been working on both sound and picture quality, whereas others have been focussing only on quality of the picture. As promised in the past, Devil is back and now represents entire brand Onida as a brand.”

     

     

  • The brand brings alive the diversity of India through their new product range – Rangana

    Spaces brings alive traditional craft forms in new film

    By A Correspondent

     

    Spaces has launched its brand campaign on ‘Thoughtful Living’ to complement the launch of its brand new festive home linen range called Rangana.

     

    Talking about the campaign, Manjari Upadhye, CEO and Head of Domestic Business, Welspun India said: “Spaces as a brand stands for thoughtfulness through its designs and the innovative products. Through the Rangana collection, we are celebrating the traditional Indian art form. Our new campaign brings out the essence of the new collection in a beautiful way with the underlying message of thoughtfulness. It is important to revive the traditional Indian art form and create awareness amongst consumers, which is why Spaces has taken this initiative of giving back to the society through the creation and subsequent sale of Rangana.”

     

    Added Zenobia Pithawalla, Senior Executive Creative Director, Ogilvy: “Spaes celebrates traditional art forms prevalent in every part of the country through its Rangana collection of bed linen. What better way, to showcase and celebrate these designs, than by complementing them with folk lullaby one hears in bedrooms in every nook and corner of the country.”

     

     

  • The new brand identity reflects Air Arabia’s international outlook and long-term commitment towards making air travel affordable for everyone

    Air Arabia celebrates 15th anniversary with new brand identity

    By A Correspondent

     

    Budget airline Air Arabia celebrates 15 years of its operations in the MENA region by unveiling a new brand identity. The unveiling took place during a launch ceremony at the Air Arabia hangar in Sharjah International Airport where guests and press got to view the carrier’s new corporate identity.

     

    Commenting on the occasion, Sheikh Abdullah Bin Mohamed Al Thani, Chairman of Air Arabia said: “It was 15 years ago that Air Arabia and the low-cost airline concept were just an idea in the region, an idea of connecting people at affordable cost. Today we are gathered to celebrate the great success story that Air Arabia has become, redefining air travel in the region and providing great travel experience for over 80 million passenger to date”.

     

     

  • Dairy Day Ice Cream is headquartered in Bengaluru

    Dentsu X bags media mandate for Dairy Day Ice-cream

    By A Correspondent

     

    Dentsu X has bagged the media duties of ‘Dairy Day Icecream’, following a multi-agency pitch. Dairy Day Ice Cream is headquartered in Bengaluru and is with a fair marketshare in South India.

     

    M N Jaganath

    Commenting on assigning the business to Dentsu X, M N Jaganath, Co-founder of Dairy Day, said: “I trust Dentsu X in partnering us, in building and taking our business from strength to strength. We have always believed in innovating, re-defining norms in serving our consumers. We found Dentsu X resonating this philosophy and attitude and have chosen them to walk the path with us.”

     

     

    Divya Karani

    Added Divya Karani, Chief Executive Officer – Dentsu X: “Winning the ‘Dairy Day Ice-cream’ is recognition of our data driven, consumer centric approach. Together, we will design strategies for Dairy Day that will make the brand promise and experience a part of everyday consumer life and conversation. We are happy and look forward to working with the one of the most innovative brands in the sector.”

     

     

  • The campaign further talks about the perks of investments through SIP

    ICICI Pru aims to spread the light of financial prudence this Diwali

    By A Correspondent

     

    This Diwali, ICICI Prudential Asset Management Company (AMC) has unveiled a campaign titled #YehDiwaliSIPWali. The campaign talks about the perks of investments through SIP.

     

    Said Abhijit Shah, Head – Marketing, Digital & Customer Experience: “Come Diwali, come expenditures. Diwali is that time of the year when the celebrations are larger than life and usually, so are the expenses. Through our latest campaign #Yeh Diwali SIP Wali, we seek to take a pledge towards illuminating financial well-being and a better financial future by starting a Systematic Investment Plan (SIP) in mutual funds.”

     

     

  • The ad campaign has been conceptualised and executed by L&K Saatchi & Saatchi

    Ranveer Singh challenges physical boundaries in ad for BigMuscles Nutrition

    By A Correspondent

     

    Actor Ranveer Singh and leading nutritional supplement brand BigMuscles Nutrition have launched their inaugural brand campaign that inspires go-getters to push their boundaries and achieve more.

     

    Conceptualised and executed by L&K Saatchi & Saatchi, the TVC focusses on the premise that more than physical rigour, body building is an individual journey. It’s about discipline and an indomitable spirit. And when this drive to reach newer milestones is accompanied by the right supplement, the journey becomes even more enriching.

     

    Commenting on the launch, Suhel Vats, Director, BigMuscles Nutrition said: “We launched BigMuscles in the year 2009 and it has emerged as the top-most nutritional supplement brand in India over the last three years. We decided to partner with Ranveer Singh as our brand ambassador because he has created new benchmarks in fitness. He has infectious energy and his personality is a direct fit with our brand messaging ‘you are stronger than you think’. We hope to take the brand to the next level with this campaign that encourages the youth of India to believe that they are stronger than they think.”

     

     

  • Poddar joins Bajaj Electricals from Viacom 18 Media where he was a part of its Leadership Team and was one of its founding team members

    Bajaj Electricals appoints Anuj Poddar as Executive Director

    By A Correspondent

     

    Bajaj Electricals Limited has announced the appointment of Anuj Poddar as the Executive Director of the organisation. In this role, Poddar will be responsible for managing all the business verticals and its operations. He will report to Shekhar Bajaj, Chairman and Managing Director. He takes up this post with immediate effect. Poddar joins Bajaj Electricals from Viacom 18 Media where he was a part of its Leadership Team and was one of its founding team members.

     

    Speaking on his appointment, Shekhar Bajaj, Chairman and Managing Director, said “Anuj has been associated with Bajaj Electricals as a Non-Executive, Independent Director on the Board since May 2016. During this tenure Anuj has provided many valuable insights which have benefitted the organisation. He has also ably served as Chairman of the Audit Committee. I’m confident that Anuj’s professional experience and business acumen will help us strengthen our market position and take the organisation to greater heights.

     

    Commenting on his new role, Anuj Poddar said “Bajaj Group is one of the most respected and renowned business houses in India, which enjoys exceptional trust and reputation with consumers and industry peers. Bajaj Electricals is well poised to build on its strong legacy and maintain its leadership position by leveraging the opportunities presented by the current India growth story. I am truly energised by the company’s mission of illuminating nations and enriching people’s lives. I believe this is a great opportunity to lead Bajaj Electricals continuous transformation into a futuristic, innovative and smart-solutions company”

     

     

  • The campaign has been developed on the basis of extensive consumer research conducted by the brand

    Alcobrew celebrates good life with campaign on Golfer’s Shot

    By A Correspondent

     

    Alcobrew Distilleries India has announced the launch of its brand campaign for Golfer’s Shot Whisky.

     

    Said Romesh Pandita, Chairman and Managing Director, Alcobrew Distilleries India: “The idea of ‘Taste the Good Life’ is at the very heart of our brand. This new campaign aims to create a bigger canvas for Golfer’s Shot and a pool of our discerning consumers. Golfer’s Shot Good Life Experiences is the masterstroke rendition of our campaign which will bring forth the mesmerizing blend of indo-western symphonies and an environment where the taste of our best-in-class whisky will bring true ecstasy to our consumers in an experiential form. We look forward to establish our brand as a lifestyle statement and this campaign will mark a great step in that direction.”

     

    The markets of Delhi, Haryana, UP and Goa will be targeted for the renewed positioning of the brand, and events will be organized in cities like Delhi, Noida, Gurgaon, Panjim, Calangute and Lucknow.

     

     

  • The campaign celebrates the uniqueness and individuality of every woman through the lens of Indian festivities

    Taneira promotes new collection in new ad

    By A Correspondent

    Taneira has launched its latest campaign to drive awareness of the brand as a differentiated player and showcase the all-new saree collection. The campaign is a combination of the films and print ads and are being run on digital and cinema.

    Said Shyamala Ramanan, Business Head, Taneira: “Each  woman is unique in her own right. She makes rules for herself along the way. She holds on to some traditions, adopts some from her friends and family, creates new ones relevant to her. This campaign celebrates, her choices, her style, her individuality in bringing people together – Taneira, like no other.”

    Added Delna Sethna, Chief Creative Officer, L&K Saatchi & Saatchi: “Taneira sarees are handmade which means no two sarees will ever be exactly alike… and therefore Like No Other. No two women are alike even if they share a similar age and profession, each will have a quirk that makes her uniquely her and therefore again, Like No Other. The campaign idea flows from these simple synergies… and will ring true for the consumer as well, how could it not.”

     

     

  • The campaign urges viewers to celebrate Diwali with each other rather than with devices

    This Diwali #LookUp, says Vodafone

    By A Correspondent

     

    Identifying the need for people to connect and have real conversations, Vodafone is encouraging all to #LookUp and celebrate Diwali with families, by keeping down our devices.

    Said Siddharth Banerjee, EVP – Marketing, Vodafone India: “In the hyper-connected world, Vodafone again reiterates the need for real conversations, especially on occasions and festivals. Our #LookUp campaign has resonated well with our audience- generating online and offline talkability and driving up brand preference for Vodafone. Hence, after delighting our audiences on Valentine’s Day / Father’s Day and Friendship Day with #LookUp messages, this time around, we are extending our #LookUp philosophy to Diwali encouraging viewers to celebrate with family and friends — in essence, the connections that really matter.”

    Added Kiran Anthony, Executive Creative Director, Ogilvy: “Last year, Vodafone started the #Lookup campaign to encourage people to have real conversations on special occasions with people that matter. In this film we see a modern family through the eyes of a child who while excited to read his dad’s essay on Diwali, sees the family around him in complete contrast. Our endeavour is to remind people that while phones do play an integral part in our daily lives, it is perfectly fine to put them aside during those special occasions and celebrate with your loved ones.”

  • Bollywood superstar Varun Dhawan is the face of the campaign

    Dentsu Impact launches brand campaign for Maruti Suzuki Arena

    By A Correspondent

     

    Dentsu Impact has rolled out a brand campaign for Maruti Suzuki Arena. Actor Varun Dhawan is the face of the campaign.

    Speaking on the campaign, Amit Wadhwa, President, Dentsu Impact said: ‘Maruti Suzuki is the undisputed leader in passenger cars. And as a leader, it has been setting benchmarks across all aspects for its customers – design, technology, and experiences. Maruti Suzuki Arena is one of the great milestones of Maruti Suzuki in India, and as their partners we are excited in being a part of this new car buying experience come to life through this campaign.’