MxMIndia

Category: MARKETING

  • The new TV commercial features a fresh track composed by music maestro AR Rahman

    Maaza TVC music composed by Rahman

    By A Correspondent

     

    Coca-Cola India has unveiled a new campaign for Maaza. The new campaign positions Maaza as the indulgent mango drink during one’s me-time amidst the daily grind of life.

    To connect with its core consumers, Maaza has roped in Aditi Rao Hydari, Diana Penty and Rakul Preet Singh as brand ambassadors. The new TV commercial features a fresh track composed by music maestro AR Rahman.

    Commenting on the launch of the new campaign, Srideep Kesavan, Director Marketing – Juices, Coca-Cola India & South West Asia, said: “Maaza brings the most authentic Alphonso mango experience and our new campaign aims to extend this experience further to modern young women, who get consumed in the daily humdrum of life and have these moments of indulgence during their daily ‘Me Time’. We want them to celebrate their ‘Me Time’ with the Smooth, Thick Mango experience of Maaza. As the next milestone in the Maaza’s journey, we have brought on board three young celebrities as our brand ambassadors who reflect a perfect blend of fun and flair enabling us to further deepen our connect with our consumers. Further, we partnered with the music maestro A.R. Rahman to create an anthem which ties together the moments of indulgence and enjoyment, with the experience of drinking Maaza.”

    Added Arjuna Gaur, Executive Creative Director, Leo Burnett: “Maaza has always been about Mango Indulgence and the new Campaign is about the little moments that today’s woman steals for herself – in the middle of a busy day at work, between household chores, while rushing between classes. With the thick, smooth and sweet deliciousness of Maaza, they are transformed into moments of pure indulgence. And in these moments, the world ceases to exist. All that’s left is her and her Maaza.”

  • The new campaign emphasises on ‘Harr Shaam Aapke Naam’

    Syska releases new LED Light ad campaign with Irrfan Khan

    By A Correspondent

     

    Syska LED has launched its latest brand film starring its brand ambassador Irrfan Khan. Commenting on the launch of the new TVC, Amit Sethiya, Chief Marketing Officer, Syska Group: “Syska LED is one of the most trusted LED brand in India. The TVC has been conceptualized around the upcoming Diwali festival and how consumers can light up their homes using a wide range of Syska LED lights. The new TVC showcases Irrfan Khan as a loving husband who likes to surprise his wife by lighting up her mood using different Syska LED lights. While energy saving is at the core of the brand, we are ensuring that we also address aesthetics and technological advancements in our products by providing smart light solutions which are wifi connected and app controlled for enhanced customer experience.

  • It has been conceptualised by J Walter Thompson and produced by Light Bulb Motion Pictures

    JWT powers new Tata Tiscon campaign

    By A Correspondent

     

    Tata Tiscon has unveiled a new category of communication with J Walter Thompson through a new story – Be the Light.

     

    Said Sanjay S Sahni, Chief of Marketing & Sales (Branded Products & Retail), Tata Steel: “As an integral part of most Indian homes and true to our endeavor to continuously better ourselves, we wanted to find a new meaning of Strength today. We wish for the new home builders to understand and appreciate the need to cultivate the true value of strong homes- the ability to bring happiness to the lives living in it. We believe that is true joy of building”

     

    Added Sarvesh Kumar, Chief of Marketing (Branded Products & Retail), Tata Steel: “It’s a lovely concept that builds on the joy that festivity brings to people’s lives, especially the ones who are lonely and alone”

     

    Said Vijay Jacob, SVP and Managing Partner, J Walter Thompson, Kolkata: “Tata Tiscon has a special place in our hearts, we have carefully nurtured this brand from inception to this point where it has taken an important step of adopting an inclusive brand philosophy – The Joy of Building.”

     

     

  • Announces 100 percent special cashback offer on new Standard Definition and High Definition connections

    D2H introduces ‘Alag Hi View’ campaign for the festive season

    By A Correspondent

     

    Dish TV has launched a new brand campaign for its D2H brand titled ‘Alag Hi View’ for the forthcoming festive season. The campaign aims to highlight the younger, innovative avatar of D2H brand, bringing out its technologically advanced offerings and customer centric solutions.

    The current TVC highlights how D2H offers something different and how that enables the consumer to have a different point of view either in life or when it comes to watching television. The campaign brings alive the different product / service offerings D2H has in a youthful, vibrant way.

    Commenting on the new D2H campaign, Anil Dua, Group CEO – Dish TV India Limited said: “Our D2H brand believes in giving our customers technological advanced solutions to enhance their TV viewing experience. Through this new campaign ‘Alag Hi View’, we would like to highlight the unique customer experience and technological solutions offered by D2H platform in India. D2H is transforming the way we watch television, with its advanced Smart Remote Mobile App, RF Remote, HD STBs and now taking forward our vision of providing customers with a robust and enhanced television viewing experience. Adding to its unique technology solutions is a unique cashback offer this Diwali, with which we wish to light our customer’s TV viewing experience this Diwali.”

    Speaking on the new campaign, Sugato Banerji, Corporate Head – Marketing, D2H brand said: “The hero of the new D2H campaign is our very different Diwali offer. In the process we are also positioning D2H a technology driven brand for the younger tech savvy generation. Today’s gen X is about having a perspective, a view and an opinion. This campaign celebrates this spirit.”

    Added Arko Bose, Group Creative Director, Mullen Lintas Lowe Group: “’Alag hi view’ mirrors the thought process of the youth today. They have different perspectives and different ways of doing things, meandering away from the traditional approaches. With television viewing evolving itself in distinct ways using the plank of technology, we feel that the campaign finds a sweet spot in balancing youth-speak and brand philosophy.”

  • MS Dhoni along with the Shane Watson and Dwayne Bravo, sports Peter England’s striking festive collection

    Peter England unveils latest brand campaign with CSK

    By A Correspondent

     

    Peter England celebrates the festive season with its new campaign featuring Chennai Super Kings team along with M S Dhoni. The TVC shows MS Dhoni, Dwayne Bravo and Shane Watson of the IPL 2018 champions the Chennai Super kings, bringing Diwali in with festive cheer with Peter England’s festive shirt collection.

    Speaking on the launch, Manish Singhai, COO, Peter England said: “Through this film wanted to bring alive the essence of Diwali; Coming together. We are delighted to see the banter between Dhoni, Watson, Bravo and Vijay on-screen reflecting the camaraderie of the CSK team off-screen, and it all comes together seamlessly with our brand.” 

    The TVC will take a multimedia approach and will be promoted across various platforms.

  • Assumes title set by The One Club for Creativity and The 3% Movement

    FCB’s Gayatri Sriram only Indian to assume ‘Next Creative Leader’ title

    By A Correspondent

     

    Gayatri Sriram

    The One Club for Creativity and The 3% Movement, the advertising industry voice for gender equality and diversity overall, announced the 10 winners of their joint Next Creative Leaders global awards programme for 2018 at this year’s 3% Conference in Chicago.

     

    Among this year’s winners is Gayatri Sriram, digital creative head at FCBUlka in New Delhi. Developed collaboratively by the organisations in 2015, Next Creative Leaders identifies and celebrates talented creative women who are making their mark with both great work and a workplace perspective on diversity that helps change the industry for the better. While most of the 2018 honorees currently work in the US, the programme has a strong global element with three winners located outside the US and half of this year’s winners originally from other countries.

     

    The winners for 2018 are:

    Nedal Ahmed, copywriter, Droga5, New York, NY, USA

    Lama Bawadi, copywriter, Leo Burnett, Beirut, Lebanon

    Maddy Kramer, art director, Saatchi & Saatchi, New York, NY, USA

    Julie Matheny, associate creative director, Droga5, New York, NY, USA

    Mietta McFarlane, copywriter, Droga5, New York, NY, USA (originally from Sydney, Australia)

    Krystle Mullin, associate creative director, RPA, Santa Monica, CA, USA (originally from Toronto, ON, Canada)

    Evelina Rönnung, art director, Forsman & Bodenfors, Stockholm, Sweden

    Jessica Shriftman, art director, Wieden+Kennedy, New York, NY, USA

    Gayatri Sriram, digital creative head, FCBUlka, New Delhi, India

    Lizzie Wilson, associate creative director, McCann New York, NY, USA

     

    Said Kevin Swanepoel, CEO, The One Club: “The One Club for Creativity has a long-standing commitment to providing programming that helps solve the industry’s diversity problem as opposed to just talking about it. We created our own Inclusion and Diversity Department nearly a decade ago, and are proud to support programs like Next Creative Leaders that identify, elevate and give voice to those who are making a real difference. They are the ones who are opening the door and inspiring the next generation of women who follow in their footsteps.”

  • Honeywell’s latest TVC that is being launched as a part of the larger Integrated marketing campaign

    Honeywell promotes healthy sleep campaign with Kareena Kapoor Khan

    By A Correspondent

     

    Honeywell has announced a public awareness campaign to educate people about the importance and benefits of a ‘Healthy Sleep’ with its brand ambassador Kareena Kapoor Khan.

     

    Noted a communique: “The campaign draws attention to the fact that even while sleeping, we inhale the polluted air which is full of germs, dust and PM2.5 particles which is why sound sleep alone is not always a healthy one. There are various industry reports that link air pollution to poor sleep. The aim of this campaign is to increase public awareness and to educate people about the relatively unknown hazards of indoor air pollution.”

     

     

  • McDonald’s to launch NBA-themed promotions in select locations across 39 cities

    NBA and McDonald’s announce marketing partnership in India

    By A Correspondent

     

    The National Basketball Association (NBA) and McDonald’s announced a partnership to introduce NBA-themed promotions and interactive NBA Experience Zones in select McDonald’s locations in 39 cities across India.

     

    From today (Nov 13) till Dec 12, McDonald’s will give away an NBA-branded basketball with every family meal purchase at any McDonald’s restaurant in the West and South regions while stocks last.

     

    Said Seema Arora Nambiar, Senior Vice President of Strategy, Innovation and Capability, McDonald’s India: “We at McDonald’s believe that playing sport is crucial to the overall development of children. Globally, McDonald’s is associated with various sports and this Children’s Day we are partnering with the NBA to encourage children to step out and play to have fun and create happy childhood memories.”

     

    Added Yannick Colaco, NBA India Managing Director: “We are excited to partner with a global iconic brand like McDonald’s. This campaign with McDonald’s is a perfect way for us to deliver new and engaging NBA experiences to our fans.”

     

     

  • The ad film has been shot by wildlife producer, Nicola Brown

    Sri Lanka Tourism promotes wildlife in latest ad film

    By A Correspondent

     

    The Sri Lanka Tourism Promotion Bureau (SLTPB) is partnering with wildlife producer, Nicola Brown to create a film shot from the viewpoint of Sri Lanka’s diverse wildlife.

     

    Said Madubani Perera, Director of Marketing, SLTPB : “We’re keen to bring to life the natural beauty, diversity and personality of our country, and what better way than from the viewpoint of our incredible wildlife and with our new branding – So Sri Lanka. Rolling green hills of Ceylon tea – that’s So Sri Lanka. Stilt fishing at sunrise – that’s So Sri Lanka. A herd of elephants crossing a water hole – that’s So Sri Lanka. Locals greeting visitors like old friends – that’s So Sri Lanka. Sri Lanka is not a place – it’s a feeling, so we invite travelers to come and experience the feeling of a Sri Lankan warm welcome for themselves. For a feeling like no other, it’s got to be Sri Lanka”.

     

     

  • He has been representing Cycle Pure Agarbathies’ products and ethos across India for the past three years

    Cycle Pure Agarbathies extends brand partnership with Amitabh Bachchan

    By A Correspondent

     

    Cycle Pure Agarbathies has extended its collaboration with Amitabh Bachchan as its brand ambassador for another two years. Bachchan has been representing Cycle Pure Agarbathies’ products and ethos across India for the past three years.

     

    Elaborating on the growth plans, Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said: “Amitabh Bachchan is an embodiment of honesty, transparency, ethics, and dedication that Cycle Pure Agarbathies stands for, making him the perfect fit to be the brand ambassador. His focus on hard work and persistent career innovations also resonate with optimism that we wish to evoke in the minds of our consumers. He is an icon that the nation reveres, the association with Amitabh Bachchan has always been an ideal platform for us to create an utmost bond with our audiences across the country. We are glad to continue this association looking forward to exciting collaborations ahead.”

     

     

  • Kérastase is focusing on key communication to relevant audiences

    VMLY&R India to manage social media mandate for Kérastase

    By A Correspondent

     

    On the back of a multi-agency pitch Kérastase from the L’Oréal group has appointed VMLY&R India as its social agency of record for a period of two years.

     

    Kérastase is focusing on key communication to relevant audiences, contextualising the brand for the Indian market and at the same time maintaining its global equity and standards. Creating awareness of the luxe brand and increasing salon footfall is also crucial on their agenda. VMLY&R India will manage the digital strategy and communication for the entire Kérastase’s portfolio across their Facebook, Twitter and Youtube channels.

     

    Commenting on the partnership, Rachit Mathur, GM Kérastase India said: “We are excited to start this journey with VMLY&R India. The strength that they have shown to own content driven social for their partners is indeed impressive. We look forward to this partnership with them and Kérastase.”

     

    Added Udit Bhambri, Country Head, VMLY&R India: “As VMLY&R India, we aim to bring alive digitally, this proposition of the brand and invite and welcome all women to the luxurious world of Kérastase.”

     

     

  • The appointments came after a two-month multi-agency pitch

    Ogilvy bags Zoomcar creative. Motivator to handle media duties

    By A Correspondent

     

    Zoomcar is to roll out a nationwide ATL campaign and has appointed Ogilvy as its creative agency while GroupM agency Motivator will handle media duties. The appointments came after a two-month long multi-agency pitch at Zoomcar’s Bangalore office.

     

    Said Varun Jha, Senior Vice President & Head Marketing at Zoomcar: “Zoomcar is gearing up for its next phase of growth and in this critical mission, we need top notch partners and folks who can match up our pace and are aligned to our broader vision. For this purpose we invited reputed agencies for the creative and media pitch in September 2018. Post multiple rounds of presentations and interactions, we found team Ogilvy to be closest to our vision and strategic thought process. Moreover its out-of-the-box thinking and creative route made them an obvious choice. We’re confident that as our brand custodians, Ogilvy will help us execute a stellar campaign and partner in next phase of Zoomcar’s growth. We found similar passion and rigor in team Motivator.”

     

    Added Rajiv Khurana, Chief Growth Officer, Motivator and Radhika Ramani, Managing Partner, South: “There is a global consumer trend towards sharing, rental and subscription economy and it has started to influence consumers with progressive mindset in their choices for mobility. Zoomcar has been pioneer in revolutionising the self-driven mobility space in India.

     

    We are excited to partner with Zoomcar as it gives us a platform to exhibit our unique business performance expertise. We are confident of our approach & tools leveraging data, content & digital to deliver the business advantage for Zoomcar in a rapidly changing media landscape.”

     

    And this is what N Ramamoorthi, President- Ogilvy South said: “As we speak, subscription-based mobility is transforming the mobility sector across the world and Zap Subscribe is pioneering the revolution in India. For us, it’s exciting to partner the young, creative marketing professionals at Zap Subscribe and create content and experiences that will help unchain customers from the burden of ownership.”