MxMIndia

Category: MARKETING

  • The brand aims to reach out to young women, who are comfortable in their own skin and live life on their terms

    Anushka Sharma appointed new face of Softline Leggings

    By A Correspondent

     

    Premium leggings brand Softline Leggings is set to revamp its brand identity with Anushka Sharma as brand ambassador. With its new mantra, ‘Effortless You’, the brand aims to reach out to young women, who are comfortable in their own skin and live life on their terms.

     

    Speaking about the new brand identity, Vikash Agarwal, President and Brand Director, Rupa & Company Limited, said: “Softline is a premium leggings brand. Its revolutionary fabric and colour variety make it a unique proposition for customers, which no other competition offers. The new philosophy ‘Effortless you’ resonates with the brand and we are happy to have Anushka Sharma on-board who imbibes this motto. She has an emotional connect with the TG and fits perfectly with our new positioning.”

     

     

  • Campaign hits 170+ PVR cinemas’ screens in India marking the intermission

    Parryware brings back its ‘Loo Break’ campaign with a twist

    By A Correspondent

     

    Parryware has brought back its campaign ‘Parryware Loo Break’ with a twist. Building on the success of its maiden campaign, the brand has collaborated with filmmaker Nila Madhab Panda’s movie Halkaa for its second edition to deliver the communication in the immersive environment of cinema.

     

    Commenting on the campaign launch, KE Ranganathan, MD, Roca Bathroom Products Pvt Ltd said: “Given the fragmented segment that the brand operates in, bathroom as a category is yet to be claimed and consumers hardly pay attention to multiple brands that they come across in a day during different environments. Post the success of our first ‘Loo Break’ campaign, the second phase of is aimed at strengthening brand’s popularity in the market, building continuity and increasing audience interaction in the most unique way making Parryware synonymous with loo breaks.”

     

     

  • The campaign manages to illustrate the benefit of its new feature while staying true to the brands personality and tone of voice

    Fastrack gears up for more action with Reflex 2.O

    By A Correspondent

     

    Fastrack has announced the launch of Reflex 2.O. Following the launch, the brand has launched its latest digital film that shows how people react when they think they have lost their phones. The campaign manages to illustrate the benefit of its new feature while staying true to the brands personality and tone of voice.

     

    Speaking about the idea behind the brand campaign for Reflex 2.O, Suparna Mitra, Chief Marketing Officer, Marketing said: “The mere thought of losing our phone sends all of us into a panic frenzy. And the perfect solution to this is Reflex 2.0’s phone finder feature. While the smart band has other new features, we thought this would be an interesting take to appeal to the growing number of smart wearable users of today.”

     

    Added Ayushman Chiranewala, Head Marketing, Fastrack: “In today’s world, an individual’s personality or appearance holds a lot of importance and everyone wants to maintain a certain image. This film shows how fumbling in search of things that you misplace, makes you look like a loser and that you can avoid it if you have a technological aid in your hand. Smart wearable technology is gaining rapid popularity among an increasing number of consumers globally. Reflex 2.0 is a product designed to cater to the needs of the new-age millennial who desires to keep up with the latest technology.”

  • The TVC has been created by Ogilvy India

    Campus Shoes celebrates the youth with ‘Ab Waqt Hai Hamara’

    By A Correspondent

     

    Campus Shoes has launched a new campaign ‘Ab Waqt Hai Hamara’ that recognises the talent pool across genres in the country and the fact that with grit, determination, focus and hard work, success will follow.

     

     

    Elaborating on the campaign, Nikhil Agarwal, Managing Director, Campus Shoes, said: “India is a young nation with more than 60 per cent of its population below 35 years. Most of these youngsters hail from smaller towns and cities and have a strong desire for making it to the best in their respective chosen fields. The campaign epitomizes the fact that the right time has come to seize the moment for oneself, i.e., ‘Ab Waqt Hai Hamara’.

     

     

  • Highlights the convenience and services Droom offers to both buyers and sellers of vehicles through the catchy new TVCs

    Droom gets Baba Sehgal to work his magic

    By A Correspondent

     

    Droom has rolled out its new ad campaign that has been conceptualised by Contract Advertising. The campaign highlights Droom’s differentiated brand proposition of quick selling and buying of automobiles. The new TVCs, starring rapper Baba Sehgal, encourages users to get the best value-for-worth services when it comes to anything on wheels.

     

    Speaking on the launch, Sandeep Aggarwal, Founder and CEO, Droom said: “Droom’s 21st century technology tools and services have been gathering a massive response from buyers and sellers throughout the country. Earlier,we had released two TVCs which highlighted the joys of owning a verified, pre-owned vehicle. The roll out of our new TVCs, especially during India’s most-watched reality show, Bigg Boss, will help us to reach out to a diverse audience and demographics and enhance the brand recall tremendously.”

     

    Added Mayur Hola, ECD, EVP Contract Delhi: “Baba Sehgal was an inspired choice that struck the team while jamming together. And once we had him, there was no looking back. Baba is the bard of street smart bakwaas. We went nuts on this one and there are no ‘edits’. Right down to the 6 seconders, it’s all original content and a lot of it.”

     

     

  • The brand’s ambition is to position Lino Perros as the brand for culturally curious women who want to explore beauty with innovation

    Katrina Kaif to endorse Lino Perros

    By A Correspondent

     

    Accessories and handbags brand Lino Perros, has unveiled its new campaign featuring actor Katrina Kaif.

     

    Touching upon the new campaign, Sanjay Dua, Managing Director, Lino Peeros said: “Our brand is known for its impeccable quality designs. This new collection highly resonates with Katrina’s personal style: chic, elegant, and sophisticated. Today handbags are becoming a symbol of independence and stature, and the actress reflects the consumer’s image who compliments the look for Lino Perros at its best.  I have no doubt about the fact that no one can match up to Katrina’s charisma and personal style as a brand ambassador. The aspirational, alluring and intelligent persona bestows our brand ideology.”

     

     

  • The account was won following a multi-agency pitch

    Dentsu India bags creative mandate for Geojit Financial Services

    By A Correspondent

     

    Dentsu India has bagged the strategic and creative mandate for Geojit, a leading financial services brand. The account was won following a multi-agency pitch.

     

    Satish Menon

    Commenting on the partnership, Satish Menon, Executive Director, Geojit Financial Services said: “We look forward to working with Dentsu India to leverage on Geojit’s strengths to promote our products and services and enhance the company’s mindshare among investors and potential investors.”

     

     

    Simi Sabhaney

    Said Simi Sabhaney, CEO, Dentsu India on the win: “We are delighted that the Geojit team has given us an opportunity to work with them. We are excited about this partnership and look forward to a long and fruitful relationship.”

     

     

  • Highlights the evolution of baby care needs with a brand new look and a promise to Choose Gentle

    Johnson’s Baby celebrates the world of millennial parents via latest campaign

    By A Correspondent

     

    The Johnson’s brand may be under a cloud globally, but it’s life as usual with its baby care division. Johnson’s Baby has announced the launch of its new campaign – ‘Choose Gentle’. The campaign is aimed at millennial parents and the transformation of baby care needs, and how the brand is adapting to them.

     

    Speaking about the campaign, Dimple Sidhar, Vice – President, Marketing at Johnson & Johnson, Consumer India said: “Johnson’s Baby has been with mums in every step of their journey of parenting. This campaign highlights that we continue to do so, moving forward with changing times. As parenting has evolved in India, so have the needs of the new age parents in taking care of their bundle of joy. We make the Johnson’s promise to ‘Choose Gentle’, that is committed to even more Gentle care for babies.  The TVC lauds Millennial mothers who are adeptly balancing multiple roles as also recognises the increasing role fathers are playing in baby care today.”

     

     

  • With the new Garnier Color Naturals campaign, the brand has roped in the three actresses to be the faces of the brand

    Garnier Color Naturals announces new brand ambassadors

    By A Correspondent

     

    Actresses Taapsee Pannu, Angira Dhar and Neha Sharma have been chosen as the new brand ambassadors of Garnier Color Naturals. The trio will feature in the new campaign #Openup to Beautiful Browns for the hair color range.

     

    Said Pankaj Sharma, General Manager Garnier: “We are delighted to have on board the three extremely talented personalities – TaapseePannu, Angira Dhar, and Neha Sharma. All of them have distinctly vibrant and strong individualities which befit our brand persona. We look forward to a beautiful and memorable journey ahead, and we are confident that with them we will set new trends in hair colouring. We have developed the widest range of Browns to choose from with one for every Indian skin tone. Our products offer the best in class formulation combining the power of nature and science.”

     

     

  • Hima will now be equipped with the best offerings from adidas for her racing and training needs

    Adidas ropes in Hima Das to inspire young athletes

    By A Correspondent

     

    Adidas has announced that it has roped in young athletics sensation Hima Das to inspire young athletes.

     

    Said Adidas India Managing Director, Dave Thomas: “At Adidas we believe that ‘through sport, we have the power to change lives’ and Hima is a great example of this. Many of our associations and partnerships are focused on empowering youth in India and making a positive change… Adidas is very keen to support India’s youth and to build a stronger sporting spirit and ambition in them.”

     

    Ådded Sean Van Wyk, Senior Marketing Director, Adidas India: “Hima is an inspiration not just for women and girls, but for the entire country and we take pride in having her join team adidas. She has created history and we shall help her in her journey to maximize her potential and become the best in the world. On this journey with her, we shall, together, inspire today’s youth to take to sports and create a positive change in and around their lives.”

     

     

  • The brand has launched TVCs to kickstart the campaign

    Varun Dhawan and Fatima Sana Shaikh extend Fossil’s brand message to the masses

    By A Correspondent

     

    Fossil has launched its debut ad campaign featuring Varun Dhawan and Fatima Sana Shaikh. The campaign marks the launch of Fossil’s latest fall collection across all Fossil retail stores, Shoppers Stop, Lifestyle, dealer networks and e-comm partners.

     

    Speaking on the new campaign, Johnson Verghese,  MD, Fossil India commented: “Our latest campaign focuses on the new collection of watches inspired by the Fall elements. We welcome a new era of modern vintage, packed with an uplifting authentic style. We aim to reinforce brand recall and drive engagement with our audience while establishing the new collection. Our brand ambassadors highlight the Fossil brand ethos with their vivacious energy and we are confident that they will inspire a new generation of watch-wearers.”

     

     

  • Film tells a heart-warming story of the relationship between a mother and daughter, and how Bixby Voice Assistant helps transform their lives despite an adversity

    Samsung’s #VoiceForever initiative showcases meaningful innovations

    By A Correspondent

     

    Samsung India has launched a digital campaign showcasing the capabilities of its digital voice assistant – Bixby.

     

    The campaign shows a mother who is diagnosed with Motor Neuron Disease (MND)/ALS and is losing her voice and ability to move, and how Samsung customises its AI-enabled Bixby technology to keep her voice alive on a Samsung smartphone so that her loved ones can continue to hear her voice.

     

    Said Ranjivjit Singh, Chief Marketing Officer, Samsung India: “At Samsung, we are focused on transforming people’s lives with innovative technologies. The endeavor is to solve real-life problems of consumers through meaningful innovations. This film depicts how Samsung can make the seemingly impossible, possible by using its AI voice assistant, Bixby to preserve the voice of a mother who is diagnosed with MND.”

     

    Added Josh Seokjin, Senior Art Director and Alberto Rodriguez, Senior Copywriter from Cheil HQ Global Creative Division: “Samsung, the leader in innovations, is always looking for ways to help people do the impossible. We are developing the first ever personalized AI voice assistant – Bixby to help people affected by Motor Neuron Disease leave their voices for their loved ones before they lose it. Cheil team set out to present a simple yet moving film showcasing the endless possibilities that Bixby can bring to the family coping with this unfortunate condition. We are delighted to see the heartwarming response that the film is getting and we are looking forward to perfecting the technology and inspiring many others.”