MxMIndia

Category: MARKETING

  • The duo will now be seen endorsing Whirlpool’s range of appliances

    Whirlpool ropes in Kriti Sanon and Sushant Singh Rajput as brand ambassadors

    By A Correspondent

     

    Whirlpool of India has roped in celebrity actors Kriti Sanon and Sushant Singh Rajput as its new brand ambassadors. The duo will now be seen endorsing Whirlpool’s range of

     

    Commenting on same, Sunil D’Souza, MD, Whirlpool of India said: “We are delighted to welcome Kriti and Sushant to the Whirlpool family. Both of them are youth icons and young achievers of India who understand and appreciate technology that can help enrich lives. We realize they reflect the drive of our brand we live everyday with, world class performances that defines our commitment to delighting our customer with meaningful innovations, global technology and designs.”

     

    As a part of Whirlpool’s new AC campaign, both celebrities will be seen starring in its new TVC that has already gone live from April. They will now be seen in other upcoming TVCs and campaigns too.

     

     

  • Amarjeet Singh Chawla has also been appointed as the brand ambassador for the company’s new range of green tea and herb coolers under the brand name, What!f

    Sipwise Beverages recognises real-life heroes via ‘What!f Heroes’

    By A Correspondent

     

    Sipwise Beverages has launched its first digital TVC titled What!f Heroes, featuring Amarjeet Singh Chawla, a visually impaired 60-year old marathon runner and gutless foodie Natasha Ravindra Diddee, a survivor of stomach tumours , and now a chef. Chawla has also been appointed as the brand ambassador for the company’s new range of green tea and herb coolers under the brand name, What!f.

     

    The What!f Heroes TVC, conceptualised by Jolt Media celebrates the determination and grit of two personalities who overcame physical and mental challenges to achieve their dreams.

     

    Speaking on the collaboration and the TVC, Harish Mohan, Founder, Sipwise Beverages said: “The inspiring journeys of Mr Chawla and Ms Diddee define the attributes of our brand What!f. It stands for the endless possibilities that life has to offer if only one has the determination to not give up. We are excited to announce our association with them through this innovative TVC that celebrates their lives and success. We hope it will inspire others to follow their vision.”

     

     

  • Introduces limited edition packaging with designs highlighting the best of 6 past decades

    7Up gets ‘Back to cool’ as popular mascot makes a return

    By A Correspondent

     

    Beverage brand 7Up is attempting to taking consumers on a trip down memory lane with its new campaign, ‘7Up Back to cool’. The beverage brand presents consumers with a blast from the past, with the launch of six vintage designs. ATVC, conceptualised by creative agency BBDO, shows the evolution of the different designs.

     

    Speaking on the campaign, Gaurav Verma, Associate Director, Flavors Marketing, PepsiCo India said: “7Up is a brand which is inherently cool and has retained its personality through the decades. Through the limited edition 7Up Vintage packaging, we have once again taken a unique and ‘cool’ approach to connect with today’s generation. In the age of throwbacks and selfies, the 7Up Vintage bottles are the perfect representation of our Shelf to Media strategy and we are confident the new, limited edition packaging will truly make 7Up stand out on retail shelves.”

     

    Added Josy Paul, Chairman and Chief Creative Officer, BBDO India: “These are collector’s items. Fido is the original daddy of cool! And all the other cool 7 Up stuff! It’s so awesome that you want to own every one of these global vintage packs. And you want others to enjoy them to. How do you do that? With the 7UP Back to Cool promo offer!  Now everyone has a chance to go back in time with a bottle of 7 Up! Nostalgia is cool!”

     

     

  • The campaign has been moulded in a 360-degree marketing campaign, which includes a television, print, outdoor and digital activation

    Kohli & Ronaldo work their magic for American Tourister

    By A Correspondent

     

    Travel gear major American Tourister has launched its latest film featuring footballer Cristiano Ronaldo and cricketer Virat Kohli.

     

    Said Jai Krishnan, CEO, Samsonite South Asia on the campaign:“It’s fantastic to have Cristiano and Virat to star in our latest campaign. They represent the young spirit and adventurous personality of the American Tourister brand, and our Curio product line up. I’m confident that this collaboration of bringing two of the biggest personalities showing their love for the brand will take American Tourister to the next level.”

  • The festival will showcase an exquisite collection from international, luxury, designer, beauty, accessory and athleisure brands

    Happy mcgarrybowen creates high-fashion film for Jabong

    By A Correspondent

     

    Jabong has announced the launch of a four-day shopping festival between the April 27 and 30 and to support the festival, Happy mcgarrybowen has launched an all-new campaign. A digital-first approach has been adopted for the campaign, and is supplemented by outdoor, cinema and radio.

     

    Speaking on the campaign, Gaurav Kackar, VP – Brand Marketing, Jabong, said: “Showstopper Festival is an ode to the fashion forwards and the trend makers. Every aspect of our campaign comes from a simple insight that being #FashionGuilty is something you wear on your sleeve proudly. The visualization of the commercial is powerful, eclectic and high on fashion quotient portraying the free-spirited, who defy mediocrity. It encapsulates the essence of the brand, as a curator of best in class labels and high-end fashion.”

     

    Added Kartik Iyer, CEO, Happy Mcgarrybowen: “The thing about those who fiercely love fashion is that they don’t care about what others think. Some people have a certain boldness about them. The Showstopper Festival is for such people. The film brings this thought alive with the showstoppers celebrating their uniqueness, even if they are being judged for who they are.”

     

     

  • It stems from the core thought of having the prudence to acknowledge and protect against risks

    Tata AIG urges consumers to ‘#ThinkAhead’ in latest campaign

    By A Correspondent

     

    Tata AIG has launched its latest campaign ‘Think ahead, Think Travel insurance’. Speaking on the launch of the new film Parag Ved, Executive Vice President Consumer Line, Tata AIG General Insurance said: “Being the market leader in the travel insurance business we have been witnessing a surge in number of travelers traveling internationally. They are experimenting with their choice of destination and activities but what has not changed over the period is travel planning aspect and we as travelers are always ‘Thinking Ahead’. We are elated to have launched this travel insurance campaign where we are using a humorous but relatable narrative which will drive the message that, thinking ahead is always beneficial”

     

    Added Ajeet Shukla – Executive Creative Director, Lucid: “Think ahead came as a very strong brand proposition for me. There could have been many ways to explore it creatively. We had to find an interesting way of communicating this brand story in line with the young tech savvy and discerning set of audiences. We looked at humorous and engaging content that illustrates the single point of benefits of thinking ahead”.

     

     

  • Commercial to be aired across digital spaces & during IPL matches

    Gulf Oil Lubricants gets Mr Pride to relay its message

    By A Correspondent

     

    Gulf Oil Lubricants has announced the launch of its brand film highlighting the company’s long-standing partnership with the team of Chennai Super Kings (CSK).

     

    Said Ravi Chawla, Managing Director, Gulf Oil Lubricants India Limited: “Gulf Oil’s successful association with Chennai Super Kings has enabled the brand to find a great connect with the fans and consumers alike. We launched Gulf Pride 4T Plus in its new packaging with the CSK Players, including MS Dhoni, Gulf Oil’s Brand Ambassador on March 30. Since then, Mr.Pride has been a perfect human embodiment of Gulf Pride 4T Plus that has created both excitement and understanding of the product’s Value proposition in the hearts of CSK fans.”

     

     

  • The new short films are south versions of the successful 2017 national campaign by the brand

    Lowe Lintas unveils second phase of Rivaah campaign

    By A Correspondent

     

    Keeping the central theme around the bond between a father and a daughter, Lowe Lintas has unveiled new films for Tanishq that capture the same appeal as the previous Rivaah campaign. By catering to the distinct needs of each community, Tanishq eyes a larger pie of the South Indian wedding market through its Rivaah collection.

     

    Said Deepika Tiwari, Associate Vice President – Marketing, Tanishq: “Every father in the world wants the best for his daughter. The new films on Rivaah are our endeavour to show the same. These three films are an extension to our earlier Rivaah TVC. We have captured the sensibilities of the cultures and present a wedding range that embodies the promise of Rivaah – to give the bride the best in terms of design, value and purity at competitive pricing.

     

    From Kasu Malai, Vanki and Oddiyanam for the Tamil bride to Saunta da Dabu ,Kasina Sara for Kannadiga bride and Palaka Mala and Pulinakha Mala for the Kerala bride – Tanishq offers a wide range of traditional designs re-interpreted to current sensibilities.” The communique doesn’t specify whether a Telugu version is also on the anvil.

     

    Added Arun Iyer, Chairman & Chief Creative Officer, Lowe Lintas: “As easy as it is to know that a father and daughter bond is always unique and strong, depicting it is equally difficult. We are happy that we found such a beautiful way of showcasing a father’s love for his daughter with just his thoughts rather than his conversations.”

     

     

  • The newest campaign ‘Chadha Le Taazgi’ features a contemporary version of a popular Bollywood classic

    Limca does a freshness take in new TVC

    By A Correspondent

     

    Coca-Cola India has announced the launch of a new campaign for Limca. The new campaign ‘Chadha Le Taazgi’ is aimed at elevating the brand’s positioning as the ultimate thirst quencher that offers freshness and rejuvenates people.

     

    Commenting on the launch of the new campaign, Abhijit Datta, Director – Flavours, Coca-Cola India said: “With its light-hearted and relatable campaigns across the years, Limca has always touched our hearts. The brand and the product have a deep-rooted connection to India and it is widely acclaimed for its unparalleled ability to extinguish thirst, and leave you feeling fresh. We are continuously evolving our storytelling with consumers and inspiring them to enjoy themselves with our refreshing and great tasting portfolio beverages. The new TVC is being aired both on television and digital platforms”.

     

    Added Amit Nandwani, Executive Creative Director, Leo Burnett on the TVC: “With the new Limca campaign, we’ve tried to bring the playfulness, romance and signature splash back to the brand. Set to a modern rendition of a Bollywood classic, the film seeks to bring alive Limca’s promise of water-like freshness in a fun and engaging manner.”

     

     

  • The campaign highlighting the right to quality education has been conceptualised and created by Leo Burnett India

    Appu takes centrestage in latest film by P&G Shiksha

    By A Correspondent

     

    P&G India has unveiled a new digital film for its flagship CSR programme ‘P&G Shiksha’. The film has been launched across social media platforms YouTube, Facebook and Twitter.

     

    Speaking about the new campaign for P&G Shiksha, Abhishek Desai, Director – Marketing Operations, P&G India said: “Educating a child is the first step towards transforming a society and at P&G we are extremely proud to be working towards it. Through this film, we want to make an emotional connection with people and enable them to contribute towards the education of underprivileged children. The heart-warming tale of little Appu reflects the real lives of many children in India. This story is a true reminder of the power of hope, and we are incredibly proud to be able to tell it.”

     

    Added Rajdeepak Das, MD & Chief Creative Officer, Leo Burnett, South Asia: “P&G Shiksha has been doing so much work for education across the country. It is no small feat to build and support 1500 schools that will make a difference to the lives of over 1.2 million Indian children. We wanted to tell our audience about this positive impact in an interesting way. Appu’s story represents all the children who want to study, but have no schools around them. This is a heartfelt, Humankind idea, and we are proud of this piece of work from Leo Burnett India.”

  • Lowe Lintas’ Delhi office will handle the business and play a pivotal role in extending Fabindia's communication of being an authentic Indian brand

    Lowe Lintas is creative agency for Fabindia

    By A Correspondent

     

    Fabindia has announced the appointment of Lowe Lintas as its creative agency. The agency’s Delhi office will handle the business and play a pivotal role in extending Fabindia’s communication of being an authentic Indian brand.

     

    Karan Kumar

    Said Karan Kumar, Head of Brand and Marketing – Fabindia: “We are delighted to engage with the extremely talented team at Lowe Lintas. Since inception, Fabindia’s vision has been to sell high-quality products, produced by the rural crafts persons, which celebrate India’s rich cultural and craft traditions. We believe that such products present a compelling alternate lifestyle choice – one that is anchored in both responsible production and consumption. We are confident that our this new partnership with Lowe Lintas will only further strengthen our ability to reach out to our current and new audiences with this powerful and relevant message.”

     

    Naveen Gaur

    Added Naveen Gaur, COO – Lowe Lintas on the win: “It is a matter of great pride for Lowe Lintas to associate with an iconic brand such as Fabindia. Fabindia offers a differentiated offering to consumers because it provides a source of belief and we want to leverage this to make the brand more relevant and purposeful in the mind of consumers.”

     

     

  • Announcement at Mi Pop Play event; marks Xiaomi’s move into offering value-added Internet services in India

    Xiaomi launches Mi Music & Mi Video in India

    By A Correspondent

     

    Xiaomi India has announced the launch of Mi Music and Mi Video at Mi Pop Play, marking Xiaomi’s move into offering value-added internet services for local users. Mi Music is Xiaomi’s pre-installed music app which offers an integrated music streaming service along with the ability to store offline music. Mi Video is Xiaomi’s pre-installed video app which provides integrated video streaming across platforms.

     

    Said Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India: “Xiaomi’s core belief lies in providing high-quality products with the best specs, at an honest pricing. We are able to do this because of our business model — we provide our  smartphones and other hardware at affordable pricing, aiming to monetize our MIUI Internet services in the long run. With the launch of these two apps Mi Music and Mi Video, we hope to serve millions of Xiaomi smartphone users with a better user experience through enhanced Internet services.”

     

    Neeraj Roy

    Speaking on the occasion, Neeraj Roy, Managing Director & CEO, Hungama Digital Media Entertainment Pvt. Ltd. Said: “We are delighted to launch Hungama Music on Mi Music. We are committed to delivering the best of content with unlimited playlists to the highly engaged Mi Fan community and with this launch we take our partnership with Xiaomi to the next level. In the coming months we will bring more exciting features including gamification and continue to build on the rich user experience.”