MxMIndia

Category: MARKETING

  • The film displays Caprese Girl Alia Bhatt living the dream life with the high-fashion handbags from the Spring Summer 18 collection

    Caprese girl Alia Bhatt launches latest Spring Summer 18 collection

    By A Correspondent

     

    Caprese has launched its Spring Summer 18 collection featuring brand ambassador Alia Bhatt.

     

    Said Sudip Ghose, CEO, V.I.P Industries: “With the new spring summer 18 collection, Caprese aims to become a must-have fashion accessory for all Indian women.” Talking about Bhatt’s association with the brand, he added: “Alia has been associated with the brand for over three years now and is truly the best representation of the young Indian woman who is looking for a brand that resonates with her, making her the perfect Caprese Girl.”

     

     

  • Via this campaign, Pepperfry aims to help consumers make their homes interesting and convenient through its differentiated portfolio

    Pepperfry.com promotes decor & utility offerings

    By A Correspondent

     

    Pepperfry.com has launched a new marketing campaign to promote its décor and utility portfolio. With this campaign, Pepperfry is extending its brand promise of ‘Happy Furniture to You’ to its other key segments – Décor and Utility.

     

    The films have been conceptualised by L&K Saatchi and Saatchi. Talking about the commercials, Delna Sethna, Chief Creative Officer, L&K Saatchi and Saatchi said: “When a brand like Pepperfry decides they want to advertise their extended portfolio it’s always happy times for creative people. We get to design a gorgeous set of films and inspire people to shop!!! Like I said, happy times.”

     

    Added Debarjyo Nandi, Senior Vice-President, L&K Saatchi and Saatchi added: “There are all kinds of people who have all kinds of home décor needs, functional and behavioural. The idea for the campaign was to showcase the interesting range of utility and décor items on Pepperfry, which not only help meet these needs but also give consumers ideas to make things better.”

     

     

  • GBM will manage PR and digital communications for its corporate brand as well as products and services

    Genesis Burson-Marstellar wins Tata SkyPR mandate

    By A Correspondent

     

    Genesis Burson-Marsteller(GBM) has won the mandate to handle public relations for the leading content distribution platform providing Pay TV and OTT services, Tata Sky Ltd. Adfactors Public Relations was the incumbent agency.

     

    Interestingly, Adfactors has been mandated with most of the Tata group business, but this jv with Sky has exited the mandate. Also, while GBM handles the bulk of the Zee group mandate, but not Dish TV, the group’s DTH business.

     

    Said Chief Communications Officer of Tata Sky Ltd, Malay Dikshit:  “We are looking forward to having Genesis Burson-Marsteller as our communications partner with their expertise in handling corporate and brand image. We are confident about their ability to deliver well planned strategic communications that align with our business objectives.”

     

    Speaking on the win, Prema Sagar, Vice Chair, Burson-Marsteller Asia Pacific & Principal/Founder, Genesis Burson-Marsteller, added: “Tata Sky Ltd. has done well to dominate the entertainment and broadcasting industry since its launch in 2006. Today, Tata Sky is a household phenomenon when it comes to high resolution Pay TV services. We are delighted to be a part of Tata Sky’s journey in managing the strategic communications of their corporate brand, products and services. With committed teams that constantly endeavour to push boundaries, our strength is driven by evidence, results and ideas. I am sure that this partnership will help further solidify Tata Sky’s reputation in India.”

     

     

  • Set to debut this month, Skechers GoRun 6 is specifically designed for running

    Skechers launches #GoRun6 digital video campaign

    By A Correspondent

     

    American Sports lifestyle brand – Skechers Performance unveiled its video campaign ‘Beat My Speed’ as a part of its integrated marketing campaign for ‘Go Run 6’ in India.

     

    The film features four upcoming athletes including Indian female wrestler Ritu Phogat, India U-19 World Cup Cricketer Shubman Gill, Former Captain of Indian Women’s National Basketball team Akanksha Singh and India U-17 Footballer Sumit Rathi. The film has been conceptualised and created by Scarecrow M&C Saatchi, to show how important running is, as an effective training tool, in every sport.

     

    Sharing his thoughts on the launch, Rahul Vira, Chief Executive Officer – Skechers India, said: ‘’The campaign aims to encourage and promote running as a culture especially amongst the youth and at the same time how important is it to use the right kind of shoes for running. In this campaign we had the pleasure of working with 4 promising Indian athletes from different sports, i.e. Cricket, Football, Basketball and Wrestling challenging each other to beat their speed in Skechers GoRun 6, and also emphasising on the importance of running while training off the field.”

     

     

  • Launches a new TVC titled ‘The Glow of Success’ featuring Akhtar

    Dulux gets Farhan Akhtar to promote Velvet Touch

    By A Correspondent

     

    Dulux, the paints brand from AkzoNobel India, has unveiled a new TVC for its flagship brand, Dulux Velvet Touch. The campaign titled ‘The Glow of Success’ features brand ambassador Farhan Akhtar.

     

    Said David Teng, Cluster General Manager, Decorative Paints, South Asia, Akzo Nobel: “We all work hard to achieve our dreams and celebrating them with our loved ones is equally important. With this new Dulux Velvet Touch TVC, we hope to motivate our consumers to not just decorate their walls, but to cherish their well-deserved accomplishments and success.”

     

    Explaining the rationale behind the brand campaign, Titus Upputuru, National Creative Director, Dentsu One added:“There are many milestones on the path to success and Dulux Velvet Touch celebrates their arrival. The protagonist, played by Farhan Akhtar bares the walls of all the conventional success symbols, choosing instead to portray it through the unique glow offered by the brand. The poetic expression of the voice over is something that we thought would go well with the celebrity’s surname.”

  • The campaign revolves around "Khudh Aazmaiye" as it encourages customers to test the TVS Jupiter

    TVS Jupiter invites customers to test new offering, and decide

    By A Correspondent

     

    TVS Motor Company has unveiled a 360-degree marketing campaign for its scooter brand, TVS Jupiter. The campaign features actor Amitabh Bachchan, as he endorses the viewer’s habit of trying and testing all things before finalising them for loved ones. The campaign includes a TVC and spans across print, digital and OOH.

     

    Commenting on the campaign, Aniruddha Haldar, Vice President, Commuter Motorcycles, Scooters and Corporate Brand, said: “The TVS Jupiter customer is a family man who wants the best for his family members and will go that extra mile to ensure that his decision is the right fit for them.  Today, the consumers are discerning and believe in exercising the luxury of choice, especially in terms of purchase decisions, as opposed to following the herd.  The power of this campaign is brought to life by its slice-of-life situations and the resonance with brand philosophy evangelist, Mr. Amitabh Bachchan who reassuringly tells our esteemed customers to “Khudh Aazmaiye” their mobility purchase in line with the same thought. Once set on that path, we are confident that they will deem TVS Jupiter as the perfect choice for their requirements.”

     

    Said Vishal Nicholas, Senior VP – Head of Planning, Dentsu India: “This campaign is a purposive evolution of the last year’s campaign idea – Jaanch Parakh. This year, we took the same insight forward and reinforced it by adding the dimension of Khud Aazmaana or trying it yourself as the additional step we Indians believe in taking to ensure that we make the wisest choice when it comes to our family across a variety of life situations.”

  • She’ll be seen promoting Bata’s popular brands including the newly launched Bata Red Label fashion collection

    Bata signs Kriti Sanon as brand ambassador

    By A Correspondent

     

    Bata India has signed Bollywood actor Kriti Sanon as its new face. Said Thomas Archer Bata, Chief Marketing Officer, Bata Shoe Organisation: “Kriti’s creative talent, drive and her fresh approach to style are the perfect match for Bata.We are very excited to have Kriti as the face of brand Bata in India. Kriti is the perfect choice as she reflects Bata’s personality of being vibrant and authentic. She is easy-going with a high style quotient, a quality which we greatly value at Bata. Something that makes her the perfect role model for young Indians.”

     

     

  • Partners with The Motion Content Group and TheVibe to bring alive Rushes

    Wavemaker & Mercedes-Benz India uncovers stories of India’s adrenaline junkies

    By A Correspondent

     

    Mercedes-Benz India along with Wavemaker Content have unveiled an original web series – Rushesthat introduces six path-breakers embarking on adventures fuelled by an insatiable hunger for extreme sports.

     

    On the association  Michael Jopp, VP, Sales and Marketing, Mercedes-Benz said: “India is a country of diversity not only in the form of different landscapes that you can visit across the country but also from the varied pool of talent that it houses. Our association with TheVibe and creating Rushes was with the idea of celebrating these beautiful people and places of India. The content features a very emotional story wherein passion and dedication of these local heroes are showcased with their abundant talent and vigour towards one dedicated adventure sport. The same passion and dedication is what we strive to put in our cars and give our best to the customers.”

     

    Added Kumar Deb Sinha, National Director – Content, Wavemaker: “We at Wavemaker believe that the role of content is to drive relevant conversations for a brand. It’s not a one-time engagement through a piece of content, but provoking sustained conversations through multiple pieces of content. Rushes is not a just web series, it is like igniting a fire to drive passionate conversations through multiple pieces of interesting content in various formats across media platforms.One of the biggest challenge for us was to bring alive the exhilaration through the content and hence, the quality was of utmost important. That is where, Motion Content Group (part of GroupM) played a vital role in creating premium quality content to match up to the global standard of Mercedes-Benz.”

     

    The first webisode of the series can be viewed at https://www.youtube.com/watch?v=Vjop6R49C7o

     

     

  • MIC 2.0 is a solution that integrates people-based data and intelligence with leading marketing cloud technologies

    DAN’s Merkle Sokrati launches Merkle Innovation Cloud

    By A Correspondent

     

    Merkle, a global data-driven performance marketing agency from the Dentsu Aegis Network, launched in India the Merkle Innovation Cloud (MIC) 2.0 that is powered by Adobe Experience Cloud technology.MIC 2.0 is a solution that integrates people-based data and intelligence with leading marketing cloud technologies to drive personalised customer experiences, notes a communique.

     

    Santosh Gannavarapu

    Commenting on the partnership, Santosh Gannavarapu, Chief Growth Officer at Merkle Sokrati said: “As an Adobe Global Alliance Solution Partner, Merkle enables brands to turn their Adobe Experience Cloud investments into precisely tailored customer experiences.”The agency has sponsored the 2018 Adobe Symposium, taking place in Mumbai on April 26.

     

     

  • Launches new range of air purifying invertor ACs that make homes a healthy environment

    Panasonic unveils ad campaign promoting latest AC offering

    By A Correspondent

     

    Panasonic India has launched its marketing campaign ‘Quality Air for Life’ that focuses on the importance of maintaining the quality of air that people breathe indoors.

     

    Commenting on the campaign, Sarthak Seth,Chief Marketing Officer, Panasonic India, said:“Everybody today is conscious or aware of health—what is good for the body, what goes in the body.”

     

    Added Sartaj Jaffri, Senior Vice President, Saint and Warriors: “The indoor air is far more polluted than outdoor air, therefore the importance of indoor air quality is being considered by the consumers. The characters in the stories are a reflection of the Indian consumers’ mind set when planning to buy an air conditioner. The stories depict key features of the new Twin Inverter AC range i.e. being energy efficient while staying comfortably cool and providing air flow across a wider area with the Shower Cooling effect. It’s always a delight to work for a brand like Panasonic, a leader and most trusted brand in the home appliances segment.”

     

     

  • The campaign will also be screened at Cannes 2018

    Horlicks’ Fearless Kota to be showcased at The Vowss, D&AD festival

    By A Correspondent

     

    Horlicks’ campaign, Fearless Kota, that looks at combating exam stress has been chosen to be showcased at The Vowss, at the D&AD Festival today (April 26).

     

    The film crafted by FCB India is set in the coaching hub- Kota, the film drives home the message that ‘Emotional Nutrition’ is just as important as biological nutrition which is provided by nutrition experts, mothers.

     

    Said Rohit Ohri, Group Chairman and CEO, FCB India: “Vowss is a global film event to showcase and celebrate the best new work by female creative directors. Swati Bhattacharya, India’s only female CCO, is finding a strong voice on the global stage. Her work on Horlicks is truly insightful and enormously relevant. This is great not just for FCB but also for India.”

     

    Said Bhattacharya:“It’s like Mother Teresa said – “The hunger for love is much more difficult to remove than the hunger for bread.” Students in Kota have access to the best faculty and world class facilities, but they’re missing a fundamental need that is as biological as the need for vitamins. I am delighted how “emotional nutrition” and Fearless Kota have shown their power. I am overjoyed and proud that the campaign is being showcased at the prestigious Vowss!!”

     

    Added Vikram Bahl, Area Marketing Lead, Nutrition & Digestive health, GSK Consumer Healthcare India: “Horlicks, as a brand has always aimed at providing students with necessary nutrition to achieve more. Through the ‘Fearless Kota’ film we wanted to highlight that along with a healthy body, a healthy mind is equally important to perform, hence the right emotional nutrition is needed for children to overcome the fear of exams. The film captures the belief that a mother’s love is the best dose of emotional nutrition that helps a child overcome stress and face exams fearlessly. We are delighted that the campaign is being showcased at this esteemed platform. Getting recognition for our efforts is testimony for the great work by the team”

     

     

  • The campaign brings a fresh take to brand activations this IPL season

    Kingfisher banks on humour for the Indian Prank League

    By A Correspondent

     

    Kingfisher has introduced the Indian Prank League as part of its IPL campaign “Divided by teams, united by Kingfisher”. The Indian Pranks League comes with a series of video commercials featuring players from Sunrisers Hyderabad, Mumbai Indians, Rajasthan Royals, Kolkata Knight Riders, Kings XI Punjab and Royal Challengers Bangalore, who are seen pulling pranks off at their teammates.

     

    Commenting on the campaign, Samar Singh Sheikhawat, Chief Marketing Officer, United Breweries Limited, said: “For years, Kingfisher has been a catalyst in bringing rival teams together with a fun element off the fields to establish the brands campaign line for the IPL, “Divided by teams, united by Kingfisher”.

     

    Added Kishore Tadepalli, SVP & Managing Partner, J Walter Thompson Bangalore: “Despite the rivalry between teams, the players are thick friends with each other. They constantly pull each other’s legs, crack jokes and have a laugh off the field. Kingfisher brings the camaraderie alive for the sports fans and gives them a sneak peak to their lives beyond Cricket.”